VIDEN

BACKGROUND

Please describe your company and your position there.

Galway Simon Community is a charity based in Galway, Ireland, who provide a range of support and accommodation services to people who are homeless and at risk of homelessness.

In my role as Campaigns & Communications Coordinator, involves supporting the different functions across the organisation to manage internal and external communications with various stakeholders. Within this, I manage the digital channels of the organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We hired Viden to set up detailed conversion tracking to allow us to accurately track the impact of digital advertising and promotion across various channels and ultimately, to allow us to determine the ROI of these channels.

What were your goals for this project?

Objectives included:

• Google Analytics based and E-Commerce tracking
• Google Ads remarketing and conversion tracking
• Facebook remarketing and conversion tracking.

Within this, we wanted to be able to track for both monthly and single donations, and to be able to distinguish between new and returning donors.

SOLUTION

How did you select Viden?

Viden came highly recommended by an agency based in the UK that we work with.

Describe the project in detail.

In March 2019, we first contracted Viden to set up conversion tracking on our website. After scoping out the work involved, Denis developed an implementation plan and tracking specs for our developers. Once the code was implemented by the developers, Denis then verified the tracking and liaised directly with our developers for any issues that had come up.

The result of this project was that we have a very detailed analysis for our ongoing fundraising campaigns and we are now using our data and analytics to inform our strategies going forward. In November 2020, we then launched a new website and we contracted Denis to carry out this same work on our new website.

Despite our new donations system posing challenges to the original work Denis had carried out, both Denis and his team member Alex came up with a solution to ensure we could maintain the same level of tracking.

What was the team composition?

Denis Zakharych, Founder and Managing Partner of Viden has always been my main contact for our projects. For our first project in March 2019, Denis worked directly on the project. For our second project, Denis remained the lead contac but was joined this time by his team member Alex, Senior Analyst, who also worked alongside him to complete this work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organisation went from having zero tracking and blindly developing digital strategies to having data and analytics driven strategies that have resulted in an increase in online donations over the last year and a half.

How effective was the workflow between your team and theirs?

From start to finish of both projects, we have been extremely satisfied with the work of Viden. They are professional, very easy to communicate with, and extremely efficient with their work. On top of this, they have been very understanding and accommodating to our needs.

What did you find most impressive about this company?

I was very impressed with the incredibly in-depth knowledge of analytics and tracking that the Viden team have. Despite not having any experience in this area myself, Denis really took the time to explain every part of the project and has helped me to gain a good understanding of this area now.

Denis has taught me a lot about our conversion tracking and analytics, as well as how to correctly interpret them. I would highly recommend Viden for anyone seeking an experienced and professional company in analytics and conversion tracking.

Are there any areas for improvement?

For the two projects we contracted Viden for, there were absolutely no downfalls. Everything was done to the highest standard and in a very time efficient manner.

BACKGROUND

Please describe your company and your position there.

We are the leading provider of relationship advice. We have 30+ employees, all working remotely. I'm the Marketing Director, responsible for profitable growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

At first, we lacked sufficient tracking to understand how our users moved through our purchase funnels. Then, as we collected data, we needed help mining that for insights into what was/was not working so we could continue to optimize our approach.

What were your goals for this project?

Implement clear tracking of users through the purchase process and then turn that tracking data into actionable insights to grow the business.

SOLUTION

How did you select Viden?

We found Viden during an online search for an analytics provider.

Describe the project in detail.

1. Set up a data analytics framework for tracking
2. Implement tracking (using Google Analytics and GTM)
3. Validate data to ensure accuracy
4. Reporting and analysis (using Google Data Studio and GA Dashboards)

What was the team composition?

I interact only with one of Viden's leaders, who understands our business and then involves their team as needed. This has been consistent over the course of the engagement which has been a big benefit to our working relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first months after the project was fully implemented, Viden has identified several key drivers of revenue that had a much bigger impact than we had realized. This allowed us to expand the use of these successful marketing programs to quickly increase revenue with little extra work.

How effective was the workflow between your team and theirs?

The workflow with our point of contact has been excellent for years. He takes the time to understand the specific challenge, develops a plan, and once agrees, implements quickly.

Viden's ability to consistently deliver high-quality results in a short period of time is why they are our longest-running external partner, though we've come to think of them as a vital extension of our core team.

What did you find most impressive about this company?

Great data is of little use without great analysis and insights from that data. While their work with analytics setup was flawless, where Viden really stands apart is their ability to uncover business opportunities from our data.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

My company is an elopement and micro-wedding company operating in Australia. We operate Australia-wide and offer simple, small, romantic ceremonies to couples from all over Australia and the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Our business depends heavily on a well managed Google Ads account. Prior to working with Viden, we had not managed to find the right manager to achieve our goals in marketting through Google Ads.

What were your goals for this project?

We wanted to get our CPA much lower than it was, and properly target the audience we knew was out there, but which we had not been able to access prior to working with Viden.

SOLUTION

How did you select Viden?

Viden was recommended to us by a fellow online business owner in Australia .

Describe the scope of their work in detail.

VIDEN initially had to create a completely new Google Ads management portfolio, with a lot of trial and error and campaign development. More recently we have added Facebook marketing into the scope of work.

What was the team composition?

There were 3 or 4 staff from Viden involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

VIDEN has more than halved our CPA and massively increased our success rate.

How effective was the workflow between your team and theirs?

Outstanding. I have not worked with a more professional team ever.

What did you find most impressive about this company?

Viden goes above and beyond, with an extreme attention to detail, and a pursuit of excellence. Viden continues to strive for improvement, refinement and excellence. Viden is always looking for ways to do more, go further and achieve more for my business. They work so hard for my business, with enthusiasm and professionalism unlike anything I have seen in the past. Viden often gives me advice on areas outside their scope of work, and draw on their experience to provide me with additional value.

Are there any areas for improvement?

I can not fault Viden.

BACKGROUND

Please describe your company and your position there.

Platypus Digital is a digital marketing agency planning and delivering awareness raising, supporter acquisition and fundraising campaigns for charities. We are all big believers in the power of charities and believe that digital is a powerful force to get important messages in front of people when they need them the most.

I lead a team of specialists spanning search, data, design and development to develop, execute and optimise cross-channel strategically aligned campaign activity to support the amazing charities we work with to hit their fundraising, advocacy and engagement targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden, and what were your goals?

• GA and GTM audit, planning and implementation for multiple clients, some short term large project and some retained smaller projects
• Providing ad hoc support
• Tracking implementation across multiple sites and funnels
• Working with our agency's staff and directly with our end client from end to end
• Tracking verification and data validation for e-commerce stores, donation funnels and third party lead gen capture sites to ensure consistency of GA and back end data, advising on fixes and leading the projects overall
• Reporting, GA, Sheets, automation, linking, report planning and set up
• Analysis

SOLUTION

How did you select Viden and what were the deciding factors?

Viden originally submitted an application to an open tender and they were selected as they had the suitable experience, understood our needs and were upfront about the solution.

Helping us to then work on the project. This has been the same for every project since. The team are very good at getting to the bottom of a need and then working out a viable cost-effective solution, taking the time to educate clients when needed to make sure the outputs are understood before starting any work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Viden have worked with us for almost 5 years.

This has involved the whole Google Stack, Twitter, Facebook, LinkedIn. Too many payment platforms to count, endless CRMs and CMSs.

Denis and the team are very capable. They deliver on time, always ahead of schedule.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Viden works on client work for our agency, any results are under NDA. Feedback from the team and clients are always stellar.

Describe their project management style, including communication tools and timelines.

The team are very communicative. They are good at keeping everyone informed and are happy to adapt processes and outputs when needed.

What did you find most impressive or unique about this company?

Professionalism, the standard of work, the ability to interrogate the brief, adjust the outputs as needed and to agree on this ahead of time and to be very up front about pricing.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Search Engine Ranking Systems. We specialize in niche marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We were looking for a company that could help us manage our Google Ads campaigns, ensuring that we’d get a good amount of traffic and generate adequate profits.

We already knew what a campaign could give us when we hired Viden because our previous provider had generated those numbers. Internally, we knew we could get 70% more traffic, with according revenues.

We had managed it ourselves after ending the collaboration with our previous provider but we weren’t doing a good job. We weren’t completely aware of all the changes Google was bringing in so we started losing reach and impressions. That’s when we decided we needed someone experienced to help us.

SOLUTION

What was the scope of their involvement?

I initially hired Viden to make an integration with my website for proper e-commerce tracking Google Analytics reporting. That was a one-time project, and I hired Viden a few months later to do a review of our entire Google Ads account. They’re currently managing our account on an ongoing basis.

Our website was developed in PHP and it has no proper e-commerce platform, but Google Analytics has its own e-commerce tracking tools, which needed to be integrated with our site. Viden helped me with that.

What is the team composition?

I’ve worked directly with Denis (Founder & Managing Partner), and I’m sure he has a team behind him.   

How did you come to work with Viden?

I posted a project on Upwork for e-commerce integration with Google Ads and Analytics, and Viden bid on the project.

What is the status of this engagement?

We started working with Viden around March or April 2018, and we worked on-and-off until November 2019. At that time, I created a constant monthly contract with them to manage our account on an ongoing basis. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve seen excellent results since November 2019 when Viden started working with us on an ongoing basis. I have no hesitation in recommending them for any Google Ads campaign management. We’ve gotten a clickthrough improvement of almost 180%, and lead conversions have increased by almost 280%. Revenue has increased by almost 300%.

How did Viden perform from a project management standpoint?

Denis is my only contact point and something I’ve been really impressed with is that he has complete control over what’s going on at any point in time. Viden is extremely diligent and meticulous with data analysis and taking action. Their team creates monthly targets for clicks, impressions, and CPC — and they achieve those.

They give me weekly and monthly reports on my performance, along with an overview of next month’s actions. Viden constantly updates information in the account, trying out new things and seeing what’s working and what’s not.

They track revenue and something I haven’t seen with any other provider is that if they see that there’s a slight drop for 3–4 days, they’ll proactively ask me if there’s a problem with the website, its traffic, or whatever else. I’m very appreciative of the effort they’re putting in.

What did you find most impressive about them?

Their attention to detail and the confidence they have in their work are exemplary. The confidence probably comes from the fact that they have attention to detail on the account.

Are there any areas they could improve?

No, I’m very pleased overall.

Do you have any advice for future clients of theirs?

I’d definitely recommend Viden for Google Ads campaigns. They’re extremely proactive and can help you with the overall marketing of your website. Their team can analyze data and give inputs about potential improvements.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and director at an online retail business with operations in Australia and North America. We employ approximately 50 people across both markets and revenue of $20M+

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We have hired Viden to assist with strategy and management of our online advertising budget. They primarily look after Google and Bing CPC advertising campaigns.

What were your goals for this project?

We wanted to increase sales and improve our return on advertising spend.

SOLUTION

How did you select this vendor?

We posted a job in an online marketplace and trialled a few agencies. Viden demonstrated a level of knowledge and expertise that was superior to the competition at the time.

Describe the scope of their work in detail.

Viden was originally hired to manage an online advertising budget of approx $20K per month and improve the return on advertising spend by at least 50%.

What was the team composition?

Originally we worked closely with the principal of the agency - Denis. Over time, the team has grown to assist in managing a much larger budget than originally needed. Denis will still manage the strategy of our budgets, but now has a team of specialists working on different components of our accounts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Denis and his team have been able to achieve an ROI of 20X on our advertising spend. This ROI has been maintained while growing our monthly advertising spend budget by 5X.

How effective was the workflow between your team and theirs?

Denis and his team are very organised and manage the workflow between our internal teams and the Viden team effectively.

What did you find most impressive about this company?

They have a high level of knowledge and expertise as well as strong analytical and reporting skills. A deep understanding of successful strategies for online advertising for eCommerce businesses.

Are there any areas for improvement?

At this moment, there are no major areas for improvement identified.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for an editorial publishing business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We obtain new clients via free registrations and offering free information. We were looking to increase our user base, both free and premium, so we could guide them to our funnels and lead them to an instant upgrade a follow-up upgrade. 

We were looking to retain customers as much as possible, as well as for high quality leads that would stay with us long-term.

SOLUTION

What was the scope of their involvement?

Viden was instrumental in tracking our existing funnels. They measured where users were coming in from and which navigation parts they following and what information they were reading. They suggested an editorial tool to increase the number of funnels that were leading to upgrades. 

The team measured all our ads on Google Ads. They worked on all the tracking for our paid advertising and tracking for organic traffic as well. Once we started measuring what we had, we could optimize those funnels and increase the amount of traffic that was directed to the most efficient funnels. 

What is the team composition?

We’ve always worked directly with Denis (Founder & Managing Partner). He delegates tasks to the rest of his team.

How did you come to work with Viden?

I found them on Elance and I recall seeing Viden as the top 1% for analytics. By the time we hired them, Elance changed to Upwork. I was lucky to find them when I did.

What is the status of this engagement?

We started working together in January 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve proven to be very competent. Viden has helped us increase our new users by 70%. We’ve never had a reason to look for an alternative to Viden. We’ve never experienced the same commitment with other providers.

Viden helped us reduce click fraud and helped with Dynamic IT blocking; click measurement by IP, click limitation by IP, and all sorts of measures which would reduce our cost of acquisition and lost ad spend. 

How did Viden perform from a project management standpoint?

We were quite hands-off with project management. We always provided everything that Denis requested. He’s been very efficient and taught us freedom in terms of experimenting. 

What did you find most impressive about them?

Their competence and honesty is impressive. We like that we can fully outsource this side of the business so that we can concentrate on what our business does best, which is delivering our services and products.

Are there any areas they could improve?

Denis started small. It would be good if he had some visual or written examples of what he does. He’s grown over the years and I presume he will continue to do that and offer more services.

Do you have any advice for potential customers?

You have to believe in someone for a relationship to work. You have to believe in their potential, and you have to provide as much information about your business as possible. You need to know your business inside out. That will give Viden a head start to give you a more accurate view of where your business is and where it should be heading.

BACKGROUND

Please describe your company and your position there.

We are a fast-growth meal-kit company. I own and run the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Paid media - we wanted someone to maximize our paid media budget, focusing on optimizing cost per acquisition. We also needed someone extremely knowledgable with digital analytics.

We had worked with other 'Jack of all trade' digital agencies in the past with few results. With Viden being specialized in this area, it made sense to build everything from the ground up with them.

What were your goals for this project?

1. To optimize cost per acquisition
2. To grow our customer base
3. To understand where we are weak with our website and fix those areas

SOLUTION

How did you select this vendor?

We talked to several and found Viden to be the best fit by far. For the last 2 and a half years, we haven't looked back.

Describe the scope of their work in detail.

They helped us set up our infrastructure, from Google Tag Manager all the way through to Google Analytics advanced e-commerce setup. That required deep understanding of our business, and a high level of engagement.

They even went as far as to meet us in person a couple of times, which shows the dedication and value they put on building long term relationships with clients. This is their strong suit.

What was the team composition?

The team comprised of Viden's senior management and analysts, along with our digital marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've scaled the business tremendously with Viden by our side. Through every step of the way, there were challenges that Viden worked closely to understand and develop a solution for.

We gave Viden some tough challenges: optimizing CPA is not always easy and not completely in their hands. But their communication with us to tell us when we needed to fix something in order to achieve the tough acquisition goals we gave them was great. It turned out to be a winning collaboration.

How effective was the workflow between your team and theirs?

Very good - they communicate well both in written and spoken terms. They have advanced knowledge of how to manage projects and expectations.

What did you find most impressive about this company?

Their commitment. They are a small company that specializes in digital media and analytics. They don't do everything, which is a good thing when you know what you're looking for.

Are there any areas for improvement?

None - excellent in every area we've worked with them on.

BACKGROUND

Please describe your company and your position there.

We are a in the arts and entertainment business in Miami, Florida. I am the Director Of Operations And Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

To manage our Google Adwords, Bing and Facebook paid campaigns

What were your goals for this project?

Our goal is to attract sales

SOLUTION

How did you select this vendor?

Found them on upwork.com

Describe the scope of their work in detail.

Since we started to work with Viden our sales were doubled. They manage copy, targeting, etc. In fact, after the second month we were seeing a ROI that we never had before so we passed the entire process for them to manage. All of our campaigns are successful under their management and this comes from someone who has been in online marketing. I have been looking for an agency for years until luckily I found Viden.

What was the team composition?

We communicated first with the Founder and Managing Partner and then we were assigned a great project manager, her name is Victoria.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Double sales within two months.

How effective was the workflow between your team and theirs?

Extremely effective. I receive an email within hours or even minutes to all of my inquiries. They are extremely detail oriented and they know how to listen.

What did you find most impressive about this company?

They have the skills and knowledge to manage small and large paid marketing campaigns and that is very hard to find in the industry. Again, I have years of knowledge in online marketing and I am able to tell when a company is legit and people have the skills needed to perform the job and make it successful.

Are there any areas for improvement?

It has been three years I hired them and I have to say, there is no improvement I would recommend, they are a great fit for our company.

BACKGROUND

Introduce your business and what you do there.

I’m the digital analytics and personalization owner at E.ON. We’re the biggest private energy supplier in Europe. I’m part of the SEO and digital technology department, where we take care of digital analytics data, online marketing, and anything digital inside E.ON.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We were looking to find freelancers or agencies to help with our digital analytics tracking, implementation, and strategy.

SOLUTION

What was the scope of their involvement?

Viden worked on our digital analytics infrastructure end to end, from implementation and strategy to dashboard development. We’ve worked with them on a project called “Digital Tracker”, which is one of the biggest tickets we’ve had at the company for the last two years.

Our company integrated a digital assessor, acquisition funnel, and self-serve area for our energy customers. My role is to track the tool in terms of functionality and success, and I hired Viden to help us with it.

We collaborated using Google Analytics 360, Google Tag Manager, Google Optimize, and some Net Promoter Score tools like Qualtrics. They were helpful with the Data Studio dashboard implementation and the subsequent work.

I shared the dashboard built by Denis (Founder and Managing Partner) with the entire company, so that they could learn from it, share it, and build similar tools.

What is the team composition?

I mainly worked with Denis, who had other people in the background.

How did you come to work with Viden?

I found them on a freelancing platform. We worked with them directly because this project was too big for such platforms and our company also required signing NDAs.

How much have you invested with them?

The cost of their work was around €100,000 (approximately $112,000 USD).

What is the status of this engagement?

We worked with Viden between March 2018–July 2019. We had a six-month contract initially, then extended the job with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to use the tool to track all touchpoints with customers and optimize against those. We became more customer-centric as a result.

How did Viden perform from a project management standpoint?

This was a challenging project involving multiple agencies. Viden’s project management was aligned with our strategy. We met once a week to discuss priorities and tasks.

We had to work very quickly and deliver the first MVP in six months. We had a collaborative process. We worked remotely, with daily calls and emails. We were able to synchronize very well.

What did you find most impressive about them?

I shared our strategy with Viden on tracking all touchpoints, and they were really open to that. We’ve had many roadblocks, but they're experienced in the digital analytics and delivered really well.

Are there any areas they could improve?

They could get more experience in areas other than digital analytics, such as user experience. It would’ve also been helpful if they had the ability to travel to our location, but we’ve all learned that we can work from home, especially now, during the global pandemic.

Do you have any advice for future clients of theirs?

Clients should share their goals and expectations, but, at the same time, stay open to Viden’s suggestions. We learned a lot from each other.