xSeedDesign

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Porch-box. We make handcrafted wooden boxes for home deliveries, storage, and contactless pickups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with xSeedDesign?

We turned to xSeedDesign for our logo, fonts, and color schemes.

SOLUTION

What was the scope of their involvement?

My partner ran our business for five years with a basic Squarespace website. We didn’t have a logo and needed to upgrade our branding, which is what xSeedDesign has provided for us. 

Their team has put together a graphics standard document that includes a guideline for our fonts, color palette, layout, and photography. The document also has design files that we could print.

They’ve produced four commercials for our Amazon listing using videos and photos that we shot with someone else. They’ve made versions that have and didn’t have our logo, since we can’t put that on an Amazon video.

Currently, xSeedDesign is designing a new sticker for our shipping boxes. 

What is the team composition?

They have two people on their team. I work with Alicia (Project Manager) for the logo and graphic designs while her husband, Oaken (Owner & Videographer) takes charge of the videos, video editing, and live events.

How did you come to work with xSeedDesign?

I worked with xSeedDesign on a video project years ago, when I was still working with a nonprofit organization. They created a really beautiful two-minute montage for a live event, so I decided to leverage their help again for my business.

How much have you invested with them?

I’ve invested around $5,000–$10,000.

What is the status of this engagement?

They worked from June–July 2020 to develop our logo. We’ve had them on retainer ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The logo development, in particular, was very challenging because my partner was looking for a specific feeling. The simplest thing took forever, but xSeedDesign was very flexible and patient.

How did xSeedDesign perform from a project management standpoint?

The xSeedDesign team is always available when we need work done. They’re responsive, able to meet deadlines, and willing to make several edits on a piece if necessary. We typically communicate through email and text.

What did you find most impressive about them?

What distinguishes xSeedDesign is their creativity and openness to collaborate on ideas. They’re very task-oriented and have great time management. We appreciate that they’re able to stay within budget as well because that’s a big factor.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Let xSeedDesign do their thing and encourage their creativity. They’re good at what they do so I definitely recommend that you take the chance to work with them.