White Warbler Communications Pvt. Ltd. (WWC)

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of an ingredients solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Warbler Communications Pvt. Ltd. (WWC)?

We had a website that wasn’t clearly telling our story and had outdated technology. We wanted to redesign our website to capture the journey our company had.

SOLUTION

What was the scope of their involvement?

They developed our new website. We had the initial prototyping done during the summer, but then we took a pause as we changed our strategy. We engaged them again in December, to then begin rebuilding the site. The website was built on HTML, but we’re now transitioning to a WordPress platform.

Their team also handles our SEO efforts for the site. They supply guidance on designing advertisements and brand communication materials. 

What is the team composition?

A variety of people have supported us, including a content writer, content editor, designer, developer, and a project manager. They pull in who is needed at a given point in the project.  

How did you come to work with White Warbler Communications Pvt. Ltd. (WWC)?

We heard about them by word of mouth. We vet them and two other companies through a proposal. We ultimately chose them because we felt they could be a long-term enabler for us.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in June 2019 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is live now and many people tell us it’s quite impressive. Since we’re able to link the contact form on the site to our CRM tool, we can see how our leads are increasing through our site. 

How did White Warbler Communications Pvt. Ltd. (WWC) perform from a project management standpoint?

The coordination is handled on their end. They’re patient and flexible with our timelines; they go with the flow. We didn’t use any tools to manage the project, so we mostly communicated by email, WhatsApp, and Asana conference calls and video conferences. I’ve also visited their office a couple of times. 

What did you find most impressive about them?

Their energy and level of integration with our team is impressive. I’ve really learned so much from them, especially since we didn’t have a marketing teammate when we started this journey. They’ve demonstrated they have a diverse range of capabilities. 

Are there any areas they could improve?

They could work on how to build things for the global market. To do this, they could be more attuned and aware of different cultural identities in varying areas. 

From a communication standpoint, there are some cultural differences, but they’re a very friendly team. We had a bit of a disconnect about a creative conflict, as they wanted to bring ideas to the table but we wanted to focus on our requests. It took a bit of time but eventually we were very clear about our expectations. 

Do you have any advice for potential customers?

Be clear about what you want. If you have room to be more creative, they will do a fantastic job. If you want to be restrictive and go with your own thinking, then be upfront with them. This will avoid any conflicts.