YOCTO

BACKGROUND

Please describe your company and position.

I am the President of DailySale

Describe what your company does in a single sentence.

At DailySale.com, we strive to perfect the ecommerce buying experience by providing the best customer service and one of the lowest prices to our customers. Our customers buy from us knowing that they will be paying one of the lowest prices, with a full 30-day return and replacement policy.

We closely follow internet trends to find the products our customers want and need. Our suppliers have been working with us for over a decade to provide one of the lowest prices, on the most in demand products. We listen to our customers, and consider every order a privilege to fill.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• Email Marketing
• SMS Marketing
• Retention Marketing

SOLUTION

How did you find YOCTO?

Social Media

Why did you select YOCTO over others?

• High ratings
• Company values aligned

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ideas George proposes are consistently innovative and impactful. Many of the strategies he’s implemented have gone beyond the standard scope of work, yet he and the team took them on proactively because they believed they would drive better results—and they were absolutely right. Our engagement and revenue have shown measurable improvement every single day.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Yocto—specifically George and his team—has been nothing short of phenomenal. From the very beginning, it was clear that George genuinely cares about his clients’ success. We’ve been collaborating for a few months now, and the level of dedication, creativity, and strategic thinking he brings to the table is truly second to none.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What stands out most is their reliability and professionalism. They come prepared to every weekly meeting, they’re prompt, and they always keep our best interests in mind. Month after month, we see clear upticks in performance, and it’s hard to ask for more from a marketing partner.

What was your primary form of communication with YOCTO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I highly recommend Yocto for anyone looking to elevate their email, SMS, and retention marketing. They’ve done an outstanding job for us, and we look forward to working with them for a very long time.

Are there any areas for improvement or something YOCTO could have done differently?

⭐️⭐️⭐️⭐️⭐️ 5/5 — Exceptional Partner for Email, SMS, and Retention Marketing

BACKGROUND

Please describe your company and position.

 I am the Head of Growth of a wellness & fitness company 

Describe what your company does in a single sentence.

Digital products in self development industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• Increase email share and revenue

SOLUTION

How did you find YOCTO?

Online Search

Why did you select YOCTO over others?

Pricing fit our budget

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Summary of Key Deliverables: The agency was responsible for managing our full email marketing operations, including strategy, copywriting, design coordination, campaign setup, and performance optimization.Key Deliverables: Development and execution of email marketing strategy (flows and campaigns).Copywriting and content creation aligned with brand tone and performance goals.Performance analysis, reporting, and continuous optimization.Collaboration with our internal design and development teams for smooth campaign launches. Overall Experience: We were very satisfied with the agency’s work — communication was professional, delivery was timely, and the results were strong. The team demonstrated deep expertise in lifecycle marketing and provided valuable insights that helped improve our engagement and conversion metrics. We’ve decided to move email operations in-house as part of a broader internal growth initiative, but we’d gladly recommend this agency to anyone looking for reliable, performance-driven email marketing support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes & Success Metrics:

Increased email channel revenue share significantly over the collaboration period.
Improved overall email performance metrics, including open rates, click-through rates, and conversion rates.
Strengthened consistency and quality of email content, leading to higher engagement and stronger brand presence across campaigns and flows.
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well-structured throughout the collaboration. The team consistently delivered items on time and maintained clear, proactive communication. They were responsive to our feedback, quick to adapt when priorities shifted, and provided regular updates on progress and results. Overall, their approach made collaboration efficient and easy to manage on our end.

What was your primary form of communication with YOCTO?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their strategic approach to email marketing — they combined strong creative thinking with a deep understanding of performance metrics. Their ability to align messaging with our brand voice while driving measurable results was impressive. The team also brought a high level of professionalism and clarity to every interaction, making collaboration both productive and enjoyable.

Are there any areas for improvement or something YOCTO could have done differently?

Overall, we were very happy with the collaboration and results. The only potential improvement would be to maintain even more proactive communication around strategic testing ideas and campaign iterations — especially as performance trends shift quickly. That said, the team was always open to feedback and quick to adjust when needed.

BACKGROUND

Please describe your company and position.

I am the Head of retention of Orbio World

Describe what your company does in a single sentence.

A direct-to-consumer retailer with a vision to create brands that make a difference worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• Increase revenue share from email & SMS channels
• Find winning campaigning strategy
• Innovate and test different approaches for email automations

SOLUTION

How did you find YOCTO?

• Referral
• Other

Why did you select YOCTO over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged the agency as a strategic partner to take full ownership of our email marketing efforts. Their scope of work included developing and executing the overall email marketing strategy, managing promotional campaigns, optimizing abandoned cart flows, setting up and refining automations, running A/B tests, and implementing advanced segmentation. The primary deliverable and success metric was to significantly increase the contribution of email marketing to overall revenue.

Beyond the agreed scope, the agency also proactively recommended landing page improvements, developed contact acquisition strategies, and proposed creative testing ideas for offers to existing customers, all aimed at strengthening retention and long-term customer value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our email marketing revenue share showed consistent growth throughout the engagement. Improvements to automated flows, supported by continuous A/B testing across imagery, copy, incentives, timing, and formats, contributed directly to this uplift. In addition, landing page optimizations delivered a 24.32% increase in conversion rate. The agency also introduced us to new tools and capabilities, which not only enhanced our marketing performance but also opened the door to long-term partnerships and new business opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YOCTO’s project management was outstanding. All deliverables were completed on time, with clear timelines and reliable execution. They were highly responsive to our requests and maintained proactive, transparent communication throughout the collaboration. Their support has been consistently reliable — every question we raised was addressed with practical solutions or clear guidance, making them a trusted partner we could always count on.

What was your primary form of communication with YOCTO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how seamless the collaboration felt. The team required minimal oversight or constant alignment — they took initiative with a strong “get it done” mindset. Their focus on achieving maximum results and their drive to succeed alongside us made the partnership both effective and enjoyable. It truly felt as though they were an extension of our own team, fully invested in our success.

Are there any areas for improvement or something YOCTO could have done differently?

YOCTO delivered strong results from the very beginning, quickly boosting our revenue. Over time, as the initial “quick wins” were addressed, it naturally became more challenging to identify new areas for significant improvement. This is an expected stage in long-term partnerships, and not unique to YOCTO, as most agencies eventually reach this point once the major opportunities have been captured.

BACKGROUND

Please describe your company and position.

I am the Brand Marketer of E-commerce of BetterMe Store

Describe what your company does in a single sentence.

BetterMe Store is an athleisure brand with comfortable sportswear, stylish accessories, and exercise & fitness equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• We needed YOCTO to build our entire retention marketing engine from the ground up.
• Build our email and SMS lifecycle foundation from scratch - We had no fundamental infrastructure in place despite massive growth potential
• Reduce over-reliance on paid channels - We needed sustainable, owned-channel revenue streams
• Create a systematic communication strategy - We lacked organized customer messaging and lifecycle marketing
• Build a data-driven retention engine - We needed to scale revenue sustainably using customer data and testing

SOLUTION

How did you find YOCTO?

Other

Why did you select YOCTO over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete Lifecycle Build-Out

• Built email and SMS foundation from scratch: welcome, cart/browse abandonment, post-purchase, replenishment, winback flows
• Created central messaging calendar with aligned email and SMS strategy

Key Deliverables

• Testing Program: Continuous A/B testing on imagery, copy, incentives, timing, formats (72% success rate)
• Data Collection: Zero-party data collection through popups and emails for segmentation
• Personalization Engine: Product-specific offers, behavioral triggers, segmented winback campaigns
• Analytics Framework: Cohort analysis, repeat purchase patterns, CLV tracking by channel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue Growth: NDA

Testing & Optimization Performance

• 72% success rate across all A/B tests launched
• Measurable improvements in conversion rates, CTR, revenue per recipient, and average order value

Channel Development

• SMS successfully integrated as a complementary channel supporting personalized journeys
• Lifecycle foundation build-out and full automation implementation 

Strategic Achievement

• Reduced over-reliance on paid channels by establishing robust owned-channel revenue streams

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YOCTO's project management was exceptional. They delivered everything on schedule, were incredibly responsive to our needs, and provided proactive communication throughout. 

They broke complex projects into clear milestones and executed exactly as promised. During our year-long A/B testing program, they kept us consistently updated on results and next steps.

What was your primary form of communication with YOCTO?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about YOCTO was their systematic approach to A/B testing - achieving a 72% success rate across all tests is remarkable. They didn't just build our lifecycle foundation from scratch; they created a true testing culture that drove continuous optimization. 

Are there any areas for improvement or something YOCTO could have done differently?

Honestly, it's hard to find significant areas for improvement given the incredible results they delivered.

BACKGROUND

Introduce your business and what you do there.

I'm an executive of Mirai Clinical, a personal care brand that specializes in eliminating age-related body odor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YOCTO?

We wanted to improve our subscription program. We didn't have a good system for offer strategy, retention, or LTV strategy.

SOLUTION

What was the scope of their involvement?

YOCTO helped us determine the offer strategy for subscription and how this played into the acquisition strategy, especially for Meta. They also helped us with retention, decreasing our churn rate, and improving retention rates through gifts with subscription strategy. George (Founder & CEO) created and helped with the ongoing management of our LTV and subscription performance spreadsheet. He also helped set us up on a campaign management system for Klaviyo to send reactivation and one-time purchase to subscription campaigns (to convert from OTP to subscription).

What is the team composition?

We worked with 2–5 teammates from YOCTO.

How did you come to work with YOCTO?

They were referred to me. I chose them because of their high ratings.

What is the status of this engagement?

We worked off-on together from January–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our churn rate was below the industry average, and our subscription opt-in rate improved from below 10% to 20% of the repeat customers.

How did YOCTO perform from a project management standpoint?

We have a different communication preference than many companies, talking mostly on Zoom, and YOCTO worked with this requirement very well.

What did you find most impressive about them?

Their knowledge was impressive. George took the time to understand our brand, our customers, and our struggles to provide excellent recommendations.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am a department manager at HEALTH AND BEAUTY CHOICE CORPORATION

Describe what your company does in a single sentence.

Vital Nutritive is a health and wellness company based in Miami that offers a range of health and wellness dietary supplements—such as joint-support, gut-health blends, and hair‑and‑nail vitamins—formulated to support internal health, beauty, and overall well‑being through safe, high quality and optimal ratio formula.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• We needed YOCTO's expertise to transform our entire email marketing approach from the ground up, as our existing efforts were underperforming. Goals: Improve our email marketing effectiveness - We were experiencing poor performance with spammy, unoptimized onboarding that led to high spam and unsubscribe rates Develop our underdeveloped campaign strategy - Our sending frequency was low and inconsistent, and our content was only focused on promotions with no A/B testing or customer research Enhance our post-purchase experience - We had a very thin post-purchase experience that was preventing customers from making repeat purchases Increase overall email revenue contribution - Email was only generating 8.9% of our total revenue, which we knew had much more potential

SOLUTION

How did you find YOCTO?

• Online Search
• Referral
• Other

Why did you select YOCTO over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full Email Marketing Management Complete program management, including all content production Collaboration with our brand manager, Winston Key Deliverables Flow Overhaul: Redesigned all underperforming retargeting and onboarding flows Fixed overlapping flows through customer journey mapping Aligned signup forms with welcome series to reduce spam/unsubscribe rates Campaign Strategy: Proprietary 4-part strategy (survey development, historical analysis, + 2 redacted components) Scaled from a few campaigns per month to 3 per week with constant A/B testingImplemented tiered segmentation for better deliverability Post-Purchase & Retention: Created personalized "Thank You" and cross-sell flows per product Raised awareness of the underutilized subscription program Built SKU-triggered replenishment flows for automated subscription upsells before customers run out of supplements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue Growth:

Email revenue increased by 368% in the first 4 months of collaboration
Email's share of total revenue grew from 8.9% to 33%
Campaign revenue increased from 15% to 50% of total email revenue

Customer Retention:

Monthly retention rate improved from 9.8% to 39.3%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YOCTO's project management is outstanding. They consistently deliver on time, and on the rare occasions when unforeseen setbacks occur, they communicate proactively well ahead of deadlines. Their team is extremely responsive to our needs and is communicative throughout every project phase.

What was your primary form of communication with YOCTO?

Virtual Meeting

What did you find most impressive or unique about this company?

YOCTO's proactive approach really impressed us. They don't just wait for direction - they continuously identify new opportunities and bring strategic recommendations to improve our retention marketing. Their team anticipates our needs and suggests optimizations before we even realize we need them.

Are there any areas for improvement or something YOCTO could have done differently?

No, YOCTO always delivers, and we're extremely pleased with the results they've achieved. Their consistent performance and the measurable improvements they've brought to our retention marketing leave little room for criticism. We couldn't be happier with their work.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of N/A

Describe what your company does in a single sentence.

E-commerce in the women health niche

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YOCTO to accomplish?

• Increase email marketing rev share
• Make appealing emails

SOLUTION

How did you find YOCTO?

Referral

Why did you select YOCTO over others?

• Good value for cost
• Company values aligned

How many teammates from YOCTO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to have a partner agency that would take full accountability for our email marketing strategy. Promotions, abandoned cart etc. 
Our key deliverable was to increase the email marketing revenue share.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our revenue from email marketing has been growing constantly to the % we have agreed on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication is brilliant. We always get the answers to what we ask. They are super helpful and can be relied on. Whatever we ask, they give as a solution or guidance.

What was your primary form of communication with YOCTO?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Easy to collaborate. There is no need for constant alignments. Just do it attitude. 

Are there any areas for improvement or something YOCTO could have done differently?

No