The Treasury

BACKGROUND

Please describe your company and position.

I am the Founder of Nord.

Describe what your company does in a single sentence.

Product Design and development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Treasury to accomplish?

• Explore practical opportunities for using AI and agentic technology within digital products and customer experiences.
• Develop and validate UX approaches for AI-powered conversational and agentic experiences.
• Provide local market insight and on-the-ground consultancy to help shape the product and AI strategy in Dubai.

SOLUTION

How did you find The Treasury?

Referral

Why did you select The Treasury over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Treasury were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had the opportunity to work with The Treasury in Dubai, where they provided valuable on-the-ground consultancy across AI, agentic chat and UX. They brought a strong understanding of the local market, combined with a practical and thoughtful approach to emerging AI opportunities. Their support was particularly useful in helping translate some of the more complex possibilities around agentic experiences into practical product and UX thinking.
They were responsive, collaborative and easy to work with, and added real value throughout the engagement. I’d happily recommend The Treasury to anyone looking for experienced consultancy and local insight around AI, digital products and customer experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Identified and prioritised a number of practical AI and agentic use cases that could be taken forward.
• Developed clearer UX direction for AI-powered chat and agentic experiences, helping turn early ideas into more tangible product concepts.
• Strengthened our understanding of the Dubai market, with local insight helping inform product, customer experience and AI decisions.
• Created a clearer roadmap for further exploration and prototyping across AI and conversational UX.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Treasury were organised, responsive and easy to work with throughout the project. They delivered the agreed work on time and were flexible when priorities shifted or we needed to explore something in more detail. Communication was clear and they were quick to respond to questions and feedback, which made the collaboration feel straightforward and productive.

What was your primary form of communication with The Treasury?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their combination of strong AI and UX knowledge with genuine local insight. They were able to look at emerging technologies like agentic AI in a practical way, rather than simply focusing on the technology itself, and connect that back to real customer and business needs. Their collaborative approach and ability to quickly understand the wider context also made them particularly valuable to work with.

Are there any areas for improvement or something The Treasury could have done differently?

None at all, they were superb throughout the entire engagement. 

BACKGROUND

Introduce your business and what you do there.

I’m a freelance copywriter.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Treasury?

I needed a website that looked more professional than my existing one and that was more visible on Google search rankings.

SOLUTION

What was the scope of their involvement?

The Treasury built a website that showcased my work clearly in an easily navigable format that was modern, stylish, and SEO-friendly. The team also primed the site for SEO and had some input on the language used. They even did a Spanish version of the website. 

What is the team composition?

I worked with one teammate from The Treasury.

How did you come to work with The Treasury?

Someone referred The Treasury to me. I chose them over other options because their pricing fit my budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

The project cost less than $10,000.

What is the status of this engagement?

We worked together in September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Treasury fulfilled every criterion in the brief. It's still too early to tell how the site will perform since it only went live last week, but people have commented on how professional it looks.

How did The Treasury perform from a project management standpoint?

The Treasury's project management was incredibly fast and efficient. We communicated via email and messaging apps.

What did you find most impressive about them?

The Treasury's speed of turnaround was impressive. The team also had the ability to make revisions quickly without any quibbles and had an eye for good aesthetics.

Are there any areas they could improve?

There's nothing The Treasury could have done better.