The Brand Creation Company™

We create brands that demand attention
and that deliver brand performance.

We are a team of experts from branding, strategy, advertising, design &  digital – even, ex-client side people too.

For 30 years we’ve created brands with distinction helping our clients’ brands get an unfair share of attention, competitive advantage, and to grow.

Brand Strategy services offered:

– Brand Naming & Verbal Branding

– Brand Evaluation & Research

– Brand Architecture

– Brand Identity & Packaging

– Brand Messaging

– Brand Definition/Positioning/Values

– Brand Implementation

 
$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 

Whether you're a Fortune 50 brand or launching a new technology from your garage,

 

we have the tools you need to optimize your most valuable asset: your brand.

Veza Sur Brewing Co.

In 2016, Anheuser Busch, a $45 billion conglomerate famous for Budweiser, set up a free-standing division —The High End—focused on acquiring and creating craft beers and spirits. 

The High End saw an opportunity to create a new brand in the microbrewery segment in Miami, Florida.

After reviewing over 100 name finalists with two separate teams within The high End, we were able to reach a successful conclusion on both projects.

For the microbrewery, the name “Veza” was selected—and invented word taken from the Spanish word for beer (“cerveza”). The suffix “Sur” (Spanish for “south”) was appended to the name to further emphasize the idea that this is the brewery with beers crafted specifically for the area: refreshing, tropical and fun. 

Hewlett Packard Enterprise

Formed in 1939, Hewlett-Packard is one of the original silicon valley tech companies. In 2015, HP decided to split their PC business from their enterprise business. It had already been decided that the PC business would retain the HP name, so HP approached us to assist with creating a new name for the enterprise business.

In order to not quarrel with the HP name, we determined that a simple descriptive name should be appended to it, which is why “Enterprise” was selected, resulting in the new name “Hewlett Packard Enterprise”.

On November 1, 2015, Hewlett Packard Enterprise (HPE) officially launched as a separate, publicly traded company. Today, they earn 28.87 billion dollars in revenue.

Intuitive Surgical

Based in Silicon Valley, Intuitive Surgical is a trailblazer in the field of robotic surgery, inventing and building groundbreaking surgical systems that make feasible procedures that would otherwise be impossible. 

In 2016, we began working with Intuitive to help create names for new flagship products and to align their product portfolio and hierarchy in a cohesive way, so that products could be more easily named, organized and codified.

In addition to creating the names for Intuitive’s latest generation of their renowned Da Vinci system (the Da Vinci Xi, X and SP), we’ve also named several new flagship products, including ION, the first-ever deep lung biopsy system and SmartFire, the technology used in the world’s first fully wristed, 60mm surgical stapler.

Further, we’ve helped simplify Intuitive’s product portfolio, consisting of over 300 unique product and accessory offerings.

Royal Caribbean International

We started working with Royal Caribbean in 2012 when they were launching a new class of ship, which would be the second largest cruise ship in the world. They needed a new name for the class, the ships, and a cohesive naming system for all the onboard elements.

We created the “Quantum” class of ship to signify a quantum leap forward in cruising. Over the next 3 years, we also created the names Anthem, Ovation, Harmony, Symphony, and Spectrum as well as names for over 65 onboard elements, from restaurants to lounge spaces, to features and technology.

The Quantum class of ships remain as some— if not— the most cutting-edge ships in the world. The success of the first 2 ships prompted the order of 3 additional ships in the class. Royal Caribbean experienced revenue growth of 7.6 billion in 2012 to record-breaking 8.8 billion in 2016.

MGM Resorts International

In 2009, MGM-Mirage hired us to work with a consortium of agencies to explore ways the brand could reposition, refresh and grow.

Working with senior leadership – including current CEO Jim Murren – we created a bold new positioning centered around the idea ‘Life’s Moments’ which underscored the idea of experiences which reinforced the notion that the brand was not just about gaming but also dining, shopping, nightlife, and entertainment.

We also helped to create a new brand strategy for the MGM rewards program. We recommended eliminating the ‘Players Club’ rewards brand (which was solely a gaming-related program) and created a new brand ‘M Life’. 

Additionally, we partnered with MGM to create other new brands including ‘Wet Republic’ a 55,000 sq ft outdoor nightclub on the MGM Grand property. We also created ‘ThePark' a $450M multi-use outdoor space connecting the New York-New York and Monte Carlo casinos.

From revenues of $6B in 2009, MGM Resorts ...

Call Of Duty: Infinite Warfare

Call of Duty, published by ActiVision, is one of the most successful video game franchises of all time, with over 250 million copies sold, and topping $15 billion (as of 2016).

In 2016, when ActiVision was preparing to release the 13th installment to the franchise, CEO Eric Hirshberg approached us to help them develop a name that would capture some of the legacies of the franchise

After exploring multiple strategies and options on how to balance the legacy of CoD with the innovation of the new story, the final name was selected: Call of Duty: Infinite Warfare.

Despite being heavily criticized prior to its release (players were skeptical of such a futuristic war game), Infinite Warfare enjoyed positive reviews upon release, and went on to win Best Shooter at E3 and also be nominated for Best Action Game.

Reviews

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Brand Naming & Messaging for Sanitizing Device Company

"They went above and beyond to gain the in-depth understanding of who we are as a company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Working collaboratively with an in-house team, WANT Branding helped develop a brand manifesto and assisted with brand naming and messaging.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Director of Marketing, Sanitizing Device Company
 
Verified
The Review
Feedback summary: 

The in-house team is happy with the outcome of their work with WANT Branding and service they've received. They met all expectations, while their expertise and willingness to invest their time in learning about the business set the project up for success.

BACKGROUND

Introduce your business and what you do there.

I'm a director of marketing at a company that produces innovative sanitizing devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We wanted to strongly define our brand and messaging, so we were looking for a company to help us.

SOLUTION

What was the scope of their involvement?

First, they spent a lot of time learning all the details about our product and what we were trying to achieve. Then, they started working on our brand definition and brand manifesto. They've also helped us with brand messaging and naming.

What is the team composition?

We mostly work with Jonathan (Managing Director, WANT Branding) and Bob (Strategic Director, WANT Branding).

How did you come to work with WANT Branding?

We liked their portfolio. Also, they understood how to build a successful brand and had experience in the pharmaceutical and health industry, so we chose them.

How much have you invested with them?

We’ve spent under $100,000.

What is the status of this engagement?

We started working with them this year and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're very happy with the results. Both Jonathan and Bob are very professional and knowledgeable about branding. They know what they need in order to make the project a success and they're persistent in getting it. Also, they're pleasant to work with.

How did WANT Branding perform from a project management standpoint?

They've met all of our deadlines and made sure we stayed on track with the project.

What did you find most impressive about them?

They went above and beyond to gain an in-depth understanding of who we are as a company. That made a huge difference and set the project up for success.

Are there any areas they could improve?

Overall, we are very happy with WANT Branding and will continue to work with them on future projects.

5.0
Overall Score It's been a great experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They delivered everything we asked of them. They're very thorough and clear about what what they need.
  • 5.0 NPS
    Willing to refer

Naming for Medical 3-D Printing Company

“They were never discouraged when we didn’t give them approval– they were motivated to find the perfect name for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Oct. 2018
Project summary: 

WANT Branding provided their services to create a new company name. They assisted in the brainstorming and creation process and performed market research on the final option.

The Reviewer
 
1-10 Employees
 
Monticello, Florida
CEO, 3-D Printing Company
 
Verified
The Review
Feedback summary: 

The updated name is now more representative of the growing company as a whole and has been warmly received within the industry. The WANT Branding team provided valuable information and clarity throughout the process and prioritized developing a satisfying final product.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a 3-D printing company focused on creating lighter, more attractive medical accessories than the typical fiberglass and plaster options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We gave ourselves a name to get the process started, but it ended up not being representative of what we were trying to achieve. I tried to come up with a new name, but I’m new to the branding process and didn’t make much progress. We needed WANT Branding to find us a name that’s memorable and embodies our mission.

SOLUTION

What was the scope of their involvement?

We had an initial round of brainstorming on our overarching goals for the name, the length, etc. From there, they came back to me with the first round of names, none of which we liked. They took our feedback and went back to the drawing board. We weren’t thrilled with any of the options in the second round of names, so we worked with the CEO to further define what we were looking for. After this, we chose one of the new options they presented, and they began the researching process. They vetted the name for its trademark ability and gave us the background information on all companies using similar names.

What is the team composition?

We worked with Celeste (Brand Consultant, WANT Branding) and Jonathan (CEO, WANT Branding).

How did you come to work with WANT Branding?

We looked at around a dozen vendors on Clutch, as we wanted to work with the top-rated providers. It was also essential to us that they had experience with larger corporations because we plan on becoming nationwide within a few years. We interviewed several companies and conducted video conferences with each, but WANT Branding seemed to be the most forward-thinking and experienced.

What is the status of this engagement?

We worked together from August to October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As the project only wrapped up a few weeks ago, we don’t have specific metrics at this point. However, they helped us streamline our business model and achieve clarity in our process. Now that we have a name, we were able to acquire the website domain that mirrors it and launch our new brand. Additionally, we’ve been to two trade shows in our industry since WANT Branding helped us pick the new name, and we’ve received many compliments on it. We feel confident in our final choice.

How did WANT Branding perform from a project management standpoint?

Their team was available throughout the whole process to provide clarity on their options and mindset. We had frequent phone calls and video conferences for them to explain their steps and contribute strong insight, from both a logical and emotional standpoint. They considered our feedback and reviewed their progress with us after each step.

What did you find most impressive about them?

They were never discouraged when we didn’t give them approval– they were motivated to find the perfect name for us. Their team was consistently willing to take our feedback, go back to the drawing board, and come up with dozens of options until we were satisfied. They never tried to steer us in one direction to finish the project quickly— they were dedicated to finding the right choice. WANT Branding did a great job in every area.

Are there any areas they could improve?

Even after going through multiple rounds of options and not identifying with most of them, I was satisfied with the entire process.

5.0
Overall Score I’m very satisfied with the final product, price, and service; I’d use them again if I needed to.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always punctual and chose mutually convenient times for our calls.
  • 5.0 Cost
    Value / within estimates
    Their cost was fair; I’m happy with the service I received for the price I paid.
  • 5.0 Quality
    Service & deliverables
    The quality of their work was exceptional and they met all of our requirements.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to people.

Naming Project for New Restaurant

"With their help, we were able to pick a name and quickly start the trademark process."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018
Project summary: 

WANT Branding led a naming process for a new restaurant. They provided over 20 names for the first round of discussion, using feedback to deliver a second round of names.

The Reviewer
 
501-1,000 Employees
 
Hickory, North Carolina
Meghan Stout
VP of Corporate Marketing, Protect Plus
 
Verified
The Review
Feedback summary: 

The name has received positive feedback from key stakeholders. WANT Branding's expert team inspired confidence throughout the project by communicating clearly from the start. Their responsiveness and high-quality deliverables justified the investment and made them a valuable partner.

BACKGROUND

Please describe your company and your position there.

I’m VP of corporate marketing & brand management at Protect Plus. In addition to consumer packaged goods, we have a portfolio of restaurants and other service-based businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

For more than a year, we've been struggling to name a new restaurant that will open in the southeast region. The restaurant is scheduled to open within the next 90 days and our management team has been unable to arrive on a name that everyone can agree on.

What were your goals for this project?

We were looking for a thoughtful list of names that could clear the trademark process.

SOLUTION

How did you select this vendor?

I considered 6-10 agencies but chose WANT Branding because they understood our goals and had the same sense of urgency that we felt. It was clear during the interview process that their team clicked well internally, but also had great chemistry with my internal decision makers.

Describe the scope of their work in detail.

After providing a project summary document for my approval, they provided a list of names for discussion. They originally promised 20 names but came back with more than that. We went through the presentation and gave them feedback, which they used to provide a second round.

What was the team composition?

We worked with several of the agency’s creative staff throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WANT Branding took us through a very structured process of consideration in less than two weeks. We struggled on our own for a year, churning through hundreds of names. With their help, we were able to pick a name and quickly start the trademark process. We needed their team to be the voice of reason to aid us in making a decision.

How effective was the workflow between your team and theirs?

They were mindful of my timeline and the amount of other work on my plate. They touched base regularly, but not to the point that it was too much or frustrating.

What did you find most impressive about this company?

I was most impressed with their sense of urgency, creative inspiration, and immediate understanding of our goals for the project. They were very easy to work with, and they blew me away with their ideas. The most challenging part was narrowing down the list because they provided so many great options.

Are there any areas for improvement?

I was pleased with the experience and would highly recommend them. My only concern would be whether they'd want to work with us again because our team isn't the easiest.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Name Creation for Data Management Startup

"I was impressed by their ability to communicate and understand exactly what we were looking for."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Aug. 2018
Project summary: 

WANT Branding helped a company choose a modern, relevant brand name. Based on feedback, they generated two lists of potential names.

The Reviewer
 
1-10 Employees
 
Tysons, Virginia
Eliza Wensley
Founder & COO, Kork
 
Verified
The Review
Feedback summary: 

The new name suited the brand perfectly and made a positive impression on industry experts. WANT Branding communicated clearly, articulated the company's deepest values, and set up an efficient workflow. Their affordable pricing and prompt turnarounds set them apart. 

BACKGROUND

Please describe your company and your position there.

Kork empowers consumers to control their data and receive compensation for its use. I'm a founder and the COO. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT Branding to help us pick a new name.

What were your goals for this project?

Our goal was to pick a short, memorable name that made sense for our business.

SOLUTION

How did you select this vendor?

We found WANT Branding by searching the top naming companies. We considered five or six companies and individuals. The deciding factors were quality of work, price, and the fact that the founder seemed to understand that our name was extremely important.

Describe the scope of their work in detail.

WANT Branding began by interviewing me and my co-founder. They also sent us a questionnaire with questions about our values and the types of company names we like. We answered, made a follow up call about our answers, and received a list of possible names. They presented another list of names based on our feedback, but the name we chose was on the first list.

What was the team composition?

Between one and four people worked on the project, including the founder. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I love our new name and have received a lot of positive feedback from friends and colleagues.

How effective was the workflow between your team and theirs?

It was extremely smooth. We worked well with WANT Branding.

What did you find most impressive about this company?

I was impressed by their ability to communicate and understand exactly what we were looking for.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Everything was perfect.
  • 5.0 NPS
    Willing to refer

Tagline & Messaging for Destination Marketing Firm

"They were extremely responsive and willing to please. I never felt like I was left in the dark."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2015
Project summary: 

WANT Branding developed a comprehensive strategy for outbound communications, including a tagline that conveyed the desired message.

The Reviewer
 
11-50 Employees
 
Las Vegas, Nevada
Former VP of Marketing, Destination Marketing Organization
 
Verified
The Review
Feedback summary: 

WANT Branding’s team was highly responsive and collaborative. They were wholly dedicated to surpassing expectations, while their industry expertise set them apart from the competition.

BACKGROUND

Introduce your business and what you do there.

I’m the former vice president of marketing and communications at a destination marketing organization. We focus on five different cities in northern California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were looking for an overarching strategic point for all of our outgoing communication materials.

SOLUTION

What was the scope of their involvement?

WANT Branding came up with a tagline for all of our materials and established pillars of communication that would flow under that main message. This entailed meeting with our stakeholders and partners to grasp the challenges within our market.

What is the team composition?

I worked with Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding).

How did you come to work with WANT Branding?

I met Jonathan in 2001. After seeing his work through the years for other companies, I decided it was time to bring him onto a project.

How much have you invested with them?

We spent $20,000.

What is the status of this engagement?

We worked together from January–March 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I really enjoyed working with WANT Branding. They did their best to determine our communication needs and delivered a fresh perspective to an old problem. Plus, they were obsessive about trying to please us.

How did WANT Branding perform from a project management standpoint?

Both of them were extremely responsive and willing to please. I never felt like I was left in the dark. They were diligent about all the work they provided for us.

What did you find most impressive about them?

While you can see the differences in their skill sets, the two of them work well together. Jonathan has always been an impressive person. He is always trying to raise the standards in everything that he does, which reflects in the finished project.

Are there any areas they could improve?

No.

5.0
Overall Score Jonathan is one of the best out there.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They did the best they could do with the time that they had.
  • 5.0 NPS
    Willing to refer
    I recommended them to other people before and after the project.

Brand Identity for Gaming & Data Visualization Company

"Everything they created is spot on. From a messaging standpoint, they got who we are in our DNA."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Dec. 2017 - Mar. 2018
Project summary: 

As part of a rebranding, WANT Branding redesigned and iterated a logo and other aspects of the visual identity. They also created a new mission and vision statement.

The Reviewer
 
51-200 Employees
 
New York, New York
Eric Bogard
Head of Marketing, Arkadium
 
Verified
The Review
Feedback summary: 

The new logo was particularly well-received, with overwhelmingly positive internal and external feedback. Direct contact with, and work by, WANT Branding executives not only enhanced the project creatively, but also demonstrated a vested interest in long-term outcomes and customer business needs.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Arkadium. We produce interactive content in the form of games and interactive data visualizations for brands (e.g., NBA or Nike) and publishers (e.g., Washington Post or CNN).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

Arkadium has been around for 17 years and gone through a number of transitions. A major shift happened a few years ago, which was moving from a consumer-facing company to one that was solely B2B. We wanted to hire an agency to help us create new messaging on who we are and what we stand for, as well as coming up with a new visual identity.

SOLUTION

What was the scope of their involvement?

The first step of the process was a discovery phase. WANT Branding met with Arkadium executives to understand their role, their challenges, and what the company means to them. They did historical research of old press releases and articles. They also sat down with us to understand our current market focus and objectives.

After the discovery phase, WANT Branding put all their findings together. Then they launched an initial draft of our message and visual identity. Several versions were presented, including logos and style guides. Next, they worked with us to finalize the message and iterate on the visual identity until we were satisfied.

What is the team composition?

We mainly worked with two people, their managing director and their head of marketing.

How did you come to work with WANT Branding?

It was an exhaustive search. We approached about 20 agencies. Our criteria included everything from experience within our industry, to a preference for a local New York City vendor, to price point. After the qualification process and in-person meetings, our team was most excited to move forward with WANT Branding.

How much have you invested with them?

We spent $43,000.

What is the status of this engagement?

The project took place from December 2017–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything they created is spot on. From a messaging standpoint, they got who we are in our DNA. That's something that was lacking previously. There’s a real sense of excitement around the new visual identity. It's modern, clean, and sophisticated. We’ve gotten a lot of positive feedback both internally and externally to the new logo.

How did WANT Branding perform from a project management standpoint?

They led us through all phases of the project. I typically take the lead role so it was great that they stepped up in that way. They were on top of everything.

What did you find most impressive about them?

I really appreciated how much their managing director was involved with the project. A lot of agencies use their top executives when they’re pitching, but then they disappear. That's not the case with WANT Branding. They had several senior people working and executing on our account.

Are there any areas they could improve?

The only little thing that sticks in my mind is that, at least initially, the visual elements were generic. They looked like they could be applied to anybody and probably were used for other accounts. I got the sense that they were trying to steer us in a particular direction.

4.5
Overall Score We're very happy with the engagement.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They led us, which was unique and appreciated.
  • 4.5 Cost
    Value / within estimates
    They were on the low end of the agencies we considered.
  • 4.5 Quality
    Service & deliverables
    We're very happy with their final deliverables.
  • 4.5 NPS
    Willing to refer
    I’d definitely recommend them.

Renaming for Design & Architecture Awards Company

"They did an excellent job. ... I was very happy with everything."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2018
Project summary: 

Assisting with a rebranding campaign, WANT Branding provided recommendations for a new name and did a trademark research.

The Reviewer
 
11-50 Employees
 
New York, New York
Head of Marketing, Design Awards Company
 
Verified
The Review
Feedback summary: 

The in-house team is highly satisfied and the business is growing. WANT Branding went above and beyond to understand and meet all needs, while their enthusiasm, personable approach, and professionalism made them a go-to partner.

BACKGROUND

Introduce your business and what you do there.

Our company organizes awards in different fields of art, such as architecture, photography, and design. I'm the head of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were working on rebranding and needed help with finding a new name for our company.

SOLUTION

What was the scope of their involvement?

We discussed our goals with them and helped them understand our business and our strategic position. Then, we went through three rounds of naming, where they delivered their recommendations. They also did a trademark research for us.

What is the team composition?

I mostly worked with Jonathan (Managing Director, WANT Branding), Bruno (Senior Director, WANT Branding) and Celeste (Brand Consultant, WANT Branding).

How did you come to work with them?

I found them on Clutch. At that time, I was considering about six other companies. WANT Branding was eager to understand our challenges, and I liked their attitude, so I chose them.

How much have you invested with them?

We spent a little over $10,000.

What is the status of this engagement?

We worked with them between May–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're still in the market phase, but we’ve already seen improvements in our business compared to the last year.

How did they perform from a project management standpoint?

They worked quickly and brought a lot of ideas to the table. They gave us plenty of names to choose from, so that was a very positive experience. Also, they're a fun team to work with.

What did you find most impressive about them?

I liked Jonathan's personality and the fact that he's fast and smart.

Are there any areas they could improve?

No. I was very happy with everything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met their deadlines and worked much faster than the other vendors I hired in the past.
  • 5.0 Cost
    Value / within estimates
    They made me the best offer.
  • 5.0 Quality
    Service & deliverables
    They did an excellent job.
  • 5.0 NPS
    Willing to refer

Rebranding for Strategic Advisory Firm Client

"The talent that WANT Branding brings is impressive; they’re smart and hardworking."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Dec. 2016
Project summary: 

WANT Branding led a rebranding process that included providing renaming options, performing market research, and offering multiple opportunities for collaboration.  

The Reviewer
 
11-50 Employees
 
Miami, Florida
Matthew Yale
Partner, Tusk Ventures
 
Verified
The Review
Feedback summary: 

The rebranding efforts WANT Branding provided satisfied the end-client’s needs. The team has received positive feedback on their work and management process. They have been hired for their services by the same agency multiple times because of their successful work. 

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Tusk Ventures, a strategic advisory firm with traditional venture clients. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were working with a client who needed to undergo rebranding and renaming for many of their properties. The client was a national improvement retailer.

SOLUTION

What was the scope of their involvement?

WANT Branding began by doing an overall assessment of the company’s brand from top to bottom. They did store visits, online customer interviews, focus groups, and background. They created a baseline of the current status of the brand and met with our team and senior management to review what they discovered. They then performed a strategic brand assessment and gave provided multiple rounds for feedback. They delivered everything from customer giveaways to signage.

What is the team composition?

We worked with Jonathan (CEO, WANT Branding).

How did you come to work with WANT Branding?

I found Jonathan through a former colleague that had worked with him in the past. He was recommended to us because of his smart, hands-on experience.

How much have you invested with them?

We spent roughly $100,000.

What is the status of this engagement?

We worked from April to December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There aren’t exact metrics on our end, but I hired them to work with more clients because of their performance on this project. Our end-client loved their work and found them very easy to work with.

How did WANT Branding perform from a project management standpoint?

They were excellent to work with; they met deadlines and were very receptive to feedback.

What did you find most impressive about them?

The talent that WANT Branding brings is impressive; they’re smart and hardworking. He always gives us a number of choices and thinks of multiple approaches.

Are there any areas they could improve?

There is nothing that I can think of.

5.0
Overall Score Excellent, we really enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They had no issues getting us what we wanted, when we wanted it.
  • 4.5 Cost
    Value / within estimates
    They were reasonable and willing to be somewhat flexible on pricing.
  • 5.0 Quality
    Service & deliverables
    They absolutely exceeded expectations.
  • 5.0 NPS
    Willing to refer
    We’ve already had them work on 2 other projects.

Naming Assistance for Branding Firm

"They have an incredibly structured, thorough system that was unbelievable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Mar. 2017
Project summary: 

WANT Branding provided naming and branding assistance. They researched, created a brand direction, and provided essential information on the targeted market.

The Reviewer
 
1-10 Employees
 
Miami, Florida
President, Branding Firm
 
Verified
The Review
Feedback summary: 

The work WANT Branding produced aided to the increase in sales and awareness of the brand. They provided structured, professional insight that guided the brand in developing a name that would resonate in their market.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a creative agency that includes branding. We mainly come up with brand strategies, and from there we build out the entire brand. This includes website development, search engine optimization, and social media campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We needed to create a new digital bank for the U.S. market and we required naming and branding assistance.

SOLUTION

What was the scope of their involvement?

They walked us through the naming process; they presented us and our end-client with the name options for feedback. They researched the industry, clarified our brand direction, and created a narrative about where the general industry of digital banking is going.

What is the team composition?

We worked regularly with Jonathan (Managing Director, WANT Branding) and Bruno (Senior Director, WANT Branding). Jonathan handled presentations, strategy, and concepts behind everything. Bruno worked on the creative portion of the project and performed research. We also worked with their legal partner on finding trademark availability.

How did you come to work with WANT Branding?

Their company is local to Miami and we had heard of their work with bigger brands. We knew that they had experience in naming, especially within the financial sector.

How much have you invested with them?

We spent $50,000 on this project.

What is the status of this engagement?

We worked together from March 2016 to March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any metrics at the moment, but we built a brand new digital bank. In terms of awareness and sales, we’ve seen positive results.

How did WANT Branding perform from a project management standpoint?

They were excellent, in terms of project management. They have an incredibly structured, thorough system that was unbelievable. We mostly communicated via email and also use Teamwork.

What did you find most impressive about them?

The most impressive aspect of working with them was how well they presented their ideas.

Are there any areas they could improve?

No, I think they have their process down.

Any advice for potential customers?

If you can find them when they are available, get them. They’re busy but they’re very good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Naming for Think Tank Business

"I’ve worked with a lot of branding firms, but nobody has impressed me in the way that WANT Branding has."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Nov. 2016
Project summary: 

WANT Branding provided naming and other brand identity services for an emerging firm. The goal was to develop a persona that reflected trustworthiness and created an emotional attachment to the consumer.

The Reviewer
 
11-50 Employees
 
San Diego, California
John Girard
CEO, Flux
 
Verified
The Review
Feedback summary: 

The completed materials clearly resonated with brand users, a product of WANT Branding’s meticulous approach to project management and evident expertise in the space. They are well-organized and strive for efficiency, but they are equally accommodating and open-minded to alternative schedules. 

BACKGROUND

Introduce your business and what you do there.

At the time of the project, I was the CEO of Flux, which was an early stage fintech business that built technology for entrepreneurs. Flux has since been absorbed into another entity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We engaged WANT Branding in the early stages of the business, when branding and naming were going to be critical to our success. We were operating in a crowded space, and financial services businesses generally have a high bar when it comes to building brand trust. We contracted with WANT Branding to make sure we did it well.

SOLUTION

What was the scope of their involvement?

It was a very disciplined and methodical eight-week process that involved meetings in person, online, and over the phone. We started with big-picture questions of what we wanted the brand to represent and what kind of emotional attachments we hoped to create with users of the brand. We boiled that down to a critical value statement about who we were. That then sparked conversations about brand position and naming. Throughout the process, we sought input from the principals in our organization. Investors, advisors, and other luminaries in financial services weighed in, as well.

What is the team composition?

We worked solely with Jonathan, a brand strategist.

How did you come to work with WANT Branding?

I first became aware of WANT Branding because of a naming and branding presentation Jonathan gave at a TED Conference. I was intrigued by his approach and the thoughtful way he discussed the process in the space. Our first call was to him, and after speaking with three or four other providers, it was clear WANT Branding was the best choice.

How much have you invested with them?

We spent around $30,000.

What is the status of this engagement?

Our engagement lasted from September through November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With this kind of a project, you can only determine the success by how much the brand resonates with the industry and the people in it. You can always tell if you got it wrong because customers will tell you. But it’s clear that WANT Branding got it right because we received positive feedback regarding our presence.

How did WANT Branding perform from a project management standpoint?

They strike the right balance between driving hard to make sure everybody provides the feedback they need to in order for deadlines to be met, and showing a soft touch and being flexible when the moment calls for it.

What did you find most impressive about them?

WANT Branding has an evident expertise in the industry. I’ve worked with a lot of branding firms, but nobody has impressed me in the way that WANT Branding has. If this process is done well, you likely end up with several strong-willed people having passionate conversations, and WANT Branding is able to navigate those and reach a common ground.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It's a difficult process to run smoothly, but they do it well.
  • 5.0 Cost
    Value / within estimates
    To do this well is not inexpensive, but it's worth it to pay for their expertise.
  • 5.0 Quality
    Service & deliverables
    They are head and shoulders above the other vendors I've worked with in this space.
  • 5.0 NPS
    Willing to refer
    I recommend them quite frequently.