Voice Media Group

BACKGROUND

Please describe your company and position.

I am the former Head of Marketing of a real estate company 

Describe what your company does in a single sentence.

Matches homebuyers with every resource they need to easily find and purchase a home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voice Media Group to accomplish?

• Programmatic Ads to drive homebuyer signups in Denver
• Email blasts to Denver homebuyers

SOLUTION

How did you find Voice Media Group?

Online Search

Why did you select Voice Media Group over others?

Close to my geographic location

How many teammates from Voice Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired to deliver programmatic ads and strategy to the Denver market. Deliverables included strategic ad placement, budget management, and sending email blasts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Denver homebuyers creating a free account

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After a great kickoff, VMG disappeared. Recurring meetings were missed. They also provided little analysis or input on performance.

What was your primary form of communication with Voice Media Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They were quick to publish creative once our internal team provided it.

Are there any areas for improvement or something Voice Media Group could have done differently?

Communication failed at all levels, so there is room for improvement there. Billing and the cancellation process was also deceptive.