The WYSIWYG Co.

The WYSIWYG Co. is the coaching partnership of Caroline Sugarman and Aaron Sugarman. We are members of the International Coach Federation (ICF), with more than 30 years of combined coaching and consulting experience.

We work with individuals and organizations, through a mix of one-on-one coaching and group work that builds leadership and communication skills and improves team performance.

We support our work with assessments that generate insight, highlight strengths and areas for development, and help organizations make better hiring decisions.

In all our years of doing this work, we haven’t yet found a “typical” client. We work with introverts and extroverts, artists, entrepreneurs, management, emerging leaders and seasoned execs, folks at the bottom, middle and top of the org chart (or not on the chart at all). Our organizational clients include non-profits, social enterprises, start-ups and well-established companies looking to up their game.

Our approach is values-based (Caroline’s include Collaboration, Joy & Pride; Aaron’s include Connection, Courage & Creativity) and holistic, meaning we deal with the whole person – intellect, emotions, relationships, and even (or perhaps especially) the physical body. We believe that who we are is as important as what we do.