Xpark360 advertising agency

BACKGROUND

Please describe your company and position.

I am the Head of Marketing Department of Syscomptech Communications Limited

Describe what your company does in a single sentence.

Syscomptech is an enterprise connectivity and infrastructure company providing secure broadband internet, satellite networking, and tailored IT solutions across Nigeria and West Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xpark360 advertising agency to accomplish?

• Increase brand visibility through outdoor advertising across key commercial districts.Increase brand visibility through outdoor advertising across key commercial districts.
• Increase brand awareness and visibility across key Nigerian urban centers.
• Drive measurable foot traffic and customer inquiries through billboard exposure.
• Strategically position our brand in premium, high-traffic billboard locations.

SOLUTION

How did you find Xpark360 advertising agency?

• Online Search
• Referral

Why did you select Xpark360 advertising agency over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Xpark360 advertising agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xpark360 handled the complete rollout of our product launch campaign across 4 major cities—Lagos, Abuja, Port Harcourt, and Ibadan.
They conducted:

• Site research and billboard placement strategy.
• Billboard space acquisition and negotiation.
• Creative design and printing of high-quality campaign artwork.
• On-ground installation and real-time campaign monitoring.
• Post-campaign performance analysis.

Deliverables included:

• 15 large-format billboards installed across Nigeria
• 1 master strategy document
• Weekly campaign monitoring reports
• Creative design templates adapted for regional messaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 3 weeks of the campaign, we recorded a 37% increase in inbound inquiries and a 22% uplift in brand recall during customer surveys across Lagos and Abuja. We also tracked over 50% boost in website traffic from regions where our billboards were placed. The visibility impact was clear, and foot traffic to our branded touchpoints rose significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xpark360’s project management was smooth, responsive, and deadline-driven. We were assigned a dedicated account manager who coordinated every stage—from proposal to execution. Their team communicated timelines clearly, and every deliverable was completed on or ahead of schedule. They were very responsive to change requests and flexible with location adjustments mid-campaign. Their customer-centric approach made us feel heard and prioritized throughout.

What was your primary form of communication with Xpark360 advertising agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was Xpark360’s ability to combine creative brilliance with operational precision. Their team didn’t just place billboards—they curated experiences. From their deep knowledge of high-traffic billboard locations in Nigeria to their agile campaign execution and post-campaign reporting, everything was handled with a rare mix of passion and professionalism. Their unorthodox, result-driven marketing mindset truly sets them apart in the saturated advertising space.

Are there any areas for improvement or something Xpark360 advertising agency could have done differently?

While the overall experience was exceptional, we believe that offering a real-time campaign tracking dashboard accessible to clients could enhance transparency and allow brands like ours to monitor exposure and performance in real-time. It's not a flaw—just a potential feature upgrade.