UM Canada

BACKGROUND

Introduce your business and what you do there.

I work in marketing at an e-commerce direct-to-consumer company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UM Canada?

Our main business goal was to scale and diversify our upper funnel media.

SOLUTION

What was the scope of their involvement?

UM Canada handles our media planning and media buying efforts. They help build our annual media plan. This involves going through our total budgets and helping us understand how we should distribute our budgets across different channels like TV, radio, and out-of-home.

An important part of the engagement is optimizing our media plan based on our business goals and consumer trends as the year progresses. UM Canada supports our upfront buying for our master brand campaigns. We also work with them to do any city-specific campaigns. For example, in 2021, we ran out-of-home campaigns across four cities in Canada. UM Canada helped put everything together, from the planning to the media buying process. Similarly, this year, we have a campaign in, which includes TV, radio, and out-of-home. 

Aside from that, UM Canada works with us on all of our TV integrations.

What is the team composition?

We’ve worked with an account director and four other people from UM Canada.

How did you come to work with UM Canada?

We went through an RFP process because we weren't satisfied with our previous agency. UM Canada won the bid.

How much have you invested with them?

We’ve spent somewhere around $750,000 CAD (Approximately $570,000 USD).

What is the status of this engagement?

We started working together in May 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rates have been increasing, and our cost per order has been decreasing. Overall, we've seen improved media efficiency since we started working with UM Canada.

How did UM Canada perform from a project management standpoint?

UM Canada has performed well in terms of project management. They have really strong communication, and they are consistent at meeting deadlines.

We typically communicate through email and virtual meetings. They’re very responsive.

What did you find most impressive about them?

We’re most impressed with UM Canada’s expertise in so many different channels. They have a really extensive database around consumer and competitive trends, and that has been very valuable to us.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

The best way to get the most out of your engagement with UM Canada is to continue to ask questions and take full advantage of the resources that UM Canada has, both in terms of consumer and competitive insights, to help optimize both your short- and long-term media plan for your business goals.

BACKGROUND

Please describe your company and position.

 I am the CCO of a Home Decor e-commerce Store

Describe what your company does in a single sentence.

 We provide stylish and affordable home decor solutions online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM Canada to accomplish?

Scale our operations to handle increased order volume after a marketing campaign and Peak Seasons.

SOLUTION

How did you find UM Canada?

Clutch Site

Why did you select UM Canada over others?

High ratings

How many teammates from UM Canada were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Supported our scaling efforts with third-party logistics, and ensured a high volume order processing during peak periods.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased order fulfillment rate by 30% and reduced operational costs by 9%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered everything ahead of time.

What was your primary form of communication with UM Canada?

Virtual Meeting

What did you find most impressive or unique about this company?

UM Canada's ability to break down complex processes quickly was impressive.

Are there any areas for improvement or something UM Canada could have done differently?

No