Workshop Branding

BACKGROUND

Please describe your company and your position there.

I am the President of Health Logics Laboratories, a dietary supplement company. We sell a wide range of dietary supplements covering various different areas of health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Workshop Branding, and what were your goals?

Our business was lacking the emotional connection with our customers. Workshop Branding has a portfolio of experience that made us confident in their ability to lead us through the rebranding process and deliver on updated labels to help connect with consumers more.

SOLUTION

How did you select this vendor?

We took initial calls with 10+ branding companies to find the right fit. Once we spoke with Allen and Workshop Branding, we immediately knew we had found the best company to work with us on the project.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was an entire rebranding of our labels and logo. To start, we had an initial call to show Workshop Branding our initial ideas and where we fit in the dietary supplement space. Workshop Branding then prepared a Design Brief, full of analysis on how we can best address our issues, and reimagine our product line to have proper segmentation to make our line of products connect with consumers better.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with one point of contact, which helped funnel all of our comments, thoughts, and edits to their team in the most efficient way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of our work with Workshop Branding, we have a much greater understanding of how to categorize and segment our products so that consumers don't feel like we put out "random" supplements. We also now have a great command of our company's "voice" and how to interact with consumers.

Describe their project management style, including communication tools and timeliness.

WorkShop Branding was excellet at giving us timelines, as well as quotes on the various stage of our project. They were always responsive and willing to get on video calls whenever we needed to make sure we were on the same page.

What did you find most impressive or unique about this company?

Their commitment to understanding our industry and analyzing where we fit was impressive. They also had great initiative in providing us a few different options as the beginning of the project to show different ways to approach our redesign.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

CEO of Children and tween personal care company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Workshop Branding, and what were your goals?

Workshop Branding had updated our hair care packaging so when it was time to develop our new brand we worked with them again. We created a line of hair, skin and body care for tweens and needed something fun and engaging that both parents and kids would like.

SOLUTION

How did you select this vendor?

They did a fabulous job updating our 20 year old packaging while maintaining the core values and ideas of our brand.

Describe the scope of their work in detail, including any steps and the final deliverables.

We met several times to brainstorm the concept to create a brand name and identity. We were presented with great options and had a few meetings to talk through our first choices. We collaborated on everything. Workshop Branding guided us along the way to ensure we had a cohesive concept that worked with all of our packaging, web and marketing channels.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the owners and creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We constantly get compliments on our packaging. It is truly special and has garnered praise from customers and retail buyers.

Describe their project management style, including communication tools and timeliness.

We had in person meetings to review creative and communicated through email as well. The team was always available to discuss and answer any questions we had each step along the way. They were always available when we needed something.

What did you find most impressive or unique about this company?

The research and time they put in initially allows for the creative journey to be a collaborative, cohesive and productive journey. We felt like a team who had a goal together and we succeeded.

Are there any areas for improvement or something they could have done differently?

I don’t believe anything could have been done differently to improve the process. It was easy and fun and we look forward to working with Workshop Branding again.