VOR Market Research

BACKGROUND

Please describe your company and your position there.

KESTAL Brasil is a local manufacturer of orthoses and fitness accessories. We sell on the B2B in all states of the federation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VOR Market Research?

Better understand the orthoses market in Brazil.

What were your goals for this project?

Set the guidelines to sustain the ongoing company/brand growth for the next three to five years.

SOLUTION

How did you select VOR Market Research?

VOR helped us map in depth the local market and its values.

Describe the project in detail.

A long and detailed questionnaire was put up by VOR's team so that online polls could be conducted and the data collected. A final report was presented with the most prominent findings.

What was the team composition?

We were assigned a project manager who became our main contact point with the team. Whenever necessary, other staff members were pulled into the meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the findings of the project, we could target our main actions towards the right public and objectives.

How effective was the workflow between your team and theirs?

They were easy to communicate with and keen to comply with our demands and deadlines.

What did you find most impressive about this company?

They were sharp in every aspect.

Are there any areas for improvement?

Not that we have noticed yet.