WANT Branding

What evidence can you share that demonstrates the impact of the engagement? 

WANT Branding was careful in the debriefing process and diligent in mapping out the work scheme. They also got us in agreement with everything very quickly. We were always happy with their qualitative and quantitative inputs. 

At the end of the day, we were pleased with the final result, which was a shortlist of three top names, one of which we chose for the global brand. Additionally, the name we chose was legally- and linguistically-cleared.

How did WANT Branding perform from a project management standpoint?

The team delivered according to the timelines and listened to us. They did everything proactively and at a high standard. WANT Branding also asked us frequently if they were producing exactly what we wanted. 

They were professional, agile, and client-oriented. The team delivered punctually, and the project was correctly-budgeted and correctly-executed. They used a project management tool that they shared with us.

Through the tool, we were able to see charts, deliverables, and multi-functional engagements. This made it easy for us to track where they were as well as their next steps. It was all easy to follow.

What did you find most impressive about them?

I’ve worked with other branding agencies in previous roles, and my experience with them is that they usually offer you an over-decorated Christmas tree. They try to sell you more than you need. They also tend to be arrogant and don’t like to hear what the client wants. 

WANT Branding is much more humble and client-oriented. They don’t oversell or over-promise, which makes them stand out from their competition. That’s why I will continue to use them. 

Are there any areas they could improve?

Nothing jumps to mind right away because they scored very high on almost all of the inputs we asked for. If anything, they could have had a system that tracked all of the touchpoints with the clients, be it a call, a text, an email, or a videoconference.

It would’ve been great to see the overall touchpoints and to see if they were all consistent. I wanted to see the alignment of touchpoints between the agency and the client. I’m sure they have a log of clients, but we didn’t have access to it. 

Do you have any advice for potential customers?

Be as precise as possible in your brief. Nail down exactly what you’re looking for, and spend time on it. The clearer you are during the initial phase, the less opportunity there is for them to deviate from the brief.

I would also advise clients to be realistic in terms of their timelines. The process is tedious and it takes time because it involves third-parties, research, and panels. Plan for 3–4 months, which is even on the optimistic side of the timeline. Overall, I highly recommend WANT Branding if you’re in pharmaceuticals.

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to have success metrics, but the qualitative feedback is that they exceeded our expectations under a very aggressive timeline. We’ve gotten good feedback from both our internal team and our customers, who like our new name. Customers particularly like our logo and the story behind it.

How did WANT Branding perform from a project management standpoint?

They were very organized and kept us up to date. We did have to adjust timelines and move faster than we originally anticipated. They beat our target timeline. They were highly communicative and clear about what they needed from us along the way.

What did you find most impressive about them?

They have a lot of experience with new brand development, which enabled them to move quickly. It was clear that naming and brand building were their core areas of expertise. Compared to other agencies I spoke with about this job, WANT Branding seemed more confident; they have a lot of experience to lean on. They had a set process that they followed and the ability to move fast, which was a priority for us.

Are there any areas they could improve?

At the onset of the job, they could’ve set expectations a bit more. Finding new names is very challenging, so helping us understand at the beginning what the end result would look like would’ve been helpful. We could’ve used more upfront education about the reality of the process, like the fact that there wouldn’t be a lot of names to choose from based on how difficult it is to get trademarks.

Any advice for potential customers?

Spend time with them upfront and really let them get to know your organization. They ask great questions and are able to quickly assess the landscape and the culture. Make sure that your key stakeholders are available to them throughout the process so that they stay aligned with the business. I’d also say that trusting their expertise brings value to the process.

What evidence can you share that demonstrates the impact of the engagement?

The team was great to work with. They had a good process for going about the naming and branding. They worked with an extended team on our end, and they took feedback and quickly turned it into deliverables and updates in a well-organized and thoughtful way.

How did WANT Branding perform from a project management standpoint?

WANT Branding met their deadlines, and communication was good. They were engaged and responsive. The team made it really easy for us to make decisions by providing clear options. They did a really great job getting things done, especially given the timeline. We primarily communicated via email and phone calls.

What did you find most impressive about them?

They were able to do what they needed to do very rapidly. We were not only impressed by how they went about the naming process, but also by the options that they presented and the creative process they took to get us to our final logo and mark. The combination of quality and speed was impressive, especially since we were basically starting from zero and needed everything to happen quickly.

Are there any areas they could improve?

The core stuff they did went really well. We didn’t have to go back to them with significant reworks or changes; when we did have tweaks or modifications, they were responsive. In general, for what we hired them to do, they did a really great job.

Any advice for potential customers?

I wasn’t involved in some of the upfront conversations, so I’m not sure if we had any challenges in terms of getting the project going. I was brought in once they had done a lot of the foundational work, and from that point on, things moved rapidly and stayed on track throughout the process.