Whipsaw

Whipsaw is a design and brand consultancy based in San Francsico. We take products from first insights to first customer, working acrross strategy, industial design, digital experience, brand identity, packaging and market launch with one intergrated team. We work with two kinds of clients. Funded startups, ready to build and launch their first commerical product. And established companies evolving an existing product, entering a new market or building a new sub-brand. Whether the engament is physical product only, physical and brand, or the entire journey from concept to campaign, we scope what's actually needed. Our capabilities are organaized around four areas: Physical (industrial design, human factors, CMF, prototyping, design engineering, and DMF), Digital (UX/UI, human-mahcine interaction design, connected product platforms, and design systems), Brand (strategy, positioning, naming, identity design, visual brand language and guidlines), and Growth and Market Activiations (go-to-market stratgegy, website design and development, 3D product visualization, launch campaigns and ongoing managed services including social, paid, media, SEO and analytics). What sets us apart is how these capabilties connect. We practice product-led branding: the physical product's form, materials, and character shape the brand identity, not th other way around. The result is products and brands that feel cohesive across every touchpoint, from the object in your hand to the app on our phone to the box it came in. With 350+ global client partners, 1,000 products designed, and 325+ design awards, Whipsaw has been delivering work that defines markets and elevates experiences for decades.