Vaster Global

BACKGROUND

Please describe your company and position.

I am an executive at Atsuko International (PVT) LTD

Describe what your company does in a single sentence.

Atsuko International is a Sri Lankan recruitment and training agency that prepares and deploys professionals for employment in Japan, primarily through the Specified Skilled Worker (SSW) program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vaster Global to accomplish?

• To scale our student intake: We partnered with Vaster Global to run targeted Meta ad campaigns because we needed a specialized digital strategy to drive higher enrollment in our Japanese language and caregiver training programs.
• To elevate our brand image: We needed professional, polished design assets like pamphlets and certificates to build trust with our applicants, and we trusted Vaster Global's creative expertise to deliver that standard.
• To dominate social media engagement: We wanted to connect with our target demographic through modern, engaging content, so we brought Vaster Global on to manage our social media presence and produce compelling video reels.

SOLUTION

How did you find Vaster Global?

• Online Search
• Referral

Why did you select Vaster Global over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Vaster Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To scale enrollment for our Japan Language and Caregiver Training programs, we partnered with Vaster Global for end-to-end digital marketing and social media management across Facebook, Instagram, TikTok, and YouTube. Their comprehensive scope of work included developing custom static promotional assets, producing high-engagement video content like viral edits and user-generated student testimonials, and strategically managing our Meta lead generation ad budgets to optimize our cost per inquiry. Ultimately, they provided detailed performance reporting that proved the success of these deliverables, showing they consistently hit our strict conversion targets of securing over 50 new students per class while driving massive follower growth and delivering a 10X profit margin on our marketing spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our campaigns with Vaster Global clearly demonstrate massive success, most notably through achieving a 10X profit return on our marketing spend and directly enrolling over 50 new students per class for our Language and Caregiver programs. We also saw exceptional brand growth, gaining up to 1,000 new followers and generating between 100,000 and 250,000 total engagements across our social platforms. These milestones were driven by highly optimized ad performance, which kept our cost per messaging conversation at just $0.21 and our cost per link click as low as $0.06 to $0.20, ensuring maximum efficiency for our budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While there were occasionally some overdue deliverables, they did not disappoint; they worked on their plan and it worked 100% to meet our enrollment needs.

What was your primary form of communication with Vaster Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Vaster Global was definitely the team. They were the best, and they found every answer to every one of our digital problems, even the ones they weren't paid for.

Are there any areas for improvement or something Vaster Global could have done differently?

The only area for improvement is that they could improve the speed of work. That is the only thing, as everything else is 100% perfect.