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TrendER

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Insight-led brand advisory

Trender is an insight-led market research and brand advisory agency based in Johannesburg, serving clients across Africa. We help organisations make smarter business and marketing decisions by turning complex consumer data into clear, actionable insights. Our services include market research, audience segmentation, brand positioning, and communication strategy—designed to drive measurable impact and long-term growth. By combining local market expertise with strategic thinking, Trender partners with businesses to solve real challenges, unlock opportunities, and build brands that are both competitive and culturally relevant.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2014

Service Lines
Market Research
30%
Marketing Strategy
30%
Advertising
25%
Branding
15%

No Focus Areas have been added yet…

Industries
Advertising & marketing
100%
Clients
Enterprise (>$1B)
40%
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
20%

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Our Story

We are TrendER, a South African market research and brand advisory team that blends consumer insight, cultural fluency and strategic rigour to help brands make smarter, more human decisions. Our multidisciplinary experts draw on trend reports and qualitative research to decode nostalgia and other drivers, delivering clear brand guidance. Local roots, measurable client impact and a collaborative, insight-led approach define our history and presence.

What Sets Us Apart

Insight-led thinking

Trender turns real consumer insights into strategies that are relevant, actionable, and grounded in reality

Strategic clarity

We simplify complexity, helping brands make confident, data-informed decisions.

Local expertise

Deep understanding of the South African market ensures culturally relevant and impactful outcomes.

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