What evidence can you share that demonstrates the impact of the engagement?
WANT Branding did a superb job in terms of the naming exercise, and I’m proud of our work. The logo selected was the one we worked on together. It combines a complex concept we adapted with attractive font, colors, and other powerful elements. The work WANT Branding completed ended up becoming a representation of the company. The name of the product was so powerful that it actually outlived the original company. Even though the company has changed without the original team, the brand name and logo still exist.
I enjoy how open-minded they are. They aren’t stuck in terms of ideas and were willing to collaborate. I’m a high maintenance customer and needed to be involved with the project. We worked together to create something amazing. I’ve started several companies and WANT Branding is my go-to whenever I need a design or naming exercise. Since I’ve been working with them for 20 years, I don’t hesitate and go right to them. I’m a happy collaborator.
How did WANT Branding perform from a project management standpoint?
WANT Branding checks in regularly, speaking about what their plans are before completing them. The process isn’t complicated with their team. We communicated through email and phone calls.
What did you find most impressive about them?
One of the things I found the most compelling about Jonathan and the team is that they’re not limited to pharma and biotech. They successfully brand a lot of different consumer products and operate in various fields, which I feel is an advantage for them. There is a great deal of media pressure, but yet they can create brands and images that can break through all of that.
WANT Branding can find what’s memorable when creating a brand. Anything I use from them will be eventually tested in the pharma world and how it will operate within the regulatory framework established by FDA regulators. That is an additional burden for us, but we can deal with that. Having the branding and naming to survive in the marketplace is their job.
There is a tendency with ad agencies to have all the experienced team members at the top. Clients get sold on the business by the lead people, and then they end up training all the less skilled workers that have advanced degrees but limited expertise. WANT Branding is not like that. They’re a small group, but I know everyone, and I appreciate that about them.
Are there any areas they could improve?
Sometimes their projects are on the high-end, but clients get what they pay for. I don’t have a ton of complaints because their team excels at what they do.
Do you have any advice for potential customers?
Trust WANT Branding and don’t try to second guess them. Think about what you’re asking them to do. They are true artists, so trust them and listen to their advice. WANT Branding is great at what they do.