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TOTEM Branding

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Building Brands that Unite People

TOTEM Branding is a global strategic branding consultancy founded in 2015, headquartered in Madrid, Spain. We create and transform brands with purpose, clarity and long-term business impact, operating across 5 continents with over 490 brands built. Led by Andy Stalman, bestselling author of BrandOffOn, HumanOffOn and TOTEM, we specialize in brand strategy, corporate identity, naming and brand transformation for companies that want to lead in a changing world.

  • Min project size
    Undisclosed
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Madrid, Spain
  • Year founded
    Founded 2015

1 Locations

  • Madrid , Spain

Service Lines
Branding
100%
Select Focus Area
Branding Focus
Brand strategy
40%
Corporate identity
25%
Brand messaging
15%
Naming
10%
Product branding
10%
Industries
Hospitality & leisure
40%
Retail
40%
Food & Beverage
10%
Energy & natural resources
5%
Media
5%
Clients
Midmarket ($10M - $1B)
55%
Enterprise (>$1B)
25%
Small Business (<$10M)
20%

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Our Story

TOTEM Branding is a global boutique founded in Madrid by Andy Stalman and Graham Purnell. We create and transform brands that unite people — working across 5 continents with 490+ brands built over a decade. Our approach combines strategic clarity, human insight and creative precision to build brands that lead in a changing world.

What Sets Us Apart

1. Senior team on every project

Unlike larger agencies, every TOTEM Branding project is led directly by our founders. No junior handoffs — our clients work with the same strategic and creative minds from brief to delivery.

2. Strategy before aesthetics

We don't design logos. We build brand systems rooted in positioning, purpose and human insight. Visual identity follows strategy — never the other way around.

3. A proven global methodology

The TOTEM model — documented in Andy Stalman's bestselling books BrandOffOn, HumanOffOn and TOTEM — has been applied across 490+ brands on 5 continents. It's not a process. It's a philosophy.

Quick Facts

11 years in business

Locations (1)

Calle de Ferraz 78 Madrid, Spain 28008

2 - 5

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