UZER

BACKGROUND

Please describe your company and position.

I am the Regulatory Compliance Technician / Specialist of Resource Energy Solutions Inc. (RES)

Describe what your company does in a single sentence.

RES provides world class energy software designed to manage CapEx, integrated project management, compliance and risk management, providing unparalleled data driven insights, cost control, through all energy life cycle activities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• UX/UI design & research

SOLUTION

How did you find UZER?

Online Search

Why did you select UZER over others?

Good value for cost

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RES (Resource Energy Solutions) required a strategic User Experience (UX) + User Interface (UI) design and consulting in order to identify opportunities to improve the current user experience, removing barriers for users, and setting apart in the market from competition

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project exemplifying progress and success stem from UZER's meticulous approach throughout the research, analysis, benchmarking, and customer journey phases. Executed with expertise and specialization, UZER delivered more than 30 wireframes, exceeding the contracted amount. Leveraging a meticulously crafted UX and UI prototype, intelligently tailored to address our clients' needs, further underscored the project's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UZER consistently delivered items on time, utilizing effective project management methodologies. Their responsive communication and governance streamlined operations, efficiently meeting our needs.

What was your primary form of communication with UZER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed the most about Uzer is their determination to fully understand the nature of the software and industry for which they are designing a new UI / UX.

Are there any areas for improvement or something UZER could have done differently?

When working with an English speaking company it would be a good idea to have more staff who are fluently bilingual / multi-lingual with English being one of the fluent languages. Generally Uzer did quite well in this area however there were instances where minor miscommunications occurred (though easily cleared up) due to language differences.

BACKGROUND

Please describe your company and position.

I am the IT Director of Corparques. Mundo Aventura

Describe what your company does in a single sentence.

Amusement park opened in 1998 with more than 1 M people coming to visit us from Wednesday to Sunday.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• Improve Customer Experience buying tickets in our web store
• Improve Customer Experience when our customer visit our webpage
• Do user research about customer journey in our pages and knowing their feedback

SOLUTION

How did you find UZER?

• Online Search
• Internal Logistics process

Why did you select UZER over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They had to go in deep using our web pages mundoaventura.com.co and tienda.mundoaventura.com.co in order to trace the activity user did during the exercise. As well they had to interview users to receive feedback and even to come to the park in order to check the experience a customer have with the products they bought in our pages. 

Finally, they have to review and analysis all data and feedback obtained and to produce insights and recommendations to improve customer experience. About deliverables: 

• Customer' Insights
• UX recommendations
• UX senior consultant explanation 
• detailed report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We took into account all main recommendations they gave us through the deliverables and currently, we have more sales than previous weeks in our website. In the same way we are finishing the main developments we decided to apply after review UZER' recommendations and we expect to increase sales even more.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes from our point of view the process was as faster as we need and as clear as needed to apply changes in our websites and to reach target sooner

What was your primary form of communication with UZER?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely, they present their services with empathy from the very beginning. It was as if they knew our business even better than us.

Are there any areas for improvement or something UZER could have done differently?

We don't see any improvement area

BACKGROUND

Please describe your company and your position there.

Greenyellow is a french company, dedicated to contributing to and preserving the profitability of our customers in the world with energy innovation, through Energy Efficiency, Solar Energy, and Utility as a Service solutions. We seek to reduce costs, energy consumption, and the carbon footprint of companies. I´m the Marketing and Communications Leader at GreenYellow Colombia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

We hired UZER to create a Digital Strategy, UX, and a Website for our company following the International Brand standards and guiding how to succeed in Digital communications.

SOLUTION

How did you select this vendor and what were the deciding factors?

UZER was recommended for previous projects in UX, Digital Strategy, and digital transformation in other similar companies.

Describe the project in detail and walk through the stages of the project.

They guided the project process, from strategic workshops to understand the audience, the buying journeys, and the digital communications to the execution of presenting a strategy, ideas, and UX/UI. After approvals from our side, they finalized the implementation and sent documents, designs, HTML code, graphic designs, and concepts for digital media.

How many resources from the vendor's team worked with you, and what were their positions?

We met with:

• the digital strategy director
• the innovation director
• the designers
• the implementation team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was very successful, the strategy was applied and we got great results, the website brings qualified leads. We continue working with UZER, their work has been very good for our company.

How effective was the workflow between your team and theirs?

The communication flow is great. They are committed to our goals and always help us improve.

What did you find most impressive or unique about this company?

We found impressive their experience, methodology, audience workshops, their design, and the way they connected the C-level from the company to get great ideas and insights to apply. Their commitment to the project was also fantastic.

Are there any areas for improvement or something they could have done differently?

No, I think they have a great process and it is adapted to the company's needs.

BACKGROUND

Please describe your company and your position there.

I am the founder of Bienestapp, the best app for personal trainers at home in Colombia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

After our own research, we decided to create a startup for people who wants to exercise with a professional fitness coach at home. The challenge was leading an innovation process through Design Thinking and design the UX/UI for a mobile app to program the coaches and admin the process.

SOLUTION

How did you select this vendor?

I was looking for a great UX and Graphic design for my App, I met UZER when I was employee in another company, they were very good, so after a benchmark I decided to work with them.

Describe the project in detail and walk through the stages of the project.

UZER first explained us the plan for the process and sent a timeline, worked through workshops to define audience, user journeys and brand language. Next they interviewed potential customers and created insights and documentation that we approved. After that, they came back with a UX concept proposal. They designed with wireframes first and tested, after approval and adjustments they completed the graphic design for the interface. We loved it.

How many resources from the vendor's team worked with you, and what were their positions?

An innovation consultant that lead workshops, a project manager, a UX Director and some designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the app and was successful with some marketing effort. It was a great work.

How effective was the workflow between your team and theirs?

They were very professional, transparent, dedicated, and knowledgeable. They were flexible helping us with our changes on schedule.

What did you find most impressive or unique about this company?

Their experience, they had cases about many businesses. Their design was great, I didn't know a process like this is so methodic. I've talked to other entrepreneurs at startup events and I feel like our app was designed very smartly compared to others.

Are there any areas for improvement or something they could have done differently?

I think they did everything right.

BACKGROUND

Please describe your company and your position there.

I am the former Innovation Director for Bank of Guayaquil, the 3rd biggest bank in Ecuador.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

We had multiple challenges since we worked with UZER for several projects. We needed a great partner to work on UX/UI design creatively and strategically based on our findings from internal research processes. Our needs were UX design, UI design, User testing and sometimes HTML development.

SOLUTION

How did you select this vendor?

UZER was recommended by ORACLE as the best UX company. We worked on the first project all together.

Describe the project in detail and walk through the stages of the project.

With several projects, we sent them the information from our "discovery" stage and our ideas for the products. With that information they first conceptualized a UX proposal, buying journeys, wireframes and product communication tone, with that process approved they performed user testing on the wireframes, adjustments and then, graphic interface design.

How many resources from the vendor's team worked with you, and what were their positions?

Mostly the UX director and the projects director, some designers and psychologist were added to meetings occassionaly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The products were approved internally, other information is confidential.

How effective was the workflow between your team and theirs?

Very good communication, they actually have a good user experience for their clients. It's the best UX company I have worked with.

What did you find most impressive or unique about this company?

We were impressed with their ability to understand our ideas and create good concepts quickly. The smart and world class design. Their smart recommendations about user experience.

Are there any areas for improvement or something they could have done differently?

It would have been great if they also trained our people.

BACKGROUND

Please describe your company and your position there.

I am the General Director of an Ecommerce Platform in Argentina with offices in America and Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

We had customers willing to increase the effectiveness and user experience of their ecommerce platform while they refresh their User interface design, focusing on a mobile first approach. We hired UZER, a specialized company with not only UX design skills but consultancy skills so they could guide our customers to get the best results.

SOLUTION

How did you select this vendor?

We searched for the best UX consultancy and design vendors in LATAM, one of our executives had a great experience with UZER in the past so we decided to select them.

Describe the project in detail and walk through the stages of the project.

We hired them to guide the process directly with our clients. They use the Design thinking methodology. Our clients gave us great feedback from their work, they were very pleased for all the process including workshops, benchmark, brainstormings, consultancy, prototyping and design. They are also great on HTML/CSS layouts.

How many resources from the vendor's team worked with you, and what were their positions?

We had interaction mainly with their projects director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased effectiveness for the projects and happiness from the clients. They helped us extending our capabilities with innovation and UX/UI design.

How effective was the workflow between your team and theirs?

It was very effective, they were very committed to our clients and also with our platform since they learned how to get the most out of it so the design was always a good fit for the software. They were a great partner to increase the effectiveness of the the ecommerce, also to improve the relationship with our clients. A win - win relationship.

What did you find most impressive or unique about this company? 

They were like a part of our team; their skills plugged into our processes amazingly. Despite of the client knew they were separated company specialized in UX/UI, they felt confortable since the design decisions were always right and proper to our software capabilities. The designs and services were great too, world class!

Are there any areas for improvement or something they could have done differently?

We would loved if they could implement our platform too, but we understand they are specialized in UX/UI and consultancy only.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of an international Logistics company headquartered in Bogota.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UZER?

We noticed the opportunity to launch a modern virtual mailbox, so we wanted to create a new experience to ease the interaction for customers in LATAM, improving mobile experience and adding innovative ideas. We hired the best recommended UX vendor to focus specifically on a new UX based on user research and a great design. Our goal was to make it user-friendly, efficient and use the current trends.

SOLUTION

How did you select this vendor?

We searched in google for UX design companies, we listed the best 5 in LATAM. We interviewed them and selected UZER because of their experience, their great recommendations, consultancy process, design skills and seriousness.

Describe the project in detail and walk through the stages of the project.

They started explaining us about the design thinking methodology, they conducted workshops for Buyer personas and buying journeys. They performed a benchmark and a research with some of our current customers and some potential. From there, they presented a document with insights for the business and for the customer experience and conducted brainstorming sessions. After that they presented a User experience concept through a prototype. Based on that we had together some meetings to iterate and advance while they created wireframes for the most important processes. After that they performed a testing with customers and iterated a bit more. With final wireframes working fine they created the Graphic design for the app.

How many resources from the vendor's team worked with you, and what were their positions?

We had interaction with their UX lead, an innovation consultant, a UX designer and a UI designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the process and the outcomes, the UX process gave us a new vision from the customer's point of view. We tested the product with some potential customer with positive feedback.

How effective was the workflow between your team and theirs?

We loved the way they lead the process, the research, the workshops, and their consultancy. They were very committed to our business goals and they guided us to create good definitions user centered. The design was amazing. We are very glad we hired them.

What did you find most impressive or unique about this company?

They had great skills in understanding our business, guiding the process, and even communicating with development team in technical terms. Their commitment was impressive, they always met the defined times and schedules. They added an expert point of view on everything they did. They were also very nice people.

Are there any areas for improvement or something they could have done differently?

It would have been great if they would also have development skills to develop the whole project.

BACKGROUND

Introduce your business and what you do there.

I’m the global IT director at Decowraps, a manufacturing company that sells packaging for flowers, bouquets, and different plants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UZER?

We needed help with web development and design.

SOLUTION

What was the scope of their involvement?

UZER is helping us design and develop our website and e-commerce platform. Although we had a previous version of the site created in a custom platform, the team started from scratch because we wanted to use a more standard platform. They built the new site in the Adobe version of Magento, called Adobe Commerce.

First, the team reviewed our digital strategy and came back with a new strategy proposal for our website. As for design, we have brand guidelines that dictate colors and look and feel. Our US and Europe marketing team worked with UZER using the design thinking methodology through some workshops, and they created a proposal for the site’s UI/UX. We then added some aspects that we wanted to include.

From there, we started working with the developers on the middleware and interface. We released the first version of the e-commerce website last year, where customers can only order samples. So far, we’ve released the webpage for Europe, the US, and Latin America. 

Currently, UZER is working on the second phase of the project, which involves applying improvements to the site. We’ll launch the B2C side of the site this year. After development is finished, they’ll provide maintenance and updates for a year.

What is the team composition?

We work with the project director, a senior developer, a junior developer, an architecture specialist, the director of design, and the director of UX design. Sometimes we also use a translator since some of UZER’s teammates only speak Spanish.

How did you come to work with UZER?

We researched US and Latin American companies that offered Magento development. After validating several companies, UZER was the best option in Latin America. We chose them because most of our team is located in Colombia, so we prefer to have technical communication in Spanish. Their pricing was also more affordable than other companies we validated.

How much have you invested with them?

So far, we’ve spent around $30,000. We estimate the total cost will be about $51,000 when the project is completed.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

The UZER team has presented a proposal for a digital marketing strategy, including tactics to have better communication with the audience and SEO. However, we’re only engaged in the web development project at this point.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of UZER’s work is great — we’re 100% satisfied with them. Our design teams in Europe and the US are happy with the final product. The team has exceeded our expectations in terms of the UX design. They give us a lot of feedback about the UX design, and when we bring new ideas to the table, they try to modulate with us to create the best solution for the project.

UZER has been a great partner to support our needs regarding the features we want to enable. We have a lot of enhancements we want to implement to guide the behavior of our B2B customers, which is our first focus. 

Although our team has a lot of experience in trade marketing, we’re only starting with the digital part, so we have a lot of opportunities to learn. UZER supports us in that process; they give us great advice about market standards and e-commerce trends.

Overall, we’re very happy with UZER. Although the second phase will be a challenge, we’re pleased with the results of phase one.

How did UZER perform from a project management standpoint?

They have a great performance in project management. We have a fixed contract with them, and we try to be flexible with the budget and schedule. 

UZER is on schedule most of the time unless we need additional time on our side. We have big seasons in our industry, and sometimes we have to pause the project for 3–4 weeks.

We have weekly meetings with UZER to fill out the schedule and use Monday.com as a project management tool. Our communication is through Microsoft Teams and sometimes Google Meet, their preferred platform. 

Most of our calls are conducted in English and are with the director, where we discuss project status, advances, and definitions. Sometimes we meet with the technical team, and those meetings are in Spanish. Whenever we need the participation of the technical team in a meeting conducted in English, UZER brings in the translator to transmit the ideas to our marketing teams in Europe or the US. 

What did you find most impressive about them?

I’m most impressed by their UX proposal. The methodology they’ve used to create the UX design is very interesting. Design thinking was a good dynamic for our team; they liked the workshop UZER conducted.

Are there any areas they could improve?

They need more English-speaking resources if they want to expand in the global market. 

Do you have any advice for potential customers?

I’d recommend UZER for Latin American companies, for sure. You can also run a project in English and use their translator if you have difficulties with the language. Overall, I would recommend UZER to any company that needs an e-commerce platform or UX design services.

BACKGROUND

Please describe your company and position.

I am the senior analyst of Allianz Colombia

Describe what your company does in a single sentence.

Insurance Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• UX Research
• UX Design

SOLUTION

How did you find UZER?

• Online Search
• LinkedIn search

Why did you select UZER over others?

• High ratings
• Great culture fit
• Good value for cost
• Know How

How many teammates from UZER were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Several projects have been carried out related to:
1. Usability Test and Research Projects with Users:

• Through Heuristic Analysis
• Expert analysis deliverables
• Deliverables with end-user analysis

2. User experience and interface design project: (UX / UI)

• Through Design Thinking methodology and user research
• UI delivery in Figma
• UX Wireframes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of UX analysis that has allowed us to launch multiple digital platforms designed for the user. Increase in user satisfaction on the platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, they always present solutions before challenging schedules, flexibility and excellent communication.

What was your primary form of communication with UZER?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge, evidenced in User Experience, has become our key ally to implement platforms focused on the real needs of clients and our UX / UI teachers in doing (learning by doing). They're masters in UX design. Thank you!

Are there any areas for improvement or something UZER could have done differently?

Continue working in other forms of contracting, different from the project-only modality.

BACKGROUND

Please describe your company and position.

I am the Director of IT of Fundación para el Fomento de la Lectura - Fundalectura Ibby Colombia

Describe what your company does in a single sentence.

At Fundalectura we contribute to the social and cultural development of our country through the generation of spaces, conditions and policy lines in reading and writing that impact diverse communities and populations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UZER to accomplish?

• Recognize the characteristics of the user personas of the Bogotá Digital Library
• Investigate with users the problems and opportunities for improvements on the website
• Conduct a UX and accessibility audit

SOLUTION

How did you find UZER?

Online Search

Why did you select UZER over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from UZER were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was about carrying out research and analysis with users for both characterization and usability testing, with the aim of improving the effectiveness of the Bogotá Digital Library Website in search of making it easier for citizens to access the contents that the district has for this purpose. 

The project was developed in two phases, the first of characterization with the aim of better understanding the characteristics of the users who consult the Digital Library and their variables from the vision of the User Persona, this was carried out through a research process directly developed in libraries and on a database of active users through surveys and interviews. 

The second, through a usability study that allowed us to discover the difficulties that users encountered when using the platform and thus identify the accessibility and UX aspects that can be strengthened.

The study required the construction of a very complete report that could be shared with the governmental entity in charge, presenting:

• Characterization of User Personas
• Problems of User Personas accessing the application
• Findings from the research process both with users and in the application.
• UX shortcomings and opportunities
• Problems and recommendations to improve accessibility
• General recommendations to facilitate use by users

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The document resulting from the analysis and investigation was received with a high degree of satisfaction by the government entity that commissioned the process.
• Based on the results of this research, continuous improvement processes have been launched that highly impact citizens.
• The good result of this project generated the necessary information for decision-making that allows new transversal projects that innovatively support the improvement of the Bogota Digital Library and its services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, throughout the process used for this project, Uzer maintained its full attention, disposition and attentive staff to all the requirements and needs that arose under an agile methodology and an effective project governance that allowed all product deliveries to be made on time. .

What was your primary form of communication with UZER?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive thing about working with Uzer was the high willingness, quick ability to adapt to changing project needs, and the high quality of all deliverables produced.

Are there any areas for improvement or something UZER could have done differently?

Not really. We are very satisfied with all the processes and methodologies used by UZER in this project.