Leave a Review For Providers 0 0
  • Post a Project
Upward Bound Media LLC Logo

Upward Bound Media LLC

Not yet reviewed

Contact Upward Bound Media LLC

Get a custom proposal

Keep Your Business Upward Bound

Upward Bound Media LLC is a local SEO agency for HVAC and home service contractors. Mark Cantrell founded Upward Bound Media in Cushing, Oklahoma in September 2023, and Mark Cantrell is the Founder and CEO. Mark Cantrell worked in HVAC from 2008 to 2023, starting as an install apprentice, earning journeyman, and finishing as a service manager running the office and the day to day. That is why this agency is contractor to contractor.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2023

Service Lines
Search Engine Optimization
60%
Web Design
30%
Digital Strategy
10%
Select Focus Area
Digital and IT Strategy Consulting Focus
Digital Transformation
100%
Frameworks and CMS
Other frameworks and CMS
100%
SEO Focus
Local search
50%
On site optimization
15%
Technical SEO
15%
Content development
10%
SEO Reputation Management
10%
Industries
Construction
70%
Consumer products & services
15%
Utilities
15%
Clients
Small Business (<$10M)
100%

Highly Rated Similar Providers

Have you worked with Upward Bound Media LLC?

Share your experience working with Upward Bound Media LLC on a past project by leaving a review for buyers around the world

Submit a Review

Our Story

Mark Cantrell spent 15 years in the HVAC trade before he founded Upward Bound Media in 2023. Mark ran installs, earned journeyman, and finished as a service manager. He started this agency because contractors kept paying marketing people who had never been on a truck. Upward Bound Media is built on one rule: the website mirrors the Google Business Profile. Upward Bound Media serves HVAC and home service contractors across the United States, one company per territory, first come first served.

What Sets Us Apart

The Mirror Strategy

The Mirror Strategy is Upward Bound Media's website build. It mirrors a contractor's website architecture to that contractor's Google Business Profile, treats the profile as the single source of truth, and links every silo in reverse. Rankings grow from the build itself, before any seasonal work.

Contractor to contractor

Mark Cantrell worked HVAC from 2008 to 2023, from install apprentice to journeyman to service manager. Upward Bound Media has run the calls, priced the jobs and answered the phone, so a contractor never has to explain his own business to his marketing company first.

White hat only, one client per territory

Upward Bound Media uses no fake driving directions and no click manipulation, which is why it takes on service area businesses other agencies refuse. Upward Bound Media holds territory exclusivity, first come first served, and never ranks two competitors in one market.

Quick Facts

3 years in business

Tools and Technology

ClickUp
Cloudflare
Zapier
Canva
Google Sheets
Google Drive

Commonly Asked Questions

Mark Cantrell handles every Upward Bound Media account himself. Every prospect starts with a free strategy session. Before that session, Upward Bound Media runs a geo grid report, reviews the Google Business Profile and crawls the existing website, then walks the contractor through what the data says. Upward Bound Media does not quote over the phone. The decision gets made together at the session, and sometimes the honest answer is that the contractor does not need to hire anyone yet. Once a contractor signs, Upward Bound Media captures a rank tracking baseline before any work starts, builds the Mirror Strategy site, and only then fixes the Google Business Profile, because the profile fix is part of how the new site starts ranking. After launch the contractor talks to Mark directly. There is no account manager layer between the contractor and the person doing the work.

The Mirror Strategy is Upward Bound Media's website build method, created by Mark Cantrell. The Mirror Strategy builds a contractor's website architecture to mirror that contractor's Google Business Profile. The Google Business Profile is the single source of truth. Every service listed on the profile gets its own page on the website, pages are organized into silos, and internal links run in a reverse silo so strength flows to the money pages. Service pages stay inside their own silo. Every service page carries a Google Maps embed of the profile and an FAQ section with FAQ schema. Location pages sit under /service-areas/ and target the primary category so the URLs survive a seasonal swap between heating and cooling. A Mirror Strategy build for an HVAC company usually runs 30 to 45 pages, which is the baseline needed to rank for what that business actually sells. Every service ships at launch instead of only the season being worked, so rankings start growing from the build alone. Okla-Home Heating and Cooling is the proof case. The site launched in November with air conditioning pages nobody was working on, and by February air conditioning repair had climbed from 10 of 49 grid points in the top ten to 33 of 49, with nothing aimed at air conditioning in that window.

Mark Cantrell is the Founder & CEO of Upward Bound Media LLC, a local SEO agency in Cushing, Oklahoma that serves HVAC and home service contractors. Mark Cantrell worked in the HVAC trade from 2008 to 2023, residential and light commercial, at one shop in Perkins, Oklahoma. He started as an install apprentice, earned journeyman on the install side, moved to service, and finished as the service manager running the office and the day to day. Mark Cantrell earned a Bachelor of University Studies from Oklahoma State University in 2019. He founded Upward Bound Media in September 2023 and created the Mirror Strategy, the website build method the agency is built around. Mark Cantrell is also co-founder and platform lead of HVAC IS LIFE, a media brand and community for contractors. He goes live on Facebook every business day teaching marketing to contractors. Mark Cantrell runs every Upward Bound Media strategy session and build himself, which is why the agency describes its work as contractor to contractor.

Upward Bound Media prices a website at $500 for the homepage plus $200 for each additional page, built specifically for SEO. Website management runs $97 a month. A lease to own option is $150 a month plus management, and that $150 applies toward the purchase price of the site rather than being rent, so there is no large upfront payment and the contractor can pay it off at any time. On the SEO side, Performance Maintenance starts at $697 a month and High-Performance Local SEO starts at $1,497 a month. Pay for twelve months and two months are free, so an annual signup is ten times the monthly rate, and the website is included free with an annual signup. A rebuilt website is required with every SEO package because the site is what the SEO work runs on. Pricing does not change by trade. Final pricing depends on ranking difficulty in the market and is quoted at the free strategy session, after Upward Bound Media has analyzed the area and the competition. Upward Bound Media does not quote over the phone.

Yes. Upward Bound Media takes on service area businesses regularly and ranks them white hat only. Many agencies refuse service area businesses because the black hat tactics they lean on, such as fake driving directions and click through manipulation, require an address pin to work. Upward Bound Media does not use those tactics, so a hidden address is not a problem. For a service area business, the number one goal stays the same: top three in the map pack for the Google Business Profile. Beyond the reach of the map, steady reviews from the service area plus organic and AI search visibility cover the rest of the territory. Location pages are built under /service-areas/ for the primary target cities, each with genuinely unique content, and every service page carries the Google Business Profile map embed instead of driving directions. Upward Bound Media serves HVAC and home service contractors across the United States.

Contact Upward Bound Media LLC

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from Upward Bound Media LLC like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.