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Journalist-Led Storytelling & PR

Our experience is your advantage. We’re award-winning journalists, editorial leaders, and storytellers.

For decades, we’ve been in the rooms where stories are shaped, challenged, and decided — defining what gets attention, what builds trust, and what gets ignored. That experience shapes how we work.

Exceptional storytelling is at the heart of everything we do. How it comes to life varies: PR, documentary-style video content, thought leadership, executive communications, and training.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2024

1 Locations

  • Toronto , Canada

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    Our Story

    Founded in 2024 by former newsroom leaders Ingrid Bakewell and Andrea Cardillo, That Tracks Content helps brands find and tell the stories that matter. Ingrid has led teams at NBC, Euronews, CBC, and Global Television. Andrea developed nationally recognized shows at CBC, CTV, and Global, and created branded campaigns for trusted Canadian brands. Together, they shape brand voice, editorial strategy, and high-impact content that lands.

    Locations (1)

    50 Carroll Street TorontoCanada M4M 3G3

    2 - 5

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