Yantai SOZOPRO Culture Media Co., Ltd.

The concept of “holding simplicity” in SOZOPRO which aims to achieve your brand dream. Lao Zi pointed out in the Tao Te Ching that “holding simplicity...”. It puts forward the Taoist thought that Taoism pursues to keep observing the authenticity of things, embrace simplicity without immersing in material desires as well as are not disturbed by natural and social factors. The “simplicity” of “holding simplicity” refers to the truth, which is extended to the simplicity of “Tao”, and refers to the original nature of the true and common Tao. Taoism believes that the purpose of cultivating Taoism is to return the mind and life to the state of simplicity through practice and cultivation, that is, "return to simplicity". This is the origin of Lao Zi’ s “simplicity creation theory”. This is a kind of wisdom, an open-minded mind and a farsighted way for the survival and development of enterprises.

In the research and practice of brand professional service, SOZOPRO design team is guided by the Taoist thought of Lao Zi and advocates the design concept of “holding simplicity” in the brand service for customer. That is, in the process of market development and evolution, the company focuses on the forging design node of the brand, follows the most essential & fundamental attributes of things and guided by the law of the development and change of the brand (its Tao), putting forward the planning and design scheme.