#1 Branding Agency On Clutch

Gold
VERIFIED

We create brands that demand attention
and that deliver brand performance.

We are a team of experts from branding, strategy, advertising, design &  digital – even, ex-client side people too.

For 30 years we’ve created brands with distinction helping our clients’ brands get an unfair share of attention, competitive advantage, and to grow.

Our Services: 

- Brand Strategy

- Brand Naming

- Brand Identity

 
$50,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 

We’ve helped to create some of the world's biggest brands as well as create brands for early-stage start-ups and entrepreneurs. WANT Branding is one of the world’s leading branding agencies. It’s where great brands begin.

Royal Caribbean International

Services:

Naming the “Quantum” Class and the cruise ships within the class 

Naming Architecture for the overarching cruise ship classes and ships 

Naming onboard neighbourhoods, suites, restaurants, amenities & other branded elements 

 

Read full case study at: 

https://wantbranding.com/case-studies/royal-caribbean

Intuitive Surgical & Da Vinci Surgical Systems

Services:

Naming Intuitive’s latest generation of the Da Vinci system (the Da Vinci Xi, X and SP) 

Naming Ion™,  a new robotic endoluminal platform for minimally invasive peripheral lung biopsy

Naming SmartFire technology used in the world’s first fully wristed, 60mm surgical stapler  

Brand Architecture for over 300 product SKU's, features and

technologies

Name Decision Tool to guide naming strategy for future brands, products, and software innovations 

Product Codification and Labeling for surgical tools and their parts 

 

Read full case study at:

https://wantbranding.com/case-studies/intuitive/

Hewlett Packard Enterprise

Services:

Naming Hewlett Packard Enterprise 

 

Read full case study at:

https://wantbranding.com/case-studies/hpe

Call Of Duty: Infinite Warfare

Services: 

Naming Activision's 13th instalment of the Call Of Duty franchise: Infinite Warfare

 

Read full case study at: 

https://wantbranding.com/case-studies/call-of-duty

Kork Inc

Services: 

Renaming a blockchain data platform 

 

Case study coming soon. 

 

 

 

MGM Resorts International

Expertise:

Renaming MGM-Mirage to MGM Resorts International

Renaming 'Players Club’ rewards brand to ‘M Life’

Naming Architecture for 'M Life' program tiers Sapphire, Pearl, Gold, Platinum, and Noir

Naming Wet Republic Ultra Pool 

Naming the Aria Hotel 

Naming ‘ThePark' a $450M multi-use outdoor space connecting the New York-New York and Monte

Carlo casinos. 

 

Read full case study at:

https://wantbranding.com/case-studies/mgm

Sirius XM Radio

Services:

Naming the world's first commercialized satellite radio

 

Read full case study at:

https://wantbranding.com/case-studies/SiriusXM

Anheuser Busch's Veza Sur

Services: 

Naming Veza Sur Brewing Company 

 

Read full case study at: 

https://wantbranding.com/case-studies/ab-inbev

Gillette Mach 3

Services: 

Naming the Mach 3

 

Read full case study at: 

https://wantbranding.com/case-studies/SiriusXM

Dell Inspiron

Services: 

Naming the Dell Inspiron Computer 

 

Read full case study at: 

https://wantbranding.com/case-studies/dell

OneWorld Airline Alliance

Services: 

Naming OneWorld global airline alliance

 

Read full case study at: 

https://wantbranding.com/case-studies/oneworld

The Chemours Company

Services: 

Naming DuPont's spin-off company for 'Performance Chemicals', The Chemours Company

 

Read the full case study at: 

https://wantbranding.com/case-studies/Chemours

 

Reviews

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Branding for Regional Casino Company

"They were helpful in lighting a path for us."

Quality: 
3.5
Schedule: 
1.0
Cost: 
3.0
Willing to refer: 
3.0
The Project
 
$50,000 to $199,999
 
Aug. - Sept. 2013
Project summary: 

WANT Branding worked to identify a new name for a company. They conducted research on brand architecture and nomenclature.

The Reviewer
 
1,001-5,000 Employees
 
Atmore, Alabama
VP of Marketing, Regional Casino Company
 
Verified
The Review
Feedback summary: 

Their involvement proved helpful in the process of selecting a new name. WANT Branding offers useful expertise on brand architecture, and they’re capable of assessing values for various names.

BACKGROUND

Please describe your company and your position there.

I was the vice president of marketing at a large regional casino company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We needed a new name for our company. Our previous name was too narrow and did not address the broader aspirations of the company.

What were your goals for this project?

We wanted our new name to be more appropriate and customer-facing.

SOLUTION

How did you select this vendor?

I worked with them at a previous employer.

Describe the scope of their work in detail.

They conducted research on brand architecture and nomenclature.

What was the team composition?

We worked with Jonathan (Founder/CEO, WANT Branding) and two other resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We consider the engagement a success because WANT Branding agreed that we needed a new name and helped us worked toward that goal. Ultimately, we chose a different path, but they were helpful in lighting the path for us.

How effective was the workflow between your team and theirs?

Since we had a team of one on the client side, the process was fairly easy to manage.

What did you find most impressive about this company?

They offered a strong knowledge of the construction of brand architecture, and they also were adept at identifying and assessing the value of brand nomenclature.

Are there any areas for improvement?

They should do a better job of illustrating the rigor required to do the work.

4.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
    I don't understand this question.
  • 3.0 Cost
    Value / within estimates
    Too expensive for the final deliverable.
  • 3.5 Quality
    Service & deliverables
    Good effort, but we wanted more justification and research for the fees.
  • 3.0 NPS
    Willing to refer
    It would depend on the size and scope of the client company.

Brand Strategy and Naming for Health Services Company

"WANT Branding quickly immerses themselves in any business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2011
Project summary: 

WANT Branding performed naming services for a health services company, crafting names for a health division and subdivisions. The team assisted with interviews and market research.

The Reviewer
 
10,001+ Employees
 
Dublin, Ohio
Se-Se Yennes
Former VP of Marketing, Cardinal Health
 
Verified
The Review
Feedback summary: 

WANT Branding met expectations, delivering a name that resonated internally and externally. Their creative team is process-driven, finding the perfect balance within engagements. Their hands-on approach supplemented their professional management style.

BACKGROUND

Introduce your business and what you do there.

I was the VP of Marketing at Cardinal Health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We had a new division that needed a name, so we hired WANT Branding to help figure out how we can easily ensure that people will see us at the preferred specialty healthcare solutions company. Along with naming the division, their team also assisted with the brand architecture and the naming of subdivisions.

SOLUTION

What was the scope of their involvement?

WANT Branding was in charge of brand strategy and naming, helping to create a go-to-market plan for our new division, CHSS. There were market research and strategic components. They partnered with us on internal and external interviews, striving to understand our business to craft our brand architecture.

What is the team composition?

Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding) were the two primary contacts. There are others within the agency that we worked with as well.

How did you come to work with WANT Branding?

I hired them at my previous company, so I knew them well. After I transitioned over to Cardinal Health, I knew their quality of work and what type of organization they were. I recommended them for the projects we had.

How much have you invested with them?

We spent between $100,000–$150,000.

What is the status of this engagement?

Our engagement with WANT Branding took place in 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to get the input of the market research, and how it was resonating internally and externally. We were positioning the brand architecture around that.

How did WANT Branding perform from a project management standpoint?

Their project management style was excellent. They're timely, keeping our team on task internally. Sometimes vendors are afraid to light a fire under their clients to keep projects moving. WANT Branding respectfully does this, holding our team accountable the same way we hold them.

What did you find most impressive about them?

WANT Branding quickly immerses themselves in any business. I've worked in entirely different companies, going from big pharma to working at a top health distributor. They ask the right questions to deliver on the project at hand quickly. Their team is creative and process-driven, making sure they have a strong presence at meetings but also providing the right amount of guidance. They're respectful, knowing when to sit back and listen. Sometimes there are internal debates between clients. Some vendors feel that they need to control the whole situation, while it's best for all the clients to ideate amongst their team. WANT Branding has the right balance of that.

Are there any areas they could improve?

They're not the least expensive naming or strategic firm, but I'm still going to hire them for a few naming projects I have coming up at my new role. WANT Branding isn't the type of vendor that puts things together to make the most money and get in and out as quick as possible. They start from scratch, excelling at brainstorming. Their team is hands-on during meetings, providing feedback, and making sure everything runs smoothly. Aside from pricing, which hasn't prevented me from using them, there's nothing for their team to improve on when it comes from a project deliverable perspective.

Do you have any advice for potential customers?

When it comes to these types of projects, many customers feel that they can sit around, come up with any name, and it will somehow get approved by the FDA or any organization and resonate with their audience. I'm in a similar situation right now with a recently-acquired company. They had three names rejected, and now we're in the final stage of another name that isn't going to get approved. If they had used WANT Branding in the beginning, they would've avoided all of this and are now at risk of being pushed back financially. There aren't unique names anymore; it's about being strategic in piecing words together.

5.0
Overall Score I've used them at two different companies, and now I'm going to use them at a third company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Strategy for a Liquor Company

"WANT Branding delivered everything that we asked for."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Apr. 2015
Project summary: 

WANT Branding ran a variety of focus groups to test new advertising concepts for a liquor brand. The team moderated groups that discussed alcohol preferences, drinking habits, and product innovations.

The Reviewer
 
201-500 Employees
 
Jersey City, New Jersey
Daniel Mandelbaum
Former Brand Director, Proximo Spirits
 
Verified
The Review
Feedback summary: 

WANT Branding excelled at delivering quality solutions. The focus groups ran smoothly and were expertly moderated. Many helpful insights on the various ad campaigns were received. Their flexible approach supplemented their professional management style.

BACKGROUND

Introduce your business and what you do there.

At the time, I was the brand director for Jose Cuervo, a tequila brand owned by Proximo Spirits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were looking for a new brand strategy and research agency to consult with us on various innovations and advertising. We were also looking for opinions across existing Jose Cuervo drinkers and other tequila drinkers.

SOLUTION

What was the scope of their involvement?

WANT Branding ran focus groups for us. We tested new product innovations, advertising concepts, and evaluated potential celebrity spokespeople. The groups also talked in length about their tequila drinking habits and other brands they like or dislike.

What is the team composition?

Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding) were our main points of contact.

How did you come to work with WANT Branding?

My boss at the time worked with them for a number of years at Proximo Spirits and his previous company. They worked with several tequila and vodka brands. My boss was happy with their work. After meeting them, we engaged with WANT Branding for the focus groups.

How much have you invested with them?

The project cost about $75,000.

What is the status of this engagement?

We worked with WANT Branding from February 2015 to April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The focus groups were well-executed and led to helpful insights. The groups were also well-recruited. Our team learned a lot about how people view the brand and its new advertising concepts. Sometimes consumers don’t respond to things as positively as we would've thought, so we’ve been able to make adjustments to the campaigns and receive positive affirmations on some of our plans.

How did WANT Branding perform from a project management standpoint?

They did an excellent job on the entire project. Jonathan did a fantastic job moderating the groups. His background as a strategist came across during each one. He asked probing questions on the fly and was able to adjust on the spot.

What did you find most impressive about them?

WANT Branding delivered everything that we asked for. With focus groups, there are always last-minute changes, which require flexibility. When we had groups, we were able to evaluate everything within a few short hours and receive quality value around the thoughts related to direction and innovation for the brand.

Are there any areas they could improve?

I cannot think of anything.

Do you have any advice for potential customers?

Take a chance on WANT Branding. There’s always a little bit of faith you have to have, but any brand or firm should have complete confidence in their ability to deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for a Technology Company

"WANT Branding worked like a well-oiled machine."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Nov. 2016
Project summary: 

WANT Branding was hired for naming services, providing a list of potential options. The company’s name needed to reflect one single brand entity.

The Reviewer
 
501-1,000 Employees
 
United States
Adolph Hunter
Former Head of Corporate Communications, Tessera Technologies
 
Verified
The Review
Feedback summary: 

All parties involved were satisfied with the name created by WANT Branding’s team. They were professional and organized. Their accommodating approach supplemented their professional management style. They overcame any challenges effectively. Expect an experienced team with a proactive work ethic.

BACKGROUND

Introduce your business and what you do there.

I previously worked at Tessera Technologies as the head of corporate communications. Our company was a combination of three existing different businesses plus an acquired business, all to be integrated under one new corporate name and brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We recently acquired another company. The goal was to merge and rename our companies as a single entity.

SOLUTION

What was the scope of their involvement?

WANT Branding started the process focusing on understanding our companies, the market, and the services and brand position that we wanted to establish. They came up with a list of names that would represent those elements. Their usual process was compressed and accelerated because the acquisition had been completed and wanted to introduce, list and begin using the new corporate name and brand ASAP.

What is the team composition?

We primarily worked with Jonathan (Founder & CEO, WANT Branding).

How did you come to work with WANT Branding?

I had retained a local agency to help us with rebranding, and they introduced us to WANT Branding as the resource that would handle the naming aspect of the rebranding process.

How much have you invested with them?

The services cost $35,000.

What is the status of this engagement?

We began working with WANT Branding in October 2016. The process took about six weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We needed an excellent name that reflected the diverse breadth of solutions that the combined entity would offer, with a focus on delivering leading, technology-driven experiences. WANT Branding accomplished that objective. There was a tight deadline on our side, plus the complexity of responding to the varying perspectives and opinions of two sets of executives, who had only recently come together to think as an integrated leadership team for the combined entity. After several rounds of proposing, reviewing and eliminating numerous names, WANT Branding came up with a name that pleased everyone. Their team was professional and accommodating, but pushed at times when our teams needed to be made aware of delays that would jeopardize the timeline.

How did WANT Branding perform from a project management standpoint?

Their project management style was excellent and juggled the many, sometimes conflicting demands placed on them. There was also a time difference with their team being on the East Coast. Despite these constraints, their team worked to an extremely-well documented process and delivered the desired result. They were able to keep everyone informed and the team provided multiple name options along with important information about availability, possible legal risks, cultural and geographic sensitivities and so on.  WANT Branding worked like a well-oiled machine and their obvious experience in naming was evident from day one. 

What did you find most impressive about them?

I’ve worked with many marketing professional services providers. What makes WANT Branding stand out, is that they’re easy to work and communicate with. They’re quick to assimilate themselves into the style and culture of their clients. They have a talented team who are organized and who operate using an effective and methodical workflow. It usually takes time two teams working together for the first time to warm up to the task and establish a level of trust and respect, under Jonathan’s guidance and leadership WANT Branding gain our trust and respect very quickly.

Are there any areas they could improve?

To be honest, not really. I don’t remember a time where I was wishing that things should be moving faster or in a different direction. WANT Branding was able to navigate any difficulties or challenges very elegantly.

Do you have any advice for potential customers?

The biggest challenge is going to be with your internal team, not with WANT Branding. Make sure you align with all decision-makers ahead of time to ensure they’re carving enough time out of their busy schedule to provide the input that’s required from them.   Be ready to move at the speed of WANT Branding and things will probably turn out fine.

5.0
Overall Score I can’t find a place to fault them. WANT Branding did a great job.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming and Logo for Pharmaceutical Company

"The work WANT Branding completed ended up becoming a representation of the company."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2006 - 2007
Project summary: 

WANT Branding was hired to assist with the naming of two health & wellness drugs along with logo design. The team went through several collaborative naming exercises.

The Reviewer
 
201 - 500 Employees
 
Boston, Massachusetts
President & CEO, Pharmaceutical Research Company
 
Verified
The Review
Feedback summary: 

WANT Branding exceeded expectations. The logo and naming services they delivered were exceptional. Their work is still a staple of the company after many years. Their team is skilled in crafting memorable brand messages. They’re experts in various fields and industries.

BACKGROUND

Introduce your business and what you do there.

I’m the president & CEO of a pharmaceutical research company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We needed assistance in creating a logo and with naming.

SOLUTION

What was the scope of their involvement?

I believe our company was one of their first customers. While we didn’t initiate a project with them in the beginning, I maintained contact with them before we started the project.

WANT Branding worked on name development for two advance health & wellness drugs. There were two drug candidates in phase two, and one of them was approved. Because of the FDA, it was important to combine some of the potential benefits of the compound into the name without making a claim. There’s a careful line between making claims and attempting to bring forth a memorable image that’s easy to say and rolls off the tongue. Names of similar drugs from our competitors aren’t.

We brought ideas to the table, going back and forth in a creative way. It was a collaborative effort. About ten years later, I had a startup where we did web design and branding exercises. Our teams have remained in contact ever since.

What is the team composition?

I worked with two people from their team. Jonathan (Managing Director, WANT Branding) has been my main point of contact and idea person. I’ve been dealing with him for years.

How did you come to work with WANT Branding?

I’ve been working with WANT Branding since they started the company.

How much have you invested in them?

The project cost was around $150,000 on that one big project.

What is the status of this engagement?

This specific engagement went from 2006–2007.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding did a superb job in terms of the naming exercise, and I’m proud of our work. The logo selected was the one we worked on together. It combines a complex concept we adapted with attractive font, colors, and other powerful elements. The work WANT Branding completed ended up becoming a representation of the company. The name of the product was so powerful that it actually outlived the original company. Even though the company has changed without the original team, the brand name and logo still exist.

I enjoy how open-minded they are. They aren’t stuck in terms of ideas and were willing to collaborate. I’m a high maintenance customer and needed to be involved with the project. We worked together to create something amazing. I’ve started several companies and WANT Branding is my go-to whenever I need a design or naming exercise. Since I’ve been working with them for 20 years, I don’t hesitate and go right to them. I’m a happy collaborator.

How did WANT Branding perform from a project management standpoint?

WANT Branding checks in regularly, speaking about what their plans are before completing them. The process isn’t complicated with their team. We communicated through email and phone calls.

What did you find most impressive about them?

One of the things I found the most compelling about Jonathan and the team is that they’re not limited to pharma and biotech. They successfully brand a lot of different consumer products and operate in various fields, which I feel is an advantage for them. There is a great deal of media pressure, but yet they can create brands and images that can break through all of that.

WANT Branding can find what’s memorable when creating a brand. Anything I use from them will be eventually tested in the pharma world and how it will operate within the regulatory framework established by FDA regulators. That is an additional burden for us, but we can deal with that. Having the branding and naming to survive in the marketplace is their job.

There is a tendency with ad agencies to have all the experienced team members at the top. Clients get sold on the business by the lead people, and then they end up training all the less skilled workers that have advanced degrees but limited expertise. WANT Branding is not like that. They’re a small group, but I know everyone, and I appreciate that about them.

Are there any areas they could improve?

Sometimes their projects are on the high-end, but clients get what they pay for. I don’t have a ton of complaints because their team excels at what they do.

Do you have any advice for potential customers?

Trust WANT Branding and don’t try to second guess them. Think about what you’re asking them to do. They are true artists, so trust them and listen to their advice. WANT Branding is great at what they do.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Support for Consulting Firm

"They were the perfect mix of a boutique firm with ample resources to achieve success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Dec. 2015
Project summary: 

As a third-party, WANT Branding provided naming services for a company undergoing a rebrand. They researched several names before producing a set of suitable options and supported the legal trademark efforts.

The Reviewer
 
2-10 Employees
 
New York, New York
Lisle Davies
CEO, Davies + Co
 
Verified
The Review
Feedback summary: 

Although external circumstances resulted in the business choosing a different final name, all parties were pleased with the work delivered. In addition to producing great options, WANT Branding also provided a seamless engagement with strong communication and expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Davies + Co, a strategy-focused consulting firm. We support consumer brands, retailers, and private equity companies looking to invest in the consumer space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

My company had been hired by a company looking to rename their business after seeing consumer perceptions weren’t very positive. We hired WANT Branding to support us with their rebranding and renaming initiatives.

SOLUTION

What was the scope of their involvement?

For this engagement, WANT Branding handled the strategic name development process. They researched and presented several name options, while my team was dedicated to consumer research and fulfilling my client’s needs. Throughout the project, their team answered questions on legal issues and helped with the trademarking tasks. In the end, the client received several vetted names to choose from.

What is the team composition?

Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding) were our main points of contact. Together, they led the project with a team working behind them.

How did you come to work with WANT Branding?

One of the agencies I reached out to suggested Jonathan as a perfect fit for our needs. I presented a few options to my client, and WANT Branding was the right combination of expertise, creativity, and affordability. Our client liked the boutique-feel of the company.

How much have you invested with them?

For their portion of services, we spent $35,000.

What is the status of this engagement?

We worked together from October–December 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding completely exceeded my expectations in terms of the quality and professionalism of their work. Although the client was satisfied with the names presented to them, they ended up acquiring a different company and choose a different name than those suggested because of that last minute change.

How did WANT Branding perform from a project management standpoint?

WANT Branding was communicative throughout the project. They worked through any issues that arose and delivered the work as promised. Their team was respectful of all our deadlines. Not only were they professional, but they also knew how to communicate effectively and helped us present work to our client.

What did you find most impressive about them?

The WANT Branding team was full of clear experts in the field and great collaborators. They were strategic, professional, and knew how to present options effectively. Their team listened well and showed us the pros and cons of every choice. They were the perfect mix of a boutique firm with ample resources to achieve success. I appreciated their entrepreneurial spirit and affordable price.

Are there any areas they could improve?

We had a great experience with their team, so there’s nothing I can think of for them to improve on.

Do you have any advice for potential customers?

Although it is a leap of faith to enter a project, WANT Branding is a strong team to choose for great work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Package for Trade Organization

"We felt like their only customer, which worked well for us."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Feb. 2019
Project summary: 

Through stakeholder interviews and research, WANT Branding created a new trade name, messaging, style guide, logo, and overall brand strategy. 

The Reviewer
 
51-200 Employees
 
New York, New York
VP of Marketing Communications, MLSLI
 
Verified
The Review
Feedback summary: 

The new branding perfectly conveyed the organization's vision, appealing to its customers and members alike. WANT Branding followed a structured process, organizing tasks efficiently and soliciting feedback often. They delivered a full brand package in just 90 days. 

BACKGROUND

Please describe your company and your position there.

I'm the VP of marketing and communication for a 27,000-member trade association representing real estate professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We recently merged with another organization to form a 40,000-member system. We hired WANT Branding to create our trade name and brand.

What were your goals for this project?

The goal was to create a unique brand that represented our value, mission, and vision. The brand needed to appeal to two distinct audiences: our members and their customers.

SOLUTION

How did you select this vendor?

We researched the top branding agencies in New York, as well as those that serve the real estate community. We had several rounds of interviews, plus conference calls with our work group and staff. We narrowed our search down to two companies, then invited both to a managers meeting for a presentation. WANT Branding was the obvious, unanimous choice. 

Describe the scope of their work in detail.

WANT Branding organized the process and communication from the beginning. They held many interviews with key stakeholders and staff to understand the core values of our company. They used a proven system to develop the brand in 90 days. The process was mechanical and structured, which is exactly what we needed. At the end of the project, they delivered our new brand, logo, messaging, style guide, and all the other elements they promised. 

What was the team composition?

The team included three key staff and one administrator, who handles billing. They were fantastic. Each one had strengths and skills that complemented the others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We love our brand. It speaks to everything we care about.

How effective was the workflow between your team and theirs?

The communication between us was excellent. WANT Branding seamlessly pulled everyone together for conference calls and meetings, which helped us share ideas and work through the project with little disruption.

What did you find most impressive about this company?

Their work impressed us. They managed the project from start to finish, hitting deadlines and organizing meetings. We felt like their only customer, which worked well for us.

Are there any areas for improvement?

I can't think of anything.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Brand Strategy & Research for Alcohol Company

"WANT Branding did a good job of capturing key insights and figuring out the opportunity space for the brand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2008 - Feb. 2015
Project summary: 

WANT Branding led brand strategy and positioning for a number of premium alcohol brands, including focus groups and on-camera interviews.

The Reviewer
 
1-10 Employees
 
Montclair, New Jersey
Elwyn A Gladstone
Former Head of Marketing, Proximo Spirits
 
Verified
The Review
Feedback summary: 

Market reach for a tequila brand improved dramatically since work began. WANT Branding enhanced the project creatively by offering useful tactical advice that was subsequently implemented. The team’s quality deliverables set them up for multiple engagements.

BACKGROUND

Please describe your company and your position there.

I was head of marketing at Proximo Spirits, a large global spirits company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We originally hired WANT Branding in 2008 to help us with brand strategy and research for the 1800® Tequila brand. At the time, another brand was dominating the market. We knew we had a really good product and it just needed strong marketing and branding. 

What were your goals for this project?

We wanted to position 1800® Tequila around the idea of being a “playmaker.” Using a term borrowed from the sports world underscores the brand's ability to be a catalyst for getting a good night out started.

SOLUTION

How did you select this vendor?

Back in 2008, Proximo Spirits was a small firm. WANT Branding was one of a small group of agencies and consultants that we used regularly. We had a strong relationship with them and trusted they could deliver great work at a good value. We hired some larger agencies over the years as Proximo Spirits and its brands got bigger. However, we always came back to WANT Branding for their research and brand advisory. 

Describe the scope of their work in detail.

WANT Branding conducted focus groups in Oakland and Atlanta to understand consumer insights about the tequila category. They use a unique videography research approach called BrandCam™ where they talk to customers in in bars and clubs. That allows them to get a more realistic feel for how people are consuming are product and what they think about it. We also worked with them to test new packaging for 1800® Tequila. 

We worked with them on several other projects over the years. The assignments were almost always focused on some kind of insight mining and evaluation to help guide business decisions. We flew WANT Branding to London to learn more about the whiskey market and whiskey drinkers prior to a brand acquisition. We later worked with them to test advertising concepts and get reactions to proposed celebrity spokespeople.

They led a similar brand strategy project for Three Olives® Vodka, including focus groups and BrandCam™ work. WANT Branding created the ’Seriously Premium, Seriously Fun’ positioning. 

What was the team composition?

We mostly worked with Jonathan (Managing Director, WANT Branding) and Bruno (Senior Director, WANT Branding). Jonathan ran the focus groups rather than hiring an external moderator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of their projects resulted in great brand growth. 1800® Tequila grew to over 1,000,000 cases in the US with a cutting-edge advertising campaign and highly differentiated packaging. WANT Branding did a good job of capturing key insights and figuring out the opportunity space for the brand. 

How effective was the workflow between your team and theirs?

Their team was very strong. We worked quite well with WANT Branding. They had a methodical way of working that was suited to the entrepreneurial spirit of Proximo Spirits. They were fast, agile, and in sync with our business and brand. 

What did you find most impressive about this company?

WANT Branding was fast, understood the brief, comprehended premium spirits, and got answers back to us very quickly.

Are there any areas for improvement?

No, there were no areas for improvement.

5.0
Overall Score They're a strong company and get good results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always flexible and quick to respond.
  • 5.0 Cost
    Value / within estimates
    They provided great value for the money.
  • 5.0 Quality
    Service & deliverables
    I found no fault with them.
  • 5.0 NPS
    Willing to refer
    I'd absolutely recommend them.

Multiple Naming Projects for Hospitality Company

"Their strength is their strategic approach to naming and branding." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2010 - Jan. 2014
Project summary: 

WANT Branding worked on several naming projects. They filled out categories with name possibilities, each option accompanied by a logo and a supporting rationale. They also provided an official recommendation.

The Reviewer
 
10,000+ Employees
 
Las Vegas, Nevada
Scott Voeller
SVP Brand Strategy and Advertising, MGM Resorts International
 
Verified
The Review
Feedback summary: 

Consumers responded positively to each name, and internal stakeholders were able to successfully launch many new products and services. Open to feedback and objective, WANT Branding provides honest recommendations and comprehensive arguments for each possible option.  

BACKGROUND

Please describe your company and your position there.

I was SVP Brand Strategy and Advertising at MGM Resorts International.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT Branding for several projects including renaming the corporation and the loyalty program and naming a new pool club, urban multi-use space, and casino resort.

What were your goals for this project?

In each case, we wanted names that would stand out in a hyper-competitive industry and resonate with customers, provoking interest and intrigue.

SOLUTION

How did you select this vendor?

Company executives had previous experience with WANT Branding. They were invited to submit a proposal for the very first project, along with several other companies. WANT’s was the most competitive and described a highly strategic process. Based on the success of the first engagement, we reached out to WANT for all subsequent projects without an RFP or competitive bid process.

Describe the scope of their work in detail.

Every project followed the same process. WANT Branding would dive into the product/service and then deliver a narrow range of possible names. These options would both fit the desired goals and personality of the service and act as a supportive platform for the brand. Though they always had a recommendation, we were allowed to choose the new name.

Before presenting any names, they would develop categories of options, along with the strategies behind them. Each naming option came with a possible logo and a detailed rationale of why they thought it should be accepted or rejected. After receiving our input, they would shorten the list and provide their final opinion.

What was the team composition?

I worked directly with Jonathan (Managing Director, WANT Branding). He personally led the projects and was our primary liaison with the full team.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Specific metrics varied by initiative, but internal teams and consumers reacted positively to the chosen name in every case. A name is not a brand, but based on initial consumer acceptance we were able to build a supporting brand strategy for each name and logo,

How effective was the workflow between your team and theirs?

We worked together seamlessly, with regular updates and status calls, as well as in-person presentations as needed. Communication was detailed and efficient whether by phone or in-person. Their responsiveness to our team’s feedback was outstanding. They openly discussed the pros and cons of each name in a collaborative process.

What did you find most impressive about this company?

Their strength is their strategic approach to naming and branding. Every client receives a unique experience, along with multiple naming options and detailed analyses of their strengths and weaknesses. Everything they present to their clients is professional and well-designed.

Are there any areas for improvement?

No, not that I saw. We were satisfied with every aspect of our engagements with WANT Branding.

5.0
Overall Score Smart, strategic, personable, collaborative, and professional
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They established timelines and always met them. They made themselves easily available outside regularly schedule appointments.
  • 4.0 Cost
    Value / within estimates
    Not always the least cost provider, but their costs were in line and provided great value for the results.
  • 5.0 Quality
    Service & deliverables
    Professional, well researched, well-organized and good solid recommendations
  • 5.0 NPS
    Willing to refer
    Want Branding is the only agency I will recommend to friends and colleagues.

Branding for Fitness and Nutrition Company

"What other agencies need months to do, they finished in a few weeks."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2015 - Jan. 2016
Project summary: 

WANT Branding delivered a branding strategy for a superfood protein shake. They offered ideas and messaging that an in-house creative team used in their marketing materials.

The Reviewer
 
501-1,000 Employees
 
United States
VP of Marketing, Fitness and Nutrition Company
 
Verified
The Review
Feedback summary: 

WANT Branding created a simplified version of the product’s brand story. Using a transparent and collaborative approach, their team honored deadlines and made adjustments as needed. Their ability to synthesize information and deliver within a short timeframe made them a valued partner.

BACKGROUND

Introduce your business and what you do there.

I was the VP of marketing at a fitness and nutrition company. At the time of the project, I was in charge of branding for a superfood protein shake.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We brought in WANT Branding to simplify our branding and messaging for our superfood protein shake. The story of how the protein shake came to be was complicated, and the product itself had a variety of ingredients and health benefits. Our goal was to create a cohesive brand story and campaign idea that would inform our marketing materials.

SOLUTION

What was the scope of their involvement?

They provided strategy and campaign ideas that included messaging and branding tactics. They gave us the overall brand that our in-house creative team used to hone-in their work and create impactful content.

What is the team composition?

I worked directly with Johnathan (Founder, WANT Branding), and I believe there were one or two other people on his team. Johnathan was very personable and communicative.

How did you come to work with WANT Branding?

I worked with Johnathan several years ago at another company. The head of marketing there knew him, and we chose his firm for a branding project. I was impressed with their design process and creative thinking.

When I began working on this superfood protein shake project, I immediately thought to reach out to WANT Branding. I remembered how Jonathan was particularly skilled at simplifying ideas, which is crucial for quality branding.

How much have you invested with them?

We’ve invested somewhere between $25,000–$30,000.

What is the status of this engagement?

We began working with them in October 2015 and completed the project in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I moved to another project before seeing any results, but I know that the in-house creative team benefitted from their work. We used WANT Branding’s work to brief them, and this helped them focus their messaging in the materials they created.

How did WANT Branding perform from a project management standpoint?

They laid out clear timelines at the beginning of the project and met every deadline. In terms of communication, they were very responsive and transparent.

What did you find most impressive about them?

They were able to synthesize information and cut out unnecessary content. Their team identified the core of our messaging, which enabled us to focus our marketing efforts. They also completed their work in a relatively short period and were more flexible than other firms I’ve worked with in the past. What other agencies need months to do, they finished in a few weeks.

Are there any areas they could improve?

I didn’t notice anything that needs improvement.

Do you have any advice for potential customers?

Engage directly with their leadership, and be clear on what you need. They’ll be able to structure the project in a way that meets your needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    This would depend on the situation.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
2867169
Date of Formation
Feb 7, 2003
Last Updated
Apr 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Client Reviews
VERIFIED CLIENT REVIEWS
45
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
June 16, 2019