UPM Agency

BACKGROUND

Please describe your company and your position there.

Vaporsmooth is a cannabis related website that posts about CBD products and portable cannabis vaporizers. My role is affiliate content manager and site manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UPM Agency?

We wanted to collaborate with influencers in the cannabis industry and showcase the various brands products that we list.

SOLUTION

How did you select this vendor and what were the deciding factors?

UPM agency has a large list of content creators that they work with and shared the list of options with us prior to requesting any payment upfront. This allowed us to feel comfortable with working with them and to get introduced to the influencers for verification purposes.

Describe the project in detail and walk through the stages of the project.

We wanted to connect different brands in the cannabis space with content creators in the cannabis space. UPM agency had the existing connections and also worked to discover more content creators as requested.

How many resources from the vendor's team worked with you, and what were their positions?

We had 1 account manager that worked with us and kept us updated as the order progressed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to connect top vaporizer brands with top creators on YouTube for example. The content creators made product review videos for new devices for the brands we work with. For influencer marketing, it is a good service that we would recommend.

How effective was the workflow between your team and theirs?

Great communication and any questions were answered quickly. 

What did you find most impressive or unique about this company?

Easy working with them.

Are there any areas for improvement or something they could have done differently?

Next time we will hope to achieve longer term collaborations and also on more social platforms such as TikTok.

BACKGROUND

Please describe your company and your position there.

Founder/CEO of Originality.AI which is a Plagiarism Checker and AI Detector built for serious web publishers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UPM Agency, and what were your goals?

Help to secure some press coverage on initial launch.

SOLUTION

How did you select this vendor and what were the deciding factors?

Guaranteed pricing, proven track record and past experience with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Provided a list of media outlets we would be able to target and then worked together to craft a strategy for outreach and securing the coverage.

How many resources from the vendor's team worked with you, and what were their positions?

2 of the leads were worked with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Secured 3 tier 2 coverages including features in ideal media outlets.

How effective was the workflow between your team and theirs?

They are very effective

What did you find most impressive or unique about this company?

Selection of coverage and strategy provided.

Are there any areas for improvement or something they could have done differently?

n/a