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New is not always better. Better is better.

WAACS is a product design and engineering consultancy based in Rotterdam, the Netherlands. Since 1992, we have helped brands and manufacturers turn consumer insights and market opportunities into production-ready products. The people who use our products are our inspiration. We design and develop consumer and professional products, user interfaces, structural packaging and connected devices. From coffee makNew is not always better. Better is better.ers and household appliances to medical devices, we combine consumer research, design and engineering. We work across materials, technologies and production processes to create products that balance user experience, functionality, technical feasibility and manufacturability.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 1992

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Our Story

Since 1992, WAACS Industrial Design has helped international brands and manufacturers turn consumer insights into better products. Based in Rotterdam, our multidisciplinary team combines research, industrial design and engineering to create meaningful, functional and production-ready solutions. We believe in curiosity, collaboration and purposeful innovation, always putting people at the centre of our work. Our philosophy is simple: New is not always better. Better is better.

What Sets Us Apart

Consumer Insights Drive Our Design

We put people at the centre of product development, transforming consumer research and real user needs into meaningful, intuitive and commercially relevant products.

Design and Engineering Under One Roof

Our multidisciplinary team combines industrial design, product strategy and engineering, bridging the gap between creative concepts, technical feasibility and manufacturing.

Over 30 Years of Product Innovation

Since 1992, we have helped international brands and OEM/ODM manufacturers develop products from initial ideas to production-ready solutions, balancing innovation, functionality and cost efficiency.

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