Wingnut Social

BACKGROUND

Introduce your business and what you do there.

I'm the founder and principal designer of HLM Designs. We make houses feel more like home and help small boutique businesses elevate their brands visual identity presence through interior design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wingnut Social?

We needed help with brand awareness through social media, blog copy, and website SEO.

SOLUTION

What was the scope of their involvement?

Wingnut Social creates social media posts focused on my company's marketing initiatives and target audience to elevate our brand awareness. The team also writes blogs about industry-specific topics and handles our website's SEO. Regarding social media, Wingnut Social creates grid posts for our social media business instagram, including static and reel posts. The team also writes the copy and details that align with my company's brand voice and image.As for SEO, Wingnut Social maintains and tweaks our SEO keywords, website page formats, and backend optimization for Google and other search engine platforms to create exposure for my company. For blogs, Wingnut Social co-created topics around our areas of focus, keeping each blog informative and relatable to the reader about all things interior design.

What is the team composition?

We've worked with 2–5 teammates from Wingnut Social.

How did you come to work with Wingnut Social?

They were referred to me. I chose them because their values aligned with ours, and because of their industry alignment with mine. Interior design.

How much have you invested with them?

We've spent around $25,000 - $50,000.

What is the status of this engagement?

We started working with them in July 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Wingnut Social, we've seen an increase in our social media followers, website traffic, and SEO visibility through Google month over month and year over year.

How did Wingnut Social perform from a project management standpoint?

Wingnut Social's project management is excellent. The team is timely, professional, and understanding. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Wingnut Social just gets it! They also get me and my company's brand voice and identity. They are experts in the field of interior design with social media and marketing, and I couldn't have had a better match with them.

Are there any areas they could improve?

There seriously isn't anything for Wingnut Social to improve from my relationships view point with them.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and principal designer of LP & Co., a full-service interior design firm offering residential and commercial office design. We create bold, functional spaces tailored to clients' lifestyles in Maryland, D.C., and Northern Virginia, with remote services available.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wingnut Social?

We needed help broadening our reach and following on social media, particularly Instagram, to elevate our brand's value.

SOLUTION

What was the scope of their involvement?

Wingnut Social creates and schedules posts on a biweekly basis on social media. The team also writes captions and designs graphics. Moreover, they deliver in-depth social media reports and strategies on a monthly basis. Before we started working together, they provided me with a comprehensive social media strategy based on an audit.

What is the team composition?

We work with 2–5 teammates from Wingnut Social.

How did you come to work with Wingnut Social?

I found them through a podcast. I chose them over other options because I liked their approach and subject matter expertise.

How much have you invested with them?

We've spent around $100,000+

What is the status of this engagement?

We started working with them in 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I've increased my followers by about 4,000. Moreover, our engagement rates have increased, including likes, comments, and shares on our posts.

How did Wingnut Social perform from a project management standpoint?

They always deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They know the interior design industry very well, as well as the Instagram algorithm. It's not just the posting that I value; it's their engagement with the broader community that allows my growth to come in an organic way.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Owner & Design Consultant of Trella, LLC Design & Remodel

Describe what your company does in a single sentence.

At Trella Design & Remodel, we transform homes into thoughtfully designed spaces that feel uniquely yours. All things considered. From big picture design to the smallest finishing details, we bring the vision to life and handle the complexities along the way, so the experience is as exceptional as the result.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wingnut Social to accomplish?

• Grow Social Media following
• Drive traffic to our website
• Generate quality leads

SOLUTION

How did you find Wingnut Social?

Referral

Why did you select Wingnut Social over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from Wingnut Social were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Strenthen brand awareness, cultivate engaged community, establish brand as go to expert in design & remodel field, & engage high end clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received and converted a new client that was a great fit for us. The client said they found us on Instagram. Our follower count has more than doubled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always delivered on time. Their communication is professional and responses are timely.

What was your primary form of communication with Wingnut Social?

Email or Messaging App

What did you find most impressive or unique about this company?

Implementation aligned with expectations and communicated strategy.

Are there any areas for improvement or something Wingnut Social could have done differently?

The tech aspect or content management could be better for me because it's not something that is my strength. Wingnut has been patient and helpful throughout the process.