VIDEN

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director at MyTenNights, a donations platform. I manage the 2020 advertising campaign with a budget of £270,000.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed to get a PPC campaign setup. We use Facebook, Instagram, Google, Twitter, and Bing Ads as our main advertising channels. The challenge was to get everything up and running in two weeks. There were probably 1,000 advertising assets.

SOLUTION

What was the scope of their involvement?

They set up the campaigns. I was doing the optimization requests, but they were also recommending optimizations and the optimization itself. Their team also monitored analytics, making sure Google Analytics and all of our social channel analytics were coming through. They did the general best practices as well with monitoring whenever there’s an issue to be flagged. 

They also gave us advice on what steps we should take. They were involved with the strategy part as well. They adapted the campaign based on the market condition that would change. When we hit the peak period, our competition increases. Viden was crucial in that stage in terms of what we need to do to be more aggressive with our bidding and how to be more competitive. They were a huge help in that period we were in. It was almost like a Black Friday and we needed to be extremely aggressive.

What is the team composition?

There was Alex (Data Scientist), who worked on the analytics side, Viktoryia (Media Manager), who was more from the execution side and campaign monitoring, and Denis (Founder/Web Analyst/Marketing Strategist) from a strategic side, who oversaw everything. 

How did you come to work with Viden?

We had someone else in the company who prospected a few agencies through Upwork. When it came to interviewing, Viden came across as very confident and experts in their field. They were very professional which was important to me because I didn’t have time to mess around. I had three weeks to get the ball rolling and get the campaign live. I was challenging them, and I wanted them to challenge me. They stood their ground, challenged me, were extremely professional, and they had a no-nonsense approach.

How much have you invested with them?

We invested between $10,000-$12,000.

What is the status of this engagement?

We worked together from March–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were amazing. The success of the campaign wouldn’t have been achievable without their support. They had people working around the clock making sure that deadlines would be met. If there was an issue, we’d send them a message, and within 1-2 hours, there was a response with a solution in place. 

I had a session with the media expert, Denis (Founder/Managing Partner) and we worked together in making sure that our plan was bulletproof from a PPC perspective. They really helped the campaign. The team was flexible, responsive, and quickly delivered results and solutions. We made over $10.5 million within 5 weeks of the PPC campaign. I got a lot of praise from internal stakeholders. 

Cost acquisition on a peak day hit £0.87 (approximately $1 USD). An average transaction as over £100–£150 (approximately $125–$186 USD). The lowest cost acquisition achieved was £0.19 (approximately 25¢ USD). It was a huge success. We are definitely going to use them again for future projects.

How did Viden perform from a project management standpoint?

The project was clearly structured, and I always knew who to contact. Their project management helped me so much. They met intense timelines that I don't think another agency could have met. 

What did you find most impressive about them?

They’re a no-nonsense agency. They’re straight to the point and are very credible.

Are there any areas they could improve?

They could maybe jump on a call and make a bit more casual conversation to build rapport. I’d ask for a 15 minutes call to talk through the technical stuff, but sometimes you just want to have a chat.

Do you have any advice for potential customers?

Make sure you have a strategy ready to display and present.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at a company that transforms and modernizes legacy enterprise systems.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Viden?

We brought on Viden to help build out our analytics capabilities.

SOLUTION

What was the scope of their involvement?

They do all the configuration of our Data Studio to provide data visualization. Their team worked with us to set up custom variables in Google Analytics and GTM including custom tags. 

What is the team composition?

We work with two people. 

How did you come to work with Viden?

I was involved in the hiring process, but I believe we found them through an ad hoc hiring site. 

How much have you invested in them?

We’ve invested over $25,000 so far. 

What is the status of this engagement?

We started working together in October 2017, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re experts in what they do and provide high-quality work. In addition, they’re also good at explaining their process and how things work which is very helpful for us. 

How did Viden perform from a project management standpoint?

They’re exceptional. Whenever I ask them a question, they typically get back to me within hours. We use email to communicate. 

What did you find most impressive about them?

They’re easy to work with, communicate well, and do great work. 

Are there any areas they could improve?

Not for us. They do exactly what we need them to do, and they do it quickly. 

Do you have any advice for potential customers? 

Give them a trial project and let them show you what they’re capable of. I think you’ll be impressed. 

BACKGROUND

Please describe your company and position.

I am the CMO of a resort hotel

Describe what your company does in a single sentence.

Resort Hotels

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Brand awareness
• Analytics
• Revenue scale

SOLUTION

How did you find VIDEN?

N/A

Why did you select VIDEN over others?

• High ratings
• Data Analytics skills

How many teammates from VIDEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired VIDEN to run all paid media for the brand. In addition, VIDEN's scope included GTM and GA reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 200MM impressions and 4x traffic grownth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On-time delivery, open communication. Readyly available as needed. They were quick to respond and execute or change direction.

What was your primary form of communication with VIDEN?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Data analytics skills. Understanding campaign performance data.

Are there any areas for improvement or something VIDEN could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am an executive at Watercolor Mastery

Describe what your company does in a single sentence.

We teach people to paint watercolors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VIDEN to accomplish?

• Run paid advertising
• Create and test new ad creative

SOLUTION

How did you find VIDEN?

upwork

Why did you select VIDEN over others?

• High ratings
• Company values aligned

How many teammates from VIDEN were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Test and scale ads (primarily FB & IG)
• Create and test new ad creative / copy ( this will be collaborative with me and my creative team )
• Carefully track metrics and ad performance
• Meet weekly (via Zoom or Google Meet) to discuss campaigns and metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Running profitable ad campaigns for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Viden is continually testing and scaling up or down our ad sets as well as testing new ad creatives. They continually keep us in the loop on how things are going. Their communication is fantastic and they are always quick to reply to any questions that I have.

What was your primary form of communication with VIDEN?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and proactive approach to managing our ads and ad spend is really great. I feel I'm in good hands and being taken care of as an individual, not just another business.

Are there any areas for improvement or something VIDEN could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I am the CEO of an e-commerce eyewear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We were looking for a team to manage our Facebook and Google Ads.

SOLUTION

How did you select this vendor?

We chose to work with Viden due to responsiveness, organization and experience. We knew the team had experience in managing FB ad accounts successfully.

Describe the scope of their work in detail.

We initially started working with Viden on Facebook ads. Since the performance was great, we added Google ads. This year we are also using their services to work on Amazon Ads and Tik Tok ads. We have monthly meetings to go over the previous month and plan for the future. We get all our questions answered and we feel confident in our stagey moving forward.

What was the team composition?

I oversee Facebook, Google and Tik Tok ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to working with Viden, we didn't see any success with Facebook ads. Now, we see that there is a lot of potential. We have been very successful with finding a strategy.

How effective was the workflow between your team and theirs?

We have very open communication, and they can always adjust to meet our preference of workflow.

What did you find most impressive about this company?

They have a great ability to adjust to the ever-changing Facebook algorithm. They are always honest and communicative with their marketing efforts.

Is there any area for improvement or anything that could have been done differently?

We could have implemented creative strategy feedback earlier. We now have better coordination with creative/asset department and Viden.

BACKGROUND

Please describe your company and your position there.

Demand generation across ad networks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Social media marketing for ecommerce retailer.

SOLUTION

How did you select Viden and what were the deciding factors?

Responsiveness and knowledge.

Describe the project in detail and walk through the stages of the project.

Comprehensive setup and management of Facebook and Instagram ads.

How many resources from the Viden team worked with you, and what were their positions?

4 media management analysts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Improved ROAS and other KPIs.

How effective was the workflow between your team and theirs?

Great communication and responsiveness.

What did you find most impressive or unique about this company?

The team's commitment and communication were impressive in the workflow.

Are there any areas for improvement or something they could have done differently?

None come to mind.

BACKGROUND

Please describe your company and your position there.

We are a platform to provide online courses for about 5 years, we have been working to provide courses in Arabic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Content Marketing, Sales, and Data Analysis

What were your goals for this project?

Increase Sales

SOLUTION

How did you select Viden?

From upwork

Describe the scope of their work in detail.

Managing advertising campaigns on social media and Google Analyzing platform numbers User interface development and improvement

What was the team composition?

account manager and two assistants

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The dedication and hard work are exceptional! We have been working together for over 3 years! And we have several ongoing projects and many more to come! Thanks a lot for being part of the company’s success and thank you for helping us achieve our goals!

How effective was the workflow between your team and theirs?

Simple, easy and effective

What did you find most impressive about this company?

Their sincerity and dedication to work are impressive.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Head of Communications at the Early Intervention Foundation (EIF), an independent research charity and UK What Works centre focused on supporting effective early intervention for children and young people at risk of experiencing poor outcomes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Configure analytics across EIF's portfolio of websites, and produce dashboards to surface and present useful, bespoke analytics data.

What were your goals for this project?

To clarify and increase the value of website analytics for reporting purposes and to inform business decisions.

SOLUTION

How did you select Viden?

Viden were selected on the basis of recommendations from local agencies and checking references with previous clients. Key factors were cost, speed of response and grasp of our objectives.

Describe the project in detail.

Configure Google Analytics to provide responses to agree data questions, including roll-up account to incorporate all EIF websites/subdomains, plus instructions for changes to tracking code for websites.

Create dashboards to surface analytics data on multiple EIF websites. Adapt tracking and reporting over time, in response to EIF requirements.

What was the team composition?

2 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Viden met initial expectations completely. Dashboards are integral to internal reporting. Additional insight is incorporated into testing cycles on key online resources.

How effective was the workflow between your team and theirs?

Excellent communication, responsiveness and collaboration.

What did you find most impressive about this company?

They were adaptable, responsive, clear in explanations, and balanced in providing push-back or alternative approaches. Quick in delivery and good post-launch support.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing at Bicycles Online. Bicycles Online is an online bicycle retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

- Google and Bing paid ads management - Google Shopping - Display ads - Youtube ads

What were your goals for this project?

Increase sales

SOLUTION

How did you select this vendor?

We've selected Viden online.

Describe the scope of their work in detail.

They completely manage all the paid ads on Google, Bing, and Youtube. They created the strategy and executed it, we assist them with artwork assets and videos.

What was the team composition?

Our team worked directly with Denis in the beginning and now with more member of their staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Viden has built our paid ads campaigns to a very profitable level and they are maintaining it in a high and profitable level.

How effective was the workflow between your team and theirs?

Workflow and communication have always been great, they are super responsive and always alert in case of any issues that may arise.

What did you find most impressive about this company?

Their capacity to analyse data and create strategies to best suit our needs.

Are there any areas for improvement?

We are very satisfied with their work and can't think of any areas that need improvement.