Award-winning boutique marketing firm built around SEO. Unnamed Project scales companies through on-page and off-page SEO, digital PR, link building, KOL strategy and Google Business Profile management. Around the search work sits everything that makes it convert: branding, web design, content, video production and online reputation management.
Winner of Best Low Budget SEO Campaign at the Global Search Awards 2025. Shortlisted again for 2026. Semrush Agency Partner. Featured in Forbes.
Founded in the Netherlands in 2021, Unnamed Project runs a fully multilingual team of native speakers in English, Spanish, German, Polish, Dutch and more, while serving clients across Europe, the United States and Australia. The firm works extensively with med spas and aesthetic clinics, hotels and hospitality, fashion, and local service businesses. Every engagement is senior-led, from the first strategy conversation to the last detail of execution.
The proof is public. Lana Skyn, an Amsterdam aesthetic clinic, grew organic traffic by 1,381% with bookings up from 3 to 35 a month. Marijke Mode, a 67-year-old Dutch fashion house, climbed from position 45 to 11 on Google.nl, a campaign now shortlisted at the Global Search Awards 2026. Justina Massage holds the number one result in Google for "massage Den Haag".
The mission is simple: take the guesswork out of digital growth. That starts with transparency. Clients always know what is being done, why, and what it costs, with execution budgets passed through at no markup. Communication stays clear and direct. We would rather deliver clear results than fancy reports, and our commitments are traffic and visibility targets anchored to real competitor numbers, never revenue projections.
"What stood out most was that they took the time to really understand our business before proposing solutions."
Aug 5, 2026
Founder & Co-Owner, Boozyshop
Maaike Ducarmon
Beauty
Hurst, Texas
51-200 Employees
Online Review
Unnamed Project optimized an e-commerce platform for a beauty and skincare retailer. They optimized website performance, implemented technical improvements, and ensured regular project coordination.
Unnamed Project's work resulted in a faster, more stable website that enhanced the customer shopping experience. They improved the client's online visibility, boosted traffic, streamlined several workflows, and reduced technical issues. The client also received positive customer feedback.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and co-owner of Boozyshop, an online retailer specializing in unique, affordable beauty and skincare brands. We offer fast shipping from the Netherlands and a personalized shopping experience.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Unnamed Project?
We wanted to improve the overall performance of our e-commerce platform, create a better shopping experience for our customers, and strengthen our digital presence to support our continued growth. We were looking for a partner who could combine technical expertise with strategic advice and help us build a more scalable foundation for the future.
SOLUTION
What was the scope of their involvement?
Unnamed Project worked with us on improving our digital platform from both a technical and strategic perspective. They first reviewed our existing setup, identified opportunities for improvement, and then helped implement the agreed-upon enhancements. The work included website performance optimization, technical improvements, ongoing consultation, and regular project coordination. Throughout the project, they kept us informed, discussed priorities with our team, and provided practical recommendations to support our long-term e-commerce growth.
What is the team composition?
We worked with 2–5 teammates from Unnamed Project.
How did you come to work with Unnamed Project?
We found them through an online search. We chose them over other options because they were a great culture fit, offered good value for the cost, and had company values aligned with ours.
How much have you invested with them?
The project cost was confidential.
What is the status of this engagement?
We worked together from May 2025–January 2026.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The project resulted in a faster and more stable website, which improved the overall shopping experience for our customers. We also saw improvements in our online visibility and felt better equipped to support continued growth as traffic increased. Internally, several workflows became more efficient, and the platform was better prepared to scale with our business. While the project focused on long-term improvements rather than short-term gains, the overall impact was clearly positive. We noticed a clear improvement in website speed and overall stability, fewer technical issues, and a smoother shopping experience for our customers. We also saw positive trends in organic visibility and internal efficiency, which gave us confidence that the platform was better positioned to support our continued growth.Our internal team noticed that the platform was more stable and easier to manage after the improvements were implemented, which made day-to-day operations more efficient. We also received positive feedback from customers about the overall shopping experience, particularly regarding the speed and smoothness of the website. While most customers don't comment on technical improvements directly, the reduced number of issues and smoother user experience were clear indicators that the changes had a positive impact.
How did Unnamed Project perform from a project management standpoint?
Project management was well-organized throughout the engagement. They delivered the agreed-upon work on time and kept us informed with regular updates, so we always had a clear overview of progress and next steps. Communication was straightforward, and they were quick to respond whenever we had questions or wanted to adjust priorities.We appreciated their proactive approach and flexibility, which made the collaboration smooth and efficient from start to finish. We primarily communicated through virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
What stood out most was that they took the time to really understand our business before proposing solutions. They didn't take a one-size-fits-all approach but considered our goals, customers, and the way we operate as an e-commerce business.Unnamed Project's communication was open and transparent, and they combined strong technical expertise with practical advice that we could actually use. That made them feel like a genuine partner rather than just a service provider.
Are there any areas they could improve?
Overall, we were very satisfied with the collaboration and didn't have any major points for improvement. If anything, it would have been nice to receive even more proactive suggestions for future optimizations beyond the original project scope. However, this was only a minor point and didn't affect the success of the project.
Do you have any advice for potential customers?
We would happily work with them again.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Social Customer Support Optimization for Beauty Company
Customer Service Outsourcing
Chat Support Services
Confidential
Jan. - Apr. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Overall, we were very satisfied with the engagement.”
Aug 5, 2026
Socials CX Representative, Gisou
Kim Tran
Beauty
Amsterdam, Netherlands
51-200 Employees
Online Review
Unnamed Project optimized a beauty company's social customer support processes to improve response consistency, ticket prioritization, and workflow efficiency. They focused on Instagram, Facebook, and TikTok.
Unnamed Project's work resulted in a 35% decrease in first-response time, a 25% improvement in resolution time, and a 5% increase in customer satisfaction score. Their organized approach, responsiveness, and ability to provide practical solutions that improved team efficiency.
BACKGROUND
Introduce your business and what you do there.
I’m a social CX representative at Gisou, a beauty company. We create honey-infused beauty and hair care products using sustainably sourced ingredients from our own bee garden, blending beekeeping heritage with modern beauty innovation.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Unnamed Project?
We partnered with Unnamed Project to strengthen our social customer experience operations during a period of rapid business growth. Our primary goals were to improve response times across our social media support channels, streamline customer service workflows to increase team efficiency, and deliver a more consistent, personalized support experience that reflected our premium brand.
SOLUTION
What was the scope of their involvement?
Unnamed Project reviewed our existing social customer support processes and worked with our team to optimize workflows, improve ticket handling, and standardize response guidelines across our social channels. They also helped implement workflow improvements, created process documentation, developed reporting dashboards, and provided recommendations to improve efficiency and customer satisfaction. Their key deliverables included optimized support workflows, response templates, performance reporting, and documentation to help our team maintain consistent service standards.Unnamed Project primarily focused on Instagram, Facebook, and TikTok, which are our highest-volume customer support channels. They helped optimize how customer inquiries were managed across these platforms, improving response consistency, ticket prioritization, and overall workflow efficiency.
What is the team composition?
We worked with 2–5 teammates from Unnamed Project.
How did you come to work with Unnamed Project?
We found them through an online search. We chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values aligned with ours.
What is the status of this engagement?
We worked together from January–April 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The project delivered measurable improvements across our social customer support operations. Our average first-response time decreased by approximately 35%, overall resolution time improved by around 25%, and our team was able to manage a higher volume of customer inquiries without adding additional headcount. We also saw more consistent response quality, improved internal efficiency, and positive customer feedback regarding the speed and professionalism of our support.We saw our customer satisfaction (CSAT) score increase from 89%–94% over the course of the project. In addition, we received more positive feedback from customers regarding the speed, consistency, and helpfulness of our responses across our social media support channels.
How did Unnamed Project perform from a project management standpoint?
Unnamed Project demonstrated strong project management throughout the engagement. They established clear milestones, maintained regular communication through virtual meetings and email, and consistently delivered every phase of the project on schedule. They were proactive in providing progress updates, quick to address questions or feedback, and flexible whenever our priorities shifted. Their organized approach and responsiveness made the collaboration smooth and ensured the project stayed on track from start to finish.
What did you find most impressive about them?
What stood out most was their ability to combine operational expertise with a genuine understanding of customer experience. Rather than offering one-size-fits-all solutions, they took the time to understand our brand voice, customer expectations, and internal workflows before making recommendations. Their solutions were practical, easy to implement, and had a measurable impact on both team efficiency and the overall customer experience. Their responsiveness and collaborative approach also made them a trusted extension of our team throughout the project.
Are there any areas they could improve?
Overall, we were very satisfied with the engagement. If there was one area for improvement, it would be introducing more advanced performance reporting and benchmarking earlier in the project. Having those insights sooner would have helped us measure progress from the outset. That said, they addressed our feedback quickly, and it didn’t impact the overall success of the project.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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2 Reviews
Our Story
Unnamed Project began in the Netherlands in 2021 with one conviction: marketing had drifted into guesswork. We built the opposite. Fewer promises, more rankings.
The name is deliberate: the one people should remember is the client's, not ours.
While much of the industry settles for slow, comfortable growth, we work harder and move faster. Every engagement is senior-led, fully transparent, and anchored to real competitor data, never revenue projections.
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