Company Naming and Rebranding Agency

Gold
VERIFIED

Tungsten Branding provides company naming and branding services geared towards entrepreneurs, consultants and startups. In addition Tungsten specializes in rebranding growing businesses that have outgrown their original identity.  Most of these firms are in the IT, financial and medical industries. Tungsten is known for brand name creation that aligns the client company name and messaging with its core capabilities and values.

Tungsten Branding has created over 250 regional, national, and international brand names for companies, products and services. Company president Phillip Davis, is a frequent keynote speaker on the topic of "Brilliant Brand Marketing," and has written for, or been quoted in, Forbes, Entrepreneur.com, Inc.com, The Wall Street Journal, AdAge, The Washington Post and Business Week magazine. Phil is also a contributing author on the Forbes Agency Council. 

For company naming & branding enthusiasts, Tungsten hosts a live global branding podcast featured on iTunes, each Thursday at 12 noon EST and 9am PST, entitled "Brilliant Branding." Tungsten also offers Wattson Brand Clarity workshops for teams looking to first clarify their mission and purpose before naming or rebranding their business. 

For those on a tight budget or timeline, Tungsten offers a selection of "business ready" brand names at www.FlipswitchBrands.com, complete with matching logos, tag lines and .com domain names. 

 
$10,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
1999
Show all +
Brevard, NC
headquarters

Portfolio

Key clients: 

Tungsten's posseses a diverse portfolio of branded clients from a range of industries. These include...

  • PODS - The global moving and storage franchisor
  • TeamLogicIT - A national franchisor with over 100 locations
  • RallyHouse - An athletic fan apparel chain with 60+ locations
  • StarMark - Manufacturer of pet training supplies
  • DoubleCross - Premium vodka 

 

 

 

Reviews

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Naming & Logo Design for Steel Manufacturer

"Their approach allowed us to progress toward completion without disrupting our day-to-day workflow."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Aug. 2018
Project summary: 

Tungsten Branding led multiple rounds of naming for a suite of new green infrastructure products. They also designed a new logo.

The Reviewer
 
51-200 Employees
 
Middlesboro, Kentucky
Ben Hoe
Sales Manager - Architectural Products, J.R. Hoe
 
Verified
The Review
Feedback summary: 

The new name and logo have received positive feedback from key internal stakeholders. Tungsten Branding accepts constructive input well, but also brings creative ideas of their own to the table. Their consistent communication and responsiveness made them a valuable partner.

BACKGROUND

Please describe your company and your position there.

I’m sales manager and head of product development for J.R. Hoe, a manufacturer of steel and cast iron products for industrial and infrastructure industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tungsten Branding?

After struggling to come up with a name on our own, we hired Tungsten Branding to provide naming and branding services for a new family of green infrastructure products. We’re in the product development phase of a new line of architectural drainage and streetscape products that we believe can become a leading national brand with the correct name.

What were your goals for this project?

Our goal was to find a name for this product line that would appeal to customers in the very specific, niche market of green infrastructure design and low impact development. At the same time, we needed to ensure that the name would not exclude the broader customer base tied to conventional landscape architecture and construction.

SOLUTION

How did you select this vendor?

We searched for naming and branding firms on Google. Tungsten Branding is a top firm and is located only a couple hours drive from our home office. We were persuaded to invest in their services by their proposal, their comprehensive naming process, their portfolio of successful projects, and the phone conversations we had with their team.

Describe the scope of their work in detail.

Their process began with a series of phone calls and emails to convey and illustrate our vision of the new product line. They also provided a brand development worksheet to assist in their understanding of our goals and criteria for the brand.

From there, they provided three naming rounds, each consisting of 8–12 unique brand names along with taglines and rationales for each. They used our feedback from these naming options to steer the process until a final name was approved. Their graphic design team quickly generated a successful logo for the brand name to complete the process. A brand package featuring numerous different colors and configurations of the logo was sent via email.

What was the team composition?

I worked with Phil (founder, Tungsten Branding) and Liz (project strategist, Tungsten Branding).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This brand will launch in early 2019 so we don’t yet have any metrics that illustrate the success of the name and branding. We are beyond excited at the prospect of this brand to have a major impact on the market and become a significant driver of new sales.

How effective was the workflow between your team and theirs?

Phil piloted the creative process of generating brand name candidates and communicating their rationale for the direction they were taking. Liz facilitated excellent communication between the two parties, providing explanation or clarification when required. All communication was by email and phone. Tungsten Branding was great about working around our team's availability and responding to our feedback at each step of the process.

What did you find most impressive about this company?

I was most impressed with the efficiency of their naming process. Tungsten Branding performs the legwork of generating various branding options at each stage of the process, relying on the client's feedback to steer their efforts. Their approach allowed us to progress toward completion without disrupting our day-to-day workflow.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Renaming for Federal Credit Union

“They’re experts in their field and able to understand their clients’ needs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Sept. 2018
Project summary: 

Tungsten Branding worked with the internal team to create a new company name. They conducted research, met with senior leadership, and did three rounds of name creation. They also made the logo and style guide.

The Reviewer
 
201-500 Employees
 
Orlando, Florida
Suzanne Dusch
VP of Marketing, CFE Federal Credit Union
 
Verified
The Review
Feedback summary: 

Tungsten Branding works fast and produces high-quality work. They’re extremely organized, allowing them to efficiently work with large amounts of information and numerous possible names. The new name isn’t public, but employees love it.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for CFE Federal Credit Union, a financial cooperative located in central Florida. We provide a full range of financial services to 150,000 members across five counties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were making some internal business adjustments that necessitated a name change, so we needed a partner to help us make the switch. We’d already worked with one partner who came up with 50 names, but none of them worked.

SOLUTION

What was the scope of their involvement?

Tungsten Branding began the partnership by conducting their own research, asking us questions like what our values were and how we wanted to speak to our members. They collected a list of adjectives that best described our organization and discussed what brand message we wanted the new name to communicate. Our leadership team even met with them to review company goals and challenges.

For the first round, Tungsten Branding presented around 12 potential names, most of which we liked. We narrowed it down and then had them do two more rounds of name creation, just to make sure we’d explored every possible option. They associated a symbol with each name to help us understand how the new name could integrate within our existing brand context.

After we chose a name, Tungsten Branding created a faux homepage with the new name to help us visualize how it would look in context. They walked us through images that complemented the name and explained why they’d chosen it. They also developed our logo and put together a style guide to streamline branding decisions in the future.

What is the team composition?

I interacted with a project strategist and a visual designer.

How did you come to work with Tungsten Branding?

We found them on Google, where they ranked in the top three slots. When visiting their site, I noticed that all their prior renaming campaigns had incorporated some sort of nod to the client’s culture, history, or product that tied the name to what they did. We were impressed with their past work, so we decided to hire them.

How much have you invested with them?

We spent under $30,000.

What is the status of this engagement?

We worked with them on this project from August–September 2018. They’re currently working on a different project to rename a basketball arena that has our old name on it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The name isn’t public yet, but our staff has seen it and loves it.

How did Tungsten Branding perform from a project management standpoint?

They’re succinct, organized, and responsive. They were on top of their work and consistently provided project updates. Unlike other agencies, they worked quickly and still created high-quality content. Although the team was small, they were agile and always available when we needed them.

What did you find most impressive about them?

They’re extremely professional and do incredibly impressive work. They’re experts in their field and able to understand their clients’ needs. The final presentation they provided was also tremendously well-crafted.

Are there any areas they could improve?

No. They were easy to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Car Wash System & Portable Storage Company

"They did a fantastic job with both of my projects. I can't imagine how anyone could do that better."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Overseeing a branding campaign, Tungsten Branding designed a website and created a new name, a logo, and attire designs. They continue to monitor customer comments and prepare materials for the media.

The Reviewer
 
501-1,000 Employees
 
Tampa, Florida
Peter Warhurst
Founder of PODS, CEO of Mt. Washmore
 
Verified
The Review
Feedback summary: 

The new brand helps the business stand out among competitors and customer satisfaction ratings have increased. Highly experienced, Tungsten Branding goes above and beyond to meet all needs, while their creativity and dedication to the project made them a go-to partner.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of PODS and the CEO of Mt. Washmore. PODS is an international moving and storage franchise. Mt. Washmore is a themed express tunnel car wash.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We wanted to create a band that would be recognizable and distinguish us from our competitors, so we were looking for a vendor to help us with branding.

SOLUTION

What was the scope of their involvement?

Tungsten Branding came up with a name, a logo, and attire designs for a workplace. They designed the entire package for us, including a website. They're constantly monitoring our website traffic and customer comments, quickly addressing any concerns and making adjustments when needed. In addition, they handle all the web evaluations for us.

What is the team composition?

I mostly work with Phil (Founder and President, Tungsten Branding).

How did you come to work with Tungsten Branding?

I first worked with Phil about 20 years ago. He created the brand name PODS for my portable storage service, which grew into an international franchise. He did such an excellent job that I didn't hesitate to reach out when I needed help  creating a national car wash brand.

How much have you invested with them?

We've spent about $130,000–$150,000.

What is the status of this engagement?

This project started in 2015 and we're still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers are highly satisfied and our ratings on various websites outperform our competitors within the five-mile radius.

How did Tungsten Branding perform from a project management standpoint?

They take care of all the design and branding decisions, making the process easy for us. If we need to modify anything, they make all the adjustments before we have to go to print or other media.

What did you find most impressive about them?

They have a unique talent of coming up with a concept and building an entire package around it. Also, they're very dedicated to the project and always follow up, monitoring our success.

Are there any areas they could improve?

No. They did a fantastic job with both of my projects. I can't imagine how anyone could do that better.

5.0
Overall Score I couldn't be happier.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They usually deliver ahead of time.
  • 5.0 Cost
    Value / within estimates
    They're very cost-effective. Anything they did seemed to create two or three times the value of what it cost us.
  • 5.0 Quality
    Service & deliverables
    The overall design they produced is the best I've ever seen.
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Naming for Electronics Manufacturing Distributor

“They're experts at what they do. I'd recommend them wholeheartedly.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - May 2018
Project summary: 

Assisting with rebranding efforts, Tungsten Branding helped a business come up with a new name. They conducted a questionnaire and then developed two rounds of names.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Michael Capone
COO, CableWholesale.com, Inc.
 
Verified
The Review
Feedback summary: 

The in-house team is impressed with the name and expects to generate substantial revenue. Tungsten went above and beyond to understand all needs and find a name that reflects the vision of the company, while their superb organizational skills helped them establish a smooth process.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of CableWholesale.com, Inc. We're a manufacturer and distributor of various computer network accessories and cables. I manage all the day-to-day aspects of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

The name of our company–Cable Wholesale–presents many challenges. Our customers either think that we only sell cables (we have a range of other products) or they think we only sell to wholesale partners (we also sell to the public). Also, The U.S. Patent and Trademark Office considered our name generic, so we couldn't trademark it. We tried to come up with a nice brand name for years, but we couldn't find anything that would reflected our brand and could be trademarked. We hired Tungsten Branding to help us come up with a new name.

SOLUTION

What was the scope of their involvement?

First, they asked us about our organization and what goals we were trying to achieve. They also gave us a long personality quiz. Based on the results of that questionnaire, they started generating a name for us. They came up with 10 different potential brandmarks for us to look at and consider. After we provided our feedback, they came up with the second round of names, and we were able to choose a winner.

What is the team composition?

We had two main points of contact.

How did you come to work with Tungsten Branding?

We were looking for high-caliber brand name consultants online. We didn't find many companies that fit our criteria, and Tungsten Branding came up at the top of our search results.

How much have you invested with them?

We spent between $15,000–$20,000.

What is the status of this engagement?

We started working with them in November 2017 and the project was completed in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're still going through the process of rolling out the brand, but I can already see that it's going to make a huge difference for us. Our analytics suggests that we'll be able to generate $30,000–$40,000 a month from this change.

How did Tungsten Branding perform from a project management standpoint?

They were very organized and knew exactly how to get the information they needed from us. They were very clear about all the steps and kept us on target. Also, they were easy to work with.

What did you find most impressive about them?

I had been trying to do this on my own for many years, so I was skeptical about the fact that anyone could do a better job for me. I was shocked and impressed when I saw the first round of names they came up with because those names were so close to the vision I didn't even know I had. They're experts at what they do. I'd recommend them wholeheartedly to anyone who is going through a similar process.

Are there any areas they could improve?

I can't think of anything. They offer a range of services, so you can pick and choose.

5.0
Overall Score It was a great experience. They even answered my questions about the trademark process a few months after the project finished.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They understood all of our needs and were able to deliver everything on time.
  • 5.0 Cost
    Value / within estimates
    It was a very good investment.
  • 5.0 Quality
    Service & deliverables
    They did everything I could ever hope for. We couldn't do it for ourselves.
  • 5.0 NPS
    Willing to refer
    I'd recommend them to anybody.

Naming for IT Services & Support Franchise

“Tungsten Branding not only excels at their work, but also makes the process a pleasant experience.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Tungsten Branding led a newly-launched company through a streamlined, step-by-step naming process. They conducted branding exercises to pinpoint the corporate identity, target consumers, and primary goals.

The Reviewer
 
201-500 Employees
 
Orange County, California
Chuck Lennon
President, TeamLogic IT
 
Verified
The Review
Feedback summary: 

Tungsten Branding offered cutting-edge digital services at the time that outpaced competitor advertising agencies. They delivered an ideal name that employees are proud of along with well-positioned branding deliverables that reflect the business. The team is fun, creative, and cooperative.

BACKGROUND

Introduce your business and what you do there.

TeamLogicIT is a franchise organization that provides outsourced IT support to small businesses. For the past 15 years, my role was the president of the company. I recently stepped down to take on a smaller role as an executive vice president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We needed to find a name for our company. I was hired to formulate and develop a business plan and to build the business. I was in search of an agency that could help me from a branding standpoint.

SOLUTION

What was the scope of their involvement?

This project was unique in that the entire process took place online 15 years ago. That might not seem significant today, but it wasn’t the norm for how marketing agencies and businesses worked together back then. Tungsten Branding simplified the complex task of naming our company. They developed an entire brand strategy around it using an easy, step-by-step process. 

We began the process by filling out an online inquiry form in-depth to provide Tungsten Branding with the basic information about who we were, our target customers, and our overall goals. From a positioning standpoint, they established a sense of how we wanted to be perceived. They had an à la carte menu for trademarking and other legal processes. I selected all the aspects I was interested in acquiring from their services. 

What is the team composition? 

I worked directly with Phil Davis (President, Tungsten Branding). 

How did you come to work with Tungsten Branding?

At the time, I was working with a corporate advertising agency that had no experience with naming or branding a company. They didn’t have the expertise I needed to create an actual brand for our organization. 

I did a basic Google search for vendors online, found many different options, and interviewed several. When I contacted the president of Tungsten Branding, I liked the simplicity of the process he described for how we would work together. 

How much have you invested with them?

We spent several thousand dollars. 

What is the status of this engagement?

We worked together during 2004. Naming our company was a 60-day process or less.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The response to the final product we came up with together has been overwhelmingly positive. It has had a markedly positive impact on my ability to grow our business. Our franchisees have repeatedly commented on how much they like the name and how proud they are to have it. They feel a lot of strength in the name itself. I don't have any measurable statistics, but anecdotally, we've had a very positive reaction from our team members. 

How did Tungsten Branding perform from a project management standpoint?
It was excellent. The key to the entire process is Tungsten Branding's ability to listen carefully to clients and understand their desires. We ended up with a great product and end result within a relatively short period.

Branding exercises take time to succeed. I appreciated how well they took creative criticism and came back with better options. If they were headed in the wrong direction for naming suggestions or ideas, they took my guidance as good news. They even used negative feedback to my benefit to meet my needs and redirect as needed. 

What did you find most impressive about them?

Tungsten Branding's team has great personalities. They all made the naming process a lot of fun to do. Coming up with a company name is important, but not necessarily a fun process. Their entire branding exercise was absolutely enjoyable. 

I have recommended them to numerous other people that needed to name either a company or a product. Tungsten Branding not only excels at their work, but also makes the process a pleasant experience. I find that balance to be a critical characteristic for organizations of their kind. 

Are there any areas they could improve?

No. My dealings with Tungsten Branding were more than 10 years ago, so I don't know whether they follow the exact same process today or not. It worked well then, so I have nothing to suggest they do differently. 

I appreciate that they stayed in touch and followed our company's growth. Tungsten Branding has felt like a strategic partner from the very start. 

5.0
Overall Score Many years later, I still have favorable recollections. An upstanding organization, they did a great job for me and everyone I referred them to.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We achieved our end result must faster than I initially expected. I thought the process would last several months, but it only took 45–60 days.
  • 5.0 Cost
    Value / within estimates
    They provided great value. I knew what the price was going to be up front. There were no surprises or hidden costs like travel expenses.
  • 5.0 Quality
    Service & deliverables
    I was very pleased with the process and outcome.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them to many friends and clients who needed to name brands, products, or company divisions. They always have positive feedback.

Rebranding for Big Data Analytics Software Company

"Tungsten Branding was incredibly knowledgeable and pragmatic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2018
Project summary: 

As part of a company rebranding, Tungsten Branding guided naming services. Their team found a variety of new names and narrowed down the list to a name that fit a brand-new vision. 

The Reviewer
 
51-200 Employees
 
San Francisco, California
Grant Halloran
Chief Marketing Officer, OmniSci
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been extremely positive. Working with Tungsten Branding was an efficient and seamless process. Their team was communicative and experienced in their field. They were great at handling problems and putting concerns to rest. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer at OmniSci. We’re a venture-backed big data analytics company that focuses on providing analytics platforms to large businesses and the federal government.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We needed a company rebrand. Our company outgrew our previous name, and we wanted a name that was more befitting of our new and broader vision.

SOLUTION

What was the scope of their involvement?

My CEO and I had a variety of conversations with Tungsten Branding discussing brand personality, our client base, and goals. We also completed formal briefing forms to give them an understanding of what we wanted in a new name. We then both made sure we were on the same page.

After two weeks, their team came back with 12 primary options with some additional variants. We assessed their pros and cons, availability, and practicality. Tungsten Branding also gave us variations of names and examples of how they would look online. Finally, we got to a name we liked and ended up choosing a slight variation of that.

What is the team composition?

We worked with Phil (President, Tungsten Branding) and Elizabeth (Project Strategist, Tungsten Branding).

How did you come to work with Tungsten Branding?

I found them through reading a blog post that Phil wrote on LinkedIn, and I was interested in how he discussed the difference between renaming a company and their brand position. We chose Tungsten Branding because of their pragmatism.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from July to October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback from our customers, investors, social media comments and employees has been nearly 100 percent positive.

How did Tungsten Branding perform from a project management standpoint?

Tungsten Branding’s project management was outstanding. The whole process was smooth, efficient and quick. Their team was open to talking about issues and concerns we had and provided examples of other companies that had overcome those problems.

We communicated with them through phone calls and e-mail. Their company used specialized website tools to present their branding options to us.

What did you find most impressive about them?

Tungsten Branding was incredibly knowledgeable and pragmatic. Rebranding a company is often an emotional and complex exercise. There’s a whole range of logistics to consider, and they were great at handling that. Their team was fantastic at putting executives at ease in a way that was straightforward, but not bureaucratic. I found them exceptional overall.

Are there any areas they could improve?

No, nothing that I have experienced during this engagement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were responsive.
  • 5.0 Cost
    Value / within estimates
    They were responsible and flexible with costs.
  • 5.0 Quality
    Service & deliverables
    They produced high quality and intellectual work coupled with pragmatism.
  • 5.0 NPS
    Willing to refer
    I have zero hesitation to recommend.

Naming & Branding for Consulting Firm

“They set high expectations for themselves and supported us even when challenges required speeding up the project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Dec. 2011
Project summary: 

Tungsten Branding provided a full range of branding services to help a consulting firm get off the ground. They came up with a name, logo, and supplementary materials.

The Reviewer
 
51-200 Employees
 
Seattle, Washington
Bob Morgan
Founding Partner, Guidacent
 
Verified
The Review
Feedback summary: 

Tungsten Branding created a memorable name that has consistently impressed customers by conveying a story in itself. They were diligent with deadlines and delivered personalized attention, forging a relationship that endured long past the end of their contract.

BACKGROUND

Introduce your business and what you do there.

I’m the founding partner of a business and technology consulting firm based in Seattle, Washington.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were just starting the company, so we needed someone to come in and help us develop our branding strategy.

SOLUTION

What was the scope of their involvement?

They worked with us to develop everything from scratch—we didn’t even have a name when we started. Their team helped us come up with that and establish our domain name, then worked on our logo and other branding materials.

For the initial steps in the process, we filled out a written form with information about ourselves, our business, and what we wanted to accomplish. After they analyzed our responses, they performed interviews with us over the course of several weeks. Once that was done, they came in and presented us with several options each for a name, logo, tear and cut sheets, and so on.

What is the team composition?

We worked directly with their founder.

How did you come to work with Tungsten Branding?

We evaluated a number of options. Based upon their prior experience working with smaller organizations like ours, we felt that Tungsten would be the best fit.

How much have you invested with them?

It probably cost between $5,000–$10,000.

What is the status of this engagement?

We worked with them from August–December 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People have repeatedly been impressed by the uniqueness of our name and how the name itself tells a story that represents what we do.

How did Tungsten Branding perform from a project management standpoint?

We primarily corresponded via email. They also sent us a clearly-organized timeline that detailed the process. Not only did they stick to their own deadlines, but they also set high expectations for themselves and supported us even when business challenges required speeding up certain portions of the project. They were very accommodating.

What did you find most impressive about them?

It’s been seven years since we worked with them, but we still host our domain under one of their parent accounts and keep in touch. We had a minor issue with the site earlier in 2018 and their owner called and personally walked me through how to resolve it. I love how much personal attention and support they provide, even this long after we parted ways.

Are there any areas they could improve?

Not that I’m aware of.

5.0
Overall Score I enjoyed working with a smaller firm that was committed to learning about us and delivering the best possible branding package.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on time and on budget for everything we did.
  • 5.0 Cost
    Value / within estimates
    They were the most competitive provider and their service has been impeccable.
  • 5.0 Quality
    Service & deliverables
    Seven years after starting our business, we still leverage all their materials and receive compliments on them.
  • 5.0 NPS
    Willing to refer

Renaming for Landscape Supply Provider

“Our sales have grown considerably since rebranding our company with Tungsten.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Tungsten created a new company name and branding elements, including a logo design, over the course of multiple rounds of options.

The Reviewer
 
1-10 Employees
 
Tampa, Florida
CEO, Big Earth Landscape Supply
 
Verified
The Review
Feedback summary: 

Tungsten's rebranding efforts significantly enhanced the company's identity among customers. The new name has led to increased sales ever since. Their attentiveness and thorough approach to understanding their clients sets them apart.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Big Earth Landscape Supply, a landscape supplier serving the West Coast of Florida, with four distribution locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

The previous name of our company was very generic; most people had a hard time remembering it. We reached out to Tungsten to help us come up with a new name and brand.

SOLUTION

What was the scope of their involvement?

We discussed our goals and challenges with Tungsten's team, so they could better understand the personality and culture of our company. They provided at least six rounds of naming options, along with a logo design and some branding materials.

What is the team composition?

We worked directly with Phil (Founder and President, Tungsten Branding).

How did you come to work with Tungsten Branding?

Our sod supplier recommended them to us. Since we trusted their word, we didn't consider any other providers, and we were very happy with our choice in the end.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked together in 2008, and the project was completed in about three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales have grown considerably since rebranding our company with Tungsten. We grow by about 15% each year, and customers are finding our brand much more memorable overall.

How did Tungsten Branding perform from a project management standpoint?

They were excellent–highly responsive by phone and email and proactive throughout the process.

What did you find most impressive about them?

They take the time to thoroughly get to know your business before diving into any branding or naming work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were extremely patient as we took our time to provide feedback.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The brand they developed has been well received–they nailed it.
  • 5.0 NPS
    Willing to refer

Naming & Web Dev for Healthcare Services Company

"I got a real sense that they truly wanted what was best for my company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Jan. 2018
Project summary: 

Tungsten Branding developed and designed the name, logo, and website of a healthcare services company. The process included analysis of customer questionnaires and work with a trademark attorney.

The Reviewer
 
1-10 Employees
 
Raleigh-Durham, North Carolina
CEO, Health Care Services Platform
 
Verified
The Review
Feedback summary: 

Tungsten proved to be a more responsive partner than a previous website development company. The delivered logo and branding was received with overwhelming positive feedback, as was the team’s professionalism and responsiveness.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of a healthcare services company that helps physicians and healthcare organizations with clinical services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

My company is still relatively new, so I needed help with a variety of branding services and web site development.

SOLUTION

What was the scope of their involvement?

To start, Tungsten provided me with around 15 potential names for the company based off of lengthy questionnaires. After that, they narrowed the suggestions down to two names before researching any trademark conflicts before eventually completing the process of selecting a name with the help of a trademark attorney. From there, they helped me design a logo, taglines, and general branding. They then helped me develop a website and began launching the brand.

What is the team composition?

I worked with two people who really managed the entire process and two graphic designers.

How did you come to work with Tungsten Branding?

I did an online search for branding agencies, specifically looking for one that had done work with several companies already. Tungsten had not only done successful branding for multiple businesses, but I was very impressed with their own company branding, so I decided to hire them.

How much have you invested with them?

The project cost around $20,000–$30,000.

What is the status of this engagement?

This project took place from June 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My team members have responded very positively to the company name and logo that Tungsten created. These are people with years of experience in the healthcare industry, and they constantly ask me how I came up with the name and logo.

How did Tungsten Branding perform from a project management standpoint?

They kept in touch with me consistently through phone and email, and were always available when I needed them.

What did you find most impressive about them?

Tungsten was much better than a previous website development company I worked with. They never complained if I asked them to do something new or outside of the original scope. If that did happen, they were very professional, told me how much the new service would cost, and asked if I wanted to continue. They were always receptive to my feedback, and I got a real sense that they truly wanted what was best for my company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Turf Products Supplier

“Their workflow is extremely collaborative, which saves on time and effort.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2002 - Ongoing
Project summary: 

Tungsten Branding oversaw a complete rebrand of a company that sought to shift from regional to national audiences. Scope has included logo design, web design, signage/print design, and overall strategy.

The Reviewer
 
11-50 Employees
 
Sarasota, Florida
Michael Pope
Chief Sales & Marketing Officer, Harmony Outdoor Brands
 
Verified
The Review
Feedback summary: 

A collaborative and holistic approach to branding strategy has yielded a massive shift in clientele. The company now supplies about 4,000 retailers, up from 300 at the start of the engagement in 2002. The Tungsten team reliably meets deadlines and works diligently to get results.

BACKGROUND

Introduce your business and what you do there.

I’m the chief sales and marketing officer at Harmony Outdoor Brands. We supply turf and related outdoor products including mulch, sod, and soil. We are the exclusive turf supplier to mass merchants including Home Depot, Lowe’s, Walmart, and Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were looking to move beyond a local/regional focus and create a brand that could resonate nationwide. We needed a clear and concise brand strategy that wouldn’t limit us to one or two product offerings.

SOLUTION

What was the scope of their involvement?

The Tungsten Branding team started by working with us collaboratively to define our customer profile and target audience. We had been using several strategies that weren’t conducive to growth, and their team helped us develop a comprehensive roadmap to achieving our long-term goals. Their scope encompassed everything from logo design to messaging strategy. They redesigned our website and all of our marketing materials including signage and informational brochures. In many ways, they brought our brand to life.

What is the team composition?

I primarily worked with Phil (Founder, Tungsten Branding), and we collaborated with the rest of his team regularly throughout the project.

How did you come to work with Tungsten Branding?

We sent out a proposal for the project and they reached out to us. They seemed to understand exactly what we were looking to accomplish early on.

How much have you invested with them?

Over the last 15 years, we’ve invested over $1 million.

What is the status of this engagement?

We started working together in 2002, and they’ve been with us ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our partnership with Tungsten has been instrumental in reaching a national audience. When we originally hired them, we were supplying about 300 retailers, which has since risen to about 4,000. Our sales numbers have increased at least tenfold.

How did Tungsten Branding perform from a project management standpoint?

Their workflow is extremely collaborative, which saves on time and effort. They reliably meet deadlines and work hard to understand your project goals.

What did you find most impressive about them?

They thrive in taking on complicated branding projects, and it never feels like you’re taking them on for one specific project. They take a holistic approach to branding and function as more of a partner than a vendor.

Are there any areas they could improve?

None, we are very happy with the results.

5.0
Overall Score The fantastic results we’ve seen speak for themselves.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No one’s ever perfect on timelines, but they come close.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We’ve already recommended them to other national brands.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Florida
ID
1132402
Date of Formation
Jan 20, 2010
Source
North Carolina Secretary of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Dec 24, 2018
Client Reviews
VERIFIED CLIENT REVIEWS
27
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
December 28, 2018