Could you share any statistics or metrics from this engagement?
What I can say is anecdotally we believed from the very beginning that design was a strategic advantage and it was critical to the success of our app, especially in the education field, which is where most of our customers were.
We felt that the app had to be very easy to use, and it had to be very visually appealing. It had to feel very robust – at the same time, you could learn it in a couple of minutes. We heard from many of our customers that we achieved that with the help of Vrrb. People constantly say, "Wow, I can't believe you built such a beautiful app for educators. We don't usually get quality of this kind for us." That's probably the best thing I could quantify.
How did Vrrb Interactive perform from a project management standpoint?
They were great. They worked quick. That's one of the things we liked about them. They followed through across the board. Every once in a while, there were delays here and there but that's to be expected in any work like this. We always identified the goals at the beginning of the project. They communicated what the next stage was, how long it would take, and always followed through to keep us on track.
We were very happy with how every project went. We worked with them as our outsourced creative director for two years, and so they were integral to the team. It wasn't like a waterfall project where we would identify the requirement, and they would go off for a month and them deliver something. It was much more fluid than that. We would work with them on new projects almost on a weekly or biweekly basis. As one project was wrapping up, we were always identifying the requirements for the next project.
What distinguishes Vrrb Interactive from other providers?
We worked with other design agencies before Vrrb, but one of the reasons that we stuck with Vrrb for so long was because we think they are very professional, and they have a distinctive style that helped us stand out.
In fact, the quality was so high, and we were so happy with their work, that it took us a full year and a half of looking around to find somebody in-house that could match Vrrb's quality and speed and could work well with us. I think that's a real testament when you can stick with an outside firm for quite a while. Remember, we are a web development company. We have high standards for what we wanted to do.
This wasn't just a creative exercise or just a public-facing website. We needed them to provide consistently high-quality work and designs on an ongoing basis. They did that so effectively that they set a very high bar when we hired somebody else. I think that says a lot about Seth [Geoffrion, founder of Vrrb Interactive] and his team and why they're successful.
Is there anything Vrrb Interactive could have improved or done differently?
This is not unique to them, but they could be better about communicating when things are busy on their end, so we know if there's going to be a delay of some sort. Most of the time, they were spot on delivery and very timely in delivering designs.
Another thing is to make sure that we always know who the primary contact is. There was a new person that came onboard about halfway through and it took a little while to work that person in. Those are minor, minor things. Certainly, we stuck with them so long simply because they were top notch in terms of quality and communication, and we really loved working with them. We thought they were very easy to work with and took feedback very well, which is important.