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WUA

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Benchmark your journey. Prove what converts.

WUA is the expert in digital customer journeys. Since 2008 we have helped more than 300 brands in 24 countries find out where they win and where they lose online, based on more than 1 million website evaluations by real consumers.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2008

Service Lines
Conversion Optimization
35%
Market Research
30%
UX/UI Design
20%
Digital Strategy
15%

No Focus Areas have been added yet…

Industries
Financial services
50%
Energy & natural resources
15%
Telecommunications
15%
Government
10%
Media
10%
Clients
Enterprise (>$1B)
50%
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
10%

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Our Story

WUA started in 2008 with one question: how do you know if your website is good if you only look at your own? We built a method where real consumers compare journeys side by side, so every insight comes with a benchmark. Today our Amsterdam team runs research in 24 countries. We don't stop at advice: we build and test the fix.

What Sets Us Apart

Benchmarked against your competitors

Every insight comes with context. Real consumers evaluate your journey side by side with your direct competitors, so you see per step where you win and where you lose. Our reference base: 1M+ evaluations of 300+ brands since 2008.

We build the fix, not just the report

Most research ends with a slide deck. Ours ends with working, clickable prototypes. Our specialists turn findings into concrete improvements your team can implement right away.

Proof instead of opinions

We validate every improvement with real users before you build it. Clients have seen results like +14% more first appointments and 130,000 fewer avoidable phone calls.

Commonly Asked Questions

Two things. First, we always measure against your competitors, based on a reference base of more than 1 million consumer evaluations since 2008, so you know what good looks like in your market. Second, we don't stop at recommendations: we build improvements as prototypes and prove their impact with real users before you invest in development.

We focus on organizations with high-impact digital customer journeys, such as banks, insurers, telecom and energy providers, government and media. Typical projects are competitive customer journey benchmarks, website audits (you vs. two competitors), conversion optimization and prototype testing with real users.

We start with a short intake to define your key customer journeys and the competitors you want to be measured against. Real consumers from your target group then evaluate those journeys step by step. You receive a benchmark showing where you win and where you lose, followed by concrete improvements and, if needed, clickable prototypes that we test with real users.

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