Workstyle-Lifestyle Consulting

Solopreneurship can be both personally and financially satisfying. About 2.7 million Canadians have opted for it because they are attracted by flexibility and working for themselves. But there are challenges.:

Finding direction – people who choose this livelihood usually know what they don’t want to do but find it difficult to clearly define what the business really does and who it serves.

Accountability – staying motivated is often difficult when there is no one to answer to or to set direction.

Business systems – creating the structures to support efficiency and effectiveness takes time and experience. Time and energy management must be learned.

Attracting business – marketing and sales are usually the biggest hurdle because we all have fears and biases about networking, marketing and closing the sale.

Discomfort – there are always things to do that we haven’t done before or don’t find enjoyable.

Technology – being our own IT specialist is often a huge stretch.

Money management – is more than just cash flow. It’s about tax reporting, multiple bank accounts and credit cards, bookkeeping, budgeting and pricing.

Isolation – there are no colleagues to serve as a sounding board when there are tough decisions to be made.

We have a number of programs and supports to help you overcome these challenges and put some actions into place that will move you into a satisfying career in business for yourself.