What evidence can you share that demonstrates the impact of the engagement?
Feedback internally has been positive. WANT Branding delivered a name we love. As soon as we clear a few hurdles for the product’s launch, we will be employing the name we chose.
How did WANT Branding perform from a project management standpoint?
WANT Branding stuck to the schedule. During the summer, it’s hard for our internal group to meet because of championships. But through calls and in-person visits, we were able to get a consensus and make decisions based on that.
What did you find most impressive about them?
I appreciated the breadth of choices we were afforded in various categories. This was one of our first forays into naming a technological product, so it was nice to get an idea of the landscape before journeying ahead. We had the luxury of choosing from descriptive and inventive names.
Are there any areas they could improve?
No, I don’t think so. We enjoyed our experience with them, which resulted in a name we liked.
Do you have any advice for potential customers?
Customers should research beforehand to get a better idea of what they want. The process can be overwhelming but in a good way. If you have an idea of what you want, you can steer and provide more direction for their work.