WOC | Resonance

BACKGROUND

Please describe your company and position.

I am the CEO of Visit Modesto

Describe what your company does in a single sentence.

Visit Modesto serves as the Destination Marketing/Management Organition in Stanislaus County. As a result, we coordinate the DMO work for Modesto and Oakdale where Tourism Districts exist. Our tourism work in the region serves as the destination leader, community partner and economic catalyst.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WOC | Resonance to accomplish?

• Create an affordable and effective strategy for DMOs that delivers depth and detail to align the DMO and its community stakeholders for mutual success.
• Build a staff centric roll out of the strategy with clear objectives
• Keep the strategy focused on revenue drivers that benefit the tourism community

SOLUTION

How did you find WOC | Resonance?

Other

Why did you select WOC | Resonance over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from WOC | Resonance were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We began the engagement with the mission of a clear, tactical framework for our strategic plan that would help staff, boards and partners to clearly understand our goals in the comning year. 
We were clear in receiving a document that our boards and funding partners could use to understand what the budget for the next fiscaly year would be supporting. In this document, we also wanted to have clarity for our staff about adherence to the goals and the guiding principals for every activity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Staff Engagement
2. Board Buy In
3. Partner Buy In
4. Tactical Application

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we are still in the project and each and every deliverable is provided, and responded to, in a timely fashion. Each benchmark was clearly in line with our needs.

What was your primary form of communication with WOC | Resonance?

Virtual Meeting

What did you find most impressive or unique about this company?

Trust is the single most important trait I look for in partners. I trust this team implicitly. Their knowledge, expertise, style, compassion, and driven approach to our business model aligns with our needs. They respond, they listen, they ask questions to clarify and meet every benchmark/KPI. The bonus? They provide quality results...what more could I ask for!

Are there any areas for improvement or something WOC | Resonance could have done differently?

Honestly, this is the second engagement we've had with WOC/Resonance and we would not be back for more if there were areas for improvement that we don't address in the course of business. WOC/Resonance are true partners.