Witch&Wizard

BACKGROUND

Please describe your company and position.

I am the Country Manager of FCB Artgroup Tbilisi

Describe what your company does in a single sentence.

Creative Agency that offers marketing solutions, creative campaigns, Photo & Video productions, Branding, KV and other design services, Digital campaigns, Social Media, and content creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Witch&Wizard to accomplish?

• Create a limited-edition packaging design for our client within a predetermined campaign

SOLUTION

How did you find Witch&Wizard?

• Referral
• Other

Why did you select Witch&Wizard over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Have very positive previous working experience working with them

How many teammates from Witch&Wizard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For Beer Ravi’s summer campaign, "Your Own Way," we designed a limited-edition packaging series that brings self-expression to life. Each theme—Dance Your Own Way, Relax Your Own Way, and Care Your Own Way—follows a unified illustrative style while telling its own unique story. The free-flowing, expressive illustrations capture the spirit of spontaneity, creativity, and authenticity, inviting consumers to embrace life in their own way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The process was smooth and fast, and the final designs felt so on point for us as an agency—and for our client, Beer Ravi—that we decided to expand the limited-edition designs beyond the originally planned pats to include cans as well. The campaign generated strong buzz on social media, with people sharing their favorite designs and connecting with the "Your Own Way" theme. The striking packaging also drove sales, as the eye-catching design encouraged more spontaneous purchases. Beyond the numbers, the project reinforced Beer Ravi’s brand identity in an authentic and engaging way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was smooth, efficient, and fast. They delivered everything on time, and the whole process felt easy and comfortable. Communication was clear, and they were always quick to respond to our needs, making adjustments when necessary without any delays. Their ability to keep things moving while maintaining high creative quality made the collaboration effortless and enjoyable.

What was your primary form of communication with Witch&Wizard?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most was the professionalism and pure talent of the art directors. Their creativity and skillfulness were evident in every step of the process—from concept development to the final execution. They had a strong vision but were also adaptable, ensuring the designs perfectly aligned with the brand’s identity. Their ability to translate abstract ideas into striking, meaningful visuals made a huge difference in the project’s success. 

Their creativity, professionalism, and seamless execution made the entire process effortless, and the results spoke for themselves.

Are there any areas for improvement or something Witch&Wizard could have done differently?

Honestly, we got everything we needed and more. The process was smooth, the collaboration was effortless, and the final outcome exceeded expectations. There’s nothing I’d point to as needing improvement—everything was handled professionally and creatively from start to finish.

BACKGROUND

Please describe your company and position.

I am the Employee of Stimuli Digital

Describe what your company does in a single sentence.

We help B2B companies generate leads, thorugh cold outreach

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Witch&Wizard to accomplish?

• To create a logo and visual identity for our newly established
• Logo design

SOLUTION

How did you find Witch&Wizard?

Referral

Why did you select Witch&Wizard over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Witch&Wizard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stimuli Digital’s logo and visual identity project centered on crafting a modern, tech-driven brand that emphasized its intelligent and efficient approach to B2B lead generation. The aim was to create a design that balanced professionalism with innovation, mirroring the company’s ability to connect businesses with the right leads. The final assets featured a refined logo, a carefully selected color palette and typography, as well as supporting graphics and a cohesive visual style for web and social media use. Ultimately, the refreshed identity established 'Stimuli' as a recognizable brand that resonated with sales and marketing teams, professional service providers, and businesses seeking data-driven lead generation solutions.

Key Deliverable:

Logo

Visual identity elements (including color palette and typography)

Supporting graphic elements

Branding for business cards and social media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new design led to a more cohesive and consistent brand presence across all platforms, which enhanced the overall customer experience. Additionally, we saw improvements in customer sentiment, with positive feedback on the visual elements, and increased conversion rates on our website, indicating stronger alignment with our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding from start to finish. Every milestone was met with precision, and they consistently delivered ahead of schedule. Communication was seamless, with proactive updates that kept everything on track. They not only responded to our needs but anticipated them, offering insightful recommendations that elevated the project even further. Their commitment to excellence, flexibility, and attention to detail made the entire process smooth and efficient. It was an absolute pleasure working with such a dedicated and professional team! 

What was your primary form of communication with Witch&Wizard?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was truly amazed by their deep understanding of industry-specific insights, especially for a company like Newonce. They grasped the nuances of the brand and its audience with remarkable precision, going beyond surface-level knowledge to deliver strategies and solutions that felt incredibly on-point. Their ability to align with the culture, tone, and unique dynamics of the industry was nothing short of impressive, making the entire collaboration feel effortless and highly effective. 

Are there any areas for improvement or something Witch&Wizard could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Global CMO of APTOS

Describe what your company does in a single sentence.

Aptos is a global leader in thread lifting technology, pioneering innovative, minimally invasive aesthetic solutions that enhance natural beauty and deliver long-lasting results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Witch&Wizard to accomplish?

• Creating visual identity, capturing individuality and self-expression
• Designing a type-based logo with eight unique variations
• Developing a brand book to capture and guide the visual identity
• Creating social media templates to maintain consistency across platforms
• Creating expressive typography to enhance the visual identity

SOLUTION

How did you find Witch&Wizard?

• Referral
• Other

Why did you select Witch&Wizard over others?

• Great culture fit
• Referred to me

How many teammates from Witch&Wizard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: "Unique as You Are" Campaign – Visual Identity & Branding

Project Overview:
The "Unique as You Are" campaign celebrates self-expression, individuality, and transformation. It highlights how people shape their own identities through personal choices—whether it's hair color, tattoos, fashion, or aesthetic treatments. Aptos' barbed thread lifting technology aligns with this concept, allowing individuals to enhance their unique beauty in a way that is personal and one-of-a-kind. The visual identity must embody these ideas and create a strong, recognizable campaign presence across digital and print platforms.

 
Scope of Work
1. Research & Concept Development
Market & Trend Analysis: Explore current visual trends in aesthetics, beauty, and self-expression.
Competitor Benchmarking: Study how other brands visually communicate individuality.
Mood Board Creation: Develop an inspiration board with typography, color schemes, and graphic styles that reflect the campaign’s concept.
Creative Direction Statement: Define the visual personality of the campaign, ensuring alignment with Aptos’ brand identity.
2. Logo & Typography Development
Campaign Logo Design:A dynamic, adaptable logo system that can be customized or altered to reflect different aspects of individuality.
Variations for different formats (horizontal, vertical, icon-based versions).
Custom Typography or Unique Font Selection:A bespoke typeface or a mix of artistic, bold fonts to symbolize self-creation.
Guidelines on font pairings and usage for different media (digital, print, social).
3. Color Palette & Visual Identity Guidelines
Primary & Secondary Color Palette:Bold, unconventional tones mixed with soft natural hues to balance individuality with aesthetics.
Gradient effects and overlays to symbolize transformation.
Texture & Pattern Development:Organic, asymmetric shapes to reflect fluidity and uniqueness.
Mixed media approach (hand-drawn elements, digital effects).
Imagery & Photography Direction:Portrait photography of diverse individuals showcasing different aesthetics.
High contrast, editorial-style shots with a sense of movement and transformation.
4. Brand Book & Guidelines
Comprehensive Brand Guidelines Document covering:Campaign logo usage, placement, variations
Typography system and font hierarchy
Color palette with hex, CMYK, and RGB codes
Graphic elements and illustrative style
Photography direction (composition, mood, lighting)
Guidelines for digital, print, and motion applications
5. Campaign Asset Design & Production
Digital & Print Collateral
Social Media Templates (Instagram, Facebook, LinkedIn, YouTube)Post and story templates with text overlays
Animated GIFs or motion-based elements for reels & TikTok
Advertising & Print MaterialsBillboards and Posters (for clinic and event promotions)
Brochures & Flyers (for distribution at medical conferences)
Press Kit Materials (campaign background, branding guidelines)
Website & Digital GraphicsLanding page graphics and campaign banners
Email header images for promotional mailings
E-booklet or digital PDF for press and brand partners
6. Motion & Video Branding Elements
Intro & Outro Animations for video content
Kinetic Typography Motion Graphics for digital ads
Storytelling Video Concept (Mood and visual direction for future campaign videos)
 
Key Deliverables
1. Visual Identity & Branding Guidelines
Campaign Logo & Variations
Typography System (including potential custom typeface)
Color Palette & Usage Guidelines
Patterns, Textures, and Backgrounds
Photography & Imagery Guidelines
Brand Book with usage rules
2. Campaign Assets for Digital & Print
Social Media Templates (Static & Animated)
Digital Advertising Banners
Billboards & Print Ads
Brochures & Flyers
Website Graphics & Banners
Email Campaign Templates
3. Motion & Video Elements
Intro & Outro Animations
Social Media Motion Graphics
Typography-based animations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success Criteria (Defining What ‘Good’ Looks Like)
📌 Short-Term Success (3-6 months post-launch)

25%+ increase in engagement on social media.
15% increase in new clinic activations.
30% growth in website traffic from campaign content.
10%+ growth in thread sales (with strong performance in featured products).
Aptos becomes synonymous with self-expression in aesthetics.
Sustained increase in doctor onboarding & repeat purchases.
Strengthened brand positioning as the leader in unique, customizable aesthetic solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

✅ Timeliness & Delivery:

Most deliverables were provided on schedule, allowing for a smooth workflow and sufficient time for feedback and adjustments.
They adhered to the initial timeline, though some minor delays occurred in specific areas. However, they communicated proactively about any changes.
✅ Responsiveness & Adaptability:

The team was responsive to feedback, incorporating necessary changes efficiently while maintaining the integrity of the brand vision.
They demonstrated flexibility when adjustments were needed, ensuring that the final output aligned with expectations.
✅ Understanding of Needs:

They took the time to understand the brand's unique positioning and translated the concept effectively into the visual identity.
Their ability to capture the essence of "Unique as You Are" through design showed a solid grasp of both aesthetics and brand messaging.
 

What was your primary form of communication with Witch&Wizard?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

✅ Creative Interpretation of the Brand Concept
One of the most impressive aspects of this company was their ability to truly understand and translate the core message of "Unique as You Are" into a compelling visual identity. They successfully captured the essence of individuality, self-expression, and transformation, ensuring the branding felt distinctive and aligned with the campaign's philosophy.

✅ Innovative & Bold Design Approach
Their design thinking was fresh, modern, and unconventional, pushing beyond traditional aesthetic branding. The use of custom typography, organic patterns, and dynamic elements demonstrated their ability to create a visually engaging and emotionally resonant identity.

✅ Attention to Detail & Brand Storytelling
Beyond just delivering visuals, the company embedded storytelling into the branding. Every design choice—colors, fonts, imagery—felt intentional and tied back to the idea of self-creation and uniqueness, reinforcing the campaign’s deeper meaning.

✅ Adaptability & Commitment to Excellence
They were highly receptive to feedback and willing to refine their work to ensure alignment with the brand's vision. Their ability to iterate quickly and stay flexible while maintaining high creative standards was a key strength.

🔹 Final Thought:
Their strategic approach to branding ensured that design wasn't just aesthetic and meaningful. Their combination of creativity, technical expertise, and responsiveness made them a valuable partner in bringing "Unique as You Are" to life.

Are there any areas for improvement or something Witch&Wizard could have done differently?

No Areas for Improvement – Outstanding Performance
Witch&Wizard delivered an exceptional branding experience, demonstrating a deep understanding of the "Unique as You Are" campaign and translating it into a bold, innovative, and highly effective visual identity.

Their project management, responsiveness, creativity, and execution were all on point, ensuring a smooth and collaborative process. From concept development to final deliverables, they showed dedication, expertise, and an impressive ability to bring a vision to life without any noticeable gaps or areas for improvement.

Their attention to detail, adaptability, and strategic approach to branding made this collaboration truly outstanding. It was a pleasure working with a team that not only met but exceeded expectations at every stage of the projec

BACKGROUND

Please describe your company and position.

I am the COO of Tbilisi School of Communication

Describe what your company does in a single sentence.

Tbilisi School of Communication is committed to providing quality-oriented educational programs in fields crucial to today's job market. With over 30 programs spanning data, marketing, design, IT management, and programming, we offer diverse learning opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Witch&Wizard to accomplish?

• Create brand's new visual identity

SOLUTION

How did you find Witch&Wizard?

• Online Search
• Referral

Why did you select Witch&Wizard over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Witch&Wizard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was all about giving Tbilisi School of Communication’s visual identity a fresh, modern update. W&W stepped in to create a new look that would better connect with their audience and stand out in a crowded market. They revamped everything from the color palette and typography to illustrations and photo styles, making sure everything felt cohesive and engaging. With new social media assets and guidelines in place, the brand now has a unified, eye-catching presence across all channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a noticeable increase in engagement across our social media platforms, with higher interaction rates on posts featuring the new branding. Additionally, the refreshed visual identity contributed to a more cohesive online presence, making the brand more recognizable and aligned across all channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project efficiently, ensuring everything was delivered on time and according to schedule. They were quick to respond to our needs, offering thoughtful solutions whenever we had questions or needed adjustments. Their collaborative approach made the entire process smooth and easy to manage.

What was your primary form of communication with Witch&Wizard?

Virtual Meeting

What did you find most impressive or unique about this company?

They didn’t just follow the brief - they took the time to dig deeper into what we were trying to achieve and brought fresh, creative ideas to the table. Their attention to detail and commitment to delivering a brand identity that truly resonated with our audience was impressive.

Are there any areas for improvement or something Witch&Wizard could have done differently?

I can’t recall anything specific that could have been improved. From start to finish, their team was responsive, collaborative, and attentive to our needs.

BACKGROUND

Please describe your company and position.

I am the Strategic Brand Manager of TBC Insurance

Describe what your company does in a single sentence.

Insurance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Witch&Wizard to accomplish?

• Create engaging typography designs for corporate gifts

SOLUTION

How did you find Witch&Wizard?

Referral

Why did you select Witch&Wizard over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Witch&Wizard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

Witch&Wizard (W&W) was hired to create engaging typography designs for corporate gifts. The project involved conceptualizing and designing festive, high-quality typography that could be applied to various gift items, including greeting cards, mugs, tote bags, etc.

Key Deliverables:
- Unique typography designs
- Digital files in multiple formats (SVG, PNG, PDF)
- Print-ready versions for merchandise and packaging
- Revisions based on feedback to ensure alignment with brand aesthetics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The typography designs were well-received by the recipients of the gifts. The feedback was overwhelmingly positive, with many expressing appreciation for the creativity and uniqueness of the designs. The gifts successfully created joy and excitement, fulfilling the intended purpose.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was top-notch. Witch&Wizard maintained a high level of professionalism, ensuring that all deadlines were met with precision. Communication was seamless, and they were highly responsive to our needs. The entire process was smooth, efficient, and stress-free, making for an excellent collaboration.

What was your primary form of communication with Witch&Wizard?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to fully understand and focus on the deeper needs of the project. Their passion for their craft was evident in every detail, and it was clear that they put their heart into everything they do. The love and dedication they have for their work truly shines through in the final product.

Are there any areas for improvement or something Witch&Wizard could have done differently?

In our experience, everything went smoothly, and we have no suggestions for improvement.