We make brands great storytellers.

We make brands great storytellers. We The People is a creative content and social media agency based in Melbourne, Australia.

We work with our partners to capture moments that solve real business problems, in a world with too much content. Our nimble and responsive creative framework is designed to deliver value through our tailored strategic support and creative outputs.

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South Melbourne, Australia
other locations
  • 20-40 Meagher St
    Chippendale, NSW 2008


David Beckham's #onechange  Image

David Beckham's #onechange

AIA Australia challenged us to create a social media activation which introduced their Global Ambassador, David Beckham to the Australian public. With just 20 minutes to capture all we needed with the former England captain, we came up with a concept which challenged three common Australian names to think about #onechange they could make to improve their health and wellbeing.

Additionally, we created a content strategy

that amplified Beckham's involvement in three exclusive AIA healthy living events hosted in Sydney. All of which required content pieces to be wrangled, packaged and distributed in a matter of minutes.

Full case study + videos: https://wethepeople.com.au/aia-group-david-beckham