What evidence can you share that demonstrates the impact of the engagement?
I was at a social function recently, and someone came up to me to say how great of an idea it was for us to rebrand and change our name. We launched the name four years ago, and we’re still getting positive comments and feedback on it.
Everybody in my company thinks it was the right move as well. It helped elevate us to the next stage. We’ve noticed that a ton of architects, engineers, and project managers in our marketplace take us more seriously because of the new brand.
How did Tungsten Branding perform from a project management standpoint?
They were very receptive throughout the whole process. They asked good questions to get to know our company, and I felt like they did know our company well going into the beginning of the process. They were also flexible with making changes that I wanted. They had a story, a rationale for each brand, and that helped us a lot.
During the selection process, I had business associates evaluate the different options, and they voted on which ones they liked the best. Tungsten’s ability to provide detailed stories for each concept made this work very well. We sent plenty of emails back and forth with Tungsten, including the questionnaire, and that worked for us.
What did you find most impressive about them?
They took the time to get to know our company. When I initially called Phil, we probably spent at least an hour talking about my business. He had so many questions, and we hadn’t even signed a contract yet—that was the initial inquiry.
Even after that first phone call, before the process began, I could tell that Phil knew our company well. That’s the most important part of any branding partnership—being able to intimately understand the client’s needs, values, and goals. Phil knew exactly what we were trying to accomplish with our brand.
The ideas, the creativity with the different names and tag lines, was also very impressive. All of the iterations and suggestions were different but also of high quality.
They ranged from giving the feel of an older, more established company to giving the image of a newer, upstart company. They gave me a ton of ideas to consider, and all of them were good.
Are there any areas they could improve?
No, I don’t think so; I don’t have any complaints. I was very happy with the process, from start to finish.
Do you have any advice for potential customers?
Take the time to do some introspection on yourself and your company, especially your values. Make sure you have a solid understanding of your market and that you can communicate that knowledge to Tungsten. They’ll appreciate it. Be aware, though, that this might require an internal process to gather information and prepare concise messaging.