UpFrog is a demand generation and online pricing platform for home service contractors. The company provides marketing technology and advertising systems that help HVAC, plumbing, roofing, and other home service businesses attract high-intent homeowners and convert them into booked installation and replacement jobs.
UpFrog focuses on demand generation rather than traditional lead generation. Instead of selling shared leads to multiple contractors, the platform helps companies create exclusive demand in their market through strategic digital advertising, online research tools, and automated customer engagement.
A core feature of the UpFrog platform is its online pricing technology, which allows homeowners to research equipment options, size their systems, and view estimated installation pricing before scheduling an in-home appointment. This approach reflects how modern consumers prefer to buy home services: researching options online first and engaging with companies that provide transparent information.
UpFrog combines paid social advertising, high-converting landing pages, and automated follow-up systems to guide homeowners from initial research to a scheduled in-home evaluation. The platform uses SMS, email, and conversational automation to ensure that every homeowner inquiry receives consistent follow-up and scheduling opportunities.
The platform is designed to improve lead quality, appointment rates, and average job value by attracting more informed homeowners earlier in their buying process. Contractors using the system can generate replacement opportunities for services such as HVAC systems, water heaters, roofing, and other major home improvements.
To protect its clients, UpFrog partners with only one contractor per metro area, ensuring that the demand generated by the platform is exclusive within that market.
UpFrog’s goal is to modernize how homeowners shop for home services while helping contractors grow through transparent pricing, digital demand cr
"I'm impressed by UpFrog's personalized touch, custom campaigns, and reporting."
Mar 3, 2026
Owner, Semper Fi Heating & Cooling
Robb Baubie
Verified
HVAC
Mesa, Arizona
201-500 Employees
Online Review
Verified
UpFrog manages an HVAC company's paid advertising campaigns on Meta. The team handles the client's campaigns and landing pages and provides a CRM system for lead booking.
UpFrog has helped the client consistently generate a 6x ROAS. The team delivers on time and communicates through online meetings. Their personalized touch, custom campaigns, and reporting impress the client.
BACKGROUND
Introduce your business and what you do there.
I'm one of the owners of Semper Fi Heating & Cooling, LLC, a veteran-owned local business providing heating and cooling services. We offer quality products, warranties, and special discounts for military families and veterans.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with UpFrog?
We needed to maximize cost-effective lead generation.
SOLUTION
What was the scope of their involvement?
UpFrog runs most of our Meta paid advertising and generates leads for us. The team handles all campaigns, landing pages, and provides their CRM for lead booking.
What is the team composition?
We work with 2–5 teammates from UpFrog.
How did you come to work with UpFrog?
Someone referred UpFrog to me. I chose them over other options because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.
How much have you invested with them?
We've spent millions per year.
What is the status of this engagement?
We started working with UpFrog in March 2022, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
UpFrog can consistently generate a 6.0x ROAS (return on ad spend).
How did UpFrog perform from a project management standpoint?
UpFrog always delivers on time. We mainly communicate through virtual meetings.
What did you find most impressive about them?
I'm impressed by UpFrog's personalized touch, custom campaigns, and reporting.
Are there any areas they could improve?
There's nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
UpFrog was founded to help home service contractors move beyond traditional lead generation. After seeing businesses struggle with shared leads and low-intent inquiries, the company built a demand generation platform that combines digital advertising, online pricing tools, and automated follow-up systems to help contractors attract high-intent homeowners and grow their businesses.
What Sets Us Apart
Exclusive Market Partnerships
UpFrog partners with only one contractor per metro area, ensuring clients never compete against other companies using the same marketing system. This exclusivity allows contractors to build true market demand without fighting for the same leads as their competitors.
Demand Generation, Not Shared Leads
Unlike traditional marketing companies that sell shared leads, UpFrog focuses on creating demand directly from homeowners through targeted digital advertising and high-converting online experiences. This approach attracts higher-intent customers and results in better close rates and larger average j
Online Pricing Technology
UpFrog integrates online pricing tools that allow homeowners to research systems and view estimated installation pricing before scheduling an in-home evaluation. This transparency builds trust with modern consumers and helps contractors connect with more informed buyers earlier in the decision proce
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