XPON Technologies

BACKGROUND

Introduce your business and what you do there.

I’m business support for Scotwork Australia, a management consulting firm that provides training around negotiation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Internetrix?

Our challenge was gaining brand recognition in the marketplace. There are a number of similar competitors in the industry. We’re one of the top companies on the page in terms of digital marketing, and we really need to stand out on that page. We need to get traffic to our site.

SOLUTION

What was the scope of their involvement?

First, we wanted our Google Ads on the top of page one. We also wanted SEO help, with our website and information appearing naturally at the top of searches related to negotiation training.

We sat down and got a spreadsheet together on important keywords and what we wanted to be the best performing. That was very useful. They worked with us on brainstorming and then took over implementation. They also helped with branding and designing our ads.

What is the team composition?

We’ve worked with different people. At any given time it’s typically three people on the team, with one main contact.

How did you come to work with Internetrix?

The current marketing manager here hired them. She built up a previous relationship with them and then hired them.

How much have you invested with them?

I can say it’s in the range between $50,000 and $100,000.

What is the status of this engagement?

We’ve worked together since March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been outstanding. They work on their own and meet with us twice a week to determine how we’re doing. We’ve been performing really well and within budget — a testament to our ad dollars working well and them being excellent at optimizing cost savings.

We sit down every year to reevaluate that spreadsheet with our keywords and restructure our campaigns. This has kept us up to date and has kept them delivering. Each year has gotten better and better.

One of the benefits of working with Internetix is that they know the technical side, but more importantly, they know us. They know how to make us understand what the data means and what we need to work on.

How did Internetrix perform from a project management standpoint?

They’re very responsive. They’re always on time. They’re very punctual with how they respond to tasks and requests. Whenever I give them a task, they’ll sit down with us, brainstorm, and deliver within the deadline. They’re also very flexible.

We mostly communicate over email. We also have a 90-minute meeting every fortnight to catch up. That’s typically via videoconferencing.

What did you find most impressive about them?

Their customer service is their strongest point. A close second is their excellent quality of work.

Are there any areas they could improve?

No, they’re delivering excellent work.

Do you have any advice for potential customers?

Make sure you’re clear with goals, objectives, and budget. They’re excellent at aligning on what we want to achieve and what we should expect.