Waypoint: Amazon Marketing For Mission Driven Brands

BACKGROUND

Introduce your business and what you do there.

I’m the CMO and managing partner of a company that sells quality chili pepper products made in Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Waypoint: Amazon Marketing For Mission Driven Brands?

We needed help increasing sales on the Amazon marketplace while being profitable and increasing our Amazon brand presence. We also wanted to increase our catalog.

SOLUTION

What was the scope of their involvement?

Waypoint: Amazon Marketing For Mission Driven Brands has helped us create our Amazon shop, A+ content, optimize listings, manage advertising, make inventory recommendations, and develop a pricing strategy and competitor analysis.

What is the team composition?

We’ve worked with 2–5 teammates from Waypoint: Amazon Marketing For Mission Driven Brands.

How did you come to work with Waypoint: Amazon Marketing For Mission Driven Brands?

Someone referred Waypoint: Amazon Marketing For Mission Driven Brands to me. I chose them over other options because they were a great culture fit, had good value for the cost, and had company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Waypoint: Amazon Marketing For Mission Driven Brands in July 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Waypoint: Amazon Marketing For Mission Driven Brands's work has had a positive impact on our business. We've increased sales by 200%, ads performance, Amazon listings, and profitability. We’ve focused on increasing sales while keeping the TACoS (total advertising cost of sales) at an affordable rate, and now, our TACoS is at 20%.

How did Waypoint: Amazon Marketing For Mission Driven Brands perform from a project management standpoint?

Waypoint: Amazon Marketing For Mission Driven Brands delivers on time and answers on time as well. We communicate via virtual meetings.

What did you find most impressive about them?

I'm impressed by the way Waypoint: Amazon Marketing For Mission Driven Brands connects with their partners and makes other people's projects their own. They have clarity on how Amazon works and solve issues promptly.

Are there any areas they could improve?

They could improve the inventory recommendations.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Eat G.A.N.G.S.T.E.R., a food and beverage company. We offer baking mixes that are free from grains, gluten, artificial additives, common allergens, and other restricted ingredients, providing safe and delicious options for people with food sensitivities or on restorative diets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Waypoint: Amazon Marketing For Mission Driven Brands to accomplish for Eat G.A.N.G.S.T.E.R.?

We needed help with our growth on Amazon.

SOLUTION

What was the scope of their involvement?

Waypoint: Amazon Marketing For Mission Driven Brands oversees our Amazon business daily. They present monthly reports and help with planning, advertising, and strategy. The team manages our listing optimizations, ad campaigns, and inventory planning.

What is the team composition?

We work with 2–5 teammates from Waypoint: Amazon Marketing For Mission Driven Brands.

How did you come to work with Waypoint: Amazon Marketing For Mission Driven Brands?

They were referred to me. I chose them because our company values aligned, and they focused on CPG.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working with them in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve achieved 30%–45% revenue growth over one year.

How did Waypoint: Amazon Marketing For Mission Driven Brands perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

They’re focused on CPG and specifically better-for-you products.

Are there any areas they could improve?

There’s nothing they need to improve.