Unsalted Innovations, LLC

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Ivy’s Gifts Boutique, a local boutique in Seymour, Tennessee. We offer thoughtfully selected gifts, clothing, accessories, and seasonal items designed to help women find meaningful pieces for everyday life and special occasions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unsalted Innovations, LLC?

We hired Brianna (Founder) to help improve our boutique’s online presence and make our website easier for customers to find and understand. Our goal was to strengthen how our business appears in search results, clarify what we offer, and create a website structure that better supports our online store and social media. We also wanted guidance on how to position our boutique so both customers and search systems could clearly understand our products and brand.

SOLUTION

What was the scope of their involvement?

Brianna has led a major transition for our boutique as we move from being an in-store-only business for over 30 years to having a fully functioning online store. She’s built and launched our Shopify website, migrated and organized our inventory, and helped us bring more than 10,000 products online for the first time.In addition to building the online store, Brianna has converted our point-of-sale (POS) system to Shopify and managed the full setup so our in-store and online inventory can work together. She’s also trained me and my entire staff on how to use the system, manage products, and operate the new POS.Brianna continues to manage our social media and helps us maintain a consistent online presence that connects our store, website, and customers. The project is a large undertaking, and she handles both the technical side and the training needed to help our team confidently operate everything moving forward.

What is the team composition?

We work directly with Brianna.

How did you come to work with Unsalted Innovations, LLC?

I was referred to Brianna by someone in my local business network who spoke highly of her work with small businesses. After looking at her website and learning more about her approach to website strategy and AI visibility, I felt confident she would be the right person to help us improve how our business shows up online.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with Brianna in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the biggest outcomes is that our boutique has successfully transitioned from being an in-store-only business to having a fully operational online store for the first time in over 30 years. Brianna has built our Shopify website and helped us bring more than 10,000 inventory items online, which is a huge milestone for our business.Another major success is converting our POS system to Shopify so our in-store and online inventory now work together. This has made inventory management, product updates, and sales tracking much more efficient for our team.Brianna has also trained our staff so we feel confident using the new system. Along with the improved website and social media management, we now have a much stronger online presence that allows customers to discover our boutique, browse products, and shop with us beyond just visiting the store in person.Since launching the online store, customers can now browse and purchase products outside of store hours, which has expanded how people can shop with us. We’ve also seen increased activity on our website and stronger engagement through our social media since Brianna began managing those platforms and connecting them to our online store.Our website traffic has increased by roughly 60%–70%, and we’re now generating consistent online sales that didn’t exist before the project. Our social media engagement has also improved significantly, with posts reaching more people and driving customers to our website and store.Another measurable improvement is operational efficiency. Converting our POS system to Shopify has allowed our in-store and online inventory to sync together, making product management and sales tracking much easier for our team. This change alone has significantly streamlined how we run the business day to day.One of the biggest indicators of success has been the feedback from our customers. Many of our regular shoppers have shared how much they appreciate being able to browse products online before coming into the store or place orders directly through the website. It has made shopping with us more convenient and accessible.We’ve also seen more repeat purchases from customers who first discovered items through social media or the website and then returned to shop again. The connection between our social media, online store, and in-store experience has helped customers stay engaged with our boutique.Another important improvement is how efficiently we can manage our inventory and sales now that our POS and online store are connected through Shopify. Having our products, inventory, and reporting in one system has made day-to-day operations much smoother for our team and has helped us better track what customers are purchasing both online and in-store.

How did Unsalted Innovations, LLC perform from a project management standpoint?

Brianna manages the project very well, especially considering the size and complexity of what we’re trying to accomplish. Moving a boutique that had operated in-store for over 30 years to a fully functioning online store with more than 10,000 products is a major undertaking.She keeps the project organized, communicates clearly throughout the process, and makes sure each step is completed properly before moving to the next. Everything is delivered in a thoughtful and structured way, and she takes the time to train me and my staff so we feel comfortable using the new Shopify POS system and managing the online store. Overall, she’s very responsive, professional, and committed to making sure the project is implemented correctly and successfully for our business.

What did you find most impressive about them?

What impresses us most about working with Brianna is her ability to handle both the technical side of the project and the strategy behind it. Transitioning our boutique from being an in-store-only business for over 30 years into a fully functioning online store with more than 10,000 products is a huge project, and she guides us through every step of the process.She doesn’t just build the website and switch our POS system to Shopify — she also makes sure our inventory is organized correctly, trains our entire team on how to use the system, and helps us understand how our website, online store, and social media should work together.Her patience, knowledge, and ability to explain complex systems in a way that makes sense to us make a big difference. It feels like she truly cares about helping our boutique grow and succeed both online and in our local community.

Are there any areas they could improve?

Because the project is so large, there’s a lot of information and many steps involved as we transition our boutique to an online store and new POS system. At times, it requires a lot of coordination while we work through inventory, product organization, and training. However, Brianna is very patient and guides us through each step so we can learn the system and feel comfortable using it.