Zenpost

BACKGROUND

Please describe your company and position.

I am the Strategy Consultant of Making Science

Describe what your company does in a single sentence.

Digital Marketing & Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zenpost to accomplish?
Create authoritative content to support the launch of a digital publishing program

SOLUTION

How did you find Zenpost?

Referral

Why did you select Zenpost over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Zenpost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zenpost partnered with us to help develop the editorial strategy and roadmap in support of launching a digital publishing and content marketing program focused on the Health/Wellness and Finance verticals. They helped us source professional writers and subject matter experts to write and medically review sensitive content that users rely on to make informed decisions about their lives. They helped us deliver a product that was both authoritative and trustworthy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Zenpost helped us select SEO and content marketing friendly topics in support of our nascent digital publishing program. Outcomes included delivering a specified number of articles written by vertical specific subject matter experts, along with author bios, aligned with an agreed upon editorial and brand voice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, on-time delivery, communication, and timeliness. Moreover, they were always on call and available to discuss and strategize.

What was your primary form of communication with Zenpost?

Virtual Meeting

What did you find most impressive or unique about this company?

The customer service and willingness to tailor their services to the needs of the client.

Are there any areas for improvement or something Zenpost could have done differently?

There was nothing they needed to improve on.