Whale Song is a product strategy and engineering partner for organizations operating where reliability, compliance, and operational efficiency are non-negotiable. We work at the intersection of IT and OT (Operations Technology), helping regulated and mission-critical sectors such as Finance, Healthcare, and Heavy Industry modernize their workflows, automate processes, and reduce operational risk through disciplined, product-driven execution.
Unlike traditional consultancies or dev shops, we bring a product-first mindset proven across multiple regulated industries, and complex SaaS engagements. Our team integrates strategy, UX design, and full-stack engineering to deliver solutions that are not only technically sound, but aligned to your business model, compliance requirements, and long-term scalability needs.
Whether you're validating a new product idea, modernizing legacy systems, or building AI-driven automation, we help you reduce cost, eliminate rework, and accelerate time-to-value without compromising security or reliability.
What sets us apart
Proven track record in regulated and high-stakes environments
Deep experience building operational tooling, automation platforms, and enterprise-grade systems Strategic guidance + hands-on engineering delivering measurable outcomes, not just documentation
Expertise in AI readiness, workflow automation, systems integration, and prototyping
Product leadership designed to prevent wasted development cycles, misalignment, and scope drift
Our impact
$2 billion+ in enterprise value created through products built exclusively by our team
Over 2.5 million hours of combined product delivery experience, working as one integrated unit
400+ B2B software organizations trust us to deliver scalable, compliant, resilient solutions
If you're seeking a partner who understands both the business reality and technical complexity of building software in regulated, high-risk, or operationally demanding industries — we're built for your world.
Whale Song has been responsible for overseeing the development of a new release of a software company's system, which is built on the Microsoft stack.
Whale Song has undergone several management changes, and the current team is a significant improvement. However, the new release hasn't been delivered yet, and Whale Song hasn't performed well from a project management standpoint, so the client has taken over that task.
BACKGROUND
Introduce your business and what you do there.
I'm an executive at a software company. We provide a vertical SaaS product for healthcare construction.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Whale Song?
We needed Whale Song to deliver a complete new release of our system.
SOLUTION
What was the scope of their involvement?
Whale Song has been responsible for the development of our new release, which is built on the Microsoft stack. We have an architecture lead on our team, and Whale Song has been providing development oversight.
What is the team composition?
The team composition has varied.
How did you come to work with Whale Song?
Whale Song is part of the Golden Section Ventures (GSV) company, which is our lead investor. GSV introduced us to Whale Song. Whale Song contributed services in exchange for equity, so we didn't shop that offer around.
What is the status of this engagement?
We started working with them in June 2021, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The new release hasn't been delivered yet. We have ownership on both sides, but we haven't achieved success yet.
How did Whale Song perform from a project management standpoint?
We had Whale Song project managers in the first 24 months. We scaled the team down in June 2023 and removed the project manager. They haven't delivered on time. We communicate via calls, Microsoft Teams, and email.
What did you find most impressive about them?
Whale Song has gone through several management changes. The executive team that we started with was inflexible and tough to work with. The current team is a big improvement.
Are there any areas they could improve?
They could help us deliver the product on time.
RATINGS
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Our Story
We are Whale Song, a product-focused technology firm born from venture‑backed trenches. Our team of global designers, engineers, and operators — led by seasoned executives — guides founders and enterprises through uncertainty with capital‑efficient product strategy, UI/UX, and full‑stack delivery. We turn lessons from hundreds of startups into playbooks that prevent costly rework, scale operations, and maximize tech ROI.
Meet the Team
Kelly MooreExecutive Director
I focus on aligning your goals with operational excellence to deliver business growth and exceptional value to our clients. I oversee sales, develop strategies that increase revenue and market presence, and cultivate strong client relationships.
Machenzie GeorgeBusiness Development
I’m a Business Development Rep at Whale Song, where we help companies bring clarity to their tech initiatives, before development begins. If you’re planning a new build or trying to make sense of internal tools that just aren't working, let's talk!
Jason AmunwaSolutions Architect
I've been in product management for 15 years, and led the world-class design & development teams behind over 20 B2B and enterprise SaaS and mobile products across categories like HR Tech, healthcare, insurtech and more, serving over a million users.
What Sets Us Apart
Proven in Regulated Environments
We’ve delivered complex systems across finance, healthcare, and industrial sectors where compliance, uptime, and precision matter most. Our team understands regulatory demands and builds solutions that meet strict operational and security standards.
Experts in AI, Automation & Integration
Whether modernizing legacy workflows, deploying AI-driven automation, or integrating across fragmented systems, we help teams operate smarter and eliminate inefficiencies. Our process ensures readiness, reliability, and long-term scalability.
Product Leadership That Reduces Waste
Our process prevents costly misalignment, overbuilding, and rework. With structured discovery, rapid prototyping, and disciplined delivery, we help teams avoid the typical pitfalls that delay projects and inflate budgets.
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