Unbound IA

BACKGROUND

Please describe your company and position.

I am the SVP of a demand generation marketing company.

Describe what your company does in a single sentence.

Demand Generation Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbound IA to accomplish?

• Execute Lead Generation Campaigns

SOLUTION

How did you find Unbound IA?

Referral

Why did you select Unbound IA over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Unbound IA were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Unbound Marketing has been an excellent experience. Their team is highly responsive, professional, and easy to collaborate with, making them feel like an extension of our own organization rather than an external vendor. They consistently deliver high-quality work while bringing innovative ideas and strategic recommendations that help improve campaign performance. Communication is proactive, timelines are met, and they're always willing to adapt to changing priorities or explore new opportunities to drive better results. What stands out most is their dedication to our success. The team is knowledgeable, dependable, and genuinely invested in building a long-term partnership. Their commitment to quality, innovation, and customer service has made them a trusted partner, and I would highly recommend Unbound Marketing to any organization looking for a reliable and forward-thinking marketing partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign Completion on-time 100% of time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines and was very communicative and easy to work with.

What was your primary form of communication with Unbound IA?

Virtual Meeting

What did you find most impressive or unique about this company?

Always willing to find innovative solutions to help solve the challenges our clients were facing.

Are there any areas for improvement or something Unbound IA could have done differently?

I'd like to see additional scalability in resources and expanded service offerings to support even broader marketing initiatives. However, the team's flexibility and commitment to delivering quality work have made this a very positive experience overall.

BACKGROUND

Introduce your business and what you do there.

I'm a department leader of Freshworks, an easy-to-use, AI-powered customer and employee experience software that helps organizations improve service efficiency and productivity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unbound IA?

We needed help with our top-of-mind and top-of-funnel lead acceleration.

SOLUTION

What was the scope of their involvement?

Unbound IA has been sourcing contacts, promoting content on specific channels, driving form fills, nurturing contacts, dialing up contacts for introductions, and setting appointments. The most significant part of their work has been contact procurement and delivery model.

What is the team composition?

We've been working with 2–5 teammates from Unbound IA.

How did you come to work with Unbound IA?

Unbound IA was referred to me.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Unbound IA has been adding contacts to our system, setting meetings, and generating marketing-qualified contacts (MQCs) and sales-accepted opportunities (SAOs). Overall, they've been 60%–70% on target most of the time.

How did Unbound IA perform from a project management standpoint?

Unbound IA has delivered on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Unbound IA has great people and on-time delivery.

Are there any areas they could improve?

Business continuity amidst people changes could be better handled.