Award-Winning AR platform and Creative Studio
Zappar is an award-winning, Augmented reality platform and creative studio rolled into one, creating groundbreaking experiences for some of the world's biggest brands. Specialising in AR (Augmented Reality), MR (Mixed Reality) and app development, the combination of our creative studio, software and hardware solutions all under one roof is what makes us truly unique.
Over our 10 years in the industry we have produced thousands of AR campaigns for the world’s leading brands - Nestle, Puma, Rovio, Pez, GSK, Estee Lauder, Barclays, 7-Eleven, LEGOLAND, Disney, H&M, Motorola, Warner Bros. and McDonald’s.
Our team of designers, 3D artists, developers, producers, engineers, QA testers and account managers have years of dedicated AR experience showcasing how AR technology can transform packaging, illuminate events and elevate marketing campaigns with innovative, engaging content.
We built Zappar from the ground up to not only provide world-class AR consultancy services to help businesses with end-to-end AR strategy and execution but also to provide a secure, reliable platform to provide ultimate flexibility when leveraging the power of augmented reality across a range of industries, to ensure we meet our clients business objectives.
Our services include:
Strategic planning and consultancy
Mobile platform AR
Mobile app development
UX & UI development
Post production video services
2021 saw LEGOLAND® Windsor Resort build and execute not only a whole new area of the park, but look to find ways to rethink and innovate the guest experience. At the heart of their new IP was the central idea of two worlds linked together - the real world we inhabit and the hidden realm of LEGO® MYTHICA. LEGOLAND® came to Zappar with the challenge of bringing this new brand proposition to life in a way that created meaningful and enduring engagement that extended beyond the time guests spent in the park.
We created a series of AR experiences accessed exclusively from the official LEGOLAND app where they were given different opportunities to engage with the mythical world: take selfies and videos with the creatures, collect digital cards about the characters and learn more about their backstory.
At the heart of the always-on activation was the central idea of two worlds linked together via a succession of world-tracked portals designed to blend the virtual with the physical LEGOLAND® Resorts creating a carefully curated physical and virtual journey.
LEGOLAND® Windsor Resort guests have spent the equivalent of 120 days and 12 hours interacting with the AR experience since its launch in May 2021
Guests spent on average over 2 mins 30 seconds engaging with each AR statue and portal experience.
Data showed that AR activity extended the use rjourney and time spent with the IP both before and after closing time at the park.
Working with loyalty experts, Craze, to help Countdown boost engagement and brand affiliation amongst kids and their parents in a new way, with something that was both educational and entertaining. In order to drive footfall in-store while offering additional value post-purchase.
The Super Insects campaign was designed around a series of 72 collectable Insect Cards and 36 Puzzle Cards, developed by Craze, which Countdown customers were rewarded with after spending $30 on their shopping. To bring these to life, we developed the Super Insects App which enabled customers to scan the cards to reveal 3D insects that you could place in the real world using augmented reality, as well as interactive games and quizzes designed to be both fun and educational. Bridging the divide between the physical cards and digital experiences in order to improve engagement, boost market share, and enhance the educational experience.
3M CARDS SCANNED
750,000 FACE FILTERS TRIED ON
418,000 QUIZZES PLAYED
50K + unique visitors across the campaign period
4.5% YOY spend threshold growth on transactions above the $30
#1 IN APP STORE FOR EDUCATION
AUGGIE AWARDS BEST CAMPAIGN 2021
To create an experience to promote Diageo Special Releases, a limited annual collection of Scotch Whiskies from the original distillers that would engage new audiences and encourage consumers to invest in the whole collection.
To highlight this one of a kind collection we used AR to tell the stories of ancient Scottish fables linked to the chosen distilleries. Designed to encourage collection, every story is unique and tied to their own distillery. Launched from the packaging of each bottle is a virtual story book from which each different story is told using the renowned illustrations of Ken Taylor animated and accompanied by the audio storytelling. With the use of instant world tracking users are able to place this book in their real world environment and move around the paper theatre exploring the depth and movement.
To give Blackwell Rum drinkers an experience to celebrate the release of 'No Time To Die' and bring to life the story of the product, Chris Blackwell’s history with the James Bond franchise.
Launched via a QR code on pack, CEO Chris Blackwell is brought to life with alpha video to share stories, music selections, cocktail recipes and more. Tying the brand’s history with the iconic movie franchise, AR delivered a packaging experience that weaves a compelling story for consumers to enjoy.
To create packaging that would reinvent the aisle experience and set the company apart from competitors as well as driving consumer engagement at-shelf and at home.
‘Happy Island’ an AR egg-hunt experience accessed via a QR Code on the new Happy Egg packaging. Customers are transported to a fun and colourful gamified world, where they can collect prizes and stickers for social sharing. The nature of the game keeps users coming back again and again to play driving engagement and brand loyalty.
To celebrate Kings Hawaiian’s partnership with the king of Flavortown himself, Guy Fieri as well as creating an experience to help direct consumers towards the products in store in an effective and engaging whilst also providing recipe inspiration.
The launch of the collaboration was marked with mark collaboration with an AR powered sweepstake event. By scanning the codes on displays throughout King’s Hawaiian delis and bakeries, customers are transported to a virtual Flavortown, where they can play mini-games, snap pictures with Guy, and earn points for a chance to win prizes.