Advertising
Programmatic advertising
$10,000 to $49,999
Sep. - Dec. 2023

0.5

Quality: 2.0

Schedule: 0.5

Cost: 0.5

Willing to Refer: 1.0

"Communication failed at all levels."

Dec 21, 2023

Former Head of Marketing, Real Estate Company

Anonymous

Real estate
Los Angeles, California
11-50 Employees
Online Review
Verified

A real estate company hired Voice Media Group to run programmatic ads to increase signups in Denver. The team was tasked with strategic ad placement, budget management, and sending email blasts to end clients.

After a good kickoff, Voice Media Group disappeared on the client, missing meetings and providing little performance input. Although they were initially quick to publish creative, their lack of communication moving forward soured the partnership. Moreover, their billing process was not transparent.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the former Head of Marketing of a real estate company

Describe what your company does in a single sentence.

Matches homebuyers with every resource they need to easily find and purchase a home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voice Media Group to accomplish?

Programmatic Ads to drive homebuyer signups in Denver
Email blasts to Denver homebuyers

SOLUTION

How did you find Voice Media Group?

Online Search

Why did you select Voice Media Group over others?

Close to my geographic location

How many teammates from Voice Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired to deliver programmatic ads and strategy to the Denver market. Deliverables included strategic ad placement, budget management, and sending email blasts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Denver homebuyers creating a free account

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After a great kickoff, VMG disappeared. Recurring meetings were missed. They also provided little analysis or input on performance.

What was your primary form of communication with Voice Media Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They were quick to publish creative once our internal team provided it.

Are there any areas for improvement or something Voice Media Group could have done differently?

Communication failed at all levels, so there is room for improvement there. Billing and the cancellation process was also deceptive.

RATINGS

1.0

Voice Media Group

Digital Marketing in Denver.

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