TRUSKAVKA

BACKGROUND

Please describe your company and your position there.

I take care of marketing activities for the best online store with cosmetics in Poland - topestetic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRUSKAVKA?

We have been cooperating with TRUSKAVKA for years. We are very satisfied with each joint project. That is why we decided to create together with TRUSKAVKA our autumn campaign 2021 to promote our store, thanks to which we could also reach new recipients, increase recognition and awareness of the store.

SOLUTION

How did you select this vendor?

The cooperation with TRUSKAVKA began with the fact that we compared offers, experience, and portfolios from several companies, and it was TRUSKAVKA that drew our greatest attention. Each project from TRUSKAVKA is made at the highest level of work and with full professionalism, which is why we have been cooperating with them for years.

Describe the scope of their work in detail.

After beginning with a series of discovery meetings, TRUSKAVKA prepared a detailed advertising plan after accepting this plan, TRUSKAVKA took care of organizing each of the production steps while remaining in good contact with us and confirming the details. The shooting day was very well organized and professionally conducted. The assembly and material confirmation were also professional. TRUSKAVKA fully responded to our needs and realized the material in the best possible way.

What was the team composition?

I’ve worked closely with all TRUSKAVKA team. We had our project supervisor who took care of us from the beginning to the end and was in constant contact with us. Other people from the TRUSKAVKA team were supportive in various activities. TRUSKAVKA also organized the necessary external companies very well, such as a studio, models, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thousands of new people came to our Social Media profiles. We are very satisfied with the growth in revenue and our recognition. We have many new clients and we managed to reach people who did not know us before.

How effective was the workflow between your team and theirs?

Our cooperation was very effective and TRUSKAVKA was very committed to this cooperation. We had regular meetings (also online meetings). We were also in constant contact by phone and e-mail.

What did you find most impressive about this company?

What impressed me the most about TRUSKAVKA was the organization of working time, work planning, and professionalism. I am also very impressed with the good contact with the client and taking care of the business relationship.

Is there any area for improvement or anything that could have been done differently?

I would not change anything in our cooperation and we will be happy to continue it in future projects.

BACKGROUND

Introduce your business and what you do there.

I work as a brand manager in the New York and European branches of Maybelline, which is under the L’Oréal global company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRUSKAVKA?

We hired Truskavka to provide us with video production for our local campaigns and social media content.

SOLUTION

What was the scope of their involvement?

TRUSKAVKA is providing us with video production and social media marketing support for the campaigns of our products. Their services include filming and editing makeup tutorial videos on our YouTube channel, as well as promotional shoots with influencers.

Apart from that, they’ve also produced animated photos and videos, created materials for POS (in-store activation), and produced a music video with full choreography for Instagram and TikTok.

What is the team composition?

I’m in contact with three people from their team, including the co-owner who acts as our main point of contact.

How did you come to work with TRUSKAVKA?

TRUSKAVKA won the contract for this project about four years ago, which we renew every year. We chose to work with them because of their competitive pricing and cost-effective solutions.

How much have you invested with them?

So far, we’ve spent about €50,000–€100,000 (approximately $57,000–$114,100 USD) on our current campaign. However, we have invested much more in their services over the course of other campaigns.

What is the status of the engagement?

My company began working with them in December 2017, and we’re still working together. Personally, I have worked with them since May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it comes to one particular campaign #MATTEINKSONG — which won a lot of awards incl. silver "EFFIE" — we gained a historical market share and shifted to the number one position in the industry from our previous spot at number two in lipstick category. Our brand awareness has also improved remarkably, giving our brand more power, trust, and confidence moving forward.

Our previous KPI was 1.5 million contacts in buzz, but thanks to TRUSKAVKA’s expertise, we're able to generate over 17 million contacts — rendering this campaign a major success.

How did TRUSKAVKA perform from a project management standpoint?

They perform well from a project management standpoint — TRUSKAVKA brings my ideas to life.

What did you find most impressive about them?

We’re impressed with their flexibility and ability to work under pressure.

Are there any areas they could improve?

I can’t think of anything they could improve on because our experience has been very positive.

Any advice for potential customers?

I would advise providing them with a small project at the start of the partnership so you can have an idea of what to expect.

BACKGROUND

Please describe your company and your position there.

Creative director at Peperoncino Agency - based in Warsaw, delivering tailor made solutions globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRUSKAVKA, and what were your goals?

One of our clients is delivering pricing software. It's hard to show, describe what they're doing for someone who is outside the pricing world, and the goal was to deliver a video commercial that will explain how beneficial our clients' solution is.

SOLUTION

How did you select this vendor and what were the deciding factors?

That was the only production house we've found. Humble, honest, sincere, transparent from the very beginning till the very end.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

nothing special to describe here - just a regular production cycle - what was different from all the previous projects we've done with other vendors was the highest level of dedication of all the team members. You could say they treat others with respect, and this pays back.

Who did you work with and what was the feedback process like?

Our first contact was Bartek, but we also had a lot to do with Marylin, Kamila - the whole team was way bigger - but no matter who you talked to - everyone was doing his/hers job great!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is confidential but both us and our client are more than satisfied with the results of our cooperation with Truskavka.

Describe their project management style, including communication tools and timeliness.

Basically, we worked on a timeline suggested by Truskavka, all the changes (either caused by us or the production house) were communicated via emails, calls, or text messages. All was clear, no secrets, no surprises.

What did you find most impressive or unique about this company?

Their attitude to our project. It wasn't an easy one. Not easy to deliver that quality of video commercial to a global company doing boring pricing software. We are also not an easy partner. They behaved throughout the project as if it was not "another video commercial" but as if it was "a project of their life" - which we know it wasn't as they deliver services to bigger and more recognizable customers. Their level of involvement was at the highest level, not only at the beginning but until the project ended.

Are there any areas for improvement or something they could have done differently?

Some people might not like their casual way of doing things, but if it changed they would never be the same, and they would become one of many production houses in Warsaw/Poland. Now they are exceptional. I'd be happy to do more projects with them in the future.