vertify

BACKGROUND

Introduce your business and what you do there.

At the time, I was the founder of a digital automotive company. I took care of the management of the operation, including SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with vertify?

We wanted to increase our search engine rankings and traffic.

SOLUTION

What was the scope of their involvement?

vertify published and automated content on our website to collect money through advertising. We initially asked them for something broad. They analyzed our content to find additional traffic. Then, vertify gave us a plan to improve our content and organization.

They also helped us find our content target and some external marketing, such as link building and lead generation.

What is the team composition?

We worked with the owner and Alexandra (Head of Content Marketing & PR).

How did you come to work with vertify?

We initially found them through a Google search.

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We worked with them from January 2013–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

vertify was always on top of the latest technology and up to date with optimization. If Google came up with something new, they were on top of the latest news and ready to create or maximize new opportunities.

Moreover, they were very professional and organized. Their work was top-notch.

How did vertify perform from a project management standpoint?

They met deadlines, stayed within budget, and had a steady amount of daily reports. They did a good job with project management and communicated well through emails and phone calls. They spoke perfect English and understood the content, so we had no communication issues.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

The owner was knowledgeable and great to work with. He was a good source of detail, proactive, and able to work independently and establish a plan. Overall, we didn’t have to explain step-by-step what we wanted; we gave him wide-spectrum questions and got specific actionable tasks. It was an excellent experience.

What did you find most impressive about them?

They were incredibly proactive and knowledgeable. They researched what a good product understanding was to leverage actions based on their skills. vertify also made suggestions so we didn’t have to ask advanced questions to get answers. Overall, they did the groundwork.

Are there any areas they could improve?

No, they did a good job. They were at the top of their game.

Do you have any advice for potential customers?

They were easy to work with, but I recommend limiting your goal as much as possible so you can quantify the results.