Video Caddy

BACKGROUND

Please describe your company and position.

I am the CTO of Metris

Describe what your company does in a single sentence.

E-commerce and Digital Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

• As our brand continues to grow, we needed a way to produce more video content without arranging a new shoot for every campaign. Our main goal was to repurpose existing product footage into a variety of formats, including product videos, short promotional edits, and platform-specific versions. We wanted content that reflected our brand, communicated product benefits clearly, and maintained consistent quality across all our digital channels as we scaled up production.

SOLUTION

How did you find Video Caddy?

Online Search

Why did you select Video Caddy over others?

Good value for cost

How many teammates from Video Caddy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Video Caddy handles post-production for our existing product footage, turning footage from our shoots into multiple deliverables. These include product videos for our website and product listings, short promotional edits, and customized versions for different digital channels.They ensure that each video aligns with our brand style and communicates product benefits effectively. Their consistent editing workflow helps maintain a cohesive look across all platforms and campaigns, even as our content needs grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Video Caddy has helped us get significantly more value from the product footage we already have, reducing the need for new shoots every time we launch a campaign. We have been able to scale our video content output across multiple digital channels while maintaining consistent quality. This approach makes our existing production assets more versatile and helps us support more marketing activities efficiently.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration has been smooth overall. Video Caddy delivers work on time and responds quickly when we request revisions or have a new campaign coming up. Their responsiveness and consistent workflow make it easier for us to manage our content production needs.

What was your primary form of communication with Video Caddy?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to repurpose existing footage is what stands out most. A single shoot can now support our product pages, promotional campaigns, and social media channels. Combined with their consistent editing workflow, this allows us to increase content volume without compromising quality.

Are there any areas for improvement or something Video Caddy could have done differently?

Nothing major at the moment. Overall, the collaboration has been going well, and we are satisfied with the service.

BACKGROUND

Please describe your company and position.

I am the Chief Financial & Operating Officer of The Real Estate Institute of New Zealand (REINZ)

Describe what your company does in a single sentence.

The Real Estate Institute of New Zealand (REINZ) is a membership organisation representing more than 17,000 real estate professionals nationwide. REINZ specialises in all facets of real estate, including residential sales, rural, auctioneers, business brokers, commercial and industrial sales and leasing and residential property managers.
Members of the REINZ aspire to best practice standards and are bound by the REINZ Codes of Agency Practice and Individual Membership. The REINZ brand is a mark of quality, having been in business for more than 100 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

We needed professional video content across multiple properties and marketing channels. Our main goal was to get more value from each shoot — reusing the same property footage for tours, promotional videos, social media clips, and internal presentations. We also wanted consistent branding and organized delivery as we manage content across different locations.

SOLUTION

How did you find Video Caddy?

Clutch Site

Why did you select Video Caddy over others?

Pricing fit our budget

How many teammates from Video Caddy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed professional video content across multiple properties and marketing channels. Our main goal was to get more value from each shoot reusing the same property footage for tours, promotional videos, social media clips, and internal presentations. We also wanted consistent branding and organized delivery as we manage content across different locations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're getting more use out of every shoot, one set of footage now feeds our tours, promos, social media, and internal content instead of each needing separate work. Our marketing output across channels is more consistent, and the process is easier to manage even as our content requirements grow

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall it was smooth. They delivered things on time and communication was clear throughout. Whenever we needed changes or had new requirements, they were responsive and easy to work with.

What was your primary form of communication with Video Caddy?

Virtual Meeting

What did you find most impressive or unique about this company?

Their organized delivery and consistent branding across multiple properties and channels. They understand that content for different locations needs to look like it comes from the same company, and they handle that without us having to manage every detail.

Are there any areas for improvement or something Video Caddy could have done differently?

Nothing major for now, everything is going well.

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager of a real estate management company.

Describe what your company does in a single sentence.

Since its founding in 1998, we have emerged as a leading real estate management and investment company. With a dynamic team of over 200 employees, we specialize in providing unparalleled real estate services across Chicago and Chicagoland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

Our main goal was to the quality and consistency of our video content while making the editing and post production process more efficient for our marketing team

SOLUTION

How did you find Video Caddy?

• Online Search
• Referral

Why did you select Video Caddy over others?

• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on video editing and post production support for our marketing and communication initiatives. Video Caddy worked with our existing footage and creative direction to produce polished video content that could be used across our property marketing, social media and digital communications channels 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project improved the efficiency and consistency of our video content workflow. We were able to reduce the amount of internal time required for editing and post production while producing more polished content for our property marketing and social media channels 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Video Caddy managed the project in a structured and responsive way. They communicated clearly about timelines, deliverable and revisions, which made it easy for our marketing team to keep the work moving alongside our other campaigns

What was your primary form of communication with Video Caddy?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Video Caddy was how easy they made the video editing and post production process for our marketing team. They were able to take our existing footage and creative direction and turn it into polished professional content without requiring a significant amount of hands-on involvement from our internal team

Are there any areas for improvement or something Video Caddy could have done differently?

One area that could be improved is providing more visibility into the project workflow and status as work progresses. Having a centralized view of upcoming deliverable, revision stages and project timeline would make it even easier for marketing teams managing multiple campaigns to track everything in one place 

BACKGROUND

Please describe your company and position.

I am the ceo of Wocap

Describe what your company does in a single sentence.

At Wocap, we are solving a two-sided problem hiding in plain sight: Large Corporations - Leave their cash sitting on low-interest accounts - Have limited, inefficient options of short term investments Meanwhile, Small and Medium-sized Enterprises (SMEs) - Struggle with cash flow to grow their business - Pay a high price to fund their cash flow needs - Often lack strong, supportive banking relationships Our solution? Put idle money to work and support the businesses in need, enabling mutually beneficial transactions! Wocap enables real-time, smart incentives across the supply chain, helps businesses unlock value hidden in plain sight, fueling healthier cash flow and stronger partnerships. In simple words, through Wocap companies with excess liquidity positions get an extra tool which can help them achieve better returns on their cash, while in parallel these companies offer to their suppliers cheaper working capital funding with no bureaucracy or onboarding complications of traditional lending. By giving even their smallest Suppliers access to fast, affordable capital on their terms, Buyers support supply chain performance, ESG goals, and the long-term sustainability of their partners. Built for the modern CFO, Wocap brings clarity, control, and automation to an outdated system. We are redefining working capital as a strategic lever, helping companies shift from reactive liquidity management to proactive financial leadership. We are not just improving cash flow. We are powering stronger partnerships, smarter ecosystems, and a more resilient economy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

• Strengthen our professional brand presentation
• Simplify complex financial concepts
• We engaged Video Caddy to provide graphic design support for Wocap as we worked to communicate a relatively complex financial and working-capital solution in a clear, professional, and accessible way. Wocap operates in an area where the underlying concept can be difficult to explain quickly. Our platform connects companies with excess liquidity to opportunities that can provide better use of their available cash while helping suppliers access more affordable working capital. Because the concept involves multiple stakeholders, financial considerations, and supply-chain relationships, our visual communication needed to be particularly clear.
• Develop practical marketing and business-development assets
• One of the challenges we encountered was that the information we needed to communicate was naturally detailed. A CFO or corporate decision-maker may understand liquidity management very well, but that does not mean they have the time to read through several paragraphs before understanding the value of a solution. Video Caddy helped us approach this challenge visually. Instead of simply placing all of our information into a design, the team focused on creating a clearer hierarchy so the most important message could be understood first.

SOLUTION

How did you find Video Caddy?

• Referral
• Clutch Site

Why did you select Video Caddy over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Video Caddy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Video Caddy provided graphic design services tailored to Wocap's financial-technology positioning and communication requirements. The engagement involved reviewing our existing messaging and visual direction, understanding the intended audience for individual materials, developing design concepts, incorporating feedback, and preparing final assets for business and marketing use. The key deliverables included:

Corporate and marketing graphics
Visual materials explaining Wocap's business proposition 
Presentation graphics for business-development activities 
Branded layouts and supporting visual assets Graphics highlighting Wocap's working-capital and liquidity solutions Visual content supporting customer and partner communications Design revisions based on internal stakeholder feedback Final production-ready design assets


A particularly useful part of the engagement was the way Video Caddy approached information-heavy content. For example, when we needed to explain how companies with excess liquidity could support suppliers while creating a more strategic approach to their own cash management, there were several ideas that needed to be communicated simultaneously. Rather than treating each point independently, the designers helped create a visual structure that made the relationship between the different elements easier to follow. This was important because Wocap is ultimately about connecting two sides of a financial challenge. The communication needed to make that relationship clear: companies with available liquidity have an opportunity to put their cash to more productive use, while suppliers can gain access to working capital under more practical terms. The team was also responsive when our internal stakeholders requested adjustments. In a financial-services environment, small wording or positioning changes can matter, particularly when communicating externally. Video Caddy was willing to refine layouts and visual emphasis so that the final materials accurately represented our message.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a stronger collection of professional visual assets that our team could use across marketing, presentations, business-development conversations, and corporate communications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Video Caddy's project management was professional and straightforward. The team maintained communication throughout the engagement and responded appropriately when we provided comments, requested revisions, or clarified requirements. The design process followed a practical sequence: requirements were discussed, initial concepts were developed, we reviewed the work internally, and the team incorporated our feedback into subsequent versions. The agreed deliverables were handled according to the project schedule, and communication was maintained when clarification was necessary. One scenario that stood out was when our team changed the emphasis of a particular communication asset after reviewing the first design. Rather than simply making a minor cosmetic adjustment, Video Caddy understood that the hierarchy of the information needed to change as well. They revised the structure accordingly, which resulted in a much more appropriate final presentation. That responsiveness was valuable because our communication priorities can evolve as conversations with customers and partners develop.

What was your primary form of communication with Video Caddy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Video Caddy's ability to work with information-heavy subject matter without making the resulting designs feel unnecessarily complicated. Financial and supply-chain concepts can easily become text-heavy. We needed the opposite: visual communication that remained professional while making the underlying message easier to understand. The team demonstrated good awareness of visual hierarchy, spacing, information organization, and business presentation. Another positive aspect was their willingness to understand the audience before completing the work. A graphic intended for a CFO should communicate differently from something designed for a general marketing audience, and Video Caddy was receptive to those distinctions. We also appreciated the team's flexibility. When we provided feedback, they treated it as part of the creative process rather than as a disruption. Overall, the collaboration felt like a partnership between our subject-matter team and their design specialists. We brought the financial and business context, while Video Caddy helped determine how that information could be presented more effectively.

Are there any areas for improvement or something Video Caddy could have done differently?

Overall, our experience was positive. If there is one area we would recommend improving, it would be establishing an even more structured design workflow at the beginning of a larger engagement. For example, having a centralized system for brand references, approved design elements, project priorities, and revision history from day one could make it even easier to manage multiple assets simultaneously. This was not a significant issue with the quality of the work. Rather, it is an opportunity to make an already effective process even more efficient as the volume of design requests increases.

BACKGROUND

Please describe your company and position.

I am the Managing Director of ODV

Describe what your company does in a single sentence.

Media Production

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

• At One Day Video (ODV), we specialize in high-impact hero marketing campaigns. However, modern campaigns demand an extensive quantity of social assets across varying platforms and aspect ratios (9:16 for TikTok/Reels, 1:1 for Instagram, and 16:9 for YouTube), along with various short-form ad cutdowns (6s, 15s, 30s hooks). We hired Video Caddy to take on the post-production heavy lifting for these derivative assets so our in-house creative team could stay focused on high-level concepting, principal filming, and primary creative cuts.

SOLUTION

How did you find Video Caddy?

Online Search

Why did you select Video Caddy over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Our internal team handles filming and produces the hero creative edit. Once approved, we hand over the master assets and footage to Video Caddy. Their team handles:

Re-framing footage into multiple aspect ratios (9:16, 1:1, 16:9).

Cutting down main videos into short-form ad hooks (6-second, 15-second, and 30-second versions).

Applying localized styling, graphic overlays, and platform-specific formatting.

Delivering 10 to 20 social media variations per campaign ready for distribution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In-House Efficiency: Reduced our internal post-production bottleneck by roughly 40–50% on campaign variations.

Turnaround Speed: Significantly shortened our turnaround time for multi-platform video packages.

Scalability: Enabled ODV to scale up campaign output and offer clients comprehensive social media add-ons without overextending our internal creative team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Video Caddy’s project management is extremely reliable and structured. Deliveries are consistently made within agreed timelines, which is crucial when we are running tight campaign launch schedules for our clients. Communication is smooth, and whenever we require specific adjustments or quick turnarounds, their team adapts promptly without friction.

What was your primary form of communication with Video Caddy?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to take technical, repetitive postproduction tasks off our plate while seamlessly maintaining high editorial standards. Video Caddy understands framing, pacing, and platform nuances for social media cutdowns, making them a true, reliable extension of our post-production workflow.

Are there any areas for improvement or something Video Caddy could have done differently?

Nothing major, their execution has been consistently solid. Continuing to proactively suggest creative framing adjustments for unique vertical formats is always welcome, but overall, our workflow with them has been smooth and efficient.

BACKGROUND

Please describe your company and position.

I am the Marketing Operations Manager of Weidner Apartment Homes

Describe what your company does in a single sentence.

Weidner Apartment Homes is a multi-faceted real estate investment and management company recognized industry-wide as an efficient provider of quality rental homes and a creative developer of new housing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Video Caddy to accomplish?

• Our main goal was to make it easier to create, manage, and distribute professional video content across our properties. We wanted to use video more effectively for property marketing and leasing, showcase communities and available apartments, improve resident communication, and create useful training and informational content for our associates. We also wanted a solution that could help us manage video content efficiently as a large, geographically distributed organization.

SOLUTION

How did you find Video Caddy?

Online Search

Why did you select Video Caddy over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Video Caddy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved us using Video Caddy to support the creation, organization, management, and distribution of video content across our property management operations. Key deliverables included preparing video content for apartment and community marketing, organizing video assets for easy access by teams, and supporting the distribution of videos for leasing, resident communication, and internal training. The solution also helped us maintain a more consistent approach to managing video content across our geographically distributed properties and teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Using Video Caddy helped us streamline how our teams create, organize, and share video content across our properties. We saw less time spent locating and managing video assets, improved consistency in our marketing and leasing materials, and made it easier for teams to reuse content across different communities. Video also became more useful for resident communications and associate training, giving our geographically distributed teams a more efficient way to share information. Overall, the project improved our ability to manage video at scale and support our marketing, leasing, and communication efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Video Caddy’s project management was organized and responsive throughout the engagement. Deliverables were provided within the expected timelines, and communication was clear when we had questions or needed adjustments. Their team was receptive to our feedback and adapted to our needs as our video requirements evolved. They also made the process straightforward for our teams, which was particularly helpful given the number of properties and associates we support. Overall, they were reliable, responsive, and easy to work with.

What was your primary form of communication with Video Caddy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how easy Video Caddy made it to manage and work with video content at scale. With teams and properties spread across multiple markets, having a centralized solution for organizing, accessing, and sharing video content was particularly valuable. We also appreciated the platform’s flexibility and how it could support different needs, from marketing and leasing content to internal communications and training. The overall workflow was straightforward and helped our teams get more value from the video content we were already creating.

Are there any areas for improvement or something Video Caddy could have done differently?

One area for improvement would be making some of the video management and workflow features even more intuitive for larger organizations. As our teams and properties have different video needs, having additional automation and customization options could make the process even more efficient. We would also appreciate continued improvements to reporting and analytics so we can better measure how our video content is performing across different channels. Overall, these are relatively minor improvements, as the platform has been useful for our day-to-day video needs.