What evidence can you share that demonstrates the impact of the engagement?
WANT Branding was careful in the debriefing process and diligent in mapping out the work scheme. They also got us in agreement with everything very quickly. We were always happy with their qualitative and quantitative inputs.
At the end of the day, we were pleased with the final result, which was a shortlist of three top names, one of which we chose for the global brand. Additionally, the name we chose was legally- and linguistically-cleared.
How did WANT Branding perform from a project management standpoint?
The team delivered according to the timelines and listened to us. They did everything proactively and at a high standard. WANT Branding also asked us frequently if they were producing exactly what we wanted.
They were professional, agile, and client-oriented. The team delivered punctually, and the project was correctly-budgeted and correctly-executed. They used a project management tool that they shared with us.
Through the tool, we were able to see charts, deliverables, and multi-functional engagements. This made it easy for us to track where they were as well as their next steps. It was all easy to follow.
What did you find most impressive about them?
I’ve worked with other branding agencies in previous roles, and my experience with them is that they usually offer you an over-decorated Christmas tree. They try to sell you more than you need. They also tend to be arrogant and don’t like to hear what the client wants.
WANT Branding is much more humble and client-oriented. They don’t oversell or over-promise, which makes them stand out from their competition. That’s why I will continue to use them.
Are there any areas they could improve?
Nothing jumps to mind right away because they scored very high on almost all of the inputs we asked for. If anything, they could have had a system that tracked all of the touchpoints with the clients, be it a call, a text, an email, or a videoconference.
It would’ve been great to see the overall touchpoints and to see if they were all consistent. I wanted to see the alignment of touchpoints between the agency and the client. I’m sure they have a log of clients, but we didn’t have access to it.
Do you have any advice for potential customers?
Be as precise as possible in your brief. Nail down exactly what you’re looking for, and spend time on it. The clearer you are during the initial phase, the less opportunity there is for them to deviate from the brief.
I would also advise clients to be realistic in terms of their timelines. The process is tedious and it takes time because it involves third-parties, research, and panels. Plan for 3–4 months, which is even on the optimistic side of the timeline. Overall, I highly recommend WANT Branding if you’re in pharmaceuticals.