You Don't Need a CMO

BACKGROUND

Please describe your company and your position there.

I am CEO and owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire You Don't Need a CMO , and what were your goals?

We needed assistance launching a national health and welfare benefits Trust to a large group of prospective users. We did not have the staff or resources to complete an ongoing task.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed them in a web meeting, learned what they could do for us and hired them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After discovery with their CEO and management team, YDNACMO came up with an affordable outbound email campaign for us.

How many resources from the vendor's team worked with you, and what were their positions?

Anna is our key contact and she does a fantastic job for us!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting remarkable response rates from the emails constructed and distributed by Anna and her team.

How effective was the workflow between your team and theirs?

We meet weekly to review and discuss results. we make any adjustments to the campaign that make sense.

What did you find most impressive or unique about this company?

They possess the software, people and business model that we were looking for and get results!

Are there any areas for improvement or something they could have done differently?

We are satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I'm the President of a manufacturing organization that targets Procurement and R&D professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire You Don't Need a CMO ?

We hired YDNACMO to build us a list of R&D and Procurement professionals in our target industry, then send e-mail marketing campaigns.

SOLUTION

How did you select this vendor?

I had a great positive experience with YDNACMO at another company.

Describe the scope of their work in detail.

We hired YDNACMO to build us a list of R&D and Procurement professionals in our target industry, then send e-mail marketing campaigns.

What was the team composition?

N/A

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We developed a strong pipeline of new opportunities. YDNACMO opened doors that would have taken us far longer to open on their own. Their access to contact information through their tools is phenomenal.

How effective was the workflow between your team and theirs?

Strong

What did you find most impressive about this company?

The breadth and quality of contacts on the email list they provided were outstanding.

Is there any area for improvement or anything that could have been done differently?

If you are in a technical field, stay closely involved in the writing of your e-mail campaigns. A great marketing professional who has never been in your building will not be able to capture all the technical details because they cannot possible know all of them.