WANT Branding

What evidence can you share that demonstrates the impact of the engagement?

Internally, we were pleased with the look and feel and identity. Thanks to WANT Branding, we stand out in a somewhat under the differentiated marketplace. IT isn’t the most dynamic industry, but their team created a unique feel that others wouldn’t recognize in the tech world. During trade shows and other events, everyone talks about how much they love the brand. I’m happy with the results of the successful rebrand. Their work made me their biggest customer.

How did WANT Branding perform from a project management standpoint?

Working with their team was easy. Everyone was directly involved, showcasing their own skillsets. I knew who to go to for what. They each stepped in at the right time, and their associates were available as needed for execution. While we had a fast timeline, there were no issues there either.

What did you find most impressive about them?

They’re creatives at heart. WANT Branding knew I wanted excellent work and were aware of the audience. Their work let us stand out from competitors. They understood our business quite well but also knew what they needed to execute to make the project a success.

Are there any areas they could improve?

No. With the amount of time and scope they were given, WANT Branding did a fantastic job.

Do you have any advice for potential customers?

WANT Branding is experienced and professional. With any engagement, everyone involved needs a clear definition because you don’t want to promise anything you can’t deliver on. You also don’t want to go far along in a project where both sides have different expectations. With any project you’re getting involved with, have clear deliverables and timelines. It makes for a much smoother result when everyone is on the same page. WANT Branding has a creative and business side. They always have the customer in mind, so you’re getting the full package with them. In terms of pricing, they’re not the lowest or the higher. Overall, they understand the business.

What evidence can you share that demonstrates the impact of the engagement?

We were able to get the input of the market research, and how it was resonating internally and externally. We were positioning the brand architecture around that.

How did WANT Branding perform from a project management standpoint?

Their project management style was excellent. They're timely, keeping our team on task internally. Sometimes vendors are afraid to light a fire under their clients to keep projects moving. WANT Branding respectfully does this, holding our team accountable the same way we hold them.

What did you find most impressive about them?

WANT Branding quickly immerses themselves in any business. I've worked in entirely different companies, going from big pharma to working at a top health distributor. They ask the right questions to deliver on the project at hand quickly. Their team is creative and process-driven, making sure they have a strong presence at meetings but also providing the right amount of guidance. They're respectful, knowing when to sit back and listen. Sometimes there are internal debates between clients. Some vendors feel that they need to control the whole situation, while it's best for all the clients to ideate amongst their team. WANT Branding has the right balance of that.

Are there any areas they could improve?

They're not the least expensive naming or strategic firm, but I'm still going to hire them for a few naming projects I have coming up at my new role. WANT Branding isn't the type of vendor that puts things together to make the most money and get in and out as quick as possible. They start from scratch, excelling at brainstorming. Their team is hands-on during meetings, providing feedback, and making sure everything runs smoothly. Aside from pricing, which hasn't prevented me from using them, there's nothing for their team to improve on when it comes from a project deliverable perspective.

Do you have any advice for potential customers?

When it comes to these types of projects, many customers feel that they can sit around, come up with any name, and it will somehow get approved by the FDA or any organization and resonate with their audience. I'm in a similar situation right now with a recently-acquired company. They had three names rejected, and now we're in the final stage of another name that isn't going to get approved. If they had used WANT Branding in the beginning, they would've avoided all of this and are now at risk of being pushed back financially. There aren't unique names anymore; it's about being strategic in piecing words together.

What evidence can you share that demonstrates the impact of the engagement?

We needed an excellent name that reflected the diverse breadth of solutions that the combined entity would offer, with a focus on delivering leading, technology-driven experiences. WANT Branding accomplished that objective. There was a tight deadline on our side, plus the complexity of responding to the varying perspectives and opinions of two sets of executives, who had only recently come together to think as an integrated leadership team for the combined entity. After several rounds of proposing, reviewing and eliminating numerous names, WANT Branding came up with a name that pleased everyone. Their team was professional and accommodating, but pushed at times when our teams needed to be made aware of delays that would jeopardize the timeline.

How did WANT Branding perform from a project management standpoint?

Their project management style was excellent and juggled the many, sometimes conflicting demands placed on them. There was also a time difference with their team being on the East Coast. Despite these constraints, their team worked to an extremely-well documented process and delivered the desired result. They were able to keep everyone informed and the team provided multiple name options along with important information about availability, possible legal risks, cultural and geographic sensitivities and so on.  WANT Branding worked like a well-oiled machine and their obvious experience in naming was evident from day one. 

What did you find most impressive about them?

I’ve worked with many marketing professional services providers. What makes WANT Branding stand out, is that they’re easy to work and communicate with. They’re quick to assimilate themselves into the style and culture of their clients. They have a talented team who are organized and who operate using an effective and methodical workflow. It usually takes time two teams working together for the first time to warm up to the task and establish a level of trust and respect, under Jonathan’s guidance and leadership WANT Branding gain our trust and respect very quickly.

Are there any areas they could improve?

To be honest, not really. I don’t remember a time where I was wishing that things should be moving faster or in a different direction. WANT Branding was able to navigate any difficulties or challenges very elegantly.

Do you have any advice for potential customers?

The biggest challenge is going to be with your internal team, not with WANT Branding. Make sure you align with all decision-makers ahead of time to ensure they’re carving enough time out of their busy schedule to provide the input that’s required from them.   Be ready to move at the speed of WANT Branding and things will probably turn out fine.

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding completely exceeded my expectations in terms of the quality and professionalism of their work. Although the client was satisfied with the names presented to them, they ended up acquiring a different company and choose a different name than those suggested because of that last minute change.

How did WANT Branding perform from a project management standpoint?

WANT Branding was communicative throughout the project. They worked through any issues that arose and delivered the work as promised. Their team was respectful of all our deadlines. Not only were they professional, but they also knew how to communicate effectively and helped us present work to our client.

What did you find most impressive about them?

The WANT Branding team was full of clear experts in the field and great collaborators. They were strategic, professional, and knew how to present options effectively. Their team listened well and showed us the pros and cons of every choice. They were the perfect mix of a boutique firm with ample resources to achieve success. I appreciated their entrepreneurial spirit and affordable price.

Are there any areas they could improve?

We had a great experience with their team, so there’s nothing I can think of for them to improve on.

Do you have any advice for potential customers?

Although it is a leap of faith to enter a project, WANT Branding is a strong team to choose for great work.