YellowInk Digital

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Properly

Describe what your company does in a single sentence.

Your design partner for what's next. We work with startups and protocols in Web3, DeFi, fintech, and AI. From early-stage teams finding product-market fit to protocols managing billions in TVL, we help complex products look and work the way they should. 8+ years. 100+ projects. $7B+ in assets managed through products we designed. What we do: Branding · UX Design · UI Design · Design Systems · Web Design · Webflow Development · Motion · 3D Talk to us → hello@properly.studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• I knew that our site was in bad shape after migrating from Wix to WordPress. I wanted to make sure that it was being indexed properly by Google.

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Clutch Site

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YellowInk Digital helped us ensure that the pages outside of our home page were being properly indexed. From there, they helped us optimize our on-page SEO throughout our site. They helped us optimize our header tags, page titles, keywords, and copy.
YellowInk Digital made recommendations based on our search volume in addition to how our competitors were also targeting similar keywords. They also made sure our Google analytics instance was in place, too. They looked at how we were setting up channels and different conversion goals. The team made sure we got clean data so we could make better decisions.
Additionally, they got into some content analytics as well. Once they learned which actions we were most interested in tracking, they built out a dashboard in Google data studio. That tool helped us understand the different content that was actually driving traffic to the site and how it was performing in a single, easy to look at dashboard.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the six months that we worked together, we had a 78% increase in users. We also had a 79% increase in new users and a 70% increase in sessions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a Slack channel, which was helpful. We also had an initial readout with them within the first 30–45 days where they presented a six-month roadmap. After that, we met monthly as a broader group. I also had a more tactical meeting every two weeks.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were always quick to provide recommendations in different areas. They were very good at initial recommendations, taking feedback, and mixing best practices with our business needs to help us reach our goals. They were very flexible and it was much appreciated.
They offer a lot of bang for their buck. We got a lot of value out of them. They’d be the first team that I reach out to if I ever need help in the same area.

Are there any areas for improvement or something YellowInk Digital could have done differently?

It would’ve been great if they could’ve written copy for us. At the same time, we didn’t ask them to do that for us. Additionally, since we’re a two-person team we couldn’t act on all of the recommendations they offered. It would’ve been nice if they could start on some of those recommendations for us but that wasn’t outlined in their SOW.

BACKGROUND

Please describe your company and position.

I am the Founder of PrezART

Describe what your company does in a single sentence.

Some time ago, we decided to investigate what makes certain presentations impossible to survive without a Red Bull, and then there are those that the same people post on Facebook and watch 20 times. After careful analysis, we concluded that to create the perfect presentation, it would be great to be a writer, screenwriter, actor, comedian, photographer, illustrator, and designer all at once. 
Except that would be more difficult than convincing your grandmother you're not hungry anymore. So we simply assembled a team, like the Avengers, who want to change the world of presentations and defend it from the nightmares with their logo in the lower right corner. This is how the first company in Poland was founded, bringing elements from the world of art to presentations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• Grow awareness More online traffic Links

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Clutch Site

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired YellowInk Digital to help us with our SEO Strategy and link building efforts. The main focus was establishing a strategy focused on local and national growth. The main deliverables were strategy for short term and long term growth, and actual linkbuilding strategy for our business as well. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The strategy we received was excellent. Very thorough investigation and consulting by the YellowInk Digital team. The big result for us was a pathway to grow our rankings, authority, and ultimatelly sales. There was considerable amount of detail put into how we are going to compete with other larger players and most importantly, how we are going to take market share in a competitive space. It was by far and away one of the best experiences I've had working with an agency. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time, and well documented front the get go. Communication it definitely one of their strong suits. 

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their depth of knowledge of SEO strategy, tactics, and what Google is looking for was the most impressive part of working with YellowInk Digital. Their team and management are excellent, and their knowledge about the industry and my market felt very deep.

Are there any areas for improvement or something YellowInk Digital could have done differently?

I plan to continue to work with YellowInk Digital, and don't have any critiques for their team. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Forklift-Simulator

Describe what your company does in a single sentence.

The Forklift-Simulator combines the latest in virtual reality technology with authentic forklift controls. It allows operators to hone their skills and increase their confidence in complete safety. Train and practice forklift driving in a risk free environment, that is engaging and enjoyable learning experience for all. The Forklift-Simulator is a safe, fast, and cost-effective solution for training new employees and experienced operators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• We needed help with SEO, plain and simple. Our goals were: 1. Get more people to find us online. 2. Bring in organic traffic without paying for ads. 3. Create a content strategy that actually made sense and kept people on our site. We knew SEO takes time, so we wanted a team that actually understood our industry and could build a plan that worked long-term.

SOLUTION

How did you find YellowInk Digital?

Referral

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from YellowInk Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Yellowink Digital didn’t just throw a basic SEO plan at us, they actually took the time to understand our business and what would move the needle.  

They started with keyword research, finding the right search terms that would actually help us rank. Then, they worked on fixing and improving our website, including:  

1. Making sure important pages were optimized  
2. Speeding up our site and making it mobile-friendly  
3. Fixing internal links so everything connected better  

Once the basics were in place, they focused on content strategy and backlinks. They helped us create high-quality content that was both SEO-friendly and useful for our audience.  

The link-building part was huge, they got us solid backlinks from real, high-authority sites, which made a big difference in our rankings.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO takes time, but in four months, we saw real results:  

65% more website traffic, and not just random clicks, actual potential customers. Better quality leads, more people coming to our site were actually interested in what we offer.  We also saw higher engagement, people were spending more time on our site, not just bouncing.  

It wasn’t just about ranking higher, we were getting real business growth from the changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on top of everything from the start. We had a dedicated project manager who actually understood our business, not just SEO.
1. Clear timelines  
2. Met every deadline  
3. Easy to work with  

Whenever we had questions or needed adjustments, they responded fast and always had a solid plan.  

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They know their stuff. This wasn’t just basic SEO, they had a real strategy. They actually listen. Instead of a one-size-fits-all approach, they tailored everything to our businesses. They deliver results. No empty promises, just real, measurable growth.

Are there any areas for improvement or something YellowInk Digital could have done differently?

No complaints on improvement. Everything was clear, on time, and we got results.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Zufaa Inc.

Describe what your company does in a single sentence.

Zufaa is a software development company in New York, USA. We cater to various business sectors by providing them with software development and content-writing services. Other than that, we provide web design and web development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• We needed more people filling out our online quote form. Simple as that. We knew SEO was the way to go, but we didn’t have the time (or honestly, the know-how) to do it right. Yellowink Digital came highly recommended, so we gave them a shot.

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Google Search

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They didn’t just throw ads at the problem. They actually went deep into fixing things that were holding us back. Here’s some of what they tackled:

• Cleaned up bad backlinks: Turns out, we had a bunch of junk links dragging us down. They got rid of them.
• Fixed our tracking: Our Google Analytics setup was a mess, so they cleaned that up so we could actually see what was working.
• Optimized key pages: They adjusted our site to better target the right keywords.
• Built strong links: Not just any links, but the kind that actually help rankings.
• Improved conversions: We jumped on a call and they pointed out ways to make our site better at turning visitors into leads, added more CTAs, improved our contact form, even put a CTA in the header to grab attention faster.
• Ongoing SEO strategy: Instead of a “one-and-done” approach, they’ve been working with us to keep building momentum.

Basically, they didn’t just patch things up, they set us up for long-term success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing results fast. We hit #1 on Google for our main keyword and a bunch of related ones too. That alone was a game-changer.

They also set up Google Tag Manager so we could track exactly how many people were filling out the quote form. Right away, we saw a boost in traffic, and more importantly, more leads.

I was so impressed I even sent my brother their way, and now his business is seeing the same kind of results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super organized. No guesswork, no chasing them for updates.

Monthly reports: They send a clear breakdown of what’s working and what’s next.

Live dashboard: I can check progress anytime.

Regular emails: They keep us in the loop without overloading us with info.

They made everything easy to understand, which I really appreciate.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

No sales fluff. I hate dealing with agencies where you get sold one thing, then passed off to someone else. With Yellowink Digital, the people I talked to on day one were the same people actually doing the work. They know SEO inside and out, and they actually care about getting results.

Are there any areas for improvement or something YellowInk Digital could have done differently?

Nope. They handled everything and did exactly what they said they would.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Agency Handy

Describe what your company does in a single sentence.

Agency Handy is an all-in-one agency management platform built to help service providers, freelancers, and digital agencies simplify their operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• we needed a website refresh & better google rankings. site was outdated, seo needed work. just wanted something modern that actually showed up when people searched for us.

SOLUTION

How did you find YellowInk Digital?

Online Search

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from YellowInk Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They redesigned our whole site & have been handling seo ever since. made the site look way better, run faster, and actually perform. Some key stuff they did:

1. New website design, way cleaner & mobile-friendly

2. SEO work to get us ranked higher on google

3. Made sure pages load fast & run smooth

4. Track progress with reports & analytics

5. They took care of everything, which was nice cause we didn’t wanna deal with multiple teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site looks way better, runs smoother, and we’ve definitely moved up in google rankings. more traffic, better engagement. also, customers have actually said they like the new look, which is always good to hear.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yeah, they delivered on time & budget. They were super easy to work with and kept us in the loop the whole way. if we needed tweaks or had questions, they were on it. no headaches.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Just how easy they made everything. No overcomplicated tech talk. They actually listened to what we needed and got it done.

Are there any areas for improvement or something YellowInk Digital could have done differently?

No complaints. smooth process start to finish. if anything, wish we started working with them sooner.

BACKGROUND

Please describe your company and position.

I am the Marketing Strategist of Boys Club

Describe what your company does in a single sentence.

We are a Tech and business company reporting for people who hate tech and business reporting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• Boys Club has a strong voice and an active community, but managing social consistently across platforms was becoming difficult as our content, livestreams, and events scaled. The challenge was maintaining momentum, staying culturally relevant, and showing up regularly without losing our tone or overloading the internal team.

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Google Map

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They supported us with ongoing social media management and this included content planning, post creation, scheduling, and helping us structure our social presence around our newsletters, livestreams, and events. They worked closely with our team to ensure everything stayed aligned with our brand and community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw more consistency across our social channels and stronger engagement on posts tied to key content drops and events. Our social presence became more intentional rather than reactive, which helped extend the reach of our content and keep the community engaged between activations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were flexible, responsive, and easy to collaborate with. Social moves fast, and they were able to adapt to changes without slowing things down. Communication was clear, and workflows felt natural rather than overly structured.

What was your primary form of communication with YellowInk Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to operate within a culture-led brand without watering it down. YellowInk understood that Boys Club isn’t a traditional brand and didn’t force templated content or generic engagement tactics.

Are there any areas for improvement or something YellowInk Digital could have done differently?

Nope, there is no such thing as improvement yet, though if there is, I will be back to comment on that.

BACKGROUND

Please describe your company and position.

I am the CEO of Horizon AI

Describe what your company does in a single sentence.

Horizon is an AI platform that helps large, complex organizations understand how work really happens and move to action fast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• We operates in a space where trust, clarity, and relevance matter more than raw traffic. Our challenge was making sure our website showed up for the right searches and clearly explained our value to users who were already problem-aware. SEO needed to support discoverability without oversimplifying what we do.

SOLUTION

How did you find YellowInk Digital?

Referral

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YellowInk Digital assited us with SEO strategy and execution. This included keyword research, on-page optimization, content recommendations, and improving how our pages were structured for search intent. The focus was on building a clean SEO foundation that could scale as the platform grows.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over time, we saw improvements in how our pages ranked for relevant keywords and how users engaged with the site. Organic traffic became more aligned with our target audience, and visitors were landing on the right pages rather than browsing aimlessly. This made SEO a more meaningful acquisition channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were consistent and thoughtful in their approach. Communication was clear, recommendations were well explained, and timelines were respected. The process felt collaborative rather than transactional, which made implementation easier on our side.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their skill and ability to balance SEO best practices with clear, user-focused messaging. YellowInk Digital avoided generic tactics and focused on relevance, which is important in an AI-driven product where nuance matters.

Are there any areas for improvement or something YellowInk Digital could have done differently?

As we continue to evolve, more proactive suggestions around emerging keyword opportunities could add additional value. 

BACKGROUND

Please describe your company and position.

I am the Founder of VisionTroy

Describe what your company does in a single sentence.

Golf Courses and Country Clubs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• As an agentic AI MVP development company, our challenge was not visibility alone but clarity. The market is crowded, and many companies use similar language around AI without explaining real capabilities. Our website needed SEO that could help us stand out for the right searches while clearly communicating what we build. We wanted to attract founders and product teams who already understand AI, not general traffic.

SOLUTION

How did you find YellowInk Digital?

• Referral
• Linkedin

Why did you select YellowInk Digital over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from YellowInk Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YellowInk Digital worked with us on SEO strategy and execution. This included keyword research specific to agentic AI and MVP development, optimizing service pages, refining technical content, and improving how our offerings were structured for search intent. Their role covered both strategic guidance and hands-on optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw improvement in rankings for niche, high-intent keywords and more relevant organic traffic coming to our site. Inbound conversations became more focused, with prospects referencing specific services and content from the website. This indicated that SEO was reaching the right audience rather than driving broad, low-quality visits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ran the engagement with a clear plan and realistic timelines. Communication was direct, feedback loops were short, and execution stayed aligned with agreed priorities. The process fit well alongside our product development work without becoming a distraction.

What was your primary form of communication with YellowInk Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to work with complex, technical subject matter without oversimplifying it. YellowInk understood that credibility matters in the AI space and avoided generic messaging. Their SEO recommendations respected both search performance and technical accuracy.

Are there any areas for improvement or something YellowInk Digital could have done differently?

Not that I can think of. They managed everything really well.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Stelao

Describe what your company does in a single sentence.

We are passionate about creating software that empowers brands to deliver exceptional outcomes for customers. The key is harnessing the explosive growth in data that is generated and used throughout the enterprise. We are dedicated to cultivating successful partnerships with B2B2C companies, working hand in hand to enhance the lives of individuals and make a positive contribution in an increasingly dynamic world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• At Stelao, we had a strong product and clear value proposition, but our organic visibility wasn’t reflecting that. We were relying too heavily on outbound and referrals, while SEO remained underutilized. Our main challenge was building a structured SEO foundation that could consistently attract the right audience, especially decision-makers actively searching for our services, not just casual traffic.

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Fiverr

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from YellowInk Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

YellowInk Digital worked with us across the full SEO lifecycle. This included a deep audit of our website, keyword and competitor research, on-page optimizations, content direction, and improving how our service pages were positioned for search intent. They didn’t just focus on rankings but also on how SEO could support conversions and long-term growth. It was an ongoing engagement rather than a one-off task.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw measurable improvements in keyword rankings, organic traffic quality, and inbound inquiries over time. Pages that previously had little to no visibility started ranking for relevant, high-intent keywords. More importantly, leads coming from organic search were better aligned with our ideal customer profile, which made a clear difference in sales conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were reliable and structured in their approach. Communication was consistent, expectations were clearly set, and updates were shared without unnecessary complexity. We always knew what was being worked on, what had been completed, and what the next priorities were. This made it easy to collaborate alongside our internal team without friction.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

YellowInk doesn’t overcomplicate SEO or chase buzzwords. They focus on what moves the needle and explain the reasoning behind every recommendation. It felt like working with a strategic partner who understands how growing businesses operate, rather than a vendor delivering templated SEO work.

Are there any areas for improvement or something YellowInk Digital could have done differently?

The onboarding phase involves a fair amount of strategic input and decision-making, which can feel intensive initially. A more step-by-step onboarding framework could further streamline that early phase. Beyond that, the overall experience has been very positive.

BACKGROUND

Please describe your company and position.

I am the Software Application Developer of Felco Solutions

Describe what your company does in a single sentence.

FELCO Solutions is a software and services consulting company specializing in PTC products. We develop PLM and CAD tools designed to bridge gaps within Windchill and CREO, helping our customers streamline their business processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowInk Digital to accomplish?

• We wanted to strengthen our online presence and make sure our website content reflected the quality of our work. SEO was inconsistent, and our messaging didn’t clearly differentiate us. The goal was to improve visibility while also making the site more useful for potential clients.

SOLUTION

How did you find YellowInk Digital?

• Online Search
• Linkedin

Why did you select YellowInk Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from YellowInk Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

YellowInk Digital supported us with an SEO focused content strategy and execution. They helped shape our messaging, optimize service pages, and produce content designed to rank while still sounding natural. Their involvement went beyond writing and into overall content direction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed steady improvement in organic search performance and the quality of inbound inquiries. The content made it easier for prospects to understand our offerings before reaching out, which improved the overall lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive, organized, and clear in their communication. We always knew where things stood and what to expect next, which made the collaboration easy.

What was your primary form of communication with YellowInk Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to balance SEO with clear, business-focused messaging was impressive. Nothing felt forced or over optimized. The content aligned well with how we talk about our services.

Are there any areas for improvement or something YellowInk Digital could have done differently?

There weren’t any major gaps during the engagement. As with any growing agency, continued capacity planning as they scale will help maintain the same level of responsiveness, but our experience overall was very positive.