Zahara Marketing Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Web Development 7 Ltd

Describe what your company does in a single sentence.

We help clients expand their market share.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Marketing Agency to accomplish?

• We needed help with the PR campaing for a client we have.

SOLUTION

How did you find Zahara Marketing Agency?

Personal Connection through BNI

Why did you select Zahara Marketing Agency over others?

Company values aligned

How many teammates from Zahara Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary objective of the PR campaign was to enhance the client’s brand visibility and reputation, engage with target audiences, and drive positive media coverage.

Key Activities and Deliverables:

• Campaign Planning and Strategy Development:
  • Conducted initial consultations to understand the client’s goals, target audience, and key messages.
  • Developed a comprehensive PR strategy tailored to the client’s needs, including media outreach plans, content calendars, and engagement tactics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Project:

• Successfully conducted initial consultations, resulting in a clear understanding of the client's goals, target audience, and key messages.
• Established a solid foundation for the PR strategy, ensuring alignment with the client’s objectives.
• Developed a tailored PR strategy that included detailed media outreach plans, content calendars, and engagement tactics.
• The strategy led to a 25% increase in media coverage, with prominent placements in targeted publications.
• Enhanced engagement on social media platforms, evidenced by a 40% increase in interactions and a 30% rise in follower count.
• Improved client visibility and brand recognition, contributing to a 20% increase in positive media mentions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver everything on time. Communication was fast and clear. All parties were happy with their results.

What was your primary form of communication with Zahara Marketing Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our personal ways of work aligned very well and produce great results.

Are there any areas for improvement or something Zahara Marketing Agency could have done differently?

Not to my recollection.

BACKGROUND

Please describe your company and position.

I am the CEO of TalentSight Inc.

Describe what your company does in a single sentence.

AI Recruitment search engine for finding the best IT candidates worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Marketing Agency to accomplish?

• Leading the marketing compaign for positing in Bulgaria
• Managing Social Media and Copy
• Creating Blogs

SOLUTION

How did you find Zahara Marketing Agency?

Referral

Why did you select Zahara Marketing Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Zahara Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a brand-new software product in the market, TalentSight needed to be established in the Bulgarian market. The project was divided in 3 sub-projects: 
Pre-Launch:

• Target Audience & Competitors Research
• Creating a Personalised Marketing Strategy
• Managing Meta Paid Ads + Analysis
• Aligning all channels (website, social media profiles, LinkedIn posts)
• Creating content (Blog & Social Media)

Launch:

• Boosting PR releases
• Generating leads from the Ads

Post-Launch:

• Optimizing the Paid Ads and continue managing them
• Boosting & Communicating webinars and event
• Creating Copy and Content for Blog, Social Media, etc.
• SEO Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lowering the CAC (customer acquisition cost)
• Increasing website traffic
• Easier sales processes due to brand awareness
• Saving money from an in-house marketing team cost
• Saving time of the founders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time with the right quality

What was your primary form of communication with Zahara Marketing Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Ability to take ownership of different tasks
• Can cover almost anything a marketing campaign needs (design, copy, management, PR, SEO, Website, social media, etc.)
• They can blend within the company culture and principles.

Are there any areas for improvement or something Zahara Marketing Agency could have done differently?

We cannot think of anything that Zahara Marketing Agency could have done differently.

BACKGROUND

Please describe your company and position.

I am the CEO of Donatix Ltd.

Describe what your company does in a single sentence.

We are Software development company working with brands as Bayer, Sanofi, Stada, Beirsdorf and etc.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Consult to accomplish?

• Increase the traffic to our company website
• Help us with the content on our website
• Help us with the marketing activities with on of our innovative products

SOLUTION

How did you find Zahara Consult?

Referral

Why did you select Zahara Consult over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Zahara Consult were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview: The project aims to enhance the online presence and visibility of Donatix's website through content marketing, SEO optimization, and digital marketing strategies. The primary goal is to increase organic traffic, improve search engine rankings, and generate leads for the software products and services offered by the company. 

Key Deliverables:

1. Keyword Research and Analysis: Conduct comprehensive keyword research to identify relevant and high-traffic keywords in the software industry. Provide a list of target keywords for SEO optimization and content creation. 
2. On-Page SEO Optimization: Audit the website for on-page SEO issues and recommend improvements. Optimize meta tags, headings, and content to align with target keywords. Improve site speed and mobile-friendliness for better user experience. 
3. Content Marketing Strategy: Develop a content strategy based on keyword research and industry trends. Create a content calendar with topics, publication dates, and responsible team members. Produce high-quality blog posts, articles, and other relevant content. 
4. Social Media Marketing: Develop a social media plan to promote blog content, engage with the audience, and increase brand awareness. Schedule and publish regular posts on relevant social media platforms. Monitor and respond to comments and messages. 
5. Email Marketing Campaigns: Create and execute email marketing campaigns to nurture leads and keep existing customers informed. Segment email lists for targeted messaging. Monitor campaign performance and make adjustments as needed.
6. Link Building: Identify opportunities for link building through outreach to relevant websites and industry influencers. Build high-quality backlinks to improve the website's authority and ranking. 
7. Analytics and Reporting: Set up analytics tools to track website traffic, conversions, and other relevant metrics. Provide regular reports with insights and recommendations for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase in website traffic and new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really tailor made for our needs.They sticked to the budget and the negotiated timeline while continued delivering as promised.

What was your primary form of communication with Zahara Consult?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their attitude and eagerness to help .Their eagerness to be real partner to their clients Their conduct of work

Are there any areas for improvement or something Zahara Consult could have done differently?

I cannot think of any.

BACKGROUND

Please describe your company and position.

I am the CEO of Linkbox.BG

Describe what your company does in a single sentence.

Our digital agency creates WordPress sites and offers high-quality SEO, backlinks, and digital marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Consult to accomplish?

• Partnership
• Social media marketing
• Oursourcing

SOLUTION

How did you find Zahara Consult?

Referral

Why did you select Zahara Consult over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zahara Consult were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency - Linkbox.BG has been partnering with Zahara Consult for 3 years already. We aim to create WordPress sites and SEO services, but they have a bigger area of services, so we outsource digital marketing channels like social media and more to them. We also help with some of their SEO projects.

As an overall experience, we are amused by how Zahara Consult works. They're always proactive and highly professional. They are also a severe partner in their contracts, always executing them at 100%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engaging and informative content created by Zahara Consult played a crucial role in encouraging visitors to take desired actions, leading to a 150% increase in conversions.One of the most critical outcomes was the direct impact on our revenue. Zahara Consult's tailored digital marketing strategies and comprehensive approach to our target audience resulted in remarkable revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver on time and the management in Vyara's face is more than satisfying.

What was your primary form of communication with Zahara Consult?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are really innovative and one of the best agencies in the fintech sector and many other niches.

Are there any areas for improvement or something Zahara Consult could have done differently?

They have higher levels of criticism and always aim to improve the quality of their service in many directions.

BACKGROUND

Please describe your company and position.

I am the Co-founder of The Sour Studio

Describe what your company does in a single sentence.

We are a dynamic creative studio offering a range of services encompassing graphic design and innovative marketing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Consult to accomplish?

• Drive more traffic to a website.
• Increase sales.

SOLUTION

How did you find Zahara Consult?

Referral

Why did you select Zahara Consult over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zahara Consult were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Zaha Consult's exceptional work significantly bolstered our project's online visibility and search engine ranking, resulting in a substantial increase in organic traffic and heightened brand awareness. Their efforts successfully drove sustainable growth in relevant search queries, further solidifying our online presence and impact. Key Deliverables Summary: Comprehensive website analysis report. 

Targeted keyword list for optimization. On-page optimization, including metadata and content updates. Technical audit and optimization recommendations. High-quality, SEO-optimized content creation. Ethical link building through outreach and partnerships. Monthly analytics reports detailing organic traffic, keyword rankings, and backlink growth—regular progress review meetings to ensure alignment with goals and strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

If we can present them as a list: 

• Increased Organic Traffic 
• Improved Search Engine Ranking 
• Enhanced Brand Awareness 
• Higher Conversion Rates 
• Return on Investment (ROI) 
• Increased Engagement Metrics 
• Expanded Reach 
• Positive Feedback and Reviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely professional delivery and positive attitude. The management was clear and open in communication. It was a pleasure to work with them. Hope we will have the opportunity to work again on another project!

What was your primary form of communication with Zahara Consult?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Zahara Consult's unique strength was the ability to achieve sustainable growth, not just short-term boost. The team is professional and effective. Highly recommend!

Are there any areas for improvement or something Zahara Consult could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Glyph.Social

Describe what your company does in a single sentence.

Glyph.Social simplifies the process for marketers to find and collaborate with the right journalists, bloggers, and influencers to amplify their message.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Consult to accomplish?

• SEO

SOLUTION

How did you find Zahara Consult?

Referral

Why did you select Zahara Consult over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Zahara Consult were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the SEO project with Zahara Consult encompassed a comprehensive range of services tailored to optimize my website's search engine visibility and enhance its online performance. The agency demonstrated their expertise by executing the following key deliverables: 

1. Website Audit and Analysis 
2. Keyword research 
3. On-Page Optimization 
4. Technical SEO Enhancements 
5. Link Building 
6. Off-Page Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The SEO project with Zahara Consult yielded measurable outcomes that demonstrated significant progress and success. Their strategies and optimizations resulted in increased organic traffic, improved keyword rankings, enhanced website performance, higher conversion rates, and overall greater online visibility. These tangible results demonstrate the progress and success of the SEO project and reaffirm my satisfaction with the exceptional services provided by Zahara.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach was characterized by their ability to deliver items on time, their responsive communication, proactive problem-solving, flexibility, and transparent reporting. Their commitment to meeting our needs and their dedication to delivering high-quality results made the collaboration a positive and successful experience.

What was your primary form of communication with Zahara Consult?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their specialized expertise, innovative approach, and customized solutions. We also appreciated their proactive communication and client-centric focus. They consistently went the extra mile to deliver exceptional results, and their commitment to excellence made them stand out.

Are there any areas for improvement or something Zahara Consult could have done differently?

As an SEO agency with extensive expertise, they have valuable insights and ideas that could have further enhanced the effectiveness of the strategies implemented.

BACKGROUND

Please describe your company and position.

I am the Content Development Team Lead of PeerSpot

Describe what your company does in a single sentence.

Enterprise tech review platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Consult to accomplish?

• Create content for the site.

SOLUTION

How did you find Zahara Consult?

Referral

Why did you select Zahara Consult over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zahara Consult were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vyara and her team wrote content pieces including product and category summaries, overviews, and features. It required her and her team doing research on different product topics and on technical products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Vyara and her team delivered massive pieces of content in a timely and professional manner. Their work was done at a very high level and was, therefore, able to be uploaded quickly to the site. This enabled the site traffic to grow quickly and for our teams to meet our SEO goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vyara and her team worked very efficiently. They never missed a deadline and were always appropriately communicative to ensure they understood the nuances of the project. This helped avoid unnecessary back and forth and the need to send back work because something was misunderstood.

What was your primary form of communication with Zahara Consult?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect about Vyara and her team is their professionalism, efficiency, and high-quality work.

Are there any areas for improvement or something Zahara Consult could have done differently?

None, thank you for you excellent work!

BACKGROUND

Please describe your company and your position there.

Finance Academy is an educational organization that creates next-generation opportunities in investment, personal finance, supplemental income, accounting and business. Our innovative platform provides practical, accessible and digital education in an understandable language. My role in Finance Academy is to run the marketing activities and supervise their execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zahara Consult, and what were your goals?

We contacted Zahara Consult right before our official launch - with just a single idea and and a visionary idea for the future of education. Our team was looking for professional consultancy and niche expertise in marketing.

Our goals included building a platform, successful launch of our first courses, building an audience, gaining recognition and brand awareness, and achieving our KPIs for students and participants in our first educational program. This meant creating a digital presence from the ground up - from website development, through copywriting, overall content, student information, creating and developing social networks, maintaining profiles, creating groups and overall building an active community interested in finance, investment and business.

SOLUTION

How did you select this vendor and what were the deciding factors?

When selecting a vendor, we were looking for a responsible team of professionals that has the niche expertise and understands our industry and the challenges ahead of us. Another important thing for us was to find a dedicated team that would give us special attention and wasn't afraid the run the extra mile with a startup.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They have helped us to develop a strong online presence for our academy which lead to amazing results and astonishing growth – from a startup with an ambitious idea to a leading provider of financial education in the region. To achieve that, we received from Zahara Consult a full stack of marketing activities.

First, the team did marketing research to make sure that they know everything about the industry, the scope of our work and the strategies that our existing competitors use. After that, the build a marketing strategy that included every aspect of our digital presence - social media, SEO, content, mailing list, community management in the group etc. The SEO activities included:

• SEO research
• website wireframing
• keyword research
• keyword mapping content strategy
• technical SEO

They also helped us out with the website development and the whole content on the MVP of the platform (copywriting, design, wireframe, SEO structure). We then created a blog together and followed an SEO content strategy - we ranked on the first pages of Google in our country within the first 6 months.

The team also helped us out with the execution of the social media strategy, creative copywriting for our ads, engaging content for our groups etc. Publicity, PR activities and media relations too. The project and began to function effectively in December 2020 and by the end of 2021, after almost a year of preparation of marketing activities, we reached over 4,500 course participants.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with a lot of different people from Zahara some of which were:

• Marketing Experts
• Business Consultants
• Social Media Experts
• Designers
• Copywriters
• SEO experts

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project and began to function effectively in December 2020 and by the end of 2021, after almost a year of preparation of marketing activities, we reached over 4,500 course participants. In no time, the website reached over 100k of unique users and over 30% coming from organic search. We also gathered over 50% of the local organic search traffic in words such as cryptocurrency, gold, investing. Our community on Facebook has over 5k active users.

How effective was the workflow between your team and theirs?

The workflow between the teams was amazing and followed no by a vendor, but by a partnership approach. We were able to get an impressive amount of work done in a short period of time and everyone was very efficient and collaborative. I think Zahara's partnership approach is a great way to collaborate and it really helps to get things done quickly. What's most important, it didn't feel as if we were outsourcing our marketing activities, but as if they were done by an internal team.

What did you find most impressive or unique about this company?

We found it really impressive that Zahara's team was very active in the marketing process - they've given us a lot of ideas and are always running the extra mile with the execution.  Definitely exceeded our expectations.

Are there any areas for improvement or something they could have done differently?

There's nothing better we can recommend.

BACKGROUND

Please describe your company and your position there.

I am a Chief Marketing Officer of SoftUni - the largest and most respected educational institution, creating professionals in the field of software engineering, digital marketing and creative design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zahara Consult?

We hired Zahara Consult to get assistance in B2B Partnership development of our network of companies. Their work led to successful recruitment of software engineering students and long-term strategic partnerships with IT, Telecom and Finance Companies.

SOLUTION

How did you select this firm and what were the deciding factors?

We have worked with the CEO of Zahara Consult in the past and knowing his personal dedication, professionalism and experience was the key factor in choosing the company. At the moment we're expanding the scope of work.

Describe the project in detail and walk through their service package.

Zahara Consult assisted us with the following services: B2B Partnership Development, Managing the recruitment process of Junior Software Developers and Business Consultancy. The company was in charge of the recruitment of software engineers with profiles of JS, Python, Java and C#. They contacted the partnering network and conducted the full recruitment process. Zahara Consult was in charge of a partnership development network with new partners and existing partners. They had dedicated sales and marketing efforts in expanding the network of Softuni and maintaing existing partnerships.

How many resources from the vendor's team worked with you, and what were their positions?

The CEO and the Digital Marketing Expert worked with us. Totally 2 people.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Our revenue growth from B2B deals was 20% on annual base.

How effective was the workflow between your team and theirs?

We had good and effective communication. They demonstrated good personal and professional skills.

What did you find most impressive or unique about this company?

The personal touch was very high-level. Every solution they offered was tailor-made to the needs of our company.

Are there any areas for improvement or something they could have done differently?

Of course in the beginning we needed some calibration of our mutual work process, but once we had it done everything went smooth.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of RentChauffeur

Describe what your company does in a single sentence.

Our company operates in the transport services and car rental sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zahara Marketing Agency to accomplish?

• To build the website of the company
• To make marketing research
• To manage advertisements for the website

SOLUTION

How did you find Zahara Marketing Agency?

Online Search

Why did you select Zahara Marketing Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zahara Marketing Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To begin with, I hired the agency to build a website for my business to present to my clients. I also wanted them to design the company's logo, to do a marketing research on the market for the business itself - what is the presence of the competition in the Internet space, how to advertise properly and, in general, how to reach customers the fastest.

The agency is staffed by extremely ambitious and competent personnel who cope with their tasks perfectly. They work strictly and quickly, always on line for questions, help in any way they can even outside of their duties. They also manage my business's advertising campaigns, which they understand very well. In each of their tasks, they perform at a very good level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result, I can say that I am satisfied with the development of the website - they managed to build a unique, easy and efficient site, through which the client can find what he needs with a few clicks. The design was perfectly chosen and given the right feel. The competition was carefully studied through their marketing research. We were able to extract keywords to use in attracting customers through ads.

The ads are still in their infancy, but we manage to attract good traffic to the site, and the inquiries from the customers are gradually starting as well. Their team advises you on what ads would bring the best results and discusses the steps to be taken.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was met in the period that was indicated, they work quite quickly and efficiently. Whenever I needed something, they responded very quickly and went out of their way to help me.

What was your primary form of communication with Zahara Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The friendliness they create in the environment and the way they always want to help. Тhey delve into your business idea and give advice that would be useful for the development of the project. Personally, they have even provided me with contacts of people who have benefited my business and helped me.

Are there any areas for improvement or something Zahara Marketing Agency could have done differently?

I have no objections to them at this time. Only maybe it would be a good idea to increase the live meetings, although I realize that it is difficult nowadays because everyone has a lot of commitments and it is easier to communicate online. But I am old-fashioned about some things and I am not an example of every modern person.