We Create Brands That Demand Attention

Gold
VERIFIED

We create brands that demand attentionand that deliver brand performance.

We are a team of experts from branding, strategy, advertising, design &  digital – even, ex-client side people too.

For 30 years we’ve created brands with distinction helping our clients’ brands get an unfair share of attention, competitive advantage, and to grow.

Our Services: 

- Brand Strategy

- Brand Naming

- Brand Identity

 
$50,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 

We’ve helped to create some of the world's biggest brands as well as create brands for early-stage start-ups and entrepreneurs. WANT Branding is one of the world’s leading branding agencies. It’s where great brands begin.

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Our Managing Director, Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

Royal Caribbean International  Image

Royal Caribbean International

Services:

Naming the “Quantum” Class and the cruise ships within the class 

Naming Architecture for the overarching cruise ship classes and ships 

Naming onboard neighbourhoods, suites, restaurants, amenities & other branded elements 

 

Read full case study at: 

Intuitive Surgical & Da Vinci Surgical Systems  Image

Intuitive Surgical & Da Vinci Surgical Systems

Services:

Naming Intuitive’s latest generation of the Da Vinci system (the Da Vinci Xi, X and SP) 

Naming Ion™,  a new robotic endoluminal platform for minimally invasive peripheral lung biopsy

Naming SmartFire technology used in the world’s first fully wristed, 60mm surgical stapler  

Brand Architecture for over 300 product SKU's, features and technologies

Name Decision Tool to guide

naming strategy for future brands, products, and software innovations 

Product Codification and Labeling for surgical tools and their parts 

 

Read full case study at:

https://wantbranding.com/case-studies/intuitive/

Hewlett Packard Enterprise  Image

Hewlett Packard Enterprise

Services:

Naming Hewlett Packard Enterprise 

 

Read full case study at:

https://wantbranding.com/case-studies/hpe

Call Of Duty: Infinite Warfare Image

Call Of Duty: Infinite Warfare

Services: 

Naming Activision's 13th instalment of the Call Of Duty franchise: Infinite Warfare

 

Read full case study at: 

https://wantbranding.com/case-studies/call-of-duty

Kork Inc  Image

Kork Inc

Services: 

Renaming a blockchain data platform 

 

Case study coming soon. 

 

 

 

MGM Resorts International Image

MGM Resorts International

Expertise:

Renaming MGM-Mirage to MGM Resorts International

Renaming 'Players Club’ rewards brand to ‘M Life’

Naming Architecture for 'M Life' program tiers Sapphire, Pearl, Gold, Platinum, and Noir

Naming Wet Republic Ultra Pool 

Naming the Aria Hotel 

Naming ‘ThePark' a $450M multi-use outdoor space connecting the New York-New York and Monte Carlo

casinos. 

 

Read full case study at:

https://wantbranding.com/case-studies/mgm

Sirius XM Radio  Image

Sirius XM Radio

Services:

Naming the world's first commercialized satellite radio

 

Read full case study at:

https://wantbranding.com/case-studies/SiriusXM

Anheuser Busch's Veza Sur Image

Anheuser Busch's Veza Sur

Services: 

Naming Veza Sur Brewing Company 

 

Read full case study at: 

https://wantbranding.com/case-studies/ab-inbev

Gillette Mach 3 Image

Gillette Mach 3

Services: 

Naming the Mach 3

 

Read full case study at: 

https://wantbranding.com/case-studies/SiriusXM

OneWorld Airline Alliance Image

OneWorld Airline Alliance

Services: 

Naming OneWorld global airline alliance

 

Read full case study at: 

https://wantbranding.com/case-studies/oneworld

The Chemours Company Image

The Chemours Company

Services: 

Naming DuPont's spin-off company for 'Performance Chemicals', The Chemours Company

 

Read the full case study at: 

https://wantbranding.com/case-studies/Chemours

 

Reviews

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Branding & Logo Design for Customer Insights Company

"We would love the opportunity to work with WANT Branding again."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019 - Ongoing
Project summary: 

WANT Branding was hired by a customer insights company to support them through a rebranding project. The team assisted with the development of new messaging, content, and design.

The Reviewer
 
201-500 Employees
 
Denver, Colorado
Director of Brand Design, Customer Insights Company
 
Verified
The Review
Feedback summary: 

Internal stakeholders are extremely pleased with WANT Branding’s final deliverable, crediting it to an increase in company morale and success. Clients are impressed by the new logo and color palette. Customers can expect a highly communicative team dedicated to executing a smooth, effective project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand design for a customer insights company. We focus on identity resolution and data enrichment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

As our company transitioned from a start-up into a more mature, corporate organization, we recognized a need for new brand positioning.

SOLUTION

What was the scope of their involvement?

WANT Branding worked in several phases through the project. The first was brand discovery, where they really made an effort to understand who we were as a company and what our values are. The team met with several internal stakeholders, including our CEO, president, vice president of marketing, and others. 

Next, WANT Branding helped us to define our brand and audience in order to leverage the most effective messaging strategies. We looked internally, at consumers, and at other brands in the process of identifying our values and direction. 

They also created our new logo, compiling a new color palette, typeface, and visual branding. 

What is the team composition?

We worked with three main people. Bruno (Senior Director, WANT Branding), was our local rep who was a great resource for brainstorming in-person. We also worked with the CEO and an account manager. The project was supported by a team of designers and strategists.

How did you come to work with WANT Branding?

Our former VP of marketing, who found them through Clutch, introduced us to them.

How much have you invested in them?

We spent around $50,000 on the project.

What is the status of this engagement?

We worked with them on this project from June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’ve launched, we’ve received a lot of great feedback on the new branding, especially the logo and slide presentation templates. WANT Branding pulled all the design elements together in a sophisticated and polished way, which has helped us stand out at meetings and events. The work has been very meaningful to us.

WANT Branding has made such a positive impact on our business with their efforts in the rebranding project. We’re very grateful for their work and feel we wouldn’t have been able to achieve the same level of success without them.

We would love the opportunity to work with WANT Branding again.

How did WANT Branding perform from a project management standpoint?

We kept in touch primarily over email and had regular conference calls. The communication was excellent, and we never had any issues. The team was always available to us.

What did you find most impressive about them?

WANT Branding was very flexible with us and our timing. Their patience and professionalism in handling some of our requests was impressive. Ultimately, that helped the team deliver an excellent final product.

Are there any areas they could improve?

The whole project went very smoothly. I couldn’t say anything negative about them.

Do you have any advice for potential customers?

Trust WANT Branding and lean on their strength. The team is very knowledgeable about what they do, and they have years of experience. They have a wide range of strengths they can employ to achieve your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for a Fintech Company

"They were quite approachable and open too, and the level of the creative and proposals was high."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Oct. 2019 - Jan. 2020
Project summary: 

WANT Branding provided branding services for a new product. Deliverables included a name, logo, brand book, and colors. They ran multiple workshops and integrated several stakeholders’ opinions.

The Reviewer
 
201-500 Employees
 
Mexico City, Mexico
Managing Director, Fintech Company
 
Verified
The Review
Feedback summary: 

All deliverables fulfilled internal expectations. WANT Branding impressed with their willingness to add extra feedback rounds. They also excelled in collaborating in an offshore relationship. Customers can expect a solutions-oriented partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a Mexican FinTech firm. I’m the head of marketing for a new product we’re developing. We have a new product that’s a financial service suite for small and medium-sized companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

The new product is a spin-off of our main business, so we needed a new name, brand, and logo for the launch.

SOLUTION

What was the scope of their involvement?

The experience was positive. We defined a scope of work, signed an agreement, and the two directors came to Mexico City. They spent a day and we went over the brief and talked about our ambitions for the brands. First, we did three rounds of naming, for which they provided 66 options. We had three main criteria:

  1. Had to be in-line with the brand we were creating
  2. Had to be available to trademark in Mexico
  3. Had to have a .com domain available.

After that, they created the logo. We did about five rounds to define it, and it was the longest phase of the project, which we weren’t expecting. Then, we had a big workshop on brand colors. For deliverables, they created a full digital brand book with several applications of the logo. They also provided an extra deliverable, but we’re going to launch it soon so it’s still confidential.

What is the team composition?

We had direct contact with three people: Jonathan (Founder & CEO, WANT Branding), Todd (Chief Creative Officer, WANT Branding), and Celeste (Brand Consultant, WANT Branding).

How did you come to work with WANT Branding?

We saw some options on Clutch, contacted them, and started working with WANT.

How much have you invested with them?

We spent $90,000 with them.

What is the status of this engagement?

We worked together from October 2019 until January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The key success metrics were the deliverables: brand name, logo design, brand book, and the design of the product we’re going to launch. Those four things were delivered and we were quite satisfied.

How did WANT Branding perform from a project management standpoint?

There were some parts when they were a little less available than usual, but, overall, they were quite available and fast in responding.

What did you find most impressive about them?

They got the brands and were very open to working with us although we were in different countries. They were quite approachable and open too, and the level of the creative and proposals was high. On the critical parts of the project, there were several rounds of feedback. they were open to giving an extra set of rounds for us to be happy with the final deliverable as well.

Are there any areas they could improve?

They should be open to the idea of having several stakeholders in the decision-making process. We had to touch bases with investors, CEO, CFO. There were several opinions and I felt that they were kind of frustrated. They overcame it though and worked on the rounds we asked for.

Do you have any advice for potential customers?

Be very clear on the scope of work and probably add a couple of extra rounds to feel safe that you’re going to have enough room to ask for changes.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding Projects for Cruise Company

"Their team is clear in their creativity and presentation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2014 - Ongoing
Project summary: 

The team at WANT Branding performs ongoing branding services for a cruise line. For one of the projects, the team assisted with the naming of a chatbot.

The Reviewer
 
10,000+ Employees
 
Miami, Florida
Juan Silva
Associate VP of Digital Sales, Royal Caribbean Cruises Ltd
 
Verified
The Review
Feedback summary: 

Reactions to the new name were positive from external and internal resources. WANT Branding excels in their field, delivering dynamic and creative work. Their project management style is also top-notch. Customers can expect a hardworking, dedicated team of communicators.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the associate VP of product digital sales at Royal Caribbean Cruises. We oversee and manage all of our digital capabilities from booking tools, our API, and our B2B website. Our primary customers are global travel partners and sales managers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

WANT Branding has worked with different teams within our organization. Royal Caribbean primarily engages with them whenever there’s a new brand to create. I work in a challenging area of technology, which differs from marketing.

We were developing a new AI chatbot for partners to leverage our website to assist with services that included client reservations. The beta platform was launched under the name “chatbot,” and once we learned how the partners would be leveraging the technology, we committed to deploy and further enhance the platform. WANT Branding came in to create a specific name so we could go to market.

SOLUTION

What was the scope of their involvement?

After we engaged with them, we wrote up a scope that had research and analysis. We went into what the platform is for and how it would be used, and who the target customers were. They then came back and assessed potential brand names that could go to the market.

During several naming rounds, the team at WANT Branding found identifiable names to fit the platform and our goals. They went through trademark and linguistic searches across different global markets. We also needed to ensure the name had no negative connotations or conflicts with other industry competitors before working with our attorney to register the name.

The engagement took about three to four weeks. After going over goals and objectives, we had to demo the platform. Their team came back with the potential names, and after two or three rounds of reviewing, we waited for stakeholder approval.

Once the name was locked in, and everything was secured, our creative partner developed all of the creative work, including a logo and style guide, that surrounded the name.

What is the team composition?

In total, we worked with three or four. Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding) were my two main points of contact.

How did you come to work with WANT Branding?

Our marketing partners had been using WANT Branding for several years, specifically for naming ships or public areas within our newer ships. We were looking for a reliable partner to brand a new booking tool. After having conversations with our marketing team, they recommended WANT Branding.

After having a great interview and meeting with them, we were convinced they were the right fit. Their team did an incredible job with the booking engine, making it one of the most successful projects for us in years. After we established that relationship, it’s been a no brainer that WANT Branding is who we go to for any branding needs.

How much have you invested with them?

For the last project, we spent between $40,000–$50,000. In total, we’ve spent about $100,000.

What is the status of this engagement?

We started engaging with WANT Branding in June 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding hit the mark. We’re happy with the results so far. In our latest launch, we saw an increase two-fold from our benchmark. The brand caught on, placing well with our other names. The travel partners are also having fun with it. We have a great marketing strategy to communicate and execute.

I appreciate the personal attention WANT Branding pays to their clients. Clients are always working with their top two employees that know the business inside and out. They’re also well-rounded. Customers are working with the very best, and they can trust their team. We know that we will never find ourselves in a situation where someone has already claimed what we’ve put money behind.

Their team is clear in their creativity and presentation. They ensure their clients understand each decision behind their recommendations. In my experience, we’ve always found the name or brand after several reviews. We’ve never had to start from scratch because there’s always something we can use.

How did WANT Branding perform from a project management standpoint?

From a project management aspect, they’re excellent. Their communication, research, assessments, and delivery are all on point. Along with always being on time and within budget, the team at WANT Branding is open to new ideas. Unlike others, they want to deliver the best work that represents the product and ensures success in the market.

What did you find most impressive about them?

WANT Branding doesn’t disappoint because they’re the very best. We’re extremely satisfied with the work they’ve done and will do in the future. Since we’re always creating new platforms and technologies, we will always need their services.

Are there any areas they could improve?

In my experience, they’ve been great. Project management is an area that usually needs improvement, but their team excels. WANT Branding communicates their statuses, laying out excellent plans. If they’re going to be delayed, they communicate that as well. Their deliverables are also always as expected.

Do you have any advice for potential customers?

Give WANT Branding a chance. Interview Jonathan and Bruno. Tell them your business case, scope, goals, and objectives. As long as they understand what you want to accomplish, I’m certain they’re going to deliver amazing work that will increase your revenue or satisfaction. Meet with them face-to-face. Share everything you’re looking for and give them a chance. They’re a great group that will deliver on your promises.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Branding for International Freight Forwarder

“WANT Branding is incredibly artistic and we’re very happy with the results.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 – Ongoing
Project summary: 

WANT Branding provided branding services for the web app of an international freight forwarding company. The team also provided naming services and marketing insight.

The Reviewer
 
11-50 Employees
 
Coral Gables, Florida
Andres Zarate
President, Zix Corporation
 
Verified
The Review
Feedback summary: 

While the work is ongoing, the work thus far has yielded positive internal feedback. WANT Branding invests themselves in the client’s success, going above and beyond to research the industry at hand. The team is creative, dedicated, and hard-working.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Zix Corporation, an international freight forwarding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We have developed software that we use for in-house operations, but after getting some feedback from colleagues in the industry, we decided to make available in a subscription model. In order to promote the application, we knew we needed a good name and brand.

SOLUTION

What was the scope of their involvement?

WANT Branding provided branding services for our software, which is designed strictly for the freight forwarding industry. It tracks shipments and allows coordinators to record the process and status of the order. Customers can log in and check the status of their shipments and add specific instructions. The software is also a portal for customs paperwork. 

The WANT Branding team helped us position ourselves in the market. After filling out a questionnaire for them, we went through ways we could present the software and reach out to customers. They started having ideas for names almost immediately, and we had a good back and forth. 

What is the team composition?

We worked with three members of the WANT Branding team. 

How much have you invested with them?

As of now, we have invested about $10,000.

What is the status of this engagement?

Our ongoing engagement with WANT Branding began in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we have yet to launch the public-facing web app, it is going to have a major impact on our business. Everyone in our office was happy with what they created. 

Thanks to WANT Branding, we have a much more national approach to marketing our platform. They brought things to my attention that I wouldn’t have otherwise thought of. There are about 15,000 potential clients for this app and WANT Branding really took the time to understand the industry.

How did WANT Branding perform from a project management standpoint?

Their project management was very organized. After filling out the questionnaire, which helped us figure out what we wanted to do, we had a conference call. They regularly answer any questions I have.

What did you find most impressive about them?

It was really cool to see the creative side of things. WANT Branding is incredibly artistic and we’re very happy with the results. 

Are there any areas they could improve?

No, my experience has been excellent so far.

Do you have any advice for potential customers?

Take the time to fill out the questionnaire as honestly and thoroughly as you can, it helps you make the most of the relationship with them. Otherwise, they might have been stumped. 

5.0
Overall Score They pick up on stuff every quickly.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very punctual and prepared.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They are professional and artistic.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

Logo & Website Design for Real Estate Investment Firm

"They understood what I wanted while providing their thoughts and creativity."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2019
Project summary: 

WANT Branding conducted an iterative branding and web design process to create a unique company image for a real estate investment company. They produced logos, fonts, and color guidelines for their partner.

The Reviewer
 
1-10 Employees
 
Birmingham, Michigan
Jonathan Epstein
Principal, Equo Investments
 
Verified
The Review
Feedback summary: 

While still in the pre-launch phase of the project, the internal team is confident that the deliverables will differentiate them in the competitive real estate marketplace. The company has also received positive feedback from external parties on the quality of the logo and site design.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a real estate investments firm that buys apartment buildings across the United States. I am the principal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

I hired Want to help with my logo, color schemes, and website design.

What were your goals for this project?

To create a brand that was distinguishable and one that was an improvement over other real estate companies

SOLUTION

How did you select this vendor?

I had 3 or 4 groups that I found online. Want had some impressive companies that they had done work for and I felt most comfortable giving them the job.

Describe the scope of their work in detail.

We got on an initial call to go over what I was looking for. They got back to me and we got into more detail about what I wanted and how the process works. I sent them some websites/brands/logos that I liked and then we went from there.

They came back with 13 or so logos and from there we narrowed it down and made tweaks. We got down to 4 logs in the next revision and then got down to 2 logos and went into colors from there.

We agreed on a logo after that and mostly picked the primary and secondary colors. The next step was they sent over a package with the logo, fonts, colors, etc. We then got into the website design.

They sent over the first shots and we made some changes to simplify the design. Once it came back we had a few more revisions and new ideas and eventually settled on a great design.

What was the team composition?

I worked directly with Bruno. He was my point of contact almost the entire time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the web page but I am extremely happy with it and I have gotten great feedback from those i've shared it with (as well as the logo)

How effective was the workflow between your team and theirs?

it was great

What did you find most impressive about this company?

They understood what I wanted while providing their thoughts and creativity.

Are there any areas for improvement?

None that come to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Exercises for Communications Agency

"If an opportunity presents itself to do similar work, we would engage with WANT Branding again."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

Assisting a communications agency with a branding project, the team at WANT Branding performed naming services for a client looking to create a new identity for a portion of their business.

The Reviewer
 
5,001 - 10,000 Employees
 
New York, New York
SVP, Communications Agency
 
Verified
The Review
Feedback summary: 

The client was pleased with the names that were crafted from the partnership. WANT Branding’s team is communicative, hardworking, and skilled. Their commitment to the project was noteworthy. Customers can expect an exceptional partnership working with their team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP and account lead for a communications agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were working with a client on a branding & naming exercise. The client was looking to spin off a piece of their business and create a new identity. We partnered with WANT Branding on the naming part of the project. We were lacking expertise in a specific area and needed additional support.

SOLUTION

What was the scope of their involvement?

The team at WANT Branding was able to seamlessly partner with our planning, creative, and account teams to craft a name for the new entity. Their team sourced and created about 100 different names. We got it down to two presentations of 30 names each.

What is the team composition?

We worked with Jonathan (Founder & CEO, WANT Branding), Bruno (Senior Director, WANT Branding), and Celeste (Brand Consultant, WANT Branding).

How did you come to work with WANT Branding?

A colleague of mine from another office worked with them previously. He was aware of the work we were trying to do, and after asking him for advice, he suggested WANT Branding.

How much have you invested with them?

The project cost around $30,000.

What is the status of this engagement?

We started with WANT Branding in mid-October 2018, and our engagement ended in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was pleased with the name. At the end of the engagement, we gave the client three to five names. After the knockout trademark search, we ended up with three viable options. If an opportunity presents itself to do similar work, we would engage with WANT Branding again.

How did WANT Branding perform from a project management standpoint?

From a project management standpoint, they performed well. It was easy to work with their collaborative team. We frequently communicated by phone and email. Our teams met in person a few times. Their team made the partnership seamless with secure communication and interaction.

What did you find most impressive about them?

The team at WANT Branding was all in. They jumped in feet first. I never wondered about their other projects because I felt that they were focused and ready to meet all of the deadlines and deliverables we had.

Are there any areas they could improve?

There was a small issue at the end where it came down to semantics about a name and its usage. That one piece felt a bit sloppy to me and impacted the material at the end. We had to go back and fix it with the client. But that’s the one miss in our whole experience working with them. It wouldn’t impact me working with WANT Branding in the future.

Do you have any advice for potential customers?

Be clear with them on expectations. Make sure you bring everything into the fold to have a successful partnership. That’s the way to have a productive working relationship with WANT Branding.

4.0
Overall Score Overall, the project was well-executed, but there were areas for improvement.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They worked well within our compressed timeline.
  • 5.0 Cost
    Value / within estimates
    They were a good value for the project and budget.
  • 4.0 Quality
    Service & deliverables
    They were great partners that did solid work.
  • 4.5 NPS
    Willing to refer
    They were solid partners, but of course, there are always other partnerships to explore.

Brand Strategy & Market Research for Data Security Company

“They were as invested as we were, and you don’t get that true level of passion and strategy from every agency.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Sept. 2019
Project summary: 

WANT Branding provided market research and brand strategy to a data security company undergoing an acquisition. They delivered insights on short- and long-term positioning, comms, and integration timeframes.

The Reviewer
 
1,001-5,000 Employees
 
New Jersey
Director of Global Brand & Creative Services, Data Company
 
Verified
The Review
Feedback summary: 

WANT Branding played a critical role in forming the acquisition’s strategic direction. They excelled at managing expectations and adhering to the budget, while often outpacing time estimates. They took ownership of their work, and senior leadership was very involved.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a global readiness company that’s in APAC, EMEA, and the Americas. We have about 2,500 employees and service a wide range of verticals. We take care of data protection, compliance, and recovery. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

My company has worked with WANT Branding in other contexts, but for this project, we were acquiring a startup in our space. While we have software that protects and manages data, this acquisition is going to change the way businesses can manage, access, and save their data, ultimately shifting the direction of our company and future opportunities. We engaged the team at WANT Branding to help us look at the industry and the competition. We wanted recommendations on how to best approach our situation and position ourselves in both the short term and the long term.

SOLUTION

What was the scope of their involvement?

WANT Branding did market research, and then they provided us with a robust view of what’s trending in the marketplace. They recognized that the founder of the startup we were acquiring was well-known and respected in the industry, so they recommended that we continue to leverage their existing brand in the short term as we continued to talk about change and where our company was headed.

They also gave us great ideas around comms and suggestions on our leaderships’ talk track around the acquisition. The team looked at timeframes in terms of how the product would be fully integrated into what we offer and how the sales team could effectively sell the product within a certain window of time. They helped us map out everything, including strategy, event scheduling, and how we’d address this change to analysts and press in the marketplace.

WANT Branding also helped us temporarily colorize the startup’s logo so that it fit within our brand’s look and feel. They took the startup’s existing logo and colorized it with our brand colors. The team also helped us add a descriptor line to carry us through the short term.

What is the team composition?

We primarily worked with three people, along with one other person who wasn’t as involved. Our main point of contact was Jonathan (Managing Director, WANT Branding). 

How did you come to work with WANT Branding?

My company originally engaged WANT Branding when we were working on our new SaaS offering. As the director of corporate brand and creative services, I was working with the go-to-market head of operations to find agencies. We wanted an agency in the New York area that had expertise particular to our market as well as experience with startups in the tech space.

As we started the RFP process, we got a shortlist, and WANT Branding jumped out at us. We received dozens of recommendations for WANT Branding. We researched some of their leadership and looked at their process and what was important to them. That resonated with us, so they rose to the top of our list. There was agreement amongst my team that they were the right people for the job.

WANT Branding was the driving force behind keeping the momentum going on the SaaS project, so we went straight to them for this project.

How much have you invested with them?

The acquisition project cost between $100,000–$250,000. 

What is the status of this engagement?

The SaaS project was from May–August 2019. The acquisition project was just 8–10 weeks, from August–September 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because this was an acquisition, the real metric was publicity. I’d grade WANT Branding very highly in terms of reach, share of voice, and publicity. Several different parties were involved in the acquisition, including a PR agency, but WANT Branding played an important role in strategic direction. They served as a launchpad, helping us gain a foundational understanding of where to go. They were integral to making sure we did this acquisition correctly, and everything that followed suit from them was a tremendous success. Leadership, industry analysts, and the media have had overwhelmingly positive reactions.

How did WANT Branding perform from a project management standpoint?

Anybody who has spent time on the agency side knows that you really need to manage a client; the client doesn’t manage the agency. WANT Branding excelled at project and client management, ensuring the job got done on time, within budget, and to satisfaction. I’d highly recommend them.

They were very accessible and easy to communicate with. We generally spoke via phone, email, and text, and they maintained constant communication with us. Whether we were talking to the press or our CEO, or we needed to know what our next steps were, they checked in with us and made sure we had what we needed to be successful. The team reached out to me on weekends and evenings. They went above and beyond to meet our deadlines and complete or exceed expectations. 

We had a tight timeline, and the project needed to be very secretive. WANT Branding was discreet; they couldn’t even mention this project to the team who they were working with on the SaaS work. They were also quite agile. What I loved about working with WANT Branding is that we didn’t meet with the leadership at the beginning and then get a junior-level person to work on the project; rather, leadership worked with us throughout the process, which can’t be said about a lot of companies. They made sure senior executives were hands-on and involved. They were a great partner.

What did you find most impressive about them?

WANT Branding was incredibly strategic. They excelled at project management and client service, and, at the end of the day, they jumped into the project with experience and expertise on the strategy side, as well as a ferocious appetite for learning. I really valued that they didn’t try to act like they knew everything; instead, they stripped it all back and learned everything they possibly could. They were as invested as we were, and you don’t get that true level of passion and strategy from every agency. From the moment we engaged them, they were partners.

Are there any areas they could improve?

When we began working with them on the SaaS project, they got involved at very specific stages of the engagement process, and then they left some of the day-to-day agency work to other firms. They should begin handling some of the daily stuff; if they did, we’d hire them for that as well. The only downside is that you need to deal with other agencies who maybe aren’t as good as WANT Branding.

Any advice for potential customers?

My advice would be similar to what you’d do with any agency: engage them as early as possible. WANT Branding is incredibly helpful and insightful, and you will want their expertise during the early stages of research and development, because they excel at those. Engage them like they’re part of your team and make the most of the experience with them. The more involved they are, the more successful the partnership is, so don’t hold anything back.

5.0
Overall Score I’m hoping to have more projects that we can engage them on in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They meet or beat deadlines and set expectations accordingly. They under-promise and over-deliver, which is one of the best things any agency can do.
  • 4.0 Cost
    Value / within estimates
    They’re not the cheapest, but they’re worth what they charge.
  • 5.0 Quality
    Service & deliverables
    In my experience, they exceed expectations. They’re passionate about making sure the client is happy with the end result.
  • 5.0 NPS
    Willing to refer
    I feel that any referral I provide is a reflection on my personal brand, so I don’t give out referrals easily, but I’d definitely refer WANT Branding.

Branding for Mining Company

"The outcomes of the project are much more profound than we expected."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Aug. 2019
Project summary: 

After conducting initial research with a variety of stakeholders, WANT Branding presented a set of name alternatives to company executives. The team delivered a new logo, branding guide, and mission statement.

The Reviewer
 
501-1,000 Employees
 
Miami, Florida
Fabio Ribeiro
CTO, Aura Minerals
 
Verified
The Review
Feedback summary: 

Both internal team members and potential hires are more engaged with the updated branding. Proactive and flexible, WANT Branding seamlessly mitigated barriers to consistently deliver excellent work. Their wealth of experience, coupled with their innovative approach, made for a fruitful engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Aura Minerals is a mid-tier, publicly traded mining company headquartered in Miami, FL, with operations in Honduras, Colombia, Mexico and Brazil. With headcount of around 800 directly employed, it mines gold and copper.

I am responsible for Aura's innovation, as the CTO. I am also responsible for Aura's digital presence/strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT to re-think our name and possibly change it, redesign our logo and re-think/craft our new vision and mission statements.

What were your goals for this project?

We wanted to re-think our brand, name, logo, vision and mission as part of a new digital identity project,

SOLUTION

How did you select this vendor?

Want Branding was referred to us by a company who had worked with them, and we did extensive diligence and spoke with four different vendors before we selected WANT. Their portfolio of unique, high profile naming jobs and their extensive, rich logo designs were decisive factors.

Myself, Rodrigo our CEO and Sergio our VP of Talent were directly involved in the selection process. During the first meetings Jonathan demonstrated he is a real expert in the field, asking the right questions and teaching us how to get to the answers he needed. His confidence, experience and chivalry assured us that WANT was the right partner for this job.

Describe the scope of their work in detail.

Our first meetings were very long and laborious. Jonathan and his team asked a lot of questions, and came back with deep follow up questions completing several iterations. They were really trying to understand our culture and values. They called dozens of people within our company, from GMs of remote sites to Board members, to understand how they viewed the company and the new management.

We help multiple meetings where hey presented the progress of their work. First we explored some name alternatives, and some really good names came up. However, the Board decided to keep our current name, and they went to work on the new brand concept, logo design, Vision and Mission statements.

They presented several options of Logo design, all very different but with strong supporting reasoning and research, and after we pointed to the direction we liked, WANT did a few more iterations to get to the final logo we use today. After the logo was finalized, they also provided us with a Branding Guide, very complete with typology, colors, applications, all brand usage rules and Stationary design.

WANT was also very resourceful in developing our mission statement, which incorporated our new CEO's vision for the company, in an elegant and marketable form, a statement we use every day now. Also, WANT suggested and developed our concept of 360º Mining, a core value that has become the center of our new corporate culture, connecting our Company with the Community and our Employees, in a sustainable, respectful, safe and Innovative harmony. We are now defined by this concept, thanks to WANT Branding.

At the end WANT delivered a new Brand, a new Concept, a new Vision and a new Mission, but really what they delivered was a new SOUL to the company, we can see how people now relate to the company differently, and you can see the spark in the eyes of recruits when we explain who we are. We then hired WANT for a follow-up project, to recreate our website, which was also a great transformation.

What was the team composition?

Everyone at WANT was involved at some point or the other, but the founder, Jonathan, conducted the whole project himself. He included key people from WANT as needed, such as other branding experts, designers, copywriters and developers.

The team was consistent throughout the project and our point of contact were also either Jonathan himself or Celeste, his lovely associate who took care of a lot of important details and coordination.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The success of the company is evident for any of the stakeholders. Employees are now proud of our company, Polo shirts we made with the new brand and people love to wear them (voluntarily), they post on social media news about the company from the website, they adopted email signatures with he new logo and website (before people didn't ever share the website). Now everyone wants to have a business card because they now look great and people are proud of them.

VP of Talent states that it is now easier to hire good people to the company, VP of Business Development states that now he can show the website to potential partners and they constantly discuss the concepts developed by WANT, such as the 360º Mining.

The results exceeded our expectations, we were initially thinking we could make it look better and better reflect our new vision, but WANT helped us shape the vision itself and evolve our own understanding of the company. The outcomes of the project are much more profound than we expected. Everyone loves the new Aura Brand, new website, new logo and above all, the new concept of 360 Mining.

How effective was the workflow between your team and theirs?

The workflow was very smooth and positive. WANT was proactive in setting meetings, goals, deliverables and following up when we owned information.

Many times when we stalled it was our fault, lacking a marketing team to work with them and make it top priority, and sometime lacking time to provide them the information they needed. Specially on the second project, for the website, where the workflow was a little harder, it was mainly due to our lack of engagement and ability to provide the content they needed for the new website.

What did you find most impressive about this company?

Their creative capacity, experience with naming and vision concepts and agility. Their past experience on this really mattered, they used big brand techniques with our not-so-big company, and it made us more relevant.

Are there any areas for improvement?

I can't think of anything they should have done differently on the Branding project. On the website part, many companies may have difficulties, like we had, to generate content for the website. Maybe they could include more copy work on their proposal and make sure they have someone from their team to rewrite most of the website content.

5.0
Overall Score The overall experience was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Even though they seem very busy, they are reachable and reasonable with their scheduling.
  • 4.0 Cost
    Value / within estimates
    They are not cheap. It is a good value, they put more work into these concepts than you would expect.
  • 5.0 Quality
    Service & deliverables
    I can't think of how they could have done a better job at Branding
  • 5.0 NPS
    Willing to refer
    Absolutely would use them again (as we did) and recommend.

New Brand Strategy for Telematics Company

"It was the perfect extension of our team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2019
Project summary: 

WANT Branding was hired to update brand strategy for a telematics company that specializes in tracking technology. The team conducted interviews, figured out central themes, and built a messaging framework. 

The Reviewer
 
51-200 Employees
 
Reston, Virginia
Former Marketing Manager, Telematics Company
 
Verified
The Review
Feedback summary: 

The team at WANT Branding met our goals, creating a powerful foundation for business. The results exceeded expectations. They're hands-on and professional. The team is the right partner, collaborating well with any team. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Former Marketing Manager for telematics company, specializing in asset tracking and sensor technology for transportation/fleets and oil & gas industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We were looking to update our go-to-market brand and messaging strategy that encompassed all business lines under one larger storyline/umbrella.

What were your goals for this project?

New brand position and messaging that brought four siloed business units under one umbrella.

SOLUTION

How did you select this vendor?

Found them on clutch!

Describe the scope of their work in detail.

They conducted 25 internal interviews to get an idea of the main themes, ideas and overall "good, bad and ugly" that employees felt were our future. They took these interviews and used an algorithm to pull out the main themes and use them as a our foundation for discovering what truly made us different -- what is the highest level of value to the customer -- and lead with that in the marketplace. Once we decided on a brand position, we used that to identify our building blocks/core attributions to the audience and a manifesto. They then created a messaging framework from these deliverables that had specific language around how we use them when addressing certain audiences (prospects, customer and employees).

What was the team composition?

We had the absolute pleasure of working with Jonathan and Bob directly -- they were hands-on, professional and excited to be apart of our rebranding process. They were flexible, easy to get in touch with, and very responsive to all feedback. Highly recommend them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were powerful and met our goals we set out from the beginning. They've since been used as the foundation for a new website, tradeshow materials, new digital & sales strategy and all advertisement collateral.

How effective was the workflow between your team and theirs?

It was the perfect extension of our team. They worked well with everyone, touched almost 30 ppl throughout of org, with zero complaints. High praise.

What did you find most impressive about this company?

I know they had other clients and projects going on, but their commitment to the success of ours made it feel like we had a world-class agency all to ourselves. No request or idea was too big for them to tackle -- they transitioned from a "vendor" to a partner and part of the family very quickly.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Flooring Company

"We got world-class work for a great price."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May. - Nov. 2016
Project summary: 

WANT Branding did brand strategy positioning and logo and naming design for two retail brands.

The Reviewer
 
1001-10000
 
Toana, Virginia
CMO, Flooring Company
 
Verified
The Review
Feedback summary: 

They delivered logos consistent with the overall brand positioning, and both brand logos remain in use. WANT Branding follows a thorough process focused on understanding the customer.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the former chief marketing officer for a flooring company. The company is a multi-channel retailer of flooring operating over 400 stores in the US. I was responsible for marketing merchandising and advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We needed help with retail consumer marketing.

SOLUTION

What was the scope of their involvement?

We first tasked them with a 30-day assignment­—a strategic evaluation of our logo and brand. They then took on a six-month engagement to create two sub-brands, one for our pro sales business and one for installation services. They did brand strategy positioning and naming design.

Their main engagement was helping us brand and position those two new services, pro sales, and installation services. From the beginning, they made sure to understand the customer and the logo was a culmination of that work.

What is the team composition?

Jonathan (Founder and CEO, WANT Branding) was our main point of contact. We also worked with Bruno (Senior Director) and a creative director.

How did you come to work with WANT Branding?

We received a recommendation from a person we had worked with from another company.

How much have you invested with them?

We spent $100,000–$200,000.

What is the status of this engagement?

We worked together from May–November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both of the logos were implemented successfully in a way that was consistent with our overall brand positioning and they're still being used today to brand both of those services.

How did WANT Branding perform from a project management standpoint?

They managed the project well. I liked that they followed a process that began with understanding the customer and influencing the value proposition. It’s not just about the pretty pictures or the names, it's about how it all ties together.

What did you find most impressive about them?

I would say it's a combination of strategic and creative skills. Those impressed me the most.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

I think they're a great branding agency. We started out small with them and our engagement grew because it made a lot of sense. I would recommend them to anyone who is looking to hire a partner for strategic branding.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    No one's perfect in that regard, but I don't remember anything crazy.
  • 5.0 Cost
    Value / within estimates
    We got world-class work for a great price.
  • 5.0 Quality
    Service & deliverables
    They delivered what we wanted.
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
WANT, LLC
Status
Active
Jurisdiction of Formation
New York
ID
2867169
Date of Formation
Feb 7, 2003
Last Updated
Apr 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
57
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
February 12, 2020