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Strategy & architecture for digital assets & AI

tracee advises banks, multilateral funds, and digital asset platforms on the design and deployment of the tokenized economy, compliant stablecoins, payment and settlement rails, and agentic financial workflows. Based in Paris and operating as Tracee SAS, we deliver decision-grade strategy and architecture across four practice areas: product strategy, stablecoin infrastructure, tokenized products, and agentic AI workflows, with engagements delivered globally.

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Locations
    Paris, France
  • Year founded
    Founded 2022

2 Locations

  • Paris , France
  • Paris , France

Service Lines
AI Consulting
40%
Blockchain
40%
AI Agents
20%

No Focus Areas have been added yet…

Industries
Business services
50%
Financial services
50%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
30%
Enterprise (>$1B)
20%

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Our Story

We are tracee, a Paris‑based consultancy led by founder Bassel Assaad, advising banks, multilateral funds and digital‑asset platforms on tokenized economy design, compliant stablecoins, payment/settlement rails and agentic AI workflows. Our team blends engineering, regulatory and fintech expertise, delivering product strategy, stablecoin and tokenization architectures, and AI‑guarded operational workflows. Awards, a pending AI patent and client pilots evidence impact.

What Sets Us Apart

Independent digital-asset and AI consultancy

tracee is not a software vendor, not a fund, not an agency. We advise banks, multilateral funds, and regulated platforms with judgment that is independent of any product we would later sell. The output is decisions institutions can act on.

Hands-on from decision to delivered outcome

Every engagement is led by senior operators, not slide decks handed off to juniors. We translate regulatory posture (MiCA, NYDFS, MAS, Travel Rule, GDPR) into product briefs, then stay with the work through architecture, integration, and live deployment.

Earned credentials in stablecoin infrastructure

Circle Alliance Program certified member, Circle Impact Award winner for refugee disbursements via SMS codes and MoneyGram, and Stellar Community Fund recipient for cross-border SMB payments. A patent on the multi-agent AI payment architecture is in advanced review.

Quick Facts

4 years in business

Tools and Technology

Zoho CRM
Zoho Projects
Microsoft PowerPoint
Canva
Miro

Commonly Asked Questions

tracee is an independent consulting practice based in Paris, France, working at the intersection of regulated digital assets and artificial intelligence. It advises banks, multilateral funds, and regulated digital asset platforms on stablecoin infrastructure, tokenized products, payment and settlement rails, and agentic AI workflows. The legal entity is Tracee SAS, SIREN 947 981 254, registered in France. The brand is written lowercase, tracee.

tracee covers four practice areas. Product strategy for digital assets, including translating regulatory posture (KYC, AML, CFT, Travel Rule, GDPR) into executable product briefs. Stablecoin infrastructure, including reserve composition, redemption windows, settlement flows, chain selection, custody patterns, and bank-rail integration. Tokenized products, including tokenized deposits, money market funds, and real-world asset frameworks. Agentic AI workflows in finance, including treasury reconciliation, KYC review, and human-in-the-loop oversight design.

tracee offers four engagement formats. Milestone-based mandates, with fixed scope and milestone gates for strategic architecture and execution oversight. Embedded engagements, with daily-rate senior expertise placed inside the client team. Advisory, with recurring weekly to monthly sessions for independent reads on trajectory. Executive workshops, private sessions for senior teams scoped to the work, on-site or remote. Every format is hands-on from the initial decision through to the delivered outcome.

Three categories. Banks and bank consortia building tokenized cash, deposit token, or stablecoin programs. Multilateral funds and UN-affiliated programs, such as the UNDP Central African Forest Initiative, deploying digital payment infrastructure for development and climate use cases. Regulated digital asset platforms, including custodians, exchanges, issuers, and payment providers, operating under MiCA, NYDFS, MAS, or equivalent regimes.

The conversion path is a 30-minute discovery call, free, scheduled through https://traceegroup.com/contact (Calendly booking at https://calendly.com/bassel-tracee). Direct contact by email is hello@traceeapp.com, and the LinkedIn company page is https://www.linkedin.com/company/traceeapp. After the discovery call, tracee returns a scoping document within one week, then an engagement proposal with scope, deliverables, and timeline defined up front.

Locations (2)

Avenue des Champs-Élysées 66 Paris, France 75008

2 - 5

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