Graphic Design for FinTech Company
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Graphic Design
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Greeting Card Design
- Less than $10,000
- May 2025 - Feb. 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Overall, our experience was positive."
- Information technology
- Greece
- 1-10 Employees
- Online Review
Video Caddy provided graphic design services for a fintech company. The team created corporate and marketing graphics, presentation visuals, branded layouts, and content for customer and partner communications.
Thanks to Video Caddy, the client received a strong collection of professional visual assets. The team managed the project professionally and maintained communication throughout the engagement. They were responsive to the client's evolving needs and understood the project's complex requirements.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the ceo of Wocap
Describe what your company does in a single sentence.
At Wocap, we are solving a two-sided problem hiding in plain sight: Large Corporations - Leave their cash sitting on low-interest accounts - Have limited, inefficient options of short term investments Meanwhile, Small and Medium-sized Enterprises (SMEs) - Struggle with cash flow to grow their business - Pay a high price to fund their cash flow needs - Often lack strong, supportive banking relationships Our solution? Put idle money to work and support the businesses in need, enabling mutually beneficial transactions! Wocap enables real-time, smart incentives across the supply chain, helps businesses unlock value hidden in plain sight, fueling healthier cash flow and stronger partnerships. In simple words, through Wocap companies with excess liquidity positions get an extra tool which can help them achieve better returns on their cash, while in parallel these companies offer to their suppliers cheaper working capital funding with no bureaucracy or onboarding complications of traditional lending. By giving even their smallest Suppliers access to fast, affordable capital on their terms, Buyers support supply chain performance, ESG goals, and the long-term sustainability of their partners. Built for the modern CFO, Wocap brings clarity, control, and automation to an outdated system. We are redefining working capital as a strategic lever, helping companies shift from reactive liquidity management to proactive financial leadership. We are not just improving cash flow. We are powering stronger partnerships, smarter ecosystems, and a more resilient economy.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Video Caddy to accomplish?
- Strengthen our professional brand presentation
- Simplify complex financial concepts
- We engaged Video Caddy to provide graphic design support for Wocap as we worked to communicate a relatively complex financial and working-capital solution in a clear, professional, and accessible way. Wocap operates in an area where the underlying concept can be difficult to explain quickly. Our platform connects companies with excess liquidity to opportunities that can provide better use of their available cash while helping suppliers access more affordable working capital. Because the concept involves multiple stakeholders, financial considerations, and supply-chain relationships, our visual communication needed to be particularly clear.
- Develop practical marketing and business-development assets
- One of the challenges we encountered was that the information we needed to communicate was naturally detailed. A CFO or corporate decision-maker may understand liquidity management very well, but that does not mean they have the time to read through several paragraphs before understanding the value of a solution. Video Caddy helped us approach this challenge visually. Instead of simply placing all of our information into a design, the team focused on creating a clearer hierarchy so the most important message could be understood first.
SOLUTION
How did you find Video Caddy?
- Referral
- Clutch Site
Why did you select Video Caddy over others?
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
How many teammates from Video Caddy were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Video Caddy provided graphic design services tailored to Wocap's financial-technology positioning and communication requirements. The engagement involved reviewing our existing messaging and visual direction, understanding the intended audience for individual materials, developing design concepts, incorporating feedback, and preparing final assets for business and marketing use. The key deliverables included:
Corporate and marketing graphics
Visual materials explaining Wocap's business proposition
Presentation graphics for business-development activities
Branded layouts and supporting visual assets Graphics highlighting Wocap's working-capital and liquidity solutions Visual content supporting customer and partner communications Design revisions based on internal stakeholder feedback Final production-ready design assets
A particularly useful part of the engagement was the way Video Caddy approached information-heavy content. For example, when we needed to explain how companies with excess liquidity could support suppliers while creating a more strategic approach to their own cash management, there were several ideas that needed to be communicated simultaneously. Rather than treating each point independently, the designers helped create a visual structure that made the relationship between the different elements easier to follow. This was important because Wocap is ultimately about connecting two sides of a financial challenge. The communication needed to make that relationship clear: companies with available liquidity have an opportunity to put their cash to more productive use, while suppliers can gain access to working capital under more practical terms. The team was also responsive when our internal stakeholders requested adjustments. In a financial-services environment, small wording or positioning changes can matter, particularly when communicating externally. Video Caddy was willing to refine layouts and visual emphasis so that the final materials accurately represented our message.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project resulted in a stronger collection of professional visual assets that our team could use across marketing, presentations, business-development conversations, and corporate communications.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Video Caddy's project management was professional and straightforward. The team maintained communication throughout the engagement and responded appropriately when we provided comments, requested revisions, or clarified requirements. The design process followed a practical sequence: requirements were discussed, initial concepts were developed, we reviewed the work internally, and the team incorporated our feedback into subsequent versions. The agreed deliverables were handled according to the project schedule, and communication was maintained when clarification was necessary. One scenario that stood out was when our team changed the emphasis of a particular communication asset after reviewing the first design. Rather than simply making a minor cosmetic adjustment, Video Caddy understood that the hierarchy of the information needed to change as well. They revised the structure accordingly, which resulted in a much more appropriate final presentation. That responsiveness was valuable because our communication priorities can evolve as conversations with customers and partners develop.
What was your primary form of communication with Video Caddy?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most was Video Caddy's ability to work with information-heavy subject matter without making the resulting designs feel unnecessarily complicated. Financial and supply-chain concepts can easily become text-heavy. We needed the opposite: visual communication that remained professional while making the underlying message easier to understand. The team demonstrated good awareness of visual hierarchy, spacing, information organization, and business presentation. Another positive aspect was their willingness to understand the audience before completing the work. A graphic intended for a CFO should communicate differently from something designed for a general marketing audience, and Video Caddy was receptive to those distinctions. We also appreciated the team's flexibility. When we provided feedback, they treated it as part of the creative process rather than as a disruption. Overall, the collaboration felt like a partnership between our subject-matter team and their design specialists. We brought the financial and business context, while Video Caddy helped determine how that information could be presented more effectively.
Are there any areas for improvement or something Video Caddy could have done differently?
Overall, our experience was positive. If there is one area we would recommend improving, it would be establishing an even more structured design workflow at the beginning of a larger engagement. For example, having a centralized system for brand references, approved design elements, project priorities, and revision history from day one could make it even easier to manage multiple assets simultaneously. This was not a significant issue with the quality of the work. Rather, it is an opportunity to make an already effective process even more efficient as the volume of design requests increases.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
