What evidence can you share that demonstrates the impact of the engagement?
In 2.5 months, we finished almost everything in time for the big meeting. We displayed our collaterals, posters, new logo and color scheme, and new verbiage developed during the project. We just cleaned up the final deliverables on the whole package. Right now, our team in Korea is working directly with Liz to transfer the domain names over to themselves and double-checking legal details for domain name ownership.
The product won’t be launched until the end of the year, but Tungsten Branding helped us deliver in time for our major meeting. They walk by the booth and check out the new products. We were able to show the new implant system to surgeons at a trade booth with clear collaterals. Having a legal name and brand for the product was huge for us.
How did Tungsten Branding perform from a project management standpoint?
Tungsten Branding made the project enjoyable. They were serious, talented professionals at their craft, but their output made it a fun experience. Liz was highly accountable and responsible.
Once we streamlined the original proposal, the team stuck very closely to the deliverables and the timelines. We never waited on them to hit a milestone; any delays came from our side, and they, in turn, worked more quickly to keep the project on schedule. The only scope creep was another naming iteration, which their team accommodated. The team delivered everything that was promised and left us very satisfied with what we did and what we paid for.
Tungsten Branding was accessible and quick to respond. We communicated as often as necessary—which sometimes meant multiple times a day—via conference calls, email, text, and cell calls. The team asked a lot of questions without second-guessing our directions. They reined us in and refocused us whenever our creativity got us off course.
What did you find most impressive about them?
Tungsten Branding demonstrated in-depth knowledge through the engagement. They answered every question I had and looked up solutions when they didn’t have a definitive answer. I felt that we were collaboratively working with a team of professionals, which was an enjoyable experience. The team was down-to-earth and fun to talk to. They used layperson terms and thoroughly understood our needs from the get-go.
Are there any areas they could improve?
Nothing comes to mind for them to improve.
Do you have any advice for potential customers?
Over-communicate with Tungsten Branding. Get your information together and tell them all about your business, your industry, and what you’re trying to achieve. Be very honest with their team. Try to give them examples, websites, and research materials. Tungsten Branding took everything I gave them, looked at it, and understood.