Contact Vivienne Aurele
Get a custom proposalHelping Brands Align Name and Identity
A brand name creates expectations before a product or service is experienced. Vivienne Aurel helps founders understand what their brand name communicates, which associations it triggers, and whether those perceptions support their goals. Through perception analysis and naming consultation, we identify gaps between the name, the brand identity, and the experience the business wants to deliver. The result is greater alignment between what a brand promises and what people perceive.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
Freelancer
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Year founded
Founded 2025
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Our Story
Vivienne Aurel is a perception-based naming and branding practice.
The work begins with a simple question: not what a brand intends to communicate, but what people actually perceive.
Through naming analysis, perception research, and strategic consultation, Vivienne Aurel helps founders identify gaps between their brand name, their identity, and the experience they want to create.
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