Wilkinson Group

Wilkinson Group is a Sydney-based crisis communications and reputation management consultancy led by Managing Director Peter Wilkinson, who spent 30 years in investigative journalism before advising the people he once reported on.

That background shapes the approach: Peter asks the questions a journalist would ask before a crisis breaks, not after. Who are the sources. What is the evidence. What is the story a subject does not want told.

What We Do

• Crisis communications, including 24/7 rapid response for organisations facing a live issue
• Reputation management, protecting and rebuilding trust before, during and after a crisis
• Media training for executives and spokespeople
• Issues management and pre-crisis planning
• Wilkinson Confidante, a retained advisory service for boards, CEOs and General Counsel

How We Work

Wilkinson Group is deliberately small: a handful of senior advisers supported by AI, not an account-management layer. Clients get direct access to the person doing the thinking, not a junior team reporting up. The firm takes on work where the stakes justify the attention, not to chase volume.

Our Framework

Peter's standing crisis framework is Trust = Truth + Transparency + Traceability. Every response is judged against whether it tells the truth, whether it is transparent, and whether it can be traced and verified later.

Peter is a member of Reputation Advisors International and advises organisations nationally from Wilkinson Group's Sydney base.