yMedia

BACKGROUND

I am the Founder of Elevate

Elevate is a Delhi-based D2C brand operating in the home and lifestyle space.

OPPORTUNITY / CHALLENGE

• Content creation for our social media
• High-volume, high-quality AI video content for our performance marketing

SOLUTION

Referral

• High ratings
• Pricing fit our budget
• Referred to me

2-5 Employees

yMedia handled our social media content and AI video production for Instagram and YouTube. Each month they created between 30 and 60 AI videos and static creatives, including product videos, ad creatives and UGC-style ads for our performance marketing. They also put together our monthly content calendar and content strategy.

RESULTS & FEEDBACK

yMedia massively lowered our cost of production for marketing material since everything was AI-generated and of a quality that would perform well in performance marketing campaigns and in organic social media.

We saw results in both our topline and bottomline as the videos generated sales and also cost far less than the budget for a real shoot/production.

The team used to work on a weekly calendar basis, so everything was generally approved about a week in advance. All delivery was on time, and I found them generally responsive to any edits or suggestions I gave. 

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Incredible value in terms of the pricing, relative to alternatives like real shoots and production.

The team also has a great eye for getting AI-generated content right and having it perform at a large scale. 

yMedia is great at content creation but can perform better in performance marketing, which is why we worked with an additional team for performance marketing.