The Brand Creation Company™

We create brands that demand attention
and that deliver brand performance.

We are a team of experts from branding, strategy, advertising, design &  digital – even, ex-client side people too.

For 30 years we’ve created brands with distinction helping our clients’ brands get an unfair share of attention, competitive advantage, and to grow.

Our Services: 

- Brand Strategy

- Brand Naming

- Brand Identity

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
1999
Show all +
New York City, NY
headquarters
  • 110 East 25th Street, 1st Floor
    New York City, NY 10001
    United States
other locations
  • 2980 McFarlane Road, 2nd Floor
    Miami, FL 33133
    United States
  • 2619 Stout Street
    Denver, CO 80205
    United States

Portfolio

Key clients: 

We’ve helped to create some of the world's biggest brands as well as create brands for early-stage start-ups and entrepreneurs. WANT Branding is one of the world’s leading branding agencies. It’s where great brands begin.

Royal Caribbean International

Services:

Naming the “Quantum” Class and the cruise ships within the class 

Naming Architecture for the overarching cruise ship classes and ships 

Naming onboard neighbourhoods, suites, restaurants, amenities & other branded elements 

 

Read full case study at: 

https://wantbranding.com/case-studies/royal-caribbean

Intuitive Surgical & Da Vinci Surgical Systems

Services:

Naming Intuitive’s latest generation of the Da Vinci system (the Da Vinci Xi, X and SP) 

Naming Ion™,  a new robotic endoluminal platform for minimally invasive peripheral lung biopsy

Naming SmartFire technology used in the world’s first fully wristed, 60mm surgical stapler  

Brand Architecture for over 300 product SKU's, features and technologies

Name Decision Tool to guide naming strategy for future brands, products, and software innovations 

Product Codification and Labeling for surgical tools and their parts 

 

Read full case study at:

https://wantbranding.com/case-studies/intuitive

Hewlett Packard Enterprise

Services:

Naming Hewlett Packard Enterprise 

 

Read full case study at:

https://wantbranding.com/case-studies/hpe

Call Of Duty: Infinite Warfare

Services: 

Naming Activision's 13th instalment of the Call Of Duty franchise: Infinite Warfare

 

Read full case study at: 

https://wantbranding.com/case-studies/call-of-duty

Kork Inc

Services: 

Renaming a blockchain data platform 

 

Case study coming soon. 

 

 

 

MGM Resorts International

Expertise:

Renaming MGM-Mirage to MGM Resorts International

Renaming 'Players Club’ rewards brand to ‘M Life’

Naming Architecture for 'M Life' program tiers Sapphire, Pearl, Gold, Platinum, and Noir

Naming Wet Republic Ultra Pool 

Naming the Aria Hotel 

Naming ‘ThePark' a $450M multi-use outdoor space connecting the New York-New York and Monte Carlo casinos. 

 

Read full case study at:

https://wantbranding.com/case-studies/mgm

Sirius XM Radio

Services:

Naming the world's first commercialized satellite radio

 

Read full case study at:

https://wantbranding.com/case-studies/SiriusXM

Anheuser Busch's Veza Sur

Services: 

Naming Veza Sur Brewing Company 

 

Read full case study at: 

https://wantbranding.com/case-studies/ab-inbev

Gillette Mach 3

Services: 

Naming the Mach 3

 

Read full case study at: 

https://wantbranding.com/case-studies/SiriusXM

Dell Inspiron

Services: 

Naming the Dell Inspiron Computer 

 

Read full case study at: 

https://wantbranding.com/case-studies/dell

OneWorld Airline Alliance

Services: 

Naming OneWorld global airline alliance

 

Read full case study at: 

https://wantbranding.com/case-studies/oneworld

The Chemours Company

Services: 

Naming DuPont's spin-off company for 'Performance Chemicals', The Chemours Company

 

Read the full case study at: 

https://wantbranding.com/case-studies/Chemours

 

Reviews

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Messaging & Repositioning for Caribbean Resort

"I continue to refer business to WANT Branding because I think they do a wonderful job."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
March 2005 - March 2008
Project summary: 

WANT Branding conducted industry research and customer interviews in an effort to reposition a Caribbean resort. Deliverables included creative assets, a new tagline, and an improved branding strategy.

The Reviewer
 
1-10 Employees
 
New York, New York
Marie Walker
President, Turnstyle Marketing, Inc.
 
Verified
The Review
Feedback summary: 

WANT Branding devised a wildly popular tagline that differentiated the resort from competitors and helped drive attendance. The team features advanced thinkers and problem-solvers who strive to deliver engaging materials. Future clients can expect well-planned engagements at a competitive price.

BACKGROUND

Introduce your business and what you do there.

I operate several resorts and entities within the Caribbean region under the company name Turnstyle Marketing. I am the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

Once we acquired the account of a resort based on the island of Anguilla, we felt that we had to reposition the entity to make it a more popular destination. We engaged WANT Branding to help us identify methods that would allow us to grow.

SOLUTION

What was the scope of their involvement?

We explained to WANT Branding what we hoped our resort could be. Their team researched how other Caribbean locations have marketed themselves, and they held focus groups in the United States and Anguilla to learn how the island should reposition itself, if at all. WANT Branding also interviewed guests on the island and our different resort partners. Through that process, WANT Branding identified the strengths and weaknesses of our destination and made thoughtful suggestions that would guide is in a particular direction to accomplish our goals. Chief among their deliverables was the creation of a new tagline that proved to be immensely popular.

What is the team composition?

Jonathan (Founder/CEO, WANT Branding) led our project.

How did you come to work with WANT Branding?

An executive at a larger branding agency recommended WANT Branding to me. We met with a few other firms, but we felt the most comfortable with WANT Branding.

How much have you invested with them?

I can’t remember an exact figure, but I’d estimate a few hundred thousand dollars.

What is the status of this engagement?

We worked together from March 2005–March 2008.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding developed a repositioning strategy that separated us from all of the other islands and resorts. As a result, we experienced an increase in visitor arrivals.

How did WANT Branding perform from a project management standpoint?

Jonathan is very on the ball. He leaves no stone unturned. We worked well with him. He’s communicative and timely with his follow-ups. He understood our objectives very quickly, and we didn’t have to spend a lot of time reiterating the goals. I continue to refer business to WANT Branding because I think they do a wonderful job.

What did you find most impressive about them?

I am fond of their response time and professionalism. WANT Branding employs forward-thinkers, and they’re able to recognize what needs to be done in a very short period of time. They make smart assessments of what is required and deliver sustainable creative assets.

Are there any areas they could improve?

No, we were happy with the work they provided. I’m not sure what they could have done differently.

5.0
Overall Score Nobody is perfect, but we still received excellent service.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We never have any problems.
  • 5.0 Cost
    Value / within estimates
    I think we paid a reasonable price for what we received.
  • 5.0 Quality
    Service & deliverables
    WANT Branding thoroughly understood our needs and made sound recommendations.
  • 5.0 NPS
    Willing to refer
    I have already recommended them, and I’ve worked with them again with other partners.

Naming for a Communications Agency

“Our clients were very happy with the options they came up with and how they presented them.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Aug. - Dec. 2018
Project summary: 

WANT provided naming services for four client projects, in which they came up with hundreds of options to choose from.

The Reviewer
 
5,001-10,000 Employees
 
United States
Project Lead, Communications Agency
 
Verified
The Review
Feedback summary: 

WANT not only provided great name options for our clients, but also did so in a manner that was very professional and strategic from a branding standpoint. They were very responsive and adaptive to any changes to timelines as needed and great partners overall.

BACKGROUND

Introduce your business and what you do there.

I'm a project lead at a communications agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We reached out to WANT to provide naming services as part of a branding assignment for one of our clients. Based on the scale of these engagements, we felt best served calling in a dedicated expert in this space to complement our branding team.

SOLUTION

What was the scope of their involvement?

WANT developed hundreds of names for a new business entity our client was launching. They also collaborated with us throughout the strategic process. They worked directly with the client as needed, while our team worked on other creative branding elements. In total, we've worked on four different naming projects with their team. 

What is the team composition? 

We worked with three to four people, including Jonathan (CEO and Founder, WANT Branding).

How did you come to work with WANT Branding?

Someone else in our firm had worked with them before and recommended them. After doing some research, we were very impressed by Jonathan's reputation.

How much have you invested with them?

Each engagement ranged from $35,000–$50,000.

What is the status of this engagement?

We completed all four projects with their team between August–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In addition to our overall satisfaction with the naming options they provided, we've received even more positive feedback about their process. Our clients were very happy with the options they came up with and how they presented them. 

How did WANT Branding perform from a project management standpoint?

They were very flexible and responsive, turning around requests within a matter of hours. Although we managed the projects on our end, they adapted well to our timelines and any surprises that came up throughout the process. 

What did you find most impressive about them?

Jonathan's personalized approach and patience sets them apart. He's very knowledgeable, thoughtful, and collaborative. 

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I recommend bringing them into the branding process as early as possible, even during the strategy phase. They can bring a lot to the table earlier in the process that can be helpful in developing the brand. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Naming and Branding for Video Broadcasting App

"They have a thorough knowledge of branding and naming, so you can trust they know what they’re talking about." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

WANT Branding developed a name and a set of brand values for a video streaming app. They provided several rounds of name options and integrated numerous rounds of feedback into a brand manifesto.

The Reviewer
 
1-10 Employees
 
New York, New York
Co-Founder, Video Broadcasting App
 
Verified
The Review
Feedback summary: 

The name and manifesto have garnered positive feedback internally. Open-minded and focused, WANT Branding was responsive to changes of all kinds and displayed excellent knowledge of naming best practices. Customers can expect a communicative partner with plenty of experience.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of a live video broadcasting application. The app allows you to monetize your fanbase through fun animations, tips, and other features.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT Branding to reposition and rename our mobile application. Our current name and branding were preventing us from reaching a wider range of users and no longer reflected the direction of our business model.

What were your goals for this project?

Our goal was to create an identity that reflected our more expansive community. We wanted to position ourselves to appeal to many different genres and user bases without losing our connections to television in general.

SOLUTION

How did you select this vendor?

My partner and I searched for branding firms on Google and reviewed the websites of about a dozen companies. When we looked at reviews on Clutch, WANT Branding had a strong focus on naming and brand positioning. With ample experience in our industry, it was a no-brainer.

Describe the scope of their work in detail.

First, we provided background documents and engaged in several meetings. We showed them how the app began, how it grew, and where we were looking to take it. Then, they walked us through their proprietary mode and we brainstormed positioning ideas. They presented us with name candidates at the very first meeting, which was surprising but appreciated because it showed us which names we were drawn to and which names we wanted to stay away from. They continued to show us a new batch of names every week or so.

Parallel to the naming process, WANT began drafting a brand manifesto that perfectly captured the ideals we stand for. They went through a few revisions based on our feedback, and the final draft encapsulated who we are as a company. They also came up with a tagline.

What was the team composition?

We worked directly with Jonathan (Managing Director, WANT Branding), as well as Bruno (Senior Director, WANT Branding) and Celeste (Brand Consultant, WANT Branding).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't launched the new name yet, but we love the one we chose. The brand manifesto has also received a promising reception.

How effective was the workflow between your team and theirs?

WANT was responsive and efficient in all communications and available when we needed them. They took our feedback either verbally or in writing, and we had many productive in-person meetings. Their work process was simple and effective. We particularly enjoyed how they explained best practices and advised us on what would and wouldn’t work well for household brands.

What did you find most impressive about this company?

WANT may not offer every marketing service someone is looking for, but they excel at what they do. They have a thorough knowledge of branding and naming, so you can trust they know what they’re talking about.

Are there any areas for improvement?

There is always room for improvement, and it takes time to get comfortable with a new team, but there's nothing that should have been done differently. The start would have been smoother if we were clearer about the direction we were taking our company, but they understood our needs and strategies quickly. We wouldn't hesitate to work with them again.

5.0
Overall Score They were great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ready and willing to start working as soon as we signed the contract.
  • 5.0 Cost
    Value / within estimates
    Their pricing was fair.
  • 5.0 Quality
    Service & deliverables
    They delivered exactly what we wanted in the timeframe we wanted.
  • 5.0 NPS
    Willing to refer
    We've already referred WANT Branding to people in our network.

Logo Design for Medical Technology Company

"They were skilled in presenting a range of quality, relevant options without overwhelming us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016
Project summary: 

WANT Branding helped produce a name for a new company. They also developed the logo and tagline to align with the overall brand.

The Reviewer
CEO, Medical Technology Company
 
Verified
The Review
Feedback summary: 

The name and other branding materials fulfilled expectations and helped create cohesive messaging. WANT Branding served as a dedicated partner throughout the engagement. Their communication skills and overall expertise were valuable assets for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of platform geared toward helping those with illnesses in the healthcare system.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were struggling to create a name for our company. After unsuccessful attempts with other vendors and our in-house resources, we decided to hire WANT Branding for support.

SOLUTION

What was the scope of their involvement?

The project began with WANT Branding learning our needs and goals. From there, they proposed several options for us to choose from. After we selected a name, we had their team work with us on other branding elements. They created our logo and tagline that aligned with the name they produced.

What is the team composition?

Jonathan (Managing Director, WANT Branding), and creative director worked with us on the project.

How did you come to work with WANT Branding?

I used my connections from working in the advertising industry to find highly recommended vendors for the project. I followed a referral from someone with marketing expertise and reached out to WANT Branding.

How much have you invested with them?

We spent between $20,000–$30,000 on the project.

What is the status of this engagement?

We worked together for a few months in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve felt the impact of their work internally. Having a name we’re proud of that matches our core values has made our team more confident. Since our name, logo, and tagline convey our messaging effectively, we’re able to allocate our efforts elsewhere within the business. We’re satisfied with their services and feel that it was money well spent.

How did WANT Branding perform from a project management standpoint?

We had no issues communicating with their team. We primarily used email and phone to discuss the creatives and receive any updates. Though we didn’t have a strict structure for check-ins, we were involved in their progress.

What did you find most impressive about them?

They were skilled in presenting a range of quality, relevant options without overwhelming us. They struck a good balance during the decision-making process and helped us choose efficiently.

Are there any areas they could improve?

There’s no negative feedback I can think of.

Do you have any advice for potential customers?

Identifying what you don’t know and need help with is important when picking the right agency to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Consulting Company

“Their level of responsiveness and flexibility helped make our project successful.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Feb. 2019
Project summary: 

Brought in as a third party, WANT Branding provides a range of services across multiple projects. Recently, they created a set of names for a rebranding effort and produced several relevant options.

The Reviewer
 
10,001+ Employees
 
United States
Partner, Consulting Company
 
Verified
The Review
Feedback summary: 

In this engagement, the deliverables fulfilled expectations, and their expertise had led to a continued, fruitful collaboration. WANT Branding was a strong, creative partner throughout the project. Customers can expect a dedicated, flexible team to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We’ve hired WANT Branding for several projects. For a recent engagement, we needed them to develop a name for one of our financial services clients.

SOLUTION

What was the scope of their involvement?

We created a naming brief with our client and provided it to WANT Branding. Once they gained an understanding of the requirements, they began brainstorming names that related to the attributes and messages in the brief. After our client reviewed the first set of names, WANT Branding took their feedback, and we went through two more rounds with relevant options. They also produced additional names for our final presentation to executives, in which the final selection was approved.

What is the team composition?

The project is a whole team effort and involved several individuals from WANT Branding. They provided 3–4 who worked with us daily, and 2–3 teammates during our calls.

How did you come to work with WANT Branding?

One of my colleagues was pleased with their experiences working with WANT Branding and recommended them. We've continued using them because we’ve built a strong relationship between our companies because they deliver strong work.

How much have you invested with them?

For this engagement, we spent around $25,000.

What is the status of this engagement?

This project ran from November 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was delighted with the work produced by WANT Branding and felt confident attaching it to their overall marketing efforts. For us, pleasing our customer is the ultimate success metric and their team helped us achieve that. Everything went according to plan and the work they delivered fulfilled our client’s needs.

How did WANT Branding perform from a project management standpoint?

They were available and easy to communicate with. Their team hit all of our deadlines and worked well with the series of milestones we gave them. We went through multiple rounds with WANT Branding, and they kept up with all our needs throughout.

What did you find most impressive about them?

Their level of responsiveness and flexibility helped make our project successful. Whenever we needed something tweaked or added, WANT Branding was more than willing to do it for us. Their ability to work within our timeframe was also valuable.

Are there any areas they could improve?

Although nothing is perfect, they’ve done a great job, and there’s nothing we could ask them to do better.

Do you have any advice for potential customers?

Feel free to share what you do and don’t like about the work they produce. Once you express your thoughts, they can create deliverables that match your needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Local News Outlets

“They explained their market research thoroughly and pointed out niches where we could fit within that landscape.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - June 2018
Project summary: 

WANT Branding helped set the brand voice for a small network of television stations. They conducted market research and made recommendations for changes and improvements.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
VP of Marketing & Branding, News Outlet
 
Verified
The Review
Feedback summary: 

Subsequent campaigns are successful thanks to the groundwork set by WANT Branding. They were on top of the entire process and were easy to communicate with. The collaboration was marked by efficiency and effectiveness.

BACKGROUND

Introduce your business and what you do there.

Our organization includes three television stations in New England. I'm the vice president of marketing and branding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were trying to find a brand voice for each of our three stations. We wanted a team to help us define the personalities of each.

SOLUTION

What was the scope of their involvement?

They assessed our current position, which included what we put on the air, our promotion, and our marketing. They did some survey work and conducted an audit of the three stations and the competitive landscape that we work with. Once that was completed, they presented a summary of all their findings, and we began cultivating the voice of each station. We had a one-day seminar, which included all our stakeholders. We gave them feedback and went through a day of exercises to help us polish our brand promises and tone.

We already have our logo and branding materials, so the scope was fairly specific. The most important contribution was a detailed summary of the identity of each station. That helped us decide how to write copy and market each of our holdings.

What is the team composition?

We worked with a team of about three people.

How did you come to work with WANT Branding?

They were referred by a company I worked with previously.

How much have you invested with them?

We spent just under $100,000.

What is the status of this engagement?

We started at the end of 2017 and ran through the summer of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a successful campaign at the end of last year. We can attribute that success directly to the groundwork they set. I wouldn't have seen all the challenges we faced without their assistance, and their contributions were instrumental to our marketing.

How did WANT Branding perform from a project management standpoint?

They were always on top of things and got back to us. They provided us with schedules and completed everything on time. We usually communicated via phone and occasionally through Skype.

What did you find most impressive about them?

Other firms like theirs often want to make sweeping changes without explaining the groundwork. They explained their market research thoroughly and pointed out niches where we could fit within that landscape. Their research and analysis were much better than other agencies.

Are there any areas they could improve?

They did everything I expected and did it well.

Do you have any advice for potential customers?

Have a good sense of what you hope to solve. If you have clear goals, they'll be very effective and efficient. Show them your assets and your market and the process will run smoothly.

5.0
Overall Score They were collaborative, easy to talk with, and they did their homework.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The only delays in the process were on our end.
  • 5.0 Cost
    Value / within estimates
    We suffered from a little sticker shock initially, but the value was good.
  • 5.0 Quality
    Service & deliverables
    They delivered on all their promises and were willing to work with our whole team.
  • 5.0 NPS
    Willing to refer

Naming for a Golf Association

"We had the luxury of choosing from descriptive and inventive names."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2018
Project summary: 

WANT Branding offered naming services for a golf association looking to name a software service product. The team used the tool’s description to formulate a list of names to choose from.

The Reviewer
 
201-500 Employees
 
United States
Director, Golf Association
 
Verified
The Review
Feedback summary: 

Internal feedback regarding the product name was positive. The service is in the process of launching, with a name that their team created. WANT Branding’s creative and responsive team works well with their clients, aiming to deliver an exceptional result.

BACKGROUND

Introduce your business and what you do there.

I’m a director at a golf association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We hired WANT Branding to create a name for a cloud-based service we’re trying to launch.

SOLUTION

What was the scope of their involvement?

We described the tool and some parameters. Using WANT Branding’s techniques about different types of names, we chose several from each category before submitting to our leadership team for final approval.

What is the team composition?

We worked with two of their team members.

How did you come to work with WANT Branding?

Our marketing director provided a bunch of names as we were contemplating the brand for this product. After researching and several conversations with a few companies, we decided that WANT Branding would be our choice.

How much have you invested with them?

We spent between $20,000–$30,000.

What is the status of this engagement?

We worked with WANT Branding between June–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback internally has been positive. WANT Branding delivered a name we love. As soon as we clear a few hurdles for the product’s launch, we will be employing the name we chose.

How did WANT Branding perform from a project management standpoint?

WANT Branding stuck to the schedule. During the summer, it’s hard for our internal group to meet because of championships. But through calls and in-person visits, we were able to get a consensus and make decisions based on that.

What did you find most impressive about them?

I appreciated the breadth of choices we were afforded in various categories. This was one of our first forays into naming a technological product, so it was nice to get an idea of the landscape before journeying ahead. We had the luxury of choosing from descriptive and inventive names.

Are there any areas they could improve?

No, I don’t think so. We enjoyed our experience with them, which resulted in a name we liked.

Do you have any advice for potential customers?

Customers should research beforehand to get a better idea of what they want. The process can be overwhelming but in a good way. If you have an idea of what you want, you can steer and provide more direction for their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Concert Pianists

"They are incredibly versatile."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

As the preferred brand consultant, WANT Branding provides a range of marketing services, from strategic advice and email campaigns to website development and promotional designs.

The Reviewer
 
1-10 Employees
 
New York
Orlando Alonso
President, OAMusic
 
Verified
The Review
Feedback summary: 

WANT continues to deliver thoughtful, intuitive products that capture the spirit of the business. Their high quality of work extends to every project, resulting in positive brand recognition and fruitful industry engagements. The team is a reliable and committed partner focused on sustained success.

BACKGROUND

Please describe your company and your position there.

We are The Alonso Brothers, a piano duo based in New York City. We perform around the world playing classical and Cuban music on two pianos with symphony orchestras.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT for strategic guidance on building and positioning our brand. 

What were your goals for this project?

We wanted to create a company brand that reflected the aesthetics of the music we perform. We also wanted to establish an online presence at the highest possible level with a well-designed website and targeted email campaigns. Finally, we also hoped to generate compelling titles for our recording projects, music festivals, and musical productions.

SOLUTION

How did you select this vendor?

A colleague recommended them.

Describe the scope of their work in detail.

I spoke directly with WANT’s president, who was open to our ideas and receptive to our goals from the beginning. Together with his team, he listened to a series of recordings we had sent him to get better acquainted with our music. They then conducted a few brainstorming sessions and conference calls among themselves that resulted in a number of highly successful brand suggestions and ideas for website design and concert promotional materials.

WANT Branding continues to serve as our ongoing brand consultants, assisting with projects such as designing and developing a music website for our company and artists; designing a template for our Mailchimp campaigns; designing flyers and posters for upcoming concerts, festivals, and productions; and produce titles for upcoming albums.

What was the team composition?

We work with the company president and various members of his team. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are more than satisfied with the collaboration. Our website is beautifully designed and easy to navigate, which makes it appealing to both our followers and our regular presenters. The design for our concert flyers has been used by several venues, often selected over their own in-house marketing ides. Naming our upcoming album has enabled us to secure sponsorship and distribution from a major record label. 

How effective was the workflow between your team and theirs?

Since we have a standing engagement with them, we meet periodically to discuss our projects and upcoming events.

What did you find most impressive about this company?

They are incredibly versatile. Not only do they have the innate capacity to understand our personal needs and our company's ethos, but they are able to use that information to produce a perfect representation of who we are through a brand, website design, or an album title.

Are there any areas for improvement?

No, we could not be happier.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Development for Aviation Staffing Company

"They were smart, thoughtful, dedicated professionals."

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
May - Nov. 2018
Project summary: 

WANT Branding created the name, logo, brand identity, and marketing strategy for a new app. 

The Reviewer
 
11-50 Employees
 
Montreal, Quebec
VP of Strategic Communication, Business Aviation Company
 
Verified
The Review
Feedback summary: 

Unique and powerful, the marketing strategies positioned the app for a successful launch. WANT Branding constantly distinguished themselves with their thoughtful listening, creative ideas, and attention to detail. 

BACKGROUND

Please describe your company and your position there.

I'm the VP of strategic communication for a business aviation company. We're one of the leading suppliers of corporate and private aviation support for individuals and organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We were developing a flight crew staffing app, and hired WANT Branding to help us create the preliminary brand and marketing strategy.

What were your goals for this project?

We needed to develop a world-class brand and a unique identity for our app, setting it apart competitors and reflecting the sophistication and quality of our offering.

SOLUTION

How did you select this vendor?

We did preliminary research online to find a pool of highly regarded branding agencies in New York City. After establishing that pool, we met with five agencies for interviews. We felt that WANT Branding would best deliver our specific objectives.

Describe the scope of their work in detail.

WANT Branding developed the name and logo for our app, established a brand identity, and created a preliminary marketing strategy.

What was the team composition?

I worked directly with their managing director and lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although our app hasn't launched yet, we're confident that their work will give us a distinctive, compelling brand identity that will capture the attention of the industry.

How effective was the workflow between your team and theirs?

The workflow was fantastic. Our initial instincts were correct: we enjoyed working with their team, and they gave us the personal attention and dedication we wanted.

What did you find most impressive about this company?

More than anything else, I was impressed by the intelligence of everyone involved. They weren't interested in superficial solutions that didn't hold up to scrutiny or achieve our objectives. They were smart, thoughtful, dedicated professionals.The team knew what they were doing and genuinely listened to our needs. They answered those needs with smart, creative work.

Are there any areas for improvement?

Their communication and responsiveness dropped off toward the end of the project, after the bulk of the work was done. I would have liked to see more consistency.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    The price was high. That isn't unique to WANT Branding, but reflective of the industry. Still, it was hard to swallow.
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding for a Network Equipment Manufacturer

"We got a top-notch product for a very competitive price."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

Helping build a new brand, WANT Branding developed an identity guide that specifies the look and feel of the brand as well as the rules on how to deploy it. They also created a logo and collateral templates.

The Reviewer
 
1001-5000 Employees
 
Wesford, Massachusetts
Dan Klimke
Director of Marketing, NetAlly
 
Verified
The Review
Feedback summary: 

The identity guide helps channel partners present the brand globally and the in-house team is happy with the results. WANT Branding established an effective process and delivered a top-notch product quickly and on budget.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at NetAlly.  We design and manufacture handheld test equipment for testing computer networks. Our target customers are network engineers or network technicians, and we sell to enterprises, educational institutions, and municipalities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were in the process of breaking off from a larger company. We were a small business unit within that company and while we were selling to very similar customers, our product portfolio was radically different from that of our parent company. Once we became a standalone business, we wanted to concentrate on our target customer and the messaging that would work best for our market segment. We needed a vendor to help us create a new brand.

SOLUTION

What was the scope of their involvement?

First, WANT Branding gave us a questionnaire to learn about our preferences. Then, they created a logo and helped us develop a brand identity. They built an identity guide for us, which includes the look and feel of our brand and templates that we can use for our collateral, our website, business cards, and other literature. The identity guide also specifies the rules on how to deploy the brand and properly use branding color schemes and fonts. They've also helped us with the brand rollout.

What is the team composition?

We mostly worked with Bruno (Senior Director, WANT Branding) and Jonathan (Managing Director, WANT Branding).

How did you come to work with WANT Branding?

We were looking for agencies in the greater Denver area that focused on branding. We were considering five other vendors, but we liked the fact that WANT Branding had experience with tech companies. We also liked the examples of their past work, so we chose them.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked with them from October 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We go to market through our global channel partners, so the identity guide is essential for us– we can give it to our channel partners so that they present our brand in the correct way. WANT Branding established a very good process, which limited the number of iterations we had to go through and gave us the desired outcome quickly. We'd definitely work with them again.

How did WANT Branding perform from a project management standpoint?

I was impressed with their responsiveness and flexibility. 

What did you find most impressive about them?

They do high-quality work and have extensive experience in technology. Also, they were easy to work with, so it was an enjoyable process.

Are there any areas they could improve?

I can't think of anything. I was pleased with the process and the result.

Do you have any advice for potential customers?

They combine a large-agency experience and talent with a small-agency attention they give to their clients.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline we set for them.
  • 5.0 Cost
    Value / within estimates
    We got a top-notch product for a very competitive price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer